Economic Profile of US Surfers- Experience presented by Chad NELSEN
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Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
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Transcript of Economic Profile of US Surfers- Experience presented by Chad NELSEN
Highly Marketed but Undervalued:
An economic profile of US surfersChad Nelsen
Surfrider Foundation USA
California Beaches:17.8 million
visits $15 billion/year(Source: Pendleton et al. 2011, King, 1999)
(Source: CIC Research, July 2009)
Solana Beach, CA Beach Use
Surfrider / Surf-First Study
Who: 5,360 surfers
What: Surf behavior / demographics
Where: Internet-based opt in survey
When: November 2008 -September 2009
Why: 1st US characterization of surfers
Limitation: This is a non-probabilistic method of data collection and is not random so the results cannot be extrapolated to the larger surfing population
Surf Behavior
Parameter Median
Experience 16 years
Number of boards 4
Arrival time 8:15 AM
Duration 2.5 hours
Distance Travelled 10 miles
Annual visits 108
Surfer Demographics
Parameter Median
Age 34 year
Education 62% ≥ college
Household income $75,000 annual
Employment 67% fully employed
Expenditure $66/visit*
*Average
US Surfer Economics
Surfers 3.1 million
Visits / year 76 million
Expenditures $25-66 / visit
Economic Impact $2-5 billion / year
Sources: NSRE 2001, Hanneman 2004
More..
US Surf econ study: http://bit.ly/us_surfecon
Coastal Blog:surfrider.org/coastal-blog/c/surf-protection
Chad [email protected]: chadenelsen
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