Ecommerce Marketing Blog - Chair/suite rentals to …...beauty professionals using StyleSeat are...

Chair/suite rentals todominate industry By Cyrus Bulsara

hen I joined Redken and the U.S. salonindustry in 1983, there were independent

salons and chain salons. Independentsformed about 85% of all salons and businessand chains constituted about 15%. Thatpicture has shifted dramatically.

Chair rental salons and salon suites are thefastest growing salon type in the UnitedStates, expanding rapidly at the expense ofmid-tier, mall-based salon chains, as well assome independent artistic salons. Majorcorporate suite rental chains like Sola SalonStudio, Salon Lofts, Salon Plaza, Solera Salon& Spa and Salons by TJ, are adding greatly toexpansion of the sector.

Out of the 253,085 U.S. salons, about 47%are chair, suite or booth rentals. These areclearly the fastest growing salon category andwill dominate by next year. These salons areeither under single or joint ownership, run byentrepreneurs or big real estate developersand also utilize various hybrids of profit-sharing models, including franchising.

Chair/suite rental salons are primarilyconcentrated in the West and Southwest,followed by parts of the Northwest, Southand Southeast. Highest concentrations arereported in California, Texas, Nevada, Arizona,New Mexico, Florida and Ohio. Areas of newand significant growth are the Midwest(Illinois, Indiana, Michigan and Missouri),upstate New York and New England. Rental isslowly creeping into the Mid-Atlantic area.

The opening of well-appointed, largechair/suite rentals with 20 to 40 operators iswidespread from Texas to California andexpanding into new areas quickly, withColorado, Florida, Illinois, Kentucky and Ohioleading the way. These suites offer clients aone-stop mix of salon/spa hair, skin, nail,body and cosmetics services. The rise of

eauty IndustryReport’s (BIR) readersknow that I’m a show

junkie. I love discoveringnew companies andproducts to share withour readers. In fact, since

January, BIR has reported on thousands ofnew products from new and existing brands.That got me thinking, how many products dowe need?

While some launches represent trueinnovation, many are me-tos with perhaps adifferent marketing spin launched to give theDSC, stylist or store associate something newto talk about. Is that enough? Is it good forthe industry? Will stylists or consumers payextra attention—and dollars—simply becausea shampoo is “new?” Or do they want a morecompelling story with a “what’s in it for me?”angle that they’ve not heard before?

I would love to hear your thoughts viaemail and on BIR’s Facebook wall.

Regards,

by Mike NaveEDITOR

AUGUST 2014volume 17 issue 8

Rentals to dominate industry...cont. on p. 2

L’Oréal creates ecommerce platform 2Rentals to total 50% of industry by 2015 3Lafayette Jones’ Multicultural Report 5Part 1: Cosmoprof North America Report 6Las Vegas shows sizzle with products 10ISBN brings chain salon execs together 17Philip Kingsley brings trichology to U.S. 18Daily Concepts cleans up bath market 20Gregg Emery joins Cortex as CEO 24Planet Beauty opens new store 24

This is your industry’s newsletter, andBIR welcomes your feedback!

Mike Nave, editor818-225-8353 | [email protected]/BeautyIndustryReportfacebook.com/MikeNaveBIR

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The L’Oréal USA Professional ProductsDivision of brands, including L’OréalProfessionnel, Kérastase, Redken, Matrix,Pureology, Shu Uemura Art of Hair, Mizaniand Essie Professional, announced itscollaboration with StyleSeat, the Web andmobile destination that gives salons andstylists a suite of integrated digital tools torun, manage and grow their businesses.Understanding that by 2017, the Internet willinfluence 60% of all retail purchases, L’OréalUSA Professional Products Division createdthis custom program to support its networkof salon owners and stylists through everystage of their careers.

According to the company, on average,beauty professionals using StyleSeat are ableto grow revenue by 70% in the first 15months on the platform. The combinationof simple Web and mobile booking, aprofessional Web presence, marketing tools,and a new ecommerce feature launching inthe fourth quarter, has the potential totransform the business of salons and stylistswithin L’Oréal’s network. Beauty lovers canalso read recommendations from otherclients and make online appointments withtop salons or stylists in their areas.

More than 3 million consumers alreadyuse StyleSeat, with more than 8 millionappointments booked since its launch.Additionally, 40% of the appointmentbookings that happen on StyleSeat areoutside the hours of business operation.

“StyleSeat understands the need andexpectation for salons and stylists to havean online and mobile presence, which is anextension of their brick and mortardestinations,” stated Pat Parenty, presidentof L’Oréal USA Professional ProductsDivision. “We want to support businesseswith the tools and resources that can helpimprove the way they operate in ameaningful way, while giving consumers theonline salon access they crave.

Through this partnership, StyleSeat willoffer L’Oréal USA Professional ProductsDivision brands’ salons customized tools,including online booking, 3 months of freedeluxe services, branded email templates,profile pages, a spotlight on StyleSeat.comsalon finder and tracking of client history.

L’Oréal USA Professional ProductsDivision will also offer qualifying membersthe opportunity to sell products directly totheir clients on their personal profile pageson StyleSeat later this year. Understandingthat online retail continues to grow and canbe a costly venture to navigate, L’Oréal USAProfessional Products Division will managethe packing, shipping, and confirmation of allproducts shopped and shipped to thecustomers from the salon’s estore.

Added Pat, “At the L’Oréal ProfessionalProducts Division, we have always focusedon helping our salon professionals to staycurrent on the newest innovations thatenable them to be competitive and relevantto consumers looking for beauty servicesand products. Our collaboration withStyleSeat will help the entire professionalbeauty industry compete for today’s beautyconsumer dollars. Digital engagement withour clients has quickly become the mosteffective way to deliver the informationthey need in the format they want at thetime they want it, and combined with thesalon visit, gives us the best opportunity todelight our clients and ensure a greaterloyalty to our salons.”

He continued, “Consumer behavior haschanged, and we want to keep the salonfront and center in the digital conversationhappening in today’s beauty market.Ecommerce is the fastest growing channel inbeauty. As an industry, we need to becompetitive at the salon level to ensure oursuccess in the years to come.”

Said Melody McCloskey, co-founder/CEO of StyleSeat, "We are honored to teamup with L’Oréal USA because of theirleadership in innovation and beauty, with anincredible network of the most talentedsalons and stylists nationwide."

To register for free, salon owners andstylists can visit styleseat.com/salontools

2 AUGUST 2014

The Beauty Industry Report Visit bironline.com

franchise and independent salon suites pointsto the relatively newly recognized legitimacyof this burgeoning market segment.

The impact of booth rentals on themarketplace has been dramatic. Chair/suiterentals provide an upscale ambiance,convenience and a consistent personalizedservice quality, with value-for-money pricing.This continues to attract and retain clientsand propagate their popularity. Better qualitysuite rentals are expanding fast, at theexpense of the middle-market independentsand mall-based chains. In addition, mid-tierindependents and chains are experiencingwalk outs by veteran staff—many migratingtogether to rent suites at the same salon.

To stem the loss of commissionedemployees and remain competitive, manyindependent salons are shifting theiremployee classifications for IRS tax purposes,to “independent contractors” (not renters).These stylists are paid a gross commission bythe salon as self-employed contract labor,and are issued 1099s at the end of the year.The salon avoids payroll tax—shifting theburden to the stylists. This effectively—andperhaps illegally—reduces the salon’s cost oflabor, and increases the stylist’s take-homepay, making all sides happy.

Marketers and distributors must keep aclose eye on the evolution of this marketsegment. Your future business depends on it.

______________________________Cyrus Bulsara is president of Professional

Consultants & Resources, the leading strategicconsultancy and salon industry data source in theUnited States. Reach him at [email protected] proconsultants.us.

BIR invites you to become a Guest Columnist. Forconsideration, please send your thoughts in 475words, including a one-paragraph author bio, alongwith your high-resolution headshot no smaller than300 dpi at 5 x 7 inches, to [email protected] Wewill edit your column for style and space.

Rentals to dominate industry...from p. 1

By 2015, nearly 50% of all U.S. salons willoffer some form of the booth rental/leasingmodel, and in the long run, there is littledoubt that the better managed, private andcorporate chains and booth rental salonscombined will satisfy nearly 75% of all U.S.salon consumer market needs, according tothe new “Professional Salon Industry—2013, Chair and Suite Rental Study” fromProfessional Consultants & Resources(PCR), the leading strategic consultancy andsalon industry data source in the UnitedStates. The new study also features a specialsection on strategies for Marketing andSelling to Chair and Suite Rentals.

“The chair and suite rental tsunami has hitthe U.S. salon market. While independentartistic salons catering to high-end clientswill always play an important role in theprofessional salon industry marketplace, thisbusiness model will continue to lose marketshare to booth/chair rentals and chainsalons,” says Cyrus Bulsara, president of PCR.“The most likely outcome will be theevolution of new hybrids that combine thebest client- and stylist-centric practices fromall business models.”

