Economic Deve lopmen t i n t he Wor ld ’s Fou r t h La rges t Economy

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Media 2017

Playbook

PRINT/DIGITAL

2 SB&D 2017 MEDIA PLAYBOOK

PRODUCTS

SB&D

1

Media PlaYbook

Economic Development in the World’s Four th-Largest Economy

www.SB-D.com • www.SouthernAutoCorridor.com • www.SmallTownSouth.com • www.RandleReport.com • www.MadeintheAmericanSouth.com

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Southern Business & Development and its web sites have appeared in the following:

2016 SB&D Media Kit_8-page-Rev_1-2016.indd 1 1/4/16 10:07 PM

SB-D.COM is Southern Business & Development’s longest-running web site — live since 1998 — and has been completely redesigned for mobile use. Thousands of archived pages and a strong readership throughout the world make SB-D.com one of our advertisers’ favorite buys. One reason is the leads the site generates.

For the thousands that have registered for its free daily email blast, RANDLEREPORT.COM is the first news report they look at each morning on their mobile devices. RandleReport.com aggregates and posts every significant economic development, business and political story that breaks each hour of the day in the South in real time. Editors are required to post one new story every five minutes 9:00 to 5:00 CDT, Monday through Friday, meaning about 100 stories are posted daily. Stories are chosen by live editors in two shifts and over 150,000 stories from the South have been aggregated and archived in its first five years. Visitors to The Randle Report averaged over 12 pages and 13 minutes per session in 2016. RandleReport.com will have a completely new design in the first quarter of 2017 that will include a lead generation service.

SOUTHERNAUTOCORRIDOR.COM focuses on the South’s largest industry sector and that’s the region’s automotive industry. With 19 major automotive assembly plants and two more being built in 2017, the South’s auto sector is second only to the Midwest’s in North America. SAC also generates leads and will also have a brand new design in the first quarter of 2017.

SMALLTOWNSOUTH.COM is dedicated to promoting economic development in the rural American South and cross markets with SB&D’s Small Town South issue that is published each December.

SB&D MAGAZINE is the only media property that covers economic development in the American South, the world’s fourth-largest economy. Its following over more than 20 years is legendary, as many readers tell us each quarter that they read the magazine “cover to cover.” SB&D has been quoted by CNN, Time, AP, ABC News, Fox News, CNBC, MSNBC, PBS, The Huffington Post, Yahoo, Al Jazeera, the BBC and dozens of other electronic media and in publications such as The Wall Street Journal, The Weekly Standard, USA Today and The New York Times.

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Special Supplement: DELTA REGIONAL AUTHORITY

Wages, Riches& Pitchforks

TEXASWEST VIRGINIA

VIRGINIA

WINTER 2016

Economic Deve lopmen t i n t he Wor ld ’s Fou r t h La rges t Economy

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SB&D 100 l TOP DEALS & HOT MARKETS SPRING 2016

THESOU T H

Who’s winning the economic development game in the South?

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Special Supplement: DELTA REGIONAL AUTHORITY

Wages, Riches& Pitchforks

TEXASWEST VIRGINIA

VIRGINIA

WINTER 2016

DATES Winter 2017Annual Manual Edition, including Annual DirectoryDeadlinesSpace/Materials: March 3, 2017Publishing Date: March 2017

Spring 201724th Annual SB&D 100 Ranking: Best Performing Markets and StatesDeadlinesSpace/Materials: May 26, 2017Publishing Date: June 2017

Summer 20179th Annual Made in the South IssueDeadlinesSpace/Materials: August 25, 2017Publishing Date: September 2017

Fall 2017Small Town South EditionDeadlinesSpace/Materials: November 22, 2017Publishing Date: December 2017

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THE BEST OF AT

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FALL 2016

DIXI

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SMALL TOWNS BIG DE

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The Effect of

Full Employment

FALL 2015

Here Come the Chinese!Chinese investments

represent the fastest growing FDI source in the South

2017 MEDIA PLAYBOOK SB&D 3

RATES

PRINT

DIGITAL

AD SIZE 1X 2X 3X 4XSpread $8040 $7515 $7200 $6885

Full Page $5100 $4890 $4470 $4260

2/3 $4000 $3840 $3630 $3315

1/2 $3470 $3315 $3150 $2935

1/3 $2685 $2580 $2430 $2265

1/4 $2265 $2160 $2055 $1950

n Bleed no chargen Preferred Positions: Back cover add 10%. IFC and IBC add 5%. n Cancellations: Must be made in writing no later than 10 days prior to space closing date. Short rates apply.

