EcoTex Implementation and Management

It’s Sold…….Now What?

Keys to Success

• Education

• Continue to Build Relationships

• Continue to Manage Personalities

• Recap Goals and Expectations

• Avoid Pitfalls, We all can Learn from Mistakes

• Become “The Ozone Guy”

• Stories From The Trenches

• Your Expectations of CWT

• Crystal Ball

Education

• Continue To Educate Yourself

– The Market– The Product– The Customer

A Word About Relationships

• Under Promise and Over Deliver

• Do The Right Things• Be A Boy Scout (Be

Trustworthy)• Trust Is Earned• Trust Delivers REFFERALS• REFFERALS Grow Business

Manage Personalities

Housekeeping Manager

Chemical ProviderDecision Maker

EcoTex Distributor

Facility Engineer

CWT

Manage Personalities - Continued

• Decision Maker– Follow Up Calls

• Wash Quality• ROI

• The “Chemical Guy”– Work On Wash Quality Issues Together– Communicate Often

• Facility Engineer / The Laundry Manager– How Can You Make Their Life Easier?– Help Them Reach Their Goals

Goals and Expectations

• Goals and Expectations Discussed During the Sales Process

– Recap– Are They Understood– Are They Being Met

Avoid Pitfalls

• Make sure EVERYONE is on Board.

• Are there “other agenda’s”• Misinformation• The “Chemical Guy will do it”• Failure to Document Savings• Failure to Follow up or Maintain• “The Canary”• The Negative Pressure

Syndrome

Avoid Pitfalls - Continued

• “Darryl tried that ozone and he said it don’t work atoll”

• Over sell and under deliver• To titrate or not to titrate• Ozone doesn’t cure poor laundry room

practices• Washer equipment does not work

properly• It worked just fine until the ozone was

installed• Yellowing linen - Understand Wash Quality

Become The “OZONE GUY”

Stories From The Trenches

• Engineer @ Apple Farm

• Chemical Guy From Hell

• Mystery Wash Quality Issues

• Deceptive Competitors

• Be Prepared For The Long Haul

Your Expectations of CWT

• How Can We Help You• How Can We Earn Your Trust• How Can We Make Your Life

Easier• What Are Your Goals And How

Can We Help You Reach Them

CWT’s Crystal Ball

Our Vision– Ozone Laundry Task Force

• Regulatory• Cook Book - Formulas and Chemistry

– White Papers / Articles– Sales Video

• EcoTex Process• Interviews• Referrals• Quotes• Install Pictures

CWT’s Crystal Ball - Continued

• Innovation Never Stops– But At What Price?– Will The Market Accept It?– Is It Manageable– And A Plethora Of Considerations– The Key Is To Provide A Solution To

Fill A Need

What Are We Missing