The study provides an in-depth look intoall aspects of the fastest growing segment ofsalons and its impact on the entire U.S. salonlandscape. It includes a detailed analysis,insights, trends, projections and opportunitiesneeded by manufacturers, distributors andchain salons to capitalize on the trend. It alsohelps to demystify this exploding channel byclearly delineating all aspects of each model.The study also includes an historical look atthe models, booth rental definitions and anincisive analysis of current models:1. traditional multi-service rental salons,including shared chair rental and luxury salonchair rental, 2. salon suites (private roomswithin a salon for each provider), includingindependents, chain and franchisees, and 3.the growing niche of blendedrental/commission salons.

On the marketing/sales/education front,the study examines salon industry trade andconsumer promotion trends, includingdistributor promotions, salon and stylistpromotions, salon client/consumerpromotions, and more with in-depthrecommendations. The report detailsmarketing strategies targeted to boothrenters and rental salons, includingtechnology related productivity tools, andthe use of the Web and social mediaplatforms to support this emerging niche.

Major highlights include these findings:• Sola Salon Studios, with 240 suite

rental salons in 36 states, offers luxurioussuites, business management support andeducation to support independent stylists.Salon Suite franchise organizations aretransforming the salon landscape with thefastest growth.

• Independent stylists strongly drive salesat open-line Sally stores and full-servicesales at Beauty Systems Group/Cosmoprof, Salon Centric and otherdistributor stores. Purchasing habits/inventory needs are distinctly different fromother models.

• Chair/Suite rentals continue rapidgrowth in most U.S. regions, as clients followtheir stylists for personalized, privateservices, and move away from big, older,chains. Mid-tier chains are under pressure.

• Consumers perceive little difference/value between salon types that provideconsistent stylist skills, ambiance and service.

• Manufacturers and distributors need asales/marketing strategy for each group ofrental salons/stylists targeted. Strategies andtactics for rethinking packaging, promotionaland pricing strategies are suggested. Techtools/e-commerce needs are addressed.

• Affordable business management toolsare easily accessible to independent stylists,who are using their mobile devices tomanage their businesses with newtechnological productivity tools,management apps and referral platforms.� For more information about purchasingthis study, reach Cyrus [email protected] or visitproconsultants.us.

TSG Consumer Partners’ Brian Krumrei andJennifer Baxter Moser have been named toGrowthCap’s Top 40 under 40 GrowthInvestors List. GrowthCap's list is comprisedof professionals who have distinguishedthemselves by providing equity capital tohigh growth companies and working closelywith such companies to help the businessesscale. Brian has worked on TSG's investmentsin CytoSport, Rebecca Minkoff, AlternaHaircare and Sexy Hair Concepts. Jenniferhas worked on TSG's investments inSmashbox Cosmetics, Alexis Bittar, PaigeDenim, e.l.f. cosmetics and REVOLVE.

BIR attended the Wella North AmericaTrend Vision Awards in Los Angeles recently.The downtown area has lots of hip andtrendy restaurants and boutique retailers. Wehad a great lunch at Bottega Louie anddinner at Perch, located on top of one of theold historical buildings.

The show started with live interviews onthe red carpet hosted by Mary Rector-Gable, founder of Behind the Chair. Theprogram, hosted by Amy Paffrath, whohelms the new “Dating Naked” TV show,started with a parade of finalists, followed bypresentations by Sassoon Academy,Sebastian, Tim Hartley and Wella.

Top winners and their categories included;U.S. Color—Brenton Lee, Brenton LeeSalon, U.S. Young Talent—Alisha Basham,London Hair Studio, U.S. Student—AshtonMorgan, Beau Monde Academy ofCosmetology, Canada Color—EmilyMurphy, Cavana Inn & Spa, Canada YoungTalent—Fernando Monge, HeadCandySalon and Canada Student—AmandaStellato, Salon Gaboa.

Wella announced the launch ofInnosense, a hair color line that features newtechnology that will enable colorists to bringPPD-sensitive color clients back to salons.

The event wrapped with a rocking concertby Debbie Harry and Blondie.

AUGUST 2014 3

News continued on page 4


Paula Malloy joins The Kirschner Group,Inc. as director of newbusiness development.In this role, she willidentify businessgrowth opportunitiesand developimplementation plansfor these new projects.From her early days asa stylist and salonowner to working for brands in educationand marketing to guiding JCPenney Salons,the largest U.S. group of department storesalons, Paula has gained a broad range ofexperience and expertise in every aspect ofthe professional beauty industry. She was thefirst woman to serve as president of theInternational SalonSpa Business Network(ISBN), plus she presently serves as a boardmember of the National Professional SalonIndustry Council. Reach Paula [email protected]. Visitkirschnergroup.com

Mark Kartarik is the new president of SportClips Haircuts. He joins the men’s and boys’

hair care franchise aftera 20-plus year career asa top executive withRegis Corporation,most recently serving asexecutive vicepresident. Mark alsoserved as president ofRegis’ Franchise

Division for the Supercuts, Cost Cutters,ProCuts, First Choice Haircutter, Magicuts,City Looks and We Care Hair brands.

“Mark played a major role in Regis’expansion over the past 20-plus years, andhe will bring an extremely high level offranchising expertise to Sport Clips Haircuts,as we continue our growth and expansion

into new markets,” says Gordon Logan, SportClips founder and CEO. “My family and Ihave known and worked with Mark in ourchain salon trade association (ISBN) for thepast 14 years, which will make this a verysmooth transition.” Visit sportclips.com.

Fred Collins joins Schwarzkopf Professionalas the new U.S. vice president of sales. Hewill develop theHenkel sales strategy toincrease growth in alldistribution channelsthrough promotionalsupport, functionalmanagement andleadership of all of thesales activities of thebusiness. He will also develop top-levelstrategic relationships with key distributors.All sales directors for independentdistributors, Beauty Systems Group anddirect sales, including chains, will report tohim. He has 12 years in the beauty industry,including stints at KAO USA and Proctor &Gamble. Visit schwarzkopf-professionalusa.com.

Jimmy R. Vianu is the new executive vicepresident for Astro Display Company Inc.in Ontario, CA. “Astro display will offerquality, state of the art equipment and thecustomer service you were used to prior tothe Tee Edge acquisition,” he said. “Most ofmy former crew is back with me, as theywere all terminated by Tee Edge over time,and as they say the band is back together. Iwill be able to offer you more economicalpricing and improved quality and lead times.”Previously, he worked with the Tee Edge/Concept Display Company. Reach Jimmy at909-937-0911 or [email protected] astrodisplay.com.

Sam Robinson joins Allvus, LLC (The SamVilla Company) as chief value officer. He willbe responsible for guiding the companythrough its growth in the professional andconsumer channels and will oversee thecompany’s finance, operations, marketing andsales departments. Prior to his appointment,

Sam served as aconsultant to the SamVilla Company, duringwhich time heperformed a completebusiness assessment andstrategic analysis of thecompany’s brand,products and channels.He has extensive experience in executivelevel operations management and leadershiproles with Sears Roebuck, Mervyns andGreenbacks. Visit samvilla.com.

Celebrity stylist Ric Pipino is the new vicepresident of global creative for AlternaHaircare. Known forcreating sexy long layersand fuss-free style, Ric’sclients include BridgetMonahan, PetraNemcova, ChelseaLeyland and JaneKrakowski. His work hasappeared in Vogue, Elle,Cosmopolitan, Glamour, Playboy and GQ.Ric co-owns the Melville Pipino Salon inthe NoLita area of New York City. Under hisdirection, the salon will serve as a trend labfor Alterna Haircare, where inspiration forproducts and styles will be born.

David Glover, a celebrity and editorial artist,has been tapped as the first artisticambassador for Davines. With more than 20years of experience working with names likeElle Macpherson and Heidi Klum on thesets of Vogue, Harper's Bazaar and MarieClaire, David's experience will provide a newlayer to Davines’ education. He will serve asan educator, show leader, and asset forinterviews on behalf of the brand.

Joseph DiMaggio will function as thebrand’s Master Session Ambassador, flexinghis skills in styling and cutting, while sharinghis artistic philosophies with the Davinesfamily. As a seasoned stylist, Joseph is aregular on editorial sets for top fashion andbeauty magazines and at New York FashionWeek. He will serve as a stylist educator andmedia asset for Davines North America.

4 AUGUST 2014


News continued from page 3

News continued on page 22

Paula MalloyFred Collins

Mark Katarick

Sam Robinson

Ric Pipino

CPenney is ripping up its marketing playbookagain, fashioning itself as the department-

store destination for Hispanics. It’s a criticaltime for a retailer that’s attempting a turn-around following 3 years of management andagency upheaval; repeated shifts in strategy anda decline in sales. In a push for growth,JCPenney isn’t just zeroing in on the Hispaniccustomer—it’s identified the demographic as its“North Star.” The push debuted with a WorldCup campaign that specifically addressedLatinas, without a general-market component—a first for the retailer.

