ECON 202-503, SPRING 2011 Principles of Microeconomics...
Transcript of ECON 202-503, SPRING 2011 Principles of Microeconomics...
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ECON 202-503, SPRING 2011
Principles of Microeconomics
Final Exam
Wednesday, May 11th
Instructor: Sung Ick Cho
1) Tabitha shares a flea market booth with her sister. Her share of the rent is $150
per month. She is considering moving to her own, larger booth which she will not
have to share with anyone. The larger booth rents for $450 per month. Recently, you
ran into Tabitha in the grocery store and she tells you that she has rented the larger
booth. Tabitha is as rational as any other person. As an economics major, you
rightly conclude that
A) Tabitha did not have a choice; her sister was overcharging her.
B) Tabitha figures that the additional benefit of having her own booth (as opposed to
sharing) is at least $300.
C) Tabitha figures that the benefit of having her own booth (as opposed to sharing) is
at least $450.
D) the cost of having one's own booth outweighs the benefits.
Answer: B
Comment: Recurring
Diff: 2 Page Ref: 7/7
Topic: Optimal Decisions Are Made at the Margin
Objective: LO1: Explain these three key economic ideas: People are rational. People
respond to incentives. Optimal decisions are made at the margin.
AACSB: Analytic Skills
Special Feature: None
2) Competition forces firms to produce and sell products as long as the ________ to
consumers exceeds the ________ of production.
A) marginal benefit; marginal cost
B) marginal benefit; marginal benefit
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C) marginal cost; marginal cost
D) marginal cost; marginal benefit
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 10/10
Topic: Efficiency
Objective: LO2: Discuss how an economy answers these questions: What goods and
services will be produced? How will the goods and services be produced? Who will
receive the goods and services?
AACSB: Reflective Thinking
Special Feature: None
3) The economic analysis of minimum wage involves both normative and positive
analysis. Consider the following consequences of a minimum wage:
a. The minimum wage law causes unemployment.
b. Unemployment would be lower without a minimum wage law.
c. Minimum wage laws benefit some workers and harm others.
d. The minimum wage should be more than $7.25 per hour.
Which of the consequences above are positive statements and which are normative
statements?
A) a, b, and c are positive statements and d is a normative statement.
B) a and b are positive statements, c and d are normative statement.
C) Only a is a positive statement, b, c and d are normative statements.
D) a and c are positive statements, b and d are normative statements
Answer: A
Diff: 2 Page Ref: 13/13
Topic: Normative and Positive Analysis
Objective: LO3: Understand the role of models in economic analysis.
AACSB: Analytic Skills
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Special Feature: Don't Let This Happen to YOU!: Don't Confuse Positive Analysis
with Normative Analysis
Figure F-1
4) Refer to Figure F-1. ________ is (are) inefficient in that not all resources are
being used.
A) Point A
B) Point B
C) Point C
D) Points A and C
Answer: A
Comment: Recurring
Diff: 1 Page Ref: 38/38
Topic: Production Possibilities Frontiers
Skill: Graphing
Objective: LO1: Use a production possibilities frontier to analyze opportunity costs
and trade-offs.
AACSB: Reflective Thinking
Special Feature: None
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Figure F-2
Figure F-2 shows the production possibilities frontiers for Costa Rica and Guatemala.
Each country produces two goods, pineapples and coconuts.
5) Refer to Figure F-2. Which country has a comparative advantage in the
production of coconuts?
A) Guatemala
B) They have equal productive abilities.
C) Costa Rica
D) neither country
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 46-47/46-47
Topic: Comparative Advantage
Skill: Graphing
Objective: LO2: Understand comparative advantage and explain how it is the basis
for trade.
AACSB: Analytic Skills
Special Feature: None
6) Refer to Figure F-2. If the two countries have the same amount of resources
and the same technological knowledge, which country has an absolute advantage in
the production of both pineapples and coconuts?
A) Guatemala
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B) neither country
C) Costa Rica
D) cannot be determined
Answer: B
Comment: Recurring
Diff: 2 Page Ref: 46-47/46-47
Topic: Absolute Advantage
Skill: Graphing
Objective: LO2: Understand comparative advantage and explain how it is the basis
for trade.
