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Watch Video

You must be the

change you wish to

see in the world

1

If our generation does not do the

impossible, waiting for us

unthinkable»

Petra Kelly

ECOSTART

BUSINESS ANALYSIS

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You must be

the change you

wish to see in

the world!

CIVILIZATION CHALLENGE

JOIN US

2

How much do we invest

in the environment?

How much should we

invest in the environment?

A particle of "eco" in the word

"ecology" in translation from

ancient Greek means "home".

Our house is the whole Earth,

but we allocate too little money

for its maintenance. Currently,

investments in the environment

are only 1% of GDP.

According to experts on the

environment, to stabilize the

environmental situation at the current

level, it is required to invest at least

3% of GDP in order to improve it - at

least 4% of GDP, for radical changes

– at least 5% of GDP.

Thus, investments in the

environment need to be increased

3-5 times!

The main problem of ecology

Insufficient investment of

environmental activities and “green” business.

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EXISTING PROBLEMS

Traditional Institutions investing in ecology

Problems of the traditional system Investments

Investment Funds

Ecological funds (EF)

Banking organizations

State organizations

Private investors and angels

Expensive and slow services

Not a public investment process without involvement of the public

The dominance of large financial groups

Politicization, which impedes the implementation of global projects on our

Common planet

There is no coordination of activity between various investment

institutions when they investing environmental projects.

There is no mechanism for attracting investors with small amounts.

Small but effective environmental projects often do not have the ability to

scale because they lack fame or publicity.

The main problem facing environmental projects

is a deficit of financing. Even those projects that

manage to secure funding through traditional

institutions also face disadvantages.

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The deficit of financing of

“green” business and

environmental activities.

KEY PROBLEM

1) A brand new, TECO blockchain platform with

the ability to issue security tokens by

companies to invest in their environmental

projects

2) The marketplace, which will unite all

participants in the environmental community

3) A decentralized Environmental Investment

Fund (EIF)

4) Сrowdfunding and Fundraising services - for

environmental startups and NPO

SOLUTION

KEY BENEFITS

Market Access 24/7 Fast execution of transactions Transparency

FIGHTING BACK FOR THE PLANET Environmental damage is one of the most acute problems facing mankind. EcoStart will

help the planet to fight back, by using blockchain technology to support green businesses

Lower transaction costs

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KEY COMPETITIVE ADVANTAGES OVER TRADITIONAL

INVESTMENT INSTITUTIONS

Independence and

efficiency in raising

funds

Lack of intermediaries

1

2

3

4

Lack of dependence on

government services and

global financial groups

Involvement of all active

participants and socially

oriented business,

including investors with

small capital, in solving

environmental problems

5

6 The results of each project

will be publicly available,

which will allow investors

to identify and help scale

up environmental projects

that are truly effective

Transparent system for

attracting and controlling

the expenditure of funds

and «green" technology

of the blockchain

EcoStart

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PLATFORM FEATURES

Сrowdfunding and

Fundraising services The marketplace for green business followers

Environmental

Investment Fund

(EIF)

Service for expertise,

recommendations and

ratings

Space Monitoring

of the Earth’s Surface Crypto Lottery Motivation and reward

system for volunteers

Private

Cryptomessenger

Security tokens Constructor

Investors

Can search for validated

environmental projects

to invest in

Startup

Can search for validated investors

to fund their projects, receive

crowdfunding or be funded

through the EcoStart EIF

Volunteers

Can find validated environmental

projects to work for

Ratings

All platform users are rated using

a fair, decentralized review

system

The experts

Platform users will have

instant access to global

environmental experts

How EcoStart will benefit

Environmental Stakeholders

KEY COMPETITIVE ADVANTAGES OVER TRADITIONAL

INVESTMENT INSTITUTIONS

Independence and

efficiency in raising

funds

Transparent system for

attracting and controlling the

expenditure of funds and

«green" technology of the

blockchain EcoStart

1

2

3

4

Lack of dependence on

government services and

global financial groups

Lack of

intermediaries;

Involvement of all active

participants and socially

oriented business,

including investors with

small capital, in solving

environmental problems

5

6 The results of each project

will be publicly available,

which will allow investors

to identify and help scale

up environmental projects

that are truly effective

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TRENDS FOR THE DEVELOPMENT OF THE

PROJECT

1 Growing interest in

environmental issues

2 Business begins to follow the

principles of corporate social

responsibility and sustainable

development when investing

The rapid development of the crypto

industry, which showed a phenomenal

growth in capitalization in 2017

3 4

5 6

Financial institutions

investing in

environmental projects

are becoming more and

more in demand

In all sectors and in all

types of activities, a

trend is developing to

increase the amount of

financing for

environmental projects

The crypto industry is booming. Although the

capitalization of cryptocurrency decreased in

2018, many analysts and experts expect

that in 2019 the cryptocurrency will reach

new heights.