“Our growth depends on catering to theLatina,” said Lyris Leos, director ofmulticultural marketing at JCPenney, in Ad Age.“We have never overtly stated and assertivelymade the claim that the Latina is our brandmuse.” Added Debra Berman, senior vicepresident of marketing, “Because she has ahigher taste level and consumes fashion at afaster rate, our Latina woman will makeJCPenney better, as we rebuild our brand andthe goods we offer. If we do right by her, wewill do better with our general-market work, asour Latina customer is increasingly reshapingthe general market. Hispanics make up 9% ofJCPenney’s customer base and account for adouble-digit percentage of store sales, inaddition to a single-digit percentage of onlinesales.” The segment is expected to be thebiggest source of growth for the retailer in 2014.

Earlier in the year, Revlon’s Creme ofNature launched Straight from Eden, a relaxersystem that utilizes a straightening cream that is100% derived from plants to make chemicalstraightening gentler on hair for bettermanagement with less dryness, damage andbreakage. Products include Hydrating Shampoo(10 oz./SRP $8.99), Conditioning Treatment(10 oz./SRP $8.99), Detangling Leave-InConditioner (8.45 oz./SRP $8.99), Repairing Oil(1.8 oz./SRP $7.99), Relaxer System Hair Type A(SRP $7.99-$10.99), Relaxer System Hair Type B(SRP $7.99-10.99). Visit straightfromeden.com.

In addition, the brand has named AfricaMiranda, singer, model, activist and star ofBravo's docu-drama TV show "The New”Atlanta," as its new brand ambassador. Africa is

already featured as one the models for Cremeof Nature's product line, Argan Oil fromMorocco. Africa will represent Creme ofNature in various capacities, including specialappearances, hosting Twitter chats, andspeaking at events and on panels. “I remembermy mother using Creme of Nature on my hairas a little girl” said Africa. “This appointment isa dream come true for me. I'm humbled and Iam looking forward to making this an amazingyear with Creme of Nature.”

“From the moment we met Africa, we fell inlove with her hair," said Teneya Gholston,marketing director for Creme of Nature. "As ourworking relationship progressed, we also fell inlove with her beautiful personality and workethic. She also aligns well with the direction ofour brand, so naming her as the new brandambassador came naturally.”

This summer, Africa has been seen in majorcities on outdoor billboards that feature Cremeof Nature's new Argan Oil for Curls. Later thisyear, she’ll appear in national print ads with topmagazines such as Essence, Sophisticate'sBlack Hair, Hype Hair and Ebony. Africa is thecreator of “The Hairnista Chronicles” blog andco-creator of the show “LipStick Junkies.” Sheis the founder of Be a Girlfriend Foundation,an organization that provides life skills formiddle school girls. Africa is also creating buzzwith her “Girls with Curls” event, which popsup in U.S. cities to celebrate women and theirbeauty. Visit cremeofnature.com.

The Paramount Publishing book,Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity,and Sexual Orientation by David Morse,takes the position that instead of gettingpushed to the background, multiculturalsegmentation needs to become moresophisticated, and take its rightful place—frontand center. With decades of experience inmulticultural marketing, the author reviews thehistory of marketing to Black, Hispanic, Asian,and LGBT (mostly lesbian and gay) consumers.He explains how including appropriate culturalcues in advertising can build brand loyalty thatwill pay huge dividends. He also cautions thatmissing the mark with advertising that excludes

or is culturally offensive can be a costlymistake. Replete with scores of examples ofcampaigns that have been extremely effective,as well as those that have sparked outrage andboycotts, this book provides eight basic rulesthat should guide you through the process ofmarketing as diversity becomes mainstream.

The author is the president and CEO ofNew American Dimensions, a multiculturalmarket research and consulting firm specializingin analysis and intelligence on the “hyphenatedAmerican.” The company has pioneered in-depth research techniques that incorporateregional, generational, acculturation andlifestyle factors to identify and articulate thecomplex consumer landscape to its clients.David also publishes a weblog titled “Morse’sCode” on newamericandimensions.com.

Organic Root Stimulator HAIRepair AntiBreakage Crème helps moisturize andcondition weak and damaged hair. It’sformulated with bamboo extract, shea butterand other ingredients that help reducebreakage and dryness in natural and relaxedhair. With continued use, hair will appearstronger with a healthy-looking shine (5 oz./SRP $4.99). Visit organicrootstiumlator.com.

Pantene Pro-V Relaxed & Natural forWomen of Color Shampoo has a moisturizingformula to protect hair from breakage, helpingwomen of color grow longer, healthier lookinghair. It gently removes build-up from fragile,chemically relaxed or natural hair withoutdrying (12.6 oz./SRP $4.71). Visit pantene.com.

Cantu Naturals Twist and Lock Gel locks inmoisture for silky smooth twist and locks, andcontrols frizz with a lightweight, nonflakingformula. Made with 100% shea butter, it makeshair more manageable, leaving it soft and shiny(13 oz./SRP $6.99) Visit cantubeauty.com.

Lafayette Jones is CEO of SMSi-Urban CallMarketing, a promotion and marketingcompany, and publisher of Urban Call custom

publications. Contact him to shareyour multicultural news withBeauty Industry Report at336-759-7477 [email protected] and visitsmsiurbancallmarketing.com.

AUGUST 2014 5

JThe Multicultural Report by Lafayette Jones


he 2014 edition of Cosmoprof NorthAmerica (CPNA) at the Mandalay Bay

Convention Center in Las Vegas set newrecords, hosting the most internationalattendees and the largest number of exhibitorsyet. What makes CPNA so valuable is that itunites attendees and exhibitors from theAmericas and beyond, making it the ultimateplatform for networking, product launches,and cultivating new business relationships.Encompassing all sectors of the industry underone venue, CPNA remains the single mostimportant forum for the beauty industry in theUnited States.

The show is organized by North AmericanBeauty Events, a joint venture betweenBolognaFiere Group, an Italian-based organizerof international trade shows such asCosmoprof Worldwide Bologna, and theProfessional Beauty Association, one ofNorth America’s largest trade associationsrepresenting all sectors of the professionalbeauty industry.

“Cosmoprof North America marks a newsuccess and shows another encouraging sign ofthe growth of the U.S .market,” said DuccioCampagnoli, president of BolognaFiere Groupand SoGeCos.

Steve Sleeper, PBA’s executive director said,“PBA is overwhelmed with the success of thisyear’s show. We strive every year to bring thebest in beauty and education to our attendees.This year was no exception. We are excited tocontinue to cultivate ourexisting programs andintroduce new initiatives fornext year’s show.”

CPNA featured an arrayof importers, distributors,manufacturers and globalbeauty leaders all underone roof. This year’s eventdelivered a stronginternational presence with exhibitors from 40countries, 10 official Country Pavilions and acontingency of foreign buyers from 25 differentcountries.

The International Buyer Program served as aliaison between international buyers and

exhibiting companies. The delegation ofqualified buyers from abroad met one-on-onewith exhibitors with matching profiles. Thebuyers from countries, including Argentina,Brazil, Canada, India, Mexico and Panama, cameto CPNA with the mission of finding newbeauty products that they can introduce intotheir respective markets. There were more than297 meetings with 165 exhibiting companiesover the course of the 3-day event.

The number of international exhibitingcompanies and countries represented washigher than ever. There were 354 internationalexhibitors representing a total of 39 countries.

There was a large increase of companies fromJapan, Poland, Spain and the United Kingdom.Aside from individual international exhibitors,there were 10 Country Pavilions from Brazil,China, Italy, South Korea, Pakistan, Poland,South Africa, Spain, Taiwan and Turkey.

Major retailers attend CPNADiscover Beauty assists emerging brands infinding the appropriate retail markets, whilehighlighting new trends. The brands housed inthis curated section enjoyed one-on-onemeetings with retailers such as Amazon,Beauty Bar, Beauty Habit, C.O. Bigelow’s,Dermstore, Hautelook, HSN, NordstromRack, The Beauty Box, Urban Outfitters andWalgreens/Look Boutique, and others whoprovided Discover Beauty brands withfeedback and connections with key decision-making buyers.

The 2014 Discover Beauty Award winnerwas Karora Cosmetics from Ireland, based onvotes by specialty retailers and editors fromtop beauty sites. Brands were judged oncreativity, innovation and market readiness.

Spotlights returned for a third year as partof the Discover Beauty program. This exhibitspace offered smaller companies that excel increativity the opportunity to showcase theirproducts inside a clean, high-end environment.The 20 brands included small artisan labels thatare a prime fit for high-end retail stores,boutiques, salons and spas.

Boutique and Beauty Box PartnershipOnce again, the Boutique sampling bar invitedattendees to select seven deluxe samplesfrom 20 up-and-coming cosmetics, skin care,nails, hair and some classic beauty favoritesfor a $10 donation. As a result, the initiative

raised $13,300 for City ofHope, a leading research,treatment and educationcenter for cancer,diabetes and other life-threatening diseases.

