Economic Development Strategy for the Central Coast (with notes)
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Transcript of Economic Development Strategy for the Central Coast (with notes)
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Economic Development Strategy for the Central Coast
BUD COLLIGAN
SOUTH SWELL VENTURES
DECEMBER 12, 2013
CSUMB/FORA
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Employment on Central Coast 2012
Agriculture9%
Government21%
Tourism 12%Education
& Health Services
14%
Other Services
22%
Retail Trade 12%
Professional & Business
Services10%
Agriculture29%
Government18%
Tourism12%
Education & Health Services
8%
Other Services
17%
Retail Trade9%
Professional& Business
Services7%
Source: CA Employment Development Department
MONTEREY COUNTYSANTA CRUZ
COUNTY
TOTAL EMPLOYEES: 96,900 TOTAL EMPLOYEES: 173,100
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Slow Growth in Ag & Tourism
FLAT
1.7% CAGR
SANTA CRUZ COUNTY AG & TOURISM JOBS
MONTEREY COUNTY AG & TOURISM JOBS
Source: CA Employment Development Department
2002 2012
BUD COLLIGAN SOUTH SWELL VENTURES
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80,000
100,000
120,000
140,000
160,000
180,000
200,000
Monterey Co.
Santa Cruz Co.
Seasonal Employment 2012
Source: CA Employment Development Department BUD COLLIGAN SOUTH SWELL VENTURES
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Residents & Taxes Leave Daily
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Loss of Workers & Revenue
• 24% of Santa Cruz residents leave county for work
daily
Source: Census Transportation Planning Package, 2006-2008; BAE 2013 BUD COLLIGAN SOUTH SWELL VENTURES
• 85% retail “leakage” due to out-of-county purchases
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SANTA CRUZ
40th of 58 Counties
MONTEREY
41st of 58 Counties
BUD COLLIGAN SOUTH SWELL VENTURES
Violent Crime on the Central Coast
Source: www.countyhealthrankings.org
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BUD COLLIGAN SOUTH SWELL VENTURES
SANTA CRUZ: 18%
24th of 58 Counties
MONTEREY: 24%
57th of 58 Counties
Source: www.countyhealthrankings.org
Uninsured on the Central Coast
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SANTA CRUZ COUNTY:
3%
22nd of 58 Counties
BUD COLLIGAN SOUTH SWELL VENTURES
Teen Pregnancy
Source: www.countyhealthrankings.org
MONTEREY COUNTY: 6%
51st of 58 Counties
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High School Drop Out Rate
BUD COLLIGAN SOUTH SWELL VENTURESSource: www.countyhealthrankings.org
SANTA CRUZ COUNTY:
14%
21st of 58 Counties
MONTEREY COUNTY: 25%
56th of 58 Counties
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Preparing for 21st Century Jobs?
BUD COLLIGAN SOUTH SWELL VENTURESSource: Education Data Partnership: CDE, EdSource, and FCMAT
SANTA CRUZ COUNTY
45% of HS Grads Meet
CSU/UC Entrance
Requirements
MONTEREY COUNTY
33% of HS Grads Meet
CSU/UC Entrance
Requirements
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But.…We Have Lots of Assets
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BUD COLLIGAN SOUTH SWELL VENTURES
Superb Colleges and Universities
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BUD COLLIGAN SOUTH SWELL VENTURES
Unparalleled Natural Beauty
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BUD COLLIGAN SOUTH SWELL VENTURES
Great Farm Land
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BUD COLLIGAN SOUTH SWELL VENTURES
World Leader in Marine Science
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BUD COLLIGAN SOUTH SWELL VENTURES
First Rate Creative People
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BUD COLLIGAN SOUTH SWELL VENTURES
Large Bilingual Population
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BUD COLLIGAN SOUTH SWELL VENTURES
Educated Workforce
SANTA CRUZ COUNTY
BA/BS: 30%
Graduate Degree: 22%
MONTEREY COUNTY
BA/BS: 29%
Graduate Degree: 22%
Source: U.S. Census Bureau 2011
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BUD COLLIGAN SOUTH SWELL VENTURES
What Does an InnovationEconomy Look Like?
