EcoNetworking 12.12.13 Telling a Digital Eco-Story by Wendy Meadley
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Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008.
Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging.
The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork Town & Country Owned Media Channel Network Reference links: Facebook | www.Facebook.com/TownCountryClub Twitter | www.Twitter.com/TownCountryClub Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club Pinterest | www.pinterest.com/TownCountryClub YouTube | http://bit.ly/TccYT
Transcript of EcoNetworking 12.12.13 Telling a Digital Eco-Story by Wendy Meadley
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