Participating brandsincluded Be aBombshell, Color ClubNail Polish, Dr. Lili Fan

Probiotics, J’Andre Sponges, Johnny B. HairCare, Karora Cosmetics, Kocostar, Mastey,Mizon, Neuma, Obliphica Professional, OPIProducts, Royal Apothic, Rozge, SkinNutrition, SKIN&CO Roma, Tangle Angel,Teadora and Sexy Hair. A limited edition

6 AUGUST 2014


Cosmoprof North America grows again By Mike Nave

T Cosmoprof North AmericaAttendance: More than 27,040 visitors—anincrease of 4%—from 109 countries.

Exhibitor count: 946 from 40 countries,including 354 exhibitors (34% of total).

See you next year: July 12-14, 2015 in LasVegas.

Special events: The City of Hope Spirit of LifeCelebration, PBA Get Together Party, PBABusiness Forum, the 25th Annual NorthAmerican Hairstyling Awards and Beacon forbeauty school students.

More info: cosmoprofnorthamerica.com andprobeauty.org.

From left: PBA’s Scott Buchanan, WWD’s Faye Brookman and Creative Age’s DeborahCarver (far right) interview keynote speaker Mark Cuban.

Cosmoprof Boutique box will beavailable for sale exclusively onglossybox.com in August toconsumers.

Special events encouragenetworkingMore than 850 salon industry executives andsupporters attended City of Hope’s NationalProfessional Salon Industry Spirit of LifeAward Gala to honor Harlan Kirschner, CEO ofThe Kirschner Group, Inc. The Spirit of LifeAward is presented annually to a beauty industryleader who has demonstrated outstandingbusiness and philanthropic achievement.

“Celebrating Cures,” the theme for this year’sevent, celebrated the hope of a cure for cancerand other life-threatening diseases. The eveningwas a celebration with a joint cocktail receptionwith the PBA, silent auction, MINI Coopergiveaway and a special performance by Grammywinner Michael Bolton. To date, the campaignhas raised more than $850,000 for City of Hope.

Chris Crellin, Harlan’s son-in-law, shared hisvery personal experience with cancer, having losthis father to cancer when he was a small childand then battling for his own life at age 15, whenhe was diagnosed with Hodgkin’s lymphoma. Asan athletic teen and freshman in high school, hisdiagnosis was devastating news. He is now 15years cancer free and recently celebrated thebirth of his first-born son and Harlan’s firstgrandchild.

“We’re thrilled to honor Harlan for histremendous support of City of Hope and thesearch for a cure for cancer,” said Kathleen P.Talbot, director of philanthropy, City of Hope.“Through Harlan and the beauty industry’scommitment and generosity, we are able toincrease the chances of more efficient, targetedtreatments for patients suffering from cancer. Hisleadership brings greater hope, faith andpossibilities to researchers, physicians andpatients at City of Hope.”

Teresa Lane of HairUWear and also a two-time cancer survivor won a 2014 MINI Cooper,which was donated by Eddie Jhin and JinnyCorp. Miss USA Nia Sanchez helped presentthe new car. Michael Bolton concluded the nightwith a medley of his greatest hits.

The remodel of the Positive Image Centerat City of Hope was unveiled at the event. ThePositive Image Center is a special space on

campus thatfocuses on theemotional andphysical well-being ofpatientsstruggling withtheappearance-related sideeffects ofsurgery andcancertreatment.There, they canreceiveprofessionalbeauty servicesfrom licensedcosmetologists.Belvedere hasdonated its time and product to redesign thePositive Image Center into a thing of beauty.Jonathan Pugh senior vice president at Belvedere,worked with the City of Hope team to design aspace that is both functional and a place oftranquility for the patients.

Companies that donated to the PositiveImage Center included American InternationalBeauty, ColorProof Evolved Color Care,Revitalash, Redken, The Kirschner Group,Jinny Beauty, Creative Age Publications,Modern Salon, Graham Family Foundation,Helen of Troy, JCPenney Salons, Joico/Zotos,KAO USA, Matrix, Paul Mitchell Systems,Professional Beauty Association, RevlonProfessional Brands, SalonCentric and Wella.

Steve Goddard, president of Pravana, will beCity of Hope’s 2015 Spirit of Life Award honoree.

Before the show floor opened Sundaymorning, PBA welcomed Mark Cuban as thekeynote speaker for the PBA Business Forum. Asa famed business man, TV personality and theowner of the Dallas Mavericks, Mark shared hissecrets to being a successful entrepreneur

“The key to being a successful entrepreneur

isn’t about ideas and passion,” explained Mark,who had three of his “Shark Tank” companieson the show floor—Hot Tots, Simply Sugarsand KissTixx. “The first key is effort. What areyou working on and where do you spend yourtime? Next is preparation. Finally, you need tounderstand all of the elements of your industry.Who is out there trying to out do you or putyou out of business every day?” Regardless ofwhat else happens, “Sales cures all,” he added.

His address was followed by a Q&Amoderated by Faye Brookman from WWD;Deborah Carver, CEO of Creative AgePublications; and Steve Buchanan, chair ofPBA’s Board of Directors.

PBA’s Beacon program accepted 100 studentwinners and invited 200 additional studenthonorable mentions to be part of its career-changing event. Beacon takes students behindthe business side of the industry and providesvaluable insight on marketing, businessoperations, networking and leadership training.Beacon assists students to recognize that theyare not just choosing a job, but a lifetimeprofession.

AUGUST 2014 7

Cosmoprof Report Part 1...cont. on page 8

Top left: Nia Sanchez, Miss USA, displays the MINI Cooper donated by JinnyBeauty. Top center: Jeffrey Kirschner and Bethany Kirschner Crellin present theirdad, Harlan Kirschner, with his Spirit of Life Award. Top right: Spilo’s Mark Spilo,

Donna Forman, BIR’s Susan Silo Nave, Christina Conkle and BIR’s Mike Nave.Immediately above: City of Hope’s National Professional Salon Industry Council,from left, PBA’s Eric Horn, Ulta’s Sandy Ovington, ColorProof’s Cheryl Markham,

Harlan Kirschner, ColorProof’s Jim Markham, Joico’s Sara Jones, The KirschnerGroup’s Paula Malloy, Luxury Brand Partners’ Reuben Carranza, Drybar’s JohnHeffner, Redken’s Ann Mincey Jetton, Aloxxi’s George Schaeffer (not in photo

Creative Age’s Deborah Carver, Jinny Corp’s Eddie Jhin, L’Oréal’s Pat Parenty andMatrix’s Paul Schraldi).


8 AUGUST 2014


Cosmoprof report Part 1...cont. from page 7

Awards and partiesSally Beauty Supply LLC honored ZotosProfessional, Sundial Brands, Spraycoand Fisk Industries as “Partners inProgress.”

“We are pleased to honor ouroutstanding supplier partners,” said GaryWinterhalter, chairman and CEO of SallyBeauty Holdings. “These companies havethe same dedication to quality andcustomer service that is the hallmark ofSally Beauty’s success.”

The suppliers were selected for theirsuccess in helping increase sales andmaintaining superior inventorymanagement. Most importantly, thecompaniessupportinnovation withnew productsand creativemarketingprograms.

Since 1929,ZotosProfessionalhas beencreating real solutions with remarkableresults for both the beauty professionaland consumer. The Zotos Professionalbrand is driven by some of the mostvisionary scientists and professionals in theindustry, but they never forget about theircustomer, the stylist and their clients.Their focus remains on the goal of usingscience to make beauty transformationspossible every day.

Founded in 1992, Sundial Brands,makers of the Nubian Heritage and SheaMoisture brands, is committed to makingthe highest quality products with natural,certified organic and ethically sourced

ingredients. Its award-winning collectionsare eco-friendly and cruelty-free. Thecompanysupports localcommunitiesby sourcingshea butterfromcooperativesin NorthernGhana.Additionally,through itsCommunity Commerce program, SundialBrands provides equipment and facilitiesrefurbishment for the cooperatives.

Sprayco has partnered with SallyBeauty Supply since 2006. Establishedin 1982, Sprayco, a division of M.Jacob & Sons, is the leading U.S.manufacturer of spray bottles,applicator bottles, personal andbeauty plastics. Spray bottles areassembled by physically- and

mentally-challenged Americans.Fisk Industries is a family-owned

business that provides cosmeticsolutions for specific hair, skin and nailproblems. Fisk Industries and Sally havepartnered for more than 35 years. Visitsallybeauty.com.

GaryFishkin,co-ownerat CFN,reportedhiscompanywasawardedthe RepSales

Office of the Year by Zotos International. CFNsales rep Cosmo DeSteno earned Rep of theYear from Graham Professional BeautyProducts and Gary also earned Rep of the Yearfrom Zotos International.