AACSB: Analytic Skills
Special Feature: None
Figure F-3
7) Refer to Figure F-3. An increase in the price of a complement would be
represented by a movement from
A) A to B.
B) B to A.
C) D1 to D2.
D) D2 to D1.
Answer: D
Comment: Recurring
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Diff: 2 Page Ref: 72/72
Topic: Price of Related Goods
Skill: Graphing
Objective: LO1: Discuss the variables that influence demand.
AACSB: Analytic Skills
Special Feature: None
8) The supply curve for umbrellas
A) shows the supply of umbrellas consumers are willing and able to buy at any given
price.
B) is downward sloping.
C) shows the relationship between the quantity of umbrellas firms are willing and
able to supply and the quantity of umbrellas consumers are willing and able to
purchase.
D) shows the relationship between the price of umbrellas and the quantity of
umbrellas supplied.
Answer: D
Comment: Recurring
Diff: 1 Page Ref: 74/74
Topic: Supply Curves
Objective: LO1: Discuss the variables that influence demand.
AACSB: Reflective Thinking
Special Feature: None
Figure F-4
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9) Refer to Figure F-4. The figure above represents the market for coffee
grinders. Assume that the market price is $21. Which of the following statement is
true?
A) There is a shortage that will cause the price to increase; quantity demanded will
then decrease and quantity supplied will increase until the price equals $25.
B) There is a shortage that will cause the price to increase; quantity supplied will
then decrease and quantity demanded will increase until the price equals $25.
C) There will be a shortage that will cause the price to increase; demand will then
decrease and supply will increase until the price equals $25.
D) There is a shortage that will cause the price to decrease; quantity demanded will
then increase and quantity supplied will decrease until the price equals $25.
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 79/79
Topic: Shortage
Skill: Graphing
Objective: LO3: Use a graph to illustrate market equilibrium.
AACSB: Analytic Skills
Special Feature: None
Figure F-5
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Figure F-5 shows the market for granola. The market is initially in equilibrium at a
price of P1 and a quantity of Q1. Now suppose producers decide to cut output to Q2
in order to raise the price to P2.
10) Refer to Figure F-5. What area represents consumer surplus at P2?
A) A
B) A + B
C) B + C
D) A + B + D + F
Answer: A
Comment: Recurring
Diff: 1 Page Ref: 103-104/103-104
Topic: Economic Surplus
Skill: Graphing
Objective: LO2: Understand the concept of economic efficiency.
AACSB: Analytic Skills
Special Feature: None
Figure F-6
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Figure F-6 shows the market for cigarettes. The government plans to impose a unit
tax in this market.
11) Refer to Figure F-6. How much of the tax is paid by buyers?
A) $8
B) $5
C) $4
D) $3
Answer: D
Comment: Recurring
Diff: 2 Page Ref: 113/113
Topic: Tax Incidence
Skill: Graphing
Objective: LO4: Analyze the economic impact of taxes.
AACSB: Analytic Skills
Special Feature: None
12) Refer to Figure F-6. As a result of the tax, is there a loss in producer surplus?
A) Yes, because producers are not selling as many units now.
B) No, because the consumer pays the tax.
C) No, because the market reaches a new equilibrium
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D) No, because producers are able to raise the price to cover their tax burden.
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 113/113
Topic: Tax Incidence
Skill: Graphing
Objective: LO4: Analyze the economic impact of taxes.
AACSB: Analytic Skills
Special Feature: None
13) To calculate the price elasticity of demand we divide
A) the percentage change in quantity demanded by the percentage change in price.
B) the percentage change in price by the percentage change in quantity demanded.
C) rise by the run.
D) the average price by the average quantity demanded.
Answer: A
Comment: Recurring
Diff: 1 Page Ref: 168-169/168-169
Topic: Price Elasticity of Demand
Objective: LO1: Define price elasticity of demand and understand how to measure
it.
AACSB: Reflective Thinking
Special Feature: None
Figure F-7
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14) Refer to Figure F-7. The section of the demand curve labeled "A" represents
A) the inelastic section of the demand curve.
