EconAlliance Santa BarbaraWine Country Forum 2017

EconAlliance Thanks ForumPartners and Event Sponsors

Event Partner Premier Event Sponsor

Appreciation to Policymaker Attendees

1st District Supervisor Das Williams, County of Santa Barbara4th District Supervisor Joan Hartmann, County of Santa Barbara5th District Supervisor Steve Lavagnino, County of Santa Barbara1st District Supervisor John Peschong, County of San Luis ObispoDan Blough, 5th District Planning Commissioner, County of Santa BarbaraMayor Ed Andrisek, City of BuelltonMayor Bob Lingl, City of LompocMayor Jim Richardson, City of SolvangBrad Vidro, City Manager, SolvangTheresa Gallavan, Asst. City Manager/Economic Development Director, LompocHolly Owen, Director of Planning, Building & Economic Development, City of Solvang

Appreciation to Policymaker Attendees

James Joyce, District Director, Office of Senator Hannah Beth JacksonFelix Esparza, District Representative, Office of State Assm. Jordan CunninghamDave Elliott, Chief of Staff, Supervisor Das WilliamsJefferson Litten, Chief of Staff, Supervisor Joan HartmannNaomi Kovaks, District Representative, Supervisor Janet WolfJayson Parson, Assistant to Supervisor Peter Adam

Appreciation to Special Guests

Kenneth Kahn, Tribal Chairman, ChumashKevin Walthers, Superintendent/President, Allan Hancock CollegePaul Patel, Board Chairman, Explore LompocPete Robertson, Buellton Chamber Board representativeTracy Beard, Executive Director, Solvang Chamber of CommerceGlenn Morris, CEO, Santa Maria Valley Chamber of CommerceAmber Wilson, CEO, Lompoc Valley Chamber of CommerceSuzanne Singh, Director, Santa Maria Economic Development DirectorShelby Sim, Director, Visit Santa Ynez ValleyJennifer Walker, VP Strategy & Marketing, Visit Santa Barbara

What is EconAlliance?

Mission

To Create A High-Performance, Globally

Competitive Region

Initiatives• Agriculture• Energy

• Wine & Tourism• IDEA (Innovation/Entrepreneurship)• DURT

(Delays, Uncertainty, Regulations, Taxes)• University Program Attraction• Infrastructure, Transportation, Logistics

• Workforce & Literacy Initiative (WALI)• Global Trade • Healthcare (in planning)

7/26/2017 6

Sampling: Programs & Activities

• Agriculture: Ag Forum every other year, other public education• Wine/Tourism: Wine Forum every other year, public education• Energy: Public & Policymaker Education, other support• DURT: Public/Policymaker Education on job/economic impacts from

Delays, Uncertainty, Regulations, Taxes• Articles in newsletter on pending issues impacting jobs/local economies• OpEds/Letters to Editor• Monitoring of new regulations, policies impacting key industries• Sharing job/industry impact information at Planning Commission, Supervisor

meetings

Sampling: Programs & Activities(continued)

Innovation/EntrepreneurshipFuture Forum

Innovation Award

Meetups

Global Trade InitiativeMOU w/District Export Council SoCal

ExportSeminars

TradeConsulting

STEM Industry Day CampScience – Technology – Engineering – Math – Industry Tours

Food Science (Nagy Wines)

Math in Family Finances (CoastHills CU)Technology (Aera

Energy)

Petri Dish Math(Hardy Diagnostics)

Aerodynamics/Engineering (Mob Armor)

Jenga Engineering (Santa Maria Energy)

STEM Industry ToursAtlas Copco, Zodiac AerospaceHardy Diagnostics

Education & Workforce

Workforce & Literacy - WALI

WALI Forums

DataGathering

WALI Co-Lead w/United Way NSBC

5 No Co Workforce/Literacy Goals for 2020

Forums:IndustryAwarenessFinancialLiteracyJob SearchEntrepreneurship(Partnership w/United Way, Peoples Self-Help Housing, 8 other orgs)

Working Neighborhoods

Historical Summary – Top 3 Ag CropsSB Co Ag Commissioner’s Crop Report Archive

(in millions of dollars based on value)

• 1916: Beans ($3M), Sugar Beets ($1.9M), Barley ($.5M)

• 1926: Beans ($2.4M), Cattle ($1.6M), Lettuce ($1.5M)

• 1936: Lemons ($2.6M), Cattle ($2.5M), Lettuce ($1.58M)

• 1946: Cattle ($9M), Lemons ($8M), Beans ($3M)

• 1956: Cattle ($11M), Lemons ($8M), Beans ($3M)

• 1966: Cattle ($21M, Lemons ($7M), Broccoli ($5M) - no report on grapes

Historical Summary – Top 3 Ag CropsSB Co Ag Commissioner’s Crop Report Archive

(in millions of dollars based on value)

• 1976: Cattle ($19M), Lettuce ($16M), Broccoli ($12M) –

Grapes at #18 - $2M

• 1986: Strawberries ($46M), Broccoli ($36M), Lettuce

($27M), Grapes at #9 - $11M

• 1996: Broccoli ($64M), Strawberries ($64M), Wine Grapes ($51M)

• 2006: Strawberries ($231M), Broccoli ($128M), Wine Grapes ($107M)

• 2016: Strawberries ($413M), Wine Grapes ($151M), Broccoli ($148M)

Wine Country Overview

• Six Approved AVAs*

• 21,500 Acres Planted – Half the Size of Napa Valley

• Three Top Varieties:Chardonnay, Pinot Noir, Syrah

• More than 50 Different Varieties Grown

*American Viticultural Area• s

Wine Country Overview-2

2016 Santa Barbara County Crop Report:

• Bearing acres of wine grapes grown: 21,349

• Average yield per acre: 3.61

• Average price per ton: $1,199

Economic value of wine grapes harvested: $151,629,764

Wine Country Overview-3

Stonebridge Research:

• Full-Time Equivalent Jobs 2014:9,158

• $93 million in Local Taxes

Annual Economic Impact of Wine in Santa Barbara County 2013:$1.7 billion

• s

Wine Country Overview-4

Charitable Contributions:

• Cash• Wine• Auction Items• Venue(s)

Wine Country Challenge/Opportunities

Opportunities for Sustainability:• Increase in Winery Capacity

(Currently nearly half of SBC grapes shipped out of county)• Loss of $1.2B Value of Goods• Loss of 2,200 jobs• Loss of $25.8M in taxes

• Increase in Wine Tourism • SBC Visitors 860,000/SLOCo – 1.5M• Per Capita Sales Tax Increase with

increased tourism

Per Capita Opportunity Gap

Per Capita Bed Tax(SBC Annual TOT Report FY 2015-16)• Solvang - $733• Buellton - $354• Santa Barbara - $249• SB County - $65• Lompoc - $39• Santa Maria - $33• Guadalupe – NoneBeing Wine/Tourism Friendly Pays!

Per Capita Sales Tax (SBC Auditor/Controller 2015-16)• Buellton - $385• Santa Barbara - $209• Solvang - $205• Santa Maria - $176• Lompoc - $86• Santa Barbara County - $65• Guadalupe - $43