VNC Sales & Marketing’s (VNC) LorrieRubin, commission manager, reported thatthree of VNC’s territories made their Andissales quotas. The Midwest territory alsoachieved its sale quota from GrahamProfessional Beauty Products and Zotos

International. VNC’s SW manager Steve Simonearned 3rd place in Bain de Terre’s Rep of the

Year contest. Steve was also honored for20 years with the company. To show theirappreciation, principals Kevin Van Nestand Charlie Coleman presented Steve andhis wife Bonnie with an Alaskan cruise.

Prior to CPNA. The Kirschner Group,Inc. conducted 3 days of meetings, duringwhich Oster awarded Stephanie Taricco,

Vinnie Curcio and Todd Smith with theTenacity and Perseverance award, andnamed Kevin Osterloh Rep of The Year. The Kirschner Group honored Andrea

Serri as its International Sales Executive of theYear for 2013. Andrea is a member of TheKirschnerGroup’sEasternEuropeanTeam. AtCPNA, hereceivedthecoveted AWorld ofDifference Award. Paolo Rezzara, vicepresident of The Kirschner Group Internationalsaid, “Andrea’s positive attitude and tirelesswork ethic led him to be chosen for thisprestigious award. Congratulations to Andreafor his accomplishments and dedication!”

Denman Inc. honored Spilo with its RepGroup Award for “Outstanding Growth in Salesin 2013.” CEO Marc Spilo said, “I am thrilled tothank DenmanInc. on behalf ofthe entire MarcSpilo SalesTeam.”

Afteracquiring SexyHair, Alternaand KenraProfessionalfrom TSGConsumerPartners earlier this year, Henkel, also theparent company of Schwarzkopf, hosted acocktail party. Stefan Mund, head of HenkelBeauty Care Hair Professional NorthAmerica, and Stefan Sudhoff, head of HenkelBeauty Care Hair Professional Global,

from left: Ron Krassin, Zotos Intl;Gary Winterhalter, Sally BeautyHoldings; Linda Voracek, SallyBeauty; Bruce Selan, Zotos Intl.

from left: Gary Winterhalter, Sally BeautyHoldings; Linda Voracek, Sally Beauty;

Richelieu Dennis, Shea Moisture; KarondaCook, Sally Beauty

from left: David Lubin, Sprayco;Gary Winterhalter, Sally BeautyHoldings; Linda Voracek, SallyBeauty; Eric Seidel, Sprayco.

from left: Gary Winterhalter, SallyBeauty Holdings; Linda Voracek,Sally Beauty; Stephen Adler, Fisk

Industries; Ira Adler, Fisk Industries.

VNC’s Charlie Coleman (left) andKevin Van Nest (right)

congratulate Steve Simon on 20years of service.

Denman’s John Rainey(left) thanks Spilo’s MarcSpilo for the rep firm’s

service.

introduced themselves to150 beauty industry peers,distributors and media.

ColorProof EvolvedColor Care’sfounder/CEO JimMarkham and his wifeCheryl hosted thecompany’s annual cocktailparty for more than 150guests, including keydistributors, salons, press,industry friends and

colleagues, plus 18 potential internationaldistributors.

Jim shared that ColorProof has experiencedrecord sales growth in the past 2½ years sincelaunching and is outpacing PureOlogy sales forthe same period. Jim and vice president of sales,David Genes, recognized outstandingachievements of ColorProof’s distributors byawarding the top five distributors for sales year-to-date andthe top fivefastestgrowingdistributorsyear-to-datevs. the sameperiod a yearago. Winnersfor highestyear-to-datedollar sales (in no particular order) includedSalon Service Group, Peerless Beauty & BarberSupply, Twin State Salon Supply, TruBeautyConcepts and European Image SalonSuppliers. Winners in the largest percentageincreases in year-to-date dollar sales vs. sameperiod 1 year ago (in no particular order)included Unique Salon Concepts, EuropeanImage Salon Suppliers, R. Stafford Co., A&ABeauty Supply and Premier Beauty Supply.

BIR checked in with Eric Horn, PBA’sexecutive director/business development, forhis take on this year’s CPNA. He said, “The 2014PBA Beauty Week marked another successfulyear for attendees and exhibitors alike. Morethan 27,000 beauty professionals attended ourspecial events and walked the Cosmoprof NorthAmerica show floor, exploring everything thatthe new and returning brands had to showcase.Our educational, networking and social

initiatives, as well as our collaboration withCosmoprof North America, are the reasons whythis is the biggest and most successful beautyevent in North America. We are looking forwardto a bigger, better show next year.”

Cosmoprof North America 2015 will takeplace July 12–14 at the Mandalay Bay ConventionCenter in Las Vegas. For more information on

exhibiting or attending, visitcosmoprofnorthamerica.com.

In our September issue, BIR will take you tothe show floor, with in-depth reporting on thenew companies, brands and products. Howmany of the hundreds of new businessopportunities will you take advantage of forfourth quarter and 2015?

AUGUST 2014 9

The 25th North American Hairstyling Awards

The NorthAmericanHairstyling Awardscelebrated their25th Anniversaryduring PBA BeautyWeek. AlainPereque from SacoSalon Drummondin Montreal,captured NAHA's top honor, Hairstylist ofthe Year. He the won ContemporaryClassic category in 2010 and was theMaster Hairstylist of the Year in 2008.

Other honorees and their respectivecategories included Anna Pacitto, SalonPure, Montreal, Master Hairstylist of theYear; Jake Thompson, Lunatic Fringe, SaltLake City, Avant Garde; Sonna Brado,Jaazz Salons, Inc., Spokane, WA,Contemporary Classic; and Chris Rushton,Logan 14 Salon & Spa, Washington, DC,Newcomer Stylist of the Year.

Also taking home top honors wereGeneva Cowen, Sam Villa, Anchorage,Editorial Stylist of the Year; Paul Pereira,Solo Base, Toronto, Men’s Hairstylist ofthe Year; Nicole Gary, San BernardinoBeauty College, San Bernardino, CA,Student Hairstylist of the Year; and HeathBryant-Huppert, HAUS Salon,Minneapolis, Make-Up Artist of the Year.

Chrystofer Benson, South Weber, UT,was a double winner for the evening in thePeople’s Choice and Haircolor categories.Dilek Onur-Taylor, jcp salons, Dallas, wonthe Texture category.

NAHA also includes business awards.Van Michael Salons in Atlanta werenamed Salon Team of the Year. ZoltonsSalon and Spa in Scottsdale won for Salon

Design. Finally,Blo fromRaleigh, NC,captured SalonMBA honors.

NAHApresentedDwight Miller,acclaimed

World MasterHair Designer, educator, artistic directorand salon owner, with the 2014 NAHALifetime Achievement Award. For 50 years,Dwight has influenced hair fashion andtechnique andcontinues to be anincredible inspiration.

“I am honored to bethe LifetimeAchievement Honoree,especially because itisn’t given every year,”said Dwight. “I’mcutting hair in mySalon Santa Fe andloving it.”

J Beverly Hillssupported the event by giving away aJ Beverly Hill Signature Design FIAT 500.Juan Juan, CEO and president, and PaulAustin, vice president of sales andmarketing, presented the FIAT to JuliaLabaton. Said Paul, “J Beverly Hills waspleased to offer the prize as a valuablemeans through which the PBA could raisefunds to support its charities and aid in itsefforts to support independent salons.”

PBA has compiled a collection of NAHAimages from the past 25 years. It can bepurchased for $7.99 (digital) and $39.99(print copy). Visit probeauty.org/naha.

Dwight Miller,2014 NAHA

LifetimeAchievementAward winner

BIR’s Mike Nave (center) joinedCheryl and Jim Markham atthe ColorProof celebration.

Andrea Serricaptured honors as

The KirchnerGroup’s

International Repof the Year.

North American Hairstylist of the year Alain Pereque(left) with two looks from his winning collection.


10 AUGUST 2014


he 2014 International Beauty Show LasVegas (IBSLV) and companion International

Esthetics, Cosmetics & Spa Conference TheSpa and Wellness Show (IECSC Las Vegas)attracted large crowds and hundreds ofexhibitors at the south hall at the Las VegasConvention Center. After three years at thislocation, the show duo, produced by Questex,will be moving back to the North Hall andCentral Halls. What is unfortunate is that in thepast, the hotel next to the North Hall was theLas Vegas Hilton—certainly not a high-endfacility—but it has been taken over by the LasVegas Hotel, which stands for “Lousy VersionHilton,” a truly despicable hotel. (BIR tip: If youplan to attend next year’s IBSLV/IECSC, makeyour reservations at the Marriott RenaissanceHotel. It is definitely the better choice.

This year, BIR stayed at Aria, a first-class hotelthat operates with a very accomplished staff andtop notch amenities. It was also the location ofNovaLash’s 10th anniversary party with its“Debutants and Divas” theme. (See sidebar onpage 13.)

