Economic Assignmet 2
Transcript of Economic Assignmet 2
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1.Automobile sector is a an example of oligopoly, this statement can be justified with the
help of definition of oligopoly and the characteristics we observe in the oligopoly market.
An oligopoly is a market form in which a market or industry is dominated by a small number of
sellers (oligopolists). The word is derived from the Greekoligo 'few' plus -opoly as in monopoly
and duopoly. Because there are few participants in this type of market, each oligopolist is awareof the actions of the others. The decisions of one firm influence, and are influenced by, the
decisions of other firms. Strategic planning by oligopolists always involves taking into account
the likely responses of the other market participants. This causes oligopolistic markets and
industries to be at the highest risk for collusion
Characteristics of oligopoly
A few large producers
Usually three, four, or five firms occupy the market, e.g. "Big Three" in the U.S. aluminum
industry and companies such as Nokia or Motorola in the cell phone industry, as well ascompanies in the video game console market. The four largest firms in the market occupy greater
than 40% of the market.
Homogenous OR differentiated products
Some oligopolistic industries offer homogenous, or standardized, products, e.g. those of steel,
zinc, copper, lead, industrial alcohol. Other industries, e.g. those of automobiles, tires,
electronics, breakfast cereal, offer different products and place an emphasis on nonprice
competition, such as advertising.
Price maker, but still mutually interdependent
The small number of firms let oligopolies to set prices and output levels, to some extent.
However, because there are rival firms, oligopolies must take note at how they react to its change
in price, output, product or advertising.
Relatively high entry barriers
Entry barriers exist that allow a handful of firms to achieve economies of scales, but no more
beyond that. Any new firms would have too small a market share and would have to produce at
too high a price. Sometimes the cost of capital is too high and other times, ownership and control
of the raw materials is a factor. Patents and brand loyalty are also barriers of entry into an
oligopolistic market.
If we analyze the automobile industry we can find that there are few large players who dominate
the market. In the automobile industry there are many firms serving in the market but at the same
time if we consider the number of customers to whom they are serving then the ratio of sellers id
to buyers is very small. For the sake of simplicity if we assume that there are 50 big well known
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car manufacturing and selling companies and there are at least 100 crore car users in the world
then the ratio is very small.
All the players in the automobile industry are in the business of manufacturing and selling of
same products that is automobiles. Car manufacturers produce cars and sell them. The cars which
are produced are relatively same in nature that is the utility they provide is same that means thecars are homogenous in nature. Homogeneity is present even in the features provided in the car
like all the cars of one segment have same seating capacity, same engine capacity and almost
same facilities like A/C, stereo etc.
Companies in the automobile sector are price makers but they are interdependent on each other.
Consider an automobile company like Tata who has launched nano in recent time, this company
is the price maker in the particular segment of carlike nano but still before deciding its price it
had to consider prices of other cars in the market. So what we can say is when the product is
innovative or loaded with special features company can become the price maker in the company
but still it has to depend upon the other competitors to fix the price.
Entry in the automobile market is tough. There are various barriers in for the entry in the
automobile market. Customers of cars are either brand loyal or they would like to go for the cars
of well established firms, so entry of new firm is a risk for that new firm as the market share they
will be getting is very less. Apart from that the cost of setting a plant of automobile
manufacturing and arranging for the distribution and after sales service of it is very costly matter.
Cost of borrowing will also be very high if a company opts of borrowed capital to start the
business in automobile sector.
Kinked behavior is observed In automobile industry. Whenever any company will change theprice of its car model then immediately the competing companies will show some reaction by
changing modifying the price of their car models. Whenever any company will raise the price of
its car, the other competing companies will not change the price of their car but if any company
lowers the price of their car then the other competing companies will also lower the price of
their car. For example when Maruti Udyog lowered the price of their car model Wagon R then
immediately price of Santro which is a car by Hyundai also came down . so in automobile
industry companies follow same pattern of pricing.
So in all we can say that the automobile sector is an example of oligopoly.
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2.In the absence of complete information individual rationality leads to group sub
optimality.
Absence of complete information is such a situation in which appropriate decision cannot be
taken. This is the situation decisions are made which are not optimal but they can be sub-optimal
that is the decision can be correct according to the information.
In day to day scenario we can see that there are many examples where people tend to buy things
which a group will buy. Basically this thing happens when individual does not possess complete
information about the product or the service. Absence of complete information leads to
individual decision based on the available information, and in this situation individual thinks that
the decision is optimum.
If we consider the example of any individual who is planning to open a demat account with one
of the reputed broking firms in India, then he will make his decision based on various factors like
reputation of the firm, brokerage charges, total number of clients. If he feels that the number ofclients which are availing the demat facility from the broker is large then he will also make the
decision to buy the same decision and according to his information that decision will be optimal.
In this case it any happen that the individual is not aware of the problems which customers are
facing as those will never be explained by the main information providers, so the decision of the
individual will lead to group sub optimality
Lets consider the point from companies point of view. Almost every company makes every
decision on the basis of certain information. The information which company posses can be
complete information or can not be the complete information. For any company information
related to different aspects like present market demand, competitors pricing strategy, competitorsoverall strategy, availability of required materialistic is necessary to take decision. In this case
any company can not posses cent percent correct information about each and every factor and
thus the company has to make decision in the absence of complete information, which may be
correct and optimal according to the company but not necessarily optimal decision.
For example lets consider the example of automobile sector where a company X has decided to
produce a car which runs on LPG. This decision of the firm is not disclosed in the market and
thus the competitors are not in a position to make any strategy for new product development. At
the same time there is slow growing demand for high mileage diesel cars in the market which
company X is not able to interpret. Within the 1 year company X launched the car in the marketand after its launch other competitors analyzed the market and introduced their car in the market
within few months. As both the companies have car with same feature there exist a sense of
competition in the market but before launching the car both the companies did not interpreted the
demand perfectly as a result sales of both the companies did not rise very fast. So according to
the information companies did posses, their decision was optimal but as the information was
incomplete their individual decisions lead to group sub optimality.
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Any company can achieve Nash equilibrium by taking its own decision with taking the
competitors decision into consideration. With the incomplete information companies may take
individual decision which may not give the optimal solution but will give some mediocre or
group sub optimal solution which will fetch medium benefits to all the players in the market.