B) the unit-elastic section of the demand curve.
C) the elastic section of the demand curve.
D) the perfectly elastic section of the demand curve.
Answer: C
Comment: Recurring
Diff: 1 Page Ref: 169/169
Topic: Elastic and Inelastic Demand
Skill: Graphing
Objective: LO1: Define price elasticity of demand and understand how to measure
it.
AACSB: Reflective Thinking
Special Feature: None
15) Suppose when Nablom's Bakery raised the price of its breads by 10 percent, the
quantity demanded fell by 15 percent. What was the effect on sales revenue?
A) Sales revenue increased.
B) Sales revenue remained unchanged.
C) Sales revenue decreased.
D) It cannot be determined without information on prices.
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Answer: C
Comment: Recurring
Diff: 2 Page Ref: 177-178/177-178
Topic: Price Elasticity of Demand and Total Revenue
Objective: LO3: Understand the relationship between the price elasticity of demand
and total revenue.
AACSB: Reflective Thinking
Special Feature: None
Table F-1
Price Quantity
Demanded
Quantity
Supplied
$6 5,000 2,000
7 4,000 2,000
8 3,000 2,000
9 2,000 2,000
10 1,000 2,000
The town of Bloomfield is well known for its basketball team. The price of basketball
game tickets is determined by market forces. Table F-1 above shows the demand and
supply schedules for basketball games tickets.
16) Refer to Table F-1. What is the most distinctive feature of the supply curve?
A) The supply curve is perfectly inelastic.
B) The supply curve is horizontal.
C) The supply curve is upward sloping.
D) The supply curve is perfectly elastic.
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 185-186/185-186
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Topic: Price Elasticity of Supply
Objective: LO6: Define price elasticity of supply and understand its main
determinants and how it is measured.
AACSB: Analytic Skills
Special Feature: None
Table F-2
Steak & Cheese Steak & Cheese Grilled Chicken Grilled Chicken
Quantity MU MU/P MU MU/P
1 40 10 30 15
2 32 8 24 12
3 20 5 16 8
4 12 3 12 6
5 6 1.5 8 4
6 2 0.5 4 2
17) Refer to Table F-2. For steak and cheese and grilled chicken sandwiches, the
table contains the values of the marginal utility (MU) and marginal utility per dollar
(MU/P) for Mabel Jarvis. Mabel has $14 to spend on steak and cheese and grilled
chicken sandwiches. Which of the following statements is false?
A) The price of steak and cheese sandwiches is $4. The price of grilled chicken
sandwiches is $2.
B) If Mabel maximizes her utility she will buy three grilled chicken sandwiches.
C) If Mable maximizes her utility she will buy two steak and cheese sandwiches.
D) We do not have enough information to determine how many sandwiches Mabel
will buy to maximize her utility.
Answer: D
Comment: Recurring
Diff: 2 Page Ref: 281-284/281-284
Topic: Marginal Utility
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Objective: LO1: Define utility and explain how consumers choose goods and
services to maximize their utility.
AACSB: Analytic Skills
Special Feature: None
Table F-3
Italian Sub Italian Sub Taco Taco Taco
Quantity MU MU/$4 MU MU/$2 MU/$1
1 40 10 30 15 30
2 32 8 24 12 24
3 20 5 16 8 16
4 12 3 12 6 12
5 6 1.5 8 4 8
6 2 0.5 4 2 4
18) Refer to Table F-3, which lists the values of Harry Taber's marginal utility and
marginal utility per dollar for Italian submarine (sub) sandwiches and tacos. Assume
that the price of the sub sandwiches is $4 and the price of tacos is $2. When Harry's
income is $14 he buys two Italian sub sandwiches and three tacos. The last column
lists the values of the marginal utility per dollar for tacos when the price of tacos
decreases to $1. Complete this statement: As a result of the change in price
A) Harry's purchasing power has increased. He will reduce his consumption of tacos
so he can buy one more sub. This is an example of the substitution effect of a price
change.