The 3-day IBSLV featured nine Main Stageguest artists with master of ceremonies GordonMiller. The line up included Martin Parsons,who presented “Evening Glamour;" James Harrisand Dwight Eubanks, who showed multicultural"Haute Couture to Avant Garde;" "Carnival" byLisa Yamasaki from J’s Hair Studio & Academy;Nick Arrojo’s Trend Forecast; Kelly Cardenas’"Dared to be Inspired" extravaganza; ClarkRussell's "Battling the Creative;” Ryan andDeanna Teal’s collection of highfashion looks from the runway;and DJ Muldoon & TeamFactory's "Knowledge DestroysFear."

Gordon told me, “The IBS LasVegas Main Stage lineup was aperfect mix of big names, up-and-coming rock stars andartistry. This year's cast would bea home run on any major showcenter stage—as it was for threedays in Vegas."

IBSLV presented more than 100 educationalopportunities to help salon professionals take

their skills and careers to a new level. Topicsincluded Hair Techniques & Trends, Barber Focus,The Business of Beauty, The Art of Nails and

Makeup Artistry &Income. In addition,there were 16 hands-onworkshops and threemaster classes.

Gordon Miller wasalso a presenter, asshow managementbrought him back toupdate his 2013 sell-out3-hour workshop,“Social Beauty: Using

Social Media to Drive Success.” Gordon shared,“With the workshop limited to 20 participants, Iwas able to provide information and techniques

to help salon and spapros make the most outof the quickly evolvingsocial media landscape.”The content includedusing the right socialplatforms to buildstronger clientrelationships, referrals,traffic and sales; planningfor success, measuringprogress and adjustingsocial tactics as you go;and online role models,content curation andbest practice resources.

Gordon added, “Therehave been a lot of changes in shows over theyears, but one of the most noticeable is theprevalence of smartphones and tablets beingused by attendees and exhibitors to share andpost pics, reviews, commentary and morebefore, during and after the show. The bottomline: What happened in Vegas at IBS, ended upall over Facebook, Instagram and Hairbrained.”Reach Gordon, president of Beauty in Black &White, at 773-405-7080 or [email protected].

Marco Pelusi, a hair colorist, platform artist,educator and owner of Marco Pelusi HairStudio in West Hollywood, CA, presentedMarco’s Signature Blonde HighlightingTechniques. Marco told BIR, “My workshopfocused on achieving natural-looking resultswhile taking care of the hair. My bricklaytechnique involves applying the blonde haircolor in a way that never allows for any line ofdemarcation; you can't tell where the highlightbegins or ends. I love this technique because itworks on just about every client who wantsblonde highlights. The result is more satisfiedclients, and less work in the long run. I'm blessedto have had a full master class.” Reach Marco [email protected]. Visit marcopelusi.com.

Julie Piantadosi, CEO of Total Salon andSpa Solutions, traveled from Australia toprovide her hands-on workshop, “Motivate Me—Black Belt Leadership,” She shared, “Leadership isthe answer in business and leadership is theproblem. If your salon has stopped growing, it's

TLas Vegas shows sizzle By Mike Nave

Questex Show DuoAttendance: IBSLV—19,815, IECSC—21,119.

Exhibitor count: IBSLV—435, IECSC—800.

Trends: IBS LV: Hair extensions with majorbrands exhibiting, including DreamCatchers, HotHeads, HairDreams and Halo Couture; lashes,including false lashes, plus products for growingand enhancing from Novalash, Ardell,Revitalash and Younique; nail care with gel nailsespecially strong and major brands includingGelish, Young Nails, Le Chat, AlessandroInternational, OPI, Simply Organic So Gel, LaPalm–Gel II and China Glaze. NEESA is the newtrade association for eyelash extensionists andthe show hosted Lash Wars for the first time.At IECSC, spa trends included eyelash/browenhancers, sun protection, natural/organicproducts, hair removal, tanning systems/products and anti-aging rejuvenating devices,treatments and serums.

See you next year: June 20-22, 2015. IECSC LasVegas will be staged in the Central halls. IBSLas Vegas will take place in the North halls.

More info: Visit ibslasvegas.com andiecsc.com/las-vegas.

On the Main Stage, Kelly Cardenas daresattendees to be inspired. Photos thispage by Big Tom Photography. Image

courtesy of IBS Las Vegas.

Hot Heads was justone of thecompanies

representing the hothair extension

category.

probably because you've stopped growing.” Sheadded, “Leadership is not a title. Nor is itsomething you’re born with. Leadership is aposture. The true meaning of leadership is havingthe ability to influence people in a positive way.Everybody has the ability to be a leader.

“Leadership starts with the right mindset—amind willing to grow and be flexible and amindset focused on influencing people to be thevery best they can be.” Reach Julie [email protected].

Also staged was the Battle of the Strands, acompetition hostedby Amy Michleb,national director,hair, at ElizabethArden Red DoorSpa. She reported,“The experienceand excitement thatyou feel behind thescenes and beingwith thecontestants throughtheir journeys in thecompetition is sorewarding! Theyhave to prepare forweeks, evenmonths, for a battlelike this and to beable to have achance to beat theirfellow competitors.Being in front of thecrowd at IBSLVmakes the stakeseven higher for them and even for me!”

Mina Lu, Battle of the Strands executivecommittee chairman, reported, “This was, by far,

the most well-attended Qualifier Round for thisseason’s of Battle of the Strands with anestimated 800 people in attendance. The crowdincluded beauty masters, salon owners, students,stylists and brand executives, including aDiscovery Network's representative who wasdelighted with our show.”

Mina added, “We are extremely excited aboutour partnership with the International BeautyShows, as the Battle continues to grow everyyear with its mission of showcasing to the worldthe extreme talent and artistry of stylists as the

Picassos of the Beauty world.”Reach Mina at 702-750-2410 [email protected]. Visitbattleofthestrands.com.

The nail competitions,sponsored by Nailpro Magazine,had 165 entries. JewellCunningham, worldwide director,Nailpro Competitions, said, “AtIBSLV, we held our finalcompetition of our 2014competition year. We ran 12competitions and concluded ourseason with crowning MarinaLopresto, sponsored byAlessandro International, as theNailpro Cup champion, and TeamNubar as our team champions.Competitors represented theUnited States, Ukraine, Malaysia,Russia, Thailand and France andmore countries. Thank you to all

our competitors, sponsors, judges andDeborah Carver, CEO of CreativeAge Publications, for making our

competitions possible.” Reach Jewell [email protected]. Visitcreativeage.com.

The lash product category, including falseeyelash strips, individual lash extensions andgrowth products, is hot. At IBSLV, it receivedmajor exposure from the first Lash Warscompetition plus the debut of National EyelashEducation & Safety Association (NEESA),which exhibited and sponsored Lash Wars.

The eyelash extension industry has grown inpopularity and demand but is regulateddifferently or not at all, depending on the state.NEESA establishes and maintains high standardsfor the industry. This non-profit trade associationalso provides the industry's first standardized3-phase testing program, the LXP exam.

Tialutrell McCormick, NEESA vice president,told BIR, “NEESA’s commitment is to ourmembers’ continued education as eyelashextension professionals. NEESA is proud to leadthe way, as our members collectively championour common goals for regulation, growth andpositive change. Lash Wars is the firstcompetition of its kind in the United States andhas set the stage for eyelash extensionprofessionals to compete, network and learnfrom some of the greatest lash artists, trainers,suppliers and manufacturers in our industry.”

She added, “This year, more than 30contestants from all over the world showedtheir skills and talents, as they competed in LashWars for top honors in the Classic, Volume andFantasy categories. We want the world to knowthat our members don’t just ‘do lashes,’ but aretruly eyelash extensions professionals.” ReachTialutrell at 888-313-6742 or [email protected] neesa.org.

100s of products debut on IBS show floor On the floor, companies with the largest exhibitsincluded Conair (Rusk, ConairPro, BaBylissPro),Brazilian Blowout, Iso Beauty and Amika,followed by Enzo Milano, Andis andParlux/Turbo Power. More than 20 exhibitorsof hair extensions, led by DreamCatchers, HairDreams, Hot Heads, Donna Bella and CrisaceHair Extensions, reflect the category’s strengthwith its growth showing no signs of slowing.

Dominating the nail care section were CND,OPI, Young Nails and Nail Harmony (Artistic,Gelish and Morgan Taylor). Other large nailcare exhibitors included Lechat, Kupa, Gel II/LaPalm Spa Products and Light Elegance NailProducts.

AUGUST 2014 11

IBS/IECSC Las Vegas...cont. on page 12

Team J.A.B. from Peoria, AZ, was named Battleof the Strands Las Vegas Qualifier Winners.

Bellus Academy from San Diego won theStudent category in Battle of the Strands.

Amber Arrington, NEESA president,and Tialutrell McCormick, vice

president, at Lash Wars.