PRINT MECHANICAL

SPECIFICATIONS Trim Size: 8 3/8” x 10 7/8”Full Page Bleed: 8 5/8” x 11 1/8”Image area: 7” x 10”

UNIT SIZES WIDTH HEIGHTSpread (4-side bleed) 17 1/4” 11 1/8” Full Page 7” 10” Full Page Bleed 8 5/8” 11 1/8” 2/3 Page 4 7/8” 10” 1/2 Page Island 4 7/8” 7 3/8” 1/2 Page Horiz. 7” 4 7/8” 1/3 Page Vertical 2 3/8” 10” 1/3 Page 4 7/8” 4 7/8” 1/4 Page 3 5/8” 4 7/8”

Digital files should be supplied in PDF format with CMYK color. Files can be e-mailed if the file size does not exceed 10 MB. All files should be 300 dpi and 133 linescreen or higher.

SB&D is printed on web offset and is perfect bound for the highest quality print product.

Email or upload your advertisement to Stacy@SB-D.com.4 SB&D 2017 MEDIA PLAYBOOK

2017 MEDIA PLAYBOOK SB&D 5

DIGITAL

Standard Banners

Wrapper Banners

RandleReport.com: $10,000/yearSB-D.com: $8,000/yearSouthernAutoCorridor.com: $6,000/yearInquire about mechanicals for wrapper banners on SB-D.com, SouthernAutoCorridor.com and RandleReport.com or see diagram. Only use shaded portion of specs for your wrapper banner.

All wrapper banner purchases include standard banners.

Banner area shown in gray.

Dimensions of entire live area = 1270 px tall x

946 px wide

RandleReport.comOne year: $7,000Standard banner sizes: 300 x 250 pixels, and 500 x 80 pixels

SB-D.com One year: $5,000Standard banner size: 500 x 80 pixelsLogo click through: 155 x 56 pixels

SouthernAutoCorridor.comOne year: $4,000Standard banner size: 500 x 80 pixelsLogo click through: 195 x 70 pixels

SmallTownSouth.comOne year: $3,000Banner size: 210 x 230 pixelsLogo click through: 195 x 70 pixels

All website purchases include SB&D’s lead generation service.

70 PX TALL

155 PX WIDE

155 PX WIDE

6 SB&D 2017 MEDIA PLAYBOOK

RATES

PACKAGES

Package 1 (Online only)$2,000 (Value: $3,000)One year of click through logo buttons on three websites of your choice.

Package 2 (Hybrid)$5,000 (Value: $9,100-$14,800)One year of standard banners on one website of your choice and four 1/4 page or one full page, 4-color advertisements in SB&D.

Package 3 (Online only)$7,000 (Value: $9,000-$13,000)One year of wrapper banner and standard banners on one web-site of your choice and logo buttons on three web sites.

Package 3 (Hybrid)$10,000 (Value: $15,740-$18,740)One year of standard banners on one website of your choice and four 1/2 page, 4-color advertisements in SB&D.

Package 4 (Hybrid)$15,000 (Value: $19,260-$23,260)One year of wrapper banner and standard banners on one web-site of your choice and four 2/3 page, 4-color advertisements in SB&D.

*Package 5 (Hybrid)$20,000 (Value: $26,040-$29,040)One year of standard banners on two websites of your choice and four full page, 4-color advertisements in SB&D. *Includes speech by Michael Randle and a membership in the Southern Economic Development Roundtable.

(Packages can be customized in other ways. Payment upfront is required for packages).

Hybrid Print/Online Advertising Packages & Online-Only Packages

*Package 6 (Hybrid)$25,000 (Value: $37,040; $41,040)One year of wrapper banners and standard banners on two websites of your choice, four full page, 4-color advertisements in SB&D and one cover position promotion full page and 1,000 reprints.*Includes speech by Michael Randle and a membership in the Southern Economic Development Roundtable.

*Package 7 (Hybrid)$50,000 (Value: $88,340)One year of wrapper banners and standard banners on three websites, four two-page spread, 4-color advertisements in SB&D, two cover position promotion full pages and 1,000 reprints and one eight-page supplement and 1,000 reprints.*Includes speech by Michael Randle and a membership in the Southern Economic Development Roundtable.