B) Harry's purchasing power has increased. If tacos are a normal good for Harry he
will buy fewer tacos. This is an example of the income effect of a price change.
C) Harry's purchasing power has increased. If tacos are a normal good for Harry he
will buy more tacos. This is an example of the income effect of a price change.
D) Harry's purchasing power has increased. Harry buys fewer tacos. This is an
example of the substitution effect of a price change
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Answer: C
Comment: Recurring
Diff: 3 Page Ref: 287-288/287-288
Topic: Income and Substitution Effects
Objective: LO1: Define utility and explain how consumers choose goods and
services to maximize their utility.
AACSB: Analytic Skills
Special Feature: None
19) Refer to Table F-3, which lists the values of Harry Taber's marginal utility and
marginal utility per dollar for Italian submarine (sub) sandwiches and tacos. Assume
that the price of the sub sandwiches is $4 and the price of tacos is $2. When Harry's
income is $14 he buys two Italian sub sandwiches and three tacos. The last column
lists the values of the marginal utility per dollar for tacos when the price of tacos
decreases to $1. Complete this statement: As a result of the change in price, the
marginal utility of each taco Harry consumes increases and
A) the substitution effect of the price change will cause Harry to buy more tacos and
fewer subs.
B) the substitution effect of the price change will cause Harry to buy more tacos if
they are a normal good, and fewer tacos if they are an inferior good.
C) the substitution effect will cause Harry to buy another sub because his purchasing
power has increased.
D) the substitution effect will cause Harry to buy fewer tacos.
Answer: A
Comment: Recurring
Diff: 3 Page Ref: 287-288/287-288
Topic: Income and Substitution Effects
Objective: LO1: Define utility and explain how consumers choose goods and
services to maximize their utility.
AACSB: Analytic Skills
Special Feature: None
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20) Gertrude Stork's Chocolate Shoppe normally employs 4 workers. When the
Chocolate Shoppe hired a 5th worker the Shoppe's total output decreased.
Therefore,
A) the marginal product of the 5th worker is negative.
B) the total output of Gertrude Stork's Chocolate Shoppe is negative.
C) the average product of the 5th worker is negative.
D) the 5th worker should be hired only if he is willing to accept a wage lower than the
wage paid to the other 4 workers.
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 331/331
Topic: Marginal Product of Labor
Objective: LO3: Understand the relationship between the marginal product of labor
and the average product of labor.
AACSB: Reflective Thinking
Special Feature: None
Figure F-8
Fancy Footwear manufactures shoes. Figure F-8 shows Fancy Footwear's marginal
product of labor and average product of labor curves in the short run.
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21) Refer to Figure F-8. Which of the following statements correctly describes the
curves in the figure?
A) The marginal product of labor curve is represented by curve A and the average
product of labor curve is represented by curve B.
B) The marginal product of labor curve is represented by curve B and the average
product of labor curve is represented by curve A.
C) Curve A could represent either the average product curve or the marginal product
and curve. Curve B represents the total product curve.
D) Curve B could represent either the average product curve or the marginal product
curve. Curve A represents the total product curve.
Answer: B
Comment: Recurring
Diff: 1 Page Ref: 333-334/333-334
Topic: Average Product of Labor
Skill: Graphing
Objective: LO3: Understand the relationship between the marginal product of labor
and the average product of labor.
AACSB: Reflective Thinking
Special Feature: None
Figure F-9
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22) Refer to Figure F-9. The figure above illustrates the long-run average cost
curve for a firm that produces picture frames. The graph in Figure 10-7 also includes
short-run average cost curves for three firm sizes: ATCa, ATCb and ATCc. The
minimum efficient scale of output is reached at what rate of output?
A) 10,000 workers
B) 5,000 picture frames
C) 20,000 picture frames
D) 10,000 picture frames
Answer: D
Comment: Recurring
Diff: 1 Page Ref: 340-341/340-341
Topic: Minimum Efficient Scale
Skill: Graphing
Objective: LO6: Understand how firms use the long-run average cost curve in their
planning.