The floor featured numerous companiesoffering products for lashes. NovaLash

launched 24 Hour CreamShadows. NovaLash

buyer/consultant, SherryThommasouk, shared,“These semi-permanent creamshadows are designedas extended-wear

cosmetics to eliminatethe need forretouching throughoutthe day. NovaLashCream Shadows andLiners are easy toapply and easy to

remove. Once applied and set, the cream feelsdry to the touch but continues to moisturizethe delicate skin around the eyes.”

The company offers five kits, eachcontaining three individual shadows, a long-lasting JETliner, and an applicator, plusinstructions on how to create different looks(SRP $54.00). Reach Sherry [email protected]. Visit novalash.com.

Lash Factor launched 100% Real MinkLashes. I met co-owners Melina Sheran andLiliana Flores. Melina showed me Lash FactorFalse Lash Strips and pointed out they can beused about 25 times, noting that with themultiple uses, it’s a money saver. The soft, lightstrips are handmade and come in four stylesfrom everyday wear to dramatic night-outlooks (SRP $45.00 to $60.00). Reach Melina [email protected]. Visitlashfactorinc.com.

Lovacado is a new entry in the oil-basedbeauty productcategory, andClaudiaMurillo,founder/CEO, usedIBSLV tolaunch theToronto-basedcompany’sextra virginavocado oilwith a hint of essential oil for skin and hair care.

Lovacado cold-pressed extra virgin avocadooil is a pure form of avocado oil. This naturalmoisturizer is rich in antioxidants, vitamins A, B1,B2, B5, D, and E with a high content of lecithinand fatty acids, which boast healing andregenerating qualities. It’s available in fourscents—lavender, lemon, natural avocado andsweet orange (80 ml/SRP $19.99). For hair, use itas a pre-shampoo treatment, a leave-inconditioner and a finishing oil. For skin, you canadd a few drops to your body lotion, apply allover, add to bathwater and massage into handsand feet to soften skin. Reach Claudia at647-261-4624 or [email protected]. Visitlovacado.com.

At Virgin Hair Products, I met SteveBernard, president, who told me that he andhis wife, Diana launched their hair care line in2009. As an experienced stylist who specializesin hair color, Diana’s goal was to create a set ofhair care products that repair heat damagedand chemically damaged hair. The ultimate goalis to return hair to its virgin hair feel.

Steve said, “We strongly believe

that products at the high end of the spectrum,like Virgin Hair Products, belong in salons wherehair care professionals can help consumerschoose products that are a match for their hairand life style.”

At the show, Virgin Hair Products launched astyling product called Boost! Volume &Texture Spray. The quick-dry blast of volumeand texture is nearly colorless and will notshow on hair, clothes or a pillowcase. Thesweat resistant product also acts as a dryshampoo by soaking up oil on the scalp(5.5 oz./SRP $18.00).

Boost! is the third product released by VirginHair Products in as many months, and withthree more launching over the next threemonths, the company will have 20 products.Reach Steve at [email protected] virginhairproducts.com.

At Black Solutions,Danielle Reed, a sales rep forthe company, showed me thebrand’s newest product, LiquidRazor. Liquid Razor reinforcesthe hairline using a liquidsolution that raises the tinyhairs (normally not visible) tohelp create a sharp, crisp andprecise edge (or hairline),without the use of a straightrazor (2 oz./SRP $10.50).

The line’s best-seller is SkinSmooth for ingrown hair. Whenused after shaving, a keratinprotein attaches to the hair andsoftens the follicle. Once thehair grows and curls, it does nothave the power to penetrateinto the skin and create the

ingrown hair (4 oz./SRP $15.00). Other productsin the line include So Fresh So Clean

Waterless Shampoo 3.5 oz./SRP$12.50), Fade2Black NaturalBlack Color Spray (4 oz./SRP$13.00) and Climate ControlAnti-Humidity Spray (2.5 oz./SRP $10.50). Reach Danielle at404-909-0100 or visitblacksolutions.com.

Elegance USA, a division ofLebanese based SadaPackCosmetics, which has been

manufacturing a wide range of hair and bodycare products for more than 20 years,introduced Elegance Ultra Triple Action, anultra strong hold hair gel (8.8 oz./ SRP $9.99,17.6 oz./SRP $14.99); Elegance Extra StrongProtection, a maximum control gel,(8.8 oz./SRP $9.99, 17.6 oz./SRP $14.99); ElegancePlus Gel + Color, an instant touchup for gray orwhite hairs (3.5 oz./SRP $19.99) and ElegancePlus Shaving Gel for beards, bald shaves andgraphic designs (17.6 oz/SRP $19.99).

Jay Nouri, CEO, told BIR, “We have beenbuilding brand awareness with a full salonexclusive program for more than a year now inthe United States. We have been focusing onbarbershops and salons in the Midwest, Southand East Regions. We were exhibiting at IBSLVto bring the brand awareness to barbershopsand salons in the West region.”

12 AUGUST 2014


Las Vegas Shows cont. from page 11

Lovacado skin and hair serumscontain two ingredients—extravirgin avocado oil and essential

oil.

LiquidRazorhelps

create aprecisehairline.

Hair colorist Diana Bernard created Virgin Hair Products torepair heat damaged and chemically damaged hair.

NovaLash 24 HourCream Shadows comein “triptych” (3-colorkits) that include asemi-permanent

eyeliner pencil and anapplicator brush.

He added, “Ourbarbers performed livehaircuts throughoutthe show. Many ofthem were unaware ofthe current trends inthe male industry, andwe were happy tocapitalize on theeducation we wereable to offer. Welearned that there is ahuge demand for liveeducation.” Reach Jayat 855-899-8499 [email protected] elegancegel.com.

I met Tara Mosley,the owner andinventor of Pintwist

and Koomy, two newpatented methods forputting long, heavy hair oreven wigs up. Hercompany has the cool

name LOL-OMG-LLC. Tara was recentlyawarded double patents on both productsafter two years of product development.

Koomy is a 36-inch long wired, padded andvelvet Cat Tail. The velvet grabs hair strand bystrand without pulling and snagging, while thewire holds tight, and the padding adds volumeto beautiful buns. The bun is expandable andshapeable. If you don't want a donut, you canhave a croissant. Sleeping in a Koomy makesvolume and waves (SRP $15.95). Coming soon isKitten Tails, a 15-inch version.

Pintwist is a back pin that holds upsidedown, sideways and top to bottom. Anythingyou can twist, you can pin with Pintwist. The 4-inch high carbon steel pin is curved to fit thehead. A smaller version featuring Three FrenchPins will be out for Christmas. This size willhelp fine hair and provide 10-second updos adFrench twists (SRP $9.95). Reach Tara at404-234-3160 or [email protected]. Visitomg-llc.com for videos and tutorials.

French Tip Dip is a patented new tool andsystem designed to lay down a FrenchManicure in seconds. Owner Ann Baxter toldBIR, “You simply dip the tool into the nailpolish, wipe the backside and free edge to

AUGUST 2014 13


During the IBSLVweekend, BIR joined SophyMerszei, CEO and founderof NovaLash Inc., at a galato celebrate the company’sfirst 10 years in business.Held at the Aria Resort &Casino amidst much pompand splendor, the event wasa Southern charm themedcotillion costume ball. Men wore tuxedoswith a white or black tie and the ladies cameelegantly dressed in their debutante or diva

costume gowns. The almost 100

guests included theNovaLash domesticand internationaldistributors fromSweden, Norway,Japan, Singapore andCanada.

CEO Sophy Merszeialso presented awards,with each winner

receiving a sash and tiara to complement thetheme. Winners included Sophia Navarro,NovaLash celebrity lash guru, for CotillionQueen and Lifetime Achievement Award, andBeth Fetzer, chief operating officer, Ms.Novalash, for outstanding leadership and

Employee of the Decade.In addition, Joanne Douglass was honored

as Top Distributor. She distributes the line inIllinois, Indiana, Kansas, Minnesota, Missouri,Ohio, Oklahoma and Tennessee. MichelleMirizio was named Trainer of the Year andSusan Richey, the company’s financial

controller, was honored asEmployee of the Year. ShannonSturdivant took home the titleof Lash Artist of the Year—2012,with Karlene Smith from 3SixtyDay Spa in Ferndale, WA,capturing the same honors for2014. The Fan's Choice 2014winner was lash artist BiancaMartinez, while Sonata Abbott

was named Miss Summer of Love 1967. FinallyJulia Trigilia, the company’s first employeeand trainer, was named NovaLash Queen.Lauren Wade, a NovaLash trainer anddistributor, took home the title of NovaLashDiva for theevening’s bestcostume, andChristinaFjeldbergElshaug wasname NovaLashDebutante, also acostume award.

Attendeestook home giftbags featuring asample of thecompany’s new24 Hour CreamEye Shadow.

Sophy told attendees, "Before I startedNovaLash, the focus was only on hair, skin andnails. Ten years later, when I walk down theaisles of a beauty trade show and see all thebooths dedicated to different lash products, Ifeel like I made a difference in the history offashion and beauty."