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Colleges &
Universities:
Research Centers:
Living Environment:
Business Leadership:
Innovation Mentality:
BUD COLLIGAN SOUTH SWELL VENTURES
Pre-Conditions of Innovation
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• Water
• Affordable Housing
• Transportation
• Broadband
• Electric Power
BUD COLLIGAN SOUTH SWELL VENTURES
Innovation Infrastructure
Source: CLV Report May, 2013
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• Shared Goals
• Cooperative Decision Making
• Shared Advocacy
• Shared Responsibility
BUD COLLIGAN SOUTH SWELL VENTURES
Shared Vision - Collaboration
Source: CLV Report May, 2013
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Diversified Small Company Economy…
Leveraging Distinct Regional Assets…
While Preserving & Enhancing Our
Environment
BUD COLLIGAN SOUTH SWELL VENTURES
Vision
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• Agriculture
• Organics
• Marine Science
• Food Products
• Technology
• Genomics
• Recreation
• Tourism & Eco-Tourism
• Education
• Wine
• Health Care
• Retail
• Manufacturing
• Distribution
• Services
• Non-Profit
BUD COLLIGAN SOUTH SWELL VENTURES
Diversified Small Company Economy
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• Agriculture: Region’s Largest Industry
• Organics: CCOF, UCSC Organics Program: CASFS
• Marine Science: 24 Institutions in Monterey Bay
• Food Products: Leverage Agricultural Advantage
• Technology: Proximity to Silicon Valley; Local Talent
• Genomics: UCSC Center & Genomics Browser
• Gaming: Innovative Companies
• Recreation: Legacy of Innovation
• Tourism & Eco-Tourism:
Ocean, Redwoods, Mountains, Boardwalk, Pebble
Beach, Aquarium
Leveraging Distinct Regional Assets
BUD COLLIGAN SOUTH SWELL VENTURES
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• Small Companies: Focused on Local
Assets, Tailored to Size of the Community
• Local Jobs: Less Traffic/Pollution
• Environment: Smart Growth, Knowledge
Industries, Organics, Protect Natural Beauty and
Farmland
• Families: Kids Can Find Jobs Locally, Stay Together
• Increased Tax Base: Pay for Public Services
While Preserving and Enhancing our Environment
BUD COLLIGAN SOUTH SWELL VENTURES
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BUD COLLIGAN SOUTH SWELL VENTURES
Entrepreneurial Eco-System
COLLEGES &
UNIVERSITIE
S TALENT
INTELLECTUA
L PROPERTY
CAPITAL
COMPANY
SPIN-OFFS
CROSS-
FERTILIZATIO
N
ATTRACTION
OF TOP
TALENT
GRASS-
ROOTS
ECO-SYSTEM
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Central Coast Angels
BUD COLLIGAN SOUTH SWELL VENTURES
Capital
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Central Coast Brand Today
BUD COLLIGAN SOUTH SWELL VENTURES
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BUD COLLIGAN SOUTH SWELL VENTURES
Regional Brand World Class Innovation
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BUD COLLIGAN SOUTH SWELL VENTURES
Food/Supplements
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BUD COLLIGAN SOUTH SWELL VENTURES
Wine
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BUD COLLIGAN SOUTH SWELL VENTURES
Agriculture
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BUD COLLIGAN SOUTH SWELL VENTURES
Organics
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BUD COLLIGAN SOUTH SWELL VENTURES
Marine Science
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BUD COLLIGAN SOUTH SWELL VENTURES
Technology
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BUD COLLIGAN SOUTH SWELL VENTURES
Technology
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BUD COLLIGAN SOUTH SWELL VENTURES
Genomics
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BUD COLLIGAN SOUTH SWELL VENTURES
Gaming
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BUD COLLIGAN SOUTH SWELL VENTURES
Recreation
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BUD COLLIGAN SOUTH SWELL VENTURES
Tourism
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• Develop shared vision and time horizon
• Agree on measurements
• Create regional advocacy/monitoring
group
• Pass public policy on infrastructure
• Create policy framework for targeted
business
Regional Political Leaders
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Invest in your piece of the vision
• Education: research, tech transfer, talent
• Business: build on regional strengths
• Labor: train for regional mix of jobs
• Environmental: steward a good quality of life for
all
• Non-Profit: focus on a livable community
Private Sector Leaders
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• Retain What We Love: Quality of Life, Natural Beauty, Clean Environment
• Decreased Unemployment
• Increased Tax Base Supports Public Services
• More People Working Where They Live
• Better Community Health Indicators
• Kids Can Stay Home With Good Jobs
• Virtuous Cycle of Talent, Innovation, Creativity & New Opportunities BUD COLLIGAN SOUTH SWELL VENTURES
Outcomes