AACSB: Analytic Skills
Special Feature: None
23) Refer to Figure F-9. The figure above illustrates the long-run average cost
curve for a firm that produces picture frames. The graph in Figure 10-7 also includes
short-run average cost curves for three firm sizes: ATCa, ATCb and ATCc. For output
rates greater than 20,000 picture frames per month
A) the firm will not make a profit because the average cost of production will be too
high.
B) the firm will experience diseconomies of scale.
C) the firm will experience diminishing returns.
D) the short-run average total cost will equal the long-run average total cost of
production.
Answer: B
Comment: Recurring
Diff: 1 Page Ref: 340-341/340-341
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Topic: Long-Run Average Cost
Skill: Graphing
Objective: LO6: Understand how firms use the long-run average cost curve in their
planning.
AACSB: Analytic Skills
Special Feature: None
24) If a perfectly competitive firm raises the price it charges to consumers, which of
the following is the most likely outcome?
A) The firm's revenue will not change because some consumers will refuse to pay the
higher price.
B) The firm will not sell any output.
C) The firm's total revenue will increase only if the demand for its product is inelastic.
D) The firm's total revenue will increase only if the demand for its product is elastic.
Answer: B
Comment: Recurring
Diff: 2 Page Ref: 369/369
Topic: Characteristics of Perfectly Competitive Firms
Objective: LO1: Explain what a perfectly competitive market is and why a perfect
competitor faces a horizontal demand curve.
AACSB: Reflective Thinking
Special Feature: None
25) For a perfectly competitive firm, average revenue is equal to
A) marginal cost.
B) the market price.
C) total revenue.
D) average fixed cost.
Answer: B
Comment: Recurring
Diff: 1 Page Ref: 371-372/371-372
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Topic: Average Revenue and Marginal Revenue
Objective: LO2: Explain how a firm maximizes profits in a perfectly competitive
market.
AACSB: Reflective Thinking
Special Feature: None
Table F-4
Apples
(pounds)
Market Price
per Pound
Total
Revenue
(TR)
Average
Revenue
(AR)
Marginal
Revenue
(MR)
0 $3 $0 ----- -----
100
150
200
250
300
350
400
26) Refer to Table F-4. Table F-4 lists the various pounds (lbs.) of apples that
Margie Stattler can sell. Assume that Margie operates in a perfectly competitive
market. Use Table F-4 to answer the following question. What is Margie's total
revenue if she sells 250 pounds of apples?
A) $250
B) $500
C) $750
D) There is not enough information in the table to determine Margie's total revenue.
Answer: C
Comment: Recurring
Diff: 1 Page Ref: 372/372
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Topic: Total Revenue
Objective: LO2: Explain how a firm maximizes profits in a perfectly competitive
market.
AACSB: Analytic Skills
Special Feature: None
Figure F-10
27) Refer to Figure F-10. If the firm is producing 500 units,
A) it is making a profit.
B) it is making a loss.
C) it should maintain its output to maximize profit.
D) it should increase its output to maximize profit.
Answer: C
Comment: Recurring
Diff: 1 Page Ref: 372-374/372-374
Topic: Profit-Maximizing Level of Output
Skill: Graphing
Objective: LO2: Explain how a firm maximizes profits in a perfectly competitive
market.
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AACSB: Analytic Skills
Special Feature: None
Figure F-11
28) Refer to Figure F-11. Which panel best represents the perfectly competitive
organic produce market in which some firms are experiencing short-run losses, and
consumers are displaying an increased preference for organic produce?
A) Panel A
B) Panel B
C) Panel C
D) Panel D
Answer: D
Comment: Recurring
Diff: 3 Page Ref: 382-386/382-386
Topic: Long-Run Equilibrium
Skill: Graphing
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Objective: LO5: Explain how entry and exit ensure that perfectly competitive firms
earn zero economic profit in the long run.
AACSB: Analytic Skills
Special Feature: None
Figure F-12
29) Refer to Figure F-12. What is the marginal revenue of the sixth unit of output?
A) $4
B) $5
C) $9
D) $54
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 402-404/402-404
Topic: Demand and Marginal Revenue
Skill: Graphing
Objective: LO1: Explain why a monopolistically competitive firm has downward-
sloping demand and marginal revenue curves.
