Ecosystems - from opportunity to capability · organizational capabilities Product Manager Strategy...
Transcript of Ecosystems - from opportunity to capability · organizational capabilities Product Manager Strategy...
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Ecosystems - from opportunity to capability
a playbook for CSPs
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This catalyst project is brought to you by…
Project Champion Project Participants
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Purpose of this catalyst
Create an easy to use playbook
using TM Forum frameworks and
assets, with which product
managers & enterprise architects
can unbox business capabilities
required to thrive in digital
ecosystems.
Opportunities
TRANSFORMED ARCHITECTURE
Ecosystems Stakeholders
Capabilities
TM Forum Assets CSP Enablers
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Industrial boundaries are blurring as IoT rearranges the landscape into ecosystems
New approaches for a changing world
It’s no longer just about ‘us’ pivot from inside-out perspectives required
CSPs must re-orient themselves in this changed topography
It will be vital to re-imagine relationships with customers, partners and even competitors
CSP
Banking
Insurance
Travel
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CSPs are responding with a Capability driven enterprise
Capabilities
Identifying capabilities drives
differentiation
Capabilities transform organizations as
building blocks
Capability mapping connects vision
with execution
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Who will benefit from our work here?
Introduce new servicesMarketer Capture new revenue Rapid assessment of
organizational capabilities
Product
Manager
Strategy
Manager
Enterprise
Architect
Collaborate with new
partners
Improve customer
experience & utilization
Acquire and prioritize capabilities
Scan ecosystem for
opportunities
Build impactful roadmaps Framework to select
capabilities to invest in
Align technology architecture
to business priorities
Set cadence for
intended architecture
Capabilities based business
architecture
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Draw Current Relationships
Scan Solution for Opportunity
Visualize
Ecosystem
Model
Opportunity
Identify
Capabilities
Playbook at a glance
Translate Capabilities to Epics & Features
Draw Constraints & Moves
Draw Opportunity Scenario
Assess Market-Product-Channel Fits
Select Key Value Streams
Map Capabilities to Value Streams
Update Capability Portfolio
3 phases – 9 steps
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Visualize Ecosystem
Insurance
providerHome
ownersInstallers
Example Use Case:
How might homeowners reduce insurance costs?
Security
system
provider
STEP 1 OF 3
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Insurance
providerHome
ownersInstallers
What are possible competitor moves in this ecosystem?
Security
system
provider
Digital
Assistants
Visualize Ecosystem
STEP 2 OF 3
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Insurance
provider
Home
ownersInstallers
How may CSP have a shot at this business model?
Security
system
provider
Digital
Assistants
CSP Insuretech
partner
Visualize Ecosystem
STEP 3 OF 3
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Insurance
provider
Home
ownersInstallers
How may CSP have a shot at this business model?
Security
system
provider
Digital
Assistants
CSP Insuretech
partner
Visualize Ecosystem
STEP 3 OF 3
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Insurance
provider
Home
ownersInstallers
Security
system
provider
Digital
Assistants
CSP Insuretech
partner
Opportunity
Visualize Ecosystem
STEP 3 OF 3
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Market – Product Fit
Product–Channel Fit Channel–Model Fit
Model Opportunity
Retain
Acquire Monetize
STEPS 4 & 5
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Model Opportunity
Customer
Journeys
Operational
Journeys
Partner
Journeys
Order home security service
Customize customer order
Settle customer invoice
Research Compare Order Pay
Receive Analyze Map Configure Commit
Create Dispatch Remind Deposit Reconcile
STEP 6 – VALUE STREAMS
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Identify Capabilities
Value Stream 01: Order home insurance service
Research Compare Order Pay
STEPS 7 & 8
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Identify Capabilities
STEP 9 of 9
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Business Architecture
Capability Reference Map
Ecosystem Business
Concepts and Principles
Ecosystem Business Key
Themes
Business Partnering
Guide
Playbook Guide
New Opportunity
Canvas
New CurateFX template
TM Forum Assets utilized & contributions made...
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RESOURCES & NEXT STEPS
Playbook MS WordAvailable on TM Forum Catalyst showcase
How to videoAvailable on LinkedIn Group. July 15, 2020
Playbook ebook versionAvailable on LinkedIn Group. July 15, 2020
This presentation recordingAvailable on TM Forum Catalyst showcase
Real life use cases
Lets make this collaborative…
Customers, Partners, Sales teams, Marketing teams, Developers, Architects...
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UP NEXT…Q&A
Digital BPM for faster network infrastructure deployment
C20.0.56 - DTW 2020
https://www.stc.com.sa/wps/wcm/connect/english/stc/aboutSTC/Strategy
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