Celebrating the first decade of lashinnovation this year, NovaLash continues toenhance the global eyelash extension industrythrough substantial R&D, improved regulations,education and creative artistry. The companyprovides a physician-developed trainingprogram using long lasting, medical-gradeadhesives, earning its reputation as a healthyprofessional lash extension system. For moreinformation about the company and the hotlash extension category, visit novalash.com.

Happy 10th Anniversary to NovaLash

Sophy Merszei welcomes BIR’sMike Nave and Susan Silo.

Sophy Merszei (right)honored Sophia Navarro,

NovaLash advanced trainerand celebrity lash artist,

with the LifetimeAchievement and Cotillon

Queen awards.

Sophy Merszei (right)celebrates with chief

operating officerBeth Fetzer.

Sophy Merszei (center) welcomed NovaLash’sJapanese distributors. The company’s products

are available in more than 40 countries.

Elegance PlusShaving Gel isdesigned forbeards, baldshaves and

graphic designs.


14 AUGUST 2014


remove excess (as you would any nail polishbrush) and lightly touch your fingertips for aninstant French Manicure.”

The product line up includes French TipDip Essentials (up to 20 applications/SRP$19.99), French Tip Dip Signature Deluxe (up to52 applications/SRP $24.99), French Tip DipRefill (SRP $9.99) and French Tip Dip OriginalBubblegum Scented Moisturizing Remover(SRP $3.99).

Ann added, “The tool is one size fits most.It's flexible, so it can be manipulated prior toeach use to fit the curvature of the nail bed.The edges can also be trimmed for a precise fit,if needed. It is reusable and should last forever.All you need is the nail polish refill when yourun out or you can use your own. It’s patentedin the United States, United Kingdom andCanada, with an international patent pending.”

Added Ann, “As far as trends I spotted,stiletto nails are making a huge impact in nailart—the longer the better. I still saw a lot ofFrench-style manicures, whether it betraditional, colored or glittered tips. It amazesme how it never goes out of style. I alsolearned how big gels really are nowadays. If itwasn't a natural nail, it was a gel. Period. I willdefinitely be doing a little more marketing ofFrench Tip Dip toward the gel user, as it can beused with any polish or formula.” Reach Ann at816-506-9857 or [email protected]. Visit

frenchtipdip.com.One of the most impressive

items was not impressive lookingat all. It was a chair called aComfort Sit, from BQ

Ergonomics LLC, a companywith headquarters in the Netherlands.

The beauty was in the design,which helps provide comfortto beauty professionals whosit for a long time doing nails,eyes or another beautyapplication and complainabout back pain.

Steven Haaksma, CEO,and Brady Miers, a sales and

marketing executive for BQE, USAheadquartered at the company subsidiary inColorado, showed me the features andexplained the benefits of the chair.

The chair is completely adjustable (seat

height, backrest, back tension). Itstriangle shaped seat prevents cutoff of blood circulation. The backtension lever has two positions toeither keep the backrest locked orhave the backrest move with theperson. The convex design of thebackrest fits right into the lowerarea of the spine, thus preventingslouching—a major cause of backpain.

Steve shared, “We saw the needfor a good ergonomic chair in thebeauty industry that helps theprofessional work in a healthierway and also would be affordablypriced.” The chairs are custom madein Colorado ($295.00).

BQE has manufactureredergonomic stools and chairs for 25 years. Thecompany exports to 40 countries and has beenin the United States since 2008. Its goal is tocontribute to a better quality of life byproviding a long-lasting solution for back andneck problems. Reach Steve at 877-938-9034 [email protected]. You can alsocheck out the chair on YouTube: BQErgonomicsand facebook.com/bqergonomicsllc.

Jamie Toulis introduced HairVac, anindustrial grade salon vacuum for hair. Jamiesaid, “We designed the vacuum in Australiaalmost 10 years ago. The current model is theresult of the knowledge,experience and feedback fromour clients. We moved ourmanufacturing to the UnitedStates last year, so we are readyto serve hair salons and barbers.”

Designed with heavy dutycleaning in mind, the HairVacHV101 Hair Vacuum providespowerful suction, so there arenever any blockages. It’s whisperquiet and fast and easy to use.Simply Step on the foot-switchto activate the motor andsweep directly into the opening (salon cost$299.00 with 10 free bags). Replacement bagscost $1.95 each. Each bag can accommodateapproximately 250 haircuts. Reach Jamie at800-546-3729 or [email protected]. Visithairvac.com.au.

IECSC Las VegasThe International Esthetics, Cosmetics & SpaConference The Spa and Wellness Show(IECSC Las Vegas) featured 800 exhibitors,making it the largest U.S. professional skin andspa care trade show. Conair Corporation’sSatin Smooth had the largest show floorfootprint, followed by Repêchage, Jane IredaleCosmetics and Classic Spa Collection’sequipment and furniture, as well as Gl�Minerals, Hydra Facial/Edge System andYoungblood Cosmetics.

The Whole Wellness Pavilion showcasedthe newest natural, organic and healthylifestyle products from 25 exhibitors, includingBuff Her House of Exfoliation, Me! Bath,Turo Skin For Men and more. In addition, theMedi Spa Pavilion housed 75 exhibitors,including Audrey Morris Skin Care &

Cosmetics, Belava and Amber Products.Education opportunities, led by CIDESCO

USA, which represents the U.S. NationalSection of CIDESCO—the internationalbeauty therapy association representing thehighest standards of esthetics in more than30 countries—covered all aspects ofesthetics, makeup and spa, from techniques

to product knowledge. More than 154education opportunities were included in theadmission ticket with 12 Advanced Workshops,13 Medical Spa Education programs and oneadvanced business seminar available foradditional fees.


Lisa Yamasaki and Team Japan presented Mirage ofCarnival on the Main Stage. Photo by Big TomPhotography. Image courtesy of IBS Las Vegas.

The Comfort Sit letsbeauty pros sitcomfortably to

perform services.

The HairVacsweeps up hair in

salonsautomatically.

EstheticsAmerica featured Lydia Sarfati,chairman of CIDESCO Section USA, andCEO/founder of Repêchage, who conductedtwo sessions: “The Art & Science of EuropeanFacial Massage” and “Anti-Aging Science &Solutions for Visible Aging of the Skin.”Rebecca Gadberry, chairman/CEO of YLLaboratories, presented “Ingredient Basics—Myths & Misunderstandings” and“Corneotherapy (the repair and maintenance ofthe skin’s barrier) Technologies for theEsthetician.” Mark Lees, PhD, president/CEOof Mark Lee’s Skin care, talked on “Rosacea,

Redness & Reactivity.” Repêchage

debuted the VitaCura Triple Action

BodyCollection. Itstriple actionformulasaddress skintone, textureand touch.EcoCertSeaweeds

and phyto actives produce smoother, firmerand more hydrated skin.

Said Lydia Sarfati, “Many people focus onlyon their face, and forget that our skin is thelargest organ of our body. Each part of thebody has its own concerns. For example, yourdécolleté is exposed to the sun and hasdifferent concerns than your inner thighs. Withthe Vita Cura collection, each product isdesigned for different areas of the body tohelp reduce the signs of skin aging."

The collection includes Triple Action BodySoufflé With Phyto Actives (8 oz./SRP $45.00,Triple Action Nutrí Créme With PhytoActives (6 oz./SRP $36.00), Triple ActionNutrí Oil With Phyto Actives (8 oz./SRP$45.00), Triple Action Body Contour CreamWith Phyto Actives (8 oz./SRP $52.00) andTriple Action Foaming Seaweed Bath WithPhyto Actives (25.36 oz./SRP $50.00). ReachSusan Vindics, vice president, national businessdevelopment, at [email protected]. Visitrepechage.com.

At Prtty Peaushun, Dawn Goodburn, vicepresident of marketing, showed a skin careproduct that contains subtle light-reflecting

particles to give the skin a glow, whileconcealing minor imperfections and enhancingmuscle tone.

Created by celebrity makeup artist BethanyKarlyn, Prtty Peaushun is a skin care productthat works on the body, face and hair. Subtlelight reflecting particles in a natural emollientbase give the skin a flattering glow. Its radianceconceals minor imperfections and enhancesdefinition to create a sexy, slimmer silhouette.The natural and vegan formula is free of toxicingredients, animal products, gluten, parabensand fragrance. Prtty Peaushun comes in fiveshades—plain, light, medium, dark and deepdark (3 oz./SRP $24.00, 8 oz./SRP $39.00). Formore information, contact Dawn [email protected]. Visitprttypeaushun.com.

At Shea What, I met Anne Uhlir, a veteranof the waxing business,who has a chain of WaxOn Spas in theNorthwest. She said, “Wehave been selling thisproduct in our spas for 13years and it hasconsistently been our No.1 product. With so muchgreat feedback, wedecided that it is timeto launch our productline.”

Shea What BodyButter was created forpost-wax moisturizing. Because shea is oilbased, it does not clog pores, resulting in feweringrown hairs. The oil breaks down any stickywax residue left behind on