AACSB: Analytic Skills
Special Feature: None
Table F-5
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Quantity
Sold Price
Total
Revenue
Marginal
Revenue
Total
Cost
Marginal
Cost Profit
0 $10 $0 ----- $2 ----- -$2
1 9 9 8
2 8 16 13
3 7 21 17
4 6 24 20
5 5 25 22
6 4 24 26
30) Refer to Table F-5. The table above estimated revenues and costs (per week)
for plastic vials (100 vials per box) for the Victoria Biological Supplies Company.
Victoria sells plastic vials to university and private research laboratories. Victoria's
profit-maximizing quantity sold (Q) and price (P) are:
A) Q = 3; P = $7.
B) Q = 4; P = $6.
C) Q = 5; P = $5.
D) Q = 6; P = $4.
Answer: B
Comment: Recurring
Diff: 2 Page Ref: 404-406/404-406
Topic: Short-Run Profit Maximization
Objective: LO2: Explain how a monopolistically competitive firm maximizes profits
in the short run.
AACSB: Analytic Skills
Special Feature: None
Figure F-13
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Figure F-13 shows short-run cost and demand curves for a monopolistically
competitive firm in the footwear market.
31) Refer to Figure F-13. Which of the following statements describes the best
course of action for the firm depicted in the diagram?
A) The firm should exit the industry because its price is less than its average total
cost.
B) The firm should minimize its losses by producing Qy units and charging a price of
P0.
C) The firm should minimize its losses by producing Qy units and charging a price of
P2.
D) The firm should minimize its losses by producing Qy units and charging a price of
P1.
Answer: D
Comment: Recurring
Diff: 2 Page Ref: 404-406/404-406
Topic: Short-Run Profit Maximization
Skill: Graphing
Objective: LO2: Explain how a monopolistically competitive firm maximizes profits
in the short run.
AACSB: Analytic Skills
Special Feature: None
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32) Refer to Figure F-13. Which of the following is the area that represents the
profit or loss experienced by the firm?
A) A loss represented by the rectangle P2uvP1.
B) A loss represented by the rectangle P2uwP0.
C) A loss represented by the rectangle P1vwP0.
D) An accounting profit equal to P1vwP0.
Answer: A
Comment: Recurring
Diff: 2 Page Ref: 404-406/404-406
Topic: Short-Run Profit Maximization
Skill: Graphing
Objective: LO2: Explain how a monopolistically competitive firm maximizes profits
in the short run.
AACSB: Analytic Skills
Special Feature: None
33) Economists use game theory to analyze oligopolies because
A) real markets are too complicated to analyze without using games.
B) it is more enjoyable for economists and students to learn by playing games.
C) game theory helps us to understand why interactions among firms are crucial in
determining profitable business strategies.
D) game theory is useful in understanding the actions of firms that are price takers.
Answer: C
Comment: Recurring
Diff: 1 Page Ref: 435-436/435-436
Topic: Game Theory
Objective: LO2: Use game theory to analyze the strategies of oligopolistic firms.
AACSB: Reflective Thinking
Special Feature: None
Table F-6
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Alistair Luggage and Baine Baggage are the only firms selling luggage in the upscale
town of Montecito. Each firm must decide on whether to increase its advertising
spending to compete for customers. If one firm increases its advertising budget but
the other does not, then the firm with the higher advertising budget will increase its
profit. Table F-6 shows the payoff matrix for this advertising game.
34) Refer to Table F-6. Does Alistair have a dominant strategy and if so, what is it?
A) Yes, Alistair should increase its advertising budget.
B) Yes, Alistair should keep its advertising budget as is.
C) There are two dominant strategies: if Baine increases its advertising budget, then
Alistair's best bet is to keep its budget the same but if Baine does not increase its
spending then Alistair should raise its advertising budget
D) No, there is no dominant strategy.
Answer: A
Diff: 2 Page Ref: 437-438/437-438
Topic: Business Strategy
Objective: LO2: Use game theory to analyze the strategies of oligopolistic firms.