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Financing Needed

.

a. To develop the EcoStart platform and promote the project: - $ 200K for the development of the platform, including on MVP - $ 30K - $ 45K license for financial and exchange services - $ 150K marketing, advertising and PR - $ 570K operating expenses (office, salary, business trips, etc.) - $ 300K conducting a Security Tokens Offering (STO) with obtaining permission from the SEC - $ 35K contingency _____________________________________________________________ Total $ 1.3 million b. To create an environmental investment fund. It is planned to place security tokens to create fund capital through conducting a STO : - Soft cup - $ 10 K - Hard cup - $ 25 K ______________________________________________________________ A total investment of 11.3 -25.3 million US dollars is required

$ 1,300,000 Investments in the

project are made through the

purchase of preferred convertible

shares of EcoStart Corporation

(Delaware)

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INCOME MODEL

Platform fee

% from the

Сrowdfunding

and

Fundraising

services

Revenues

from crypto

lottery

Income

from IEF

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We assume that by analogy with the law of

Reed's Law that the usefulness of large

networks can exponentially scale with the size

of the network, the growth in the capitalization

of the EcoStart platform is also subject to this

law. In the EcoStart ecosystem, participants

can not only interact with each other, but also

create their own security tokens. There are new

communities within the EcoStart ecosystem

(companies within the company (EcoStart

platforms), so the capitalization (C) of the

EcoStart platform can be proportional to K ~ 2n

(2 to the power of "n - the number of

participants"), rather than directly proportional

to the number of participants.

Hypothesis

FINANCIAL PROJECTION

Indicators Years

2 020 2 021 2 022 2 023

Revenues from sales 0,00 2,12 8,36 20,20

Variable costs 0,00 0,00 -0,01 -0,12

Marginal (gross) profit 0,00 2,12 8,35 20,08

Constant overhead costs -1,02 -1,27 -3,60 -3,80

The cost of labor performers

(production staff)

0,00 0,00 0,00 0,00

Management costs, thousand

US $ -0,06 -0,69 -1,20 -1,50

Commercial expenses 0,00 -0,20 -0,30 -0,61

Earnings before depreciation,

interest and taxes (EBITDA)

-1,08 -0,04 3,25 14,17

Basic financial ratios

Capital / Cost of Capital 168,2 175,8 228,0

Profit / Cost of Capital 0,0 17,6 75,6

MONEY TREE

➢ The cost of business is

75.6 million USD

➢ The company's

capitalization over three years

may increase by 2.8 times

75,6

Profit /

Cost of

capital

business

valuation

method

х Cost of

business

33,2% 228,0

Profitability

of equity

capital

Profit /

Capital

Capital

/Cost of

capital

"Capitalization

of capital"

33,2% 1

Return On

Assets

Profit /

Assets

Аssets /

equity

Financial

leverage

56% 0,59

Profitability

of sales

Profit /

Revenue

proceeds /

assets

asset

turnover

Liquidity

> 2

RISK

ASSESSMENT

SWOT ANALYSIS OF THE

ECOSTART

MARKETING STRATEGY We divide marketing strategy and advertising into two separate categories:

1. Marketing and advertising on the promotion of the ICO project EcoStart goal: to attract the attention of the crypto community to the project, get positive feedback and ratings and finally, to collect the crypto currency for the development of the project. 2. The target audience: owners of crypto-currency, crypto-enthusiasts, crypto-investors. 3. Channels: first of all, the most popular and popular social networks will be used and messengers according to 2017 data.

Active users in millions

MARKETING

STRATEGY 2. Marketing and advertising platform EcoStart.

Objectives:

To create a global ecological ecosystem for financing projects to solve environmental problems of the planet Earth, and in the field of the crypto

industry, our goal is to move the cryptocurrency market from a very small industry to the masses.

The target audience:

Socially oriented people who are ready to help environmental projects and events.

These users can be in all countries, of all ages, of any gender, but we distinguish from all this diversity - people who actively use the Internet,

with an active social position and mainly in developed countries, aged 18-45 years

Channels and tools

At the current stage:

- Creation of an initial user database due to the maximum; registrations from friends and relatives;

- mentions in blogs and content marketing;

-cooperation with marketing channels, and cooperation with a niche blog to generate product texts;

- hiring a team of authors who would be engaged in content marketing on a long-term basis.

Strategy Marketing:

- advertising to attract an audience;

- SEO through search engines (Yelp, Rap Genius, Stack Overflow);

- creating a viral loop with the simplest mechanisms to attract users and a real incentive

ADVERTISING

PLAN PR (materials, bloggers, reviews, press releases)

Having huge experience and a base of contacts in the sphere of high technologies, fintech, specialists, media managers, we look forward to receiving reviews in the most prestigious publications devoted to technologies: techcrunch.com, variety.com, mashable.com, theverge.com, gizmodo.com, techrepublic.com, finance.yahoo.com/tech and others.

Bloggers and vlogery

Thanks to the planned active contacts with popular bloggers and vlogs on the topic of crypto currency, technology blocking, as well as a referral system with fees for inviting users, we expect to receive at least 1000 reviews during the first year of work after krauseyla. Given that video advertising on Facebook, Youku, YouTube and other networks is currently the fastest growing format of advertising the cost of the ultimate lead, thanks to this format can be reduced several times. Especially for the preparation of a large number of materials, incl. video, the team attracted experienced experts in content and production professionals.

Remarketing / Retargeting

Targeting an audience that has already visited the site. According to statistics, at the first

visiting the percentage of visitors who make the decision is only 2% to 8%, so it's important to remind them of your

project and return them to the site.

Investments in advertising

• Print mass-media

• Marketing in the Media

• Paid articles, advertising

• Support for bloggers on social networking platforms

• SEO

PARTNERS

http://ecoangel.group

CONTACTS:

https://t.me/smart_idea18 @ecostart18