*Package 8 - The Ultimate Package (Hybrid)$80,000 (Value: $186,680)Two years of Package 7, replacing the eight-page supplement with a 16-page supplement.*Includes speech by Michael Randle and a membership in the Southern Economic Development Roundtable.

2017 MEDIA PLAYBOOK SB&D 7

CirculationTotal per issue circulation was 12,826 mailed magazines in the Summer 2016 issue. Other copies such as promotional and house copies were not figured in the total.

Readership/AudienceSB&D continues to target c-suite executive readers in key markets and states located outside the American South. In ad-dition, c-suite executives of companies located in major Southern markets are occasionally targeted when editorial con-tent is appropriate. States where readership is emphasized with each edition include Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania in the Northeast, Illinois, Indiana, Michigan, Ohio and Wisconsin in the Midwest and California and Washington on the Pacific coast. Depending on industry targets, execs located in other U.S. states may or may not receive SB&D in any given quarterly issue. On average about 500 execs located in Ontario receive SB&D. Approximately 900 site consultants and/or SIOR members doing business in the U.S. receive each edition as well.

Paid Subscriber BaseIn 2005, Southern Business & Development initiated an aggressive paid subscriber campaign. We have been told that SB&D is one of the top two “reads” in economic development publishing today. Our paid subscriber campaign will continue in 2017 and beyond. In September of 2016, SB&D had over 1,800 paid subscribers.

Requested Subscriber BaseRequested subscriber readership (including paid) was at 5,390 mailed magazines as of the Summer 2016 edition. The majority of the requests are coming from SB&D’s three web sites that provide lead generation services — www.SB-D.com, www.SouthernAutoCorridor.com, and www.SmallTownSouth.com. Restrictions have been designed for free requested subscribers. Only site consultants, corporate real estate managers/directors, corporate project managers, corporate facility managers/directors, c-suite executives, CEOs and other high-ranking executives may receive SB&D as a free requested subscriber.

Qualified Non-Requested BaseQualified non-requested readership in 2016 made up slightly less than half of SB&D’s readership base. Each issue of SB&D has a specific industry and editorial theme; therefore different non-requested readers are targeted with each edition. However, certain industry execs are targeted with each edition. Selected execs in the automotive, aerospace, plastics, headquarter, distribution and food products industries receive SB&D each quarter.

Geographic Breakdown for the Summer 2016 IssueNew England 1,176 (CT,MA,ME,NH,RI)Middle Atlantic 3,165 (NY,NJ,PA)East-North Central 3,171 (IL,IN,MI,OH,WI)West-North Central 140 (IA,KS,MN,MO,NE,SD)South Atlantic 836 (DC,FL,GA,MD,NC,SC,VA,WV)East-South Central 564 (AL,KY,MS,TN)West-South Central 1,109 (AR,LA,OK,TX)Mountain 342 (AZ,CO,ID,UT)Pacific 1,850 (CA,HI,OR,WA)Canada 473 (Ontario) Sample Edition Title BreakdownAs of the Summer 2016 edition, 92 percent of all requested and non-requested readers held a CEO, chairman, presi-dent, partner, owner, vice-president or manager position. Of those, 41 percent held a CEO or ownership position.

Sample Edition Industry BreakdownThe automotive, aviation/aerospace, food products, distribution, financial services, technology, headquarter and life sci-ences industries (including pharmaceutical) are targeted with each edition. Depending on the edition, plastics, commu-nications, chemicals, oil and gas, wood products, electronics, info tech and metal products are targeted as well.

For more information on SB&D’s readership, please contact Michael Randle at 205.871.1220 or michael@sb-d.com

DEMOGRAPHICS

Southern Business & Development and its web sites have appeared in the following:

Our journalists travel to more than 300 different Southern markets each year.

SB&D is a trusted source of information not available from any other source. We know because we see the South from 30,000 feet. Our journalists also see economic development in the South at ground level. We have visited over 2,000 different cities and counties in the South since 1992.

In an age when conducting interviews over the phone or by email is the preferred cost-cutting method for most news outlets, SB&D travels the South experiencing the story in person. That strategy has worked for us for more than 20 years and it has made editor and publisher Mike Randle a well-known,

noted expert on the American South’s economy.

SB&D