AACSB: Analytic Skills
Special Feature: Solved Problem: Is Advertising a Prisoner's Dilemma for Coca-
Cola and Pepsi?
35) Refer to Table F-6. What is the Nash equilibrium in this game?
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A) There is no Nash equilibrium.
B) Baine increases its advertising budget, but Alistair does not.
C) Alistair increases its advertising budget, but Baine does not.
D) Both Alistair and Baine increase their advertising budgets.
Answer: D
Diff: 2 Page Ref: 437-438/437-438
Topic: Nash Equilibrium
Objective: LO2: Use game theory to analyze the strategies of oligopolistic firms.
AACSB: Analytic Skills
Special Feature: Solved Problem: Is Advertising a Prisoner's Dilemma for Coca-
Cola and Pepsi?
Figure F-14
A few years ago Netflix (N) pioneered an online DVD rental service. Blockbuster (B),
a brick and mortar DVD/video rental company, waited until Netflix had been in
business for over a year before deciding whether to establish its own online rental
service. At this point, Netflix had to decide whether or not to lower its subscription
price in order to deter Blockbuster's entry into the market. Figure F-14 shows the
decision tree for the Netflix-Blockbuster entry game.
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36) Refer to Figure F-14. Does it make sense for Netflix to lower its price in order
to deter Blockbuster's entry into the online DVD rental market?
A) Yes, because Netflix stands to make a profit of $7 million by lowering its price and
keeping Blockbuster out of the market.
B) No, because Netflix will make a higher profit by keeping its subscription price
unchanged, whether Blockbuster enters the market or not.
C) Yes, because it is always profitable to remain a monopoly.
D) No, because Blockbuster will enter the market regardless of Netflix's decision
about its subscription price.
Answer: B
Comment: Recurring
Diff: 3 Page Ref: 443-444/443-444
Topic: Sequential Games and Business Strategy
Objective: LO3: Use sequential games to analyze business strategies.
AACSB: Analytic Skills
Special Feature: None
37) Some economists argue that Microsoft become a monopoly in the market for
computer software by developing MS-DOS, an operating system used for the first
IBM personal computers. The more people who used MS-DOS-based programs, the
greater the usefulness of a using a computer with an MS-DOS operating system.
The explanation for Microsoft's monopoly is
A) the development of new technology that other firms could not copy.
B) control of a key resource which, in this case, is the MS-DOS operating system.
C) network externalities.
D) patents Microsoft obtained when it developed the MS-DOS operating system.
Answer: C
Comment: Recurring
Diff: 2 Page Ref: 466-467/466-467
Topic: Network Externalities
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Objective: LO2: Explain the four main reasons monopolies arise.
AACSB: Reflective Thinking
Special Feature: None
Figure F-15
Figure F-15 shows the cost and demand curves for a monopolist.
38) Refer to Figure F-15. The profit-maximizing output and price for the
monopolist are
A) output = 62; price = $24.
B) output = 62; price = $18.
C) output = 83; price = $22.
D) output = 104; price = $20.80.
Answer: A
Comment: Recurring
Diff: 1 Page Ref: 471/471
Topic: Profit Maximization
Skill: Graphing
Objective: LO3: Explain how a monopoly chooses price and output.
31
AACSB: Analytic Skills
Special Feature: None
39) Refer to Figure F-15. The monopolist earns a profit of
A) $0.
B) $170.
C) $248.
D) $372.
Answer: C
Comment: Recurring
Diff: 2 Page Ref: 471/471
Topic: Profit Maximization
Skill: Graphing
Objective: LO3: Explain how a monopoly chooses price and output.
AACSB: Analytic Skills
Special Feature: None
40) Baxter International, a manufacturer of hospital supplies, acquired American
Hospital Supply, a distributor of hospital supplies. This is an example of
A) a conglomerate merger.
B) a horizontal merger.
C) a vertical merger.
D) a two-dimensional merger.
Answer: C
Comment: Recurring
Diff: 1 Page Ref: 477-479/477-479
Topic: Mergers
Objective: LO5: Discuss government policies toward monopoly.
AACSB: Reflective Thinking
Special Feature: None