Ecosystem Innovation and value co-creation in a connected world

EcosystemInnovationandvalueco-creationinaconnectedworld

Industrie2025,F&EKonferenzzurIndustrie4.015January 2018

MichaelHuonderDr ShaunWest

Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder

IntroductionEcosystemInnovationandvalueco-creationinaconnectedworld

“Digitaltransformationisfundamentallynotabouttechnologybutaboutstrategy...upgradeyourstrategicthinking”(Rogers,D.(n.d.). Thedigitaltransformationplaybook).

Wherecandigitizationhelpsus?

Howcanwevisualizetherealitytoday?

Whathavewelearnedfromindustrialapplication?

Whatareournextsteps?


Introduction/contextEcosystem?Digitization?Digitalization?DigitalTransformation?IoT?

Wherecandigitalization

supportsuppliersand/or

customers?

“Es ist schon alles gesagt,nur nicht vonjedem.”KarlValentin

Source:SAMSUNGCESEvent2018


Theecosystemmaprepresentsthecurrentsituationandprovidesanoverviewofthesystem

WhywestartedHowweoftenvisualizereality

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WhatwehavedoneEcosystem mappings (1-2h/session)and the results

DigitizationbenefitsboththeOEMandthecustomer

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WhatwehavedoneOverview of mapped industries

DigitizationbenefitsboththeOEMandthecustomer

Firm: A B C D E

Business: E-Motors Turbo Chargers Pharma AutomotiveR&D Healthcare

Level: BUlevel BUlevel Individual BUlevel BUlevel

Exchanges: Product Service Product Service Product

Market: Global Global Global EU CH

Objectives ImproveproductImproveservice

ImproveproductImproveservice

GainoverviewImproveprocess

ImproveproductImproveservice

Gainoverviewimplementation


WhatwehavedoneImproved the process with industrial partners and developed aplaybook

”What’sinitforme?”mustbequestionedforeveryinvolvedactor

Thisplaybookhelpsto…• …mapoutthecurrentsituation• ...gainholisticviewonyourbusiness• …remove silos /improve communication• ...improve co-creation• …definestrategy beforedivinginto

...tactics

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Methodologiesexistthatcanhelpus,butthisneedsasystemsapproach

WherewethinkitwillgoCombineexistingmethodstoasystemapproach


ClosingConclusions

You mustunderstand yourecosystem to develop yourfuture!

Linearsupplychainsarenolongervalid

Improvethecurrentstateanddevelopthefuturestate

Ecosystemsmapsareclosertorealitythanmaturemodels

Ecosystemsmustbeunderstoodinasimpleway


Whoweare…DevelopersoftheEcosystemInnovationModel

Formoreinformationpleasevisitslideshare.net/ShaunWest

MichaelHuonderMasterStudentatHSLU

Dr.ShaunWestLecturerProduct-ServiceSystemsatHSLU

PetraMuellerProf.fürMarkenkommunikationundDesign

[email protected]@hslu.ch [email protected]

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Thanksforyourtime!Questionsovercoffeeattheposter… SlidespostedonSlideShare.com

Ecosystem Innovation and value co-creation in a connected world

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