fronte retro

"B" TRAINING PROGRAMMEBOLOGNA (CLASSROOM based)

• 2 training weekends: 21st-22nd February and 12th-13th September 20104 days (Sunday + Monday) open to salon ownersand salon employees

1° WEEK END:

• Sunday 21st February• general presentation of the eco-project• s/s 2010 fashion collection seminar show• practical-applicative workshop (cut and colour) for salon owners and employees

• Monday 22nd February• ecological morning on saving water in the salon• presentation and handing over of tools to the salon aimed at reducing water consumption• finishing off the practical-applicative /technical-stylistic workshop

2° WEEK END:

• Sunday 12th September• a/w 2010 collection seminar show• practical-applicative workshop (cut and colour) for salon owners and employees

• Monday 13th September• ecological morning on recycling and how to correctly manage waste in the salon• presentation of Rolland tools for correct recycling in the salon• simulation of a working day in a pilot eco-salon

"D" –ADVERTISING PROGRAMME

• Advertising campaign in the professional magazine, Estetica, by means of 2 double page advertisements with a general presentation of the diffusion and specific references to Rolland partner salons involved in the project

• Advertising in women’s magazines and social-networking by means of the activation of a specific company press office with informative and publicising action regarding the company project, to which references to the participating salons will be added

• Dedicated session on the website www.rolland.it, with reference to all our partner salons

"C" IN SALON CONSULTANCY PROGRAMME

• Day dedicated to our environmental consultant’s in salon visit with:• audit of the specific requirements of the salon and its staff• discussion on the year’s ecological themes (water and recycling)• personalisation of general environmental standards according to the salon’s location and its surrounding territory• support from our marketing operator for project advertising and the sales of services and products in the salon

greenlivingsalon

www.rolland.it

Join Rolland in its quest to becomea salon with zero environmental impact.

100% recyclable Paper deinked with soap without the useof chlorine or other optical brighteners

100% eco-certifiedrecycled paper

September 2010 September 2010

reduces water consumption by 50 %

Negative Ions Shower system for intensemoisturising of thehair fibre

new scalp revitalising hydro-massageprocedure

Laba, the Liberal AcademyOf Fine Arts in Brescia,is participating with Rollandin the Eco-zero projectby developing exclusiveenvironmentally sustainabledesigned salon furnishings.

“A” - SALON SUPPORT PROGRAMME

Dedicated environmentally sustainable supports (1st year):• 3 spray heads for the reduction of water consumption in the salon• 1 salon furnishing recycling kit• 1 sign identifying the salon as environmentally friendly• 1 environmentally friendly salon card for in salon communication• 1 refillable salon eco-planner• 50 personalised, reusable shoppers made out of 100% organic cotton• 5 key squeezers to reduce colour wastage in the salon• Spring/Summer and Autumn/Winter 2010/2011 fashion materials• subscription to the Rolland newsletter• access to the restricted ecological area on the Rolland site where materials, videos, suggestions and eco-tools can be downloaded and uploaded• special informative freephone number• concessional price list for purchasing of environmentally friendly materials and supports from the Drawing catalogue

On registration the salon will receive free of charge all the Autumn/Winter 2009 fashion materials which expand on four environmental themes (REuse/REduce/REthink/REspect)

Prototype made by the winner of the 2009competition. This work of art will be madefunctional and will become the salonfurnishing recycling kit.

Inly Design for Primula

EcoSystems for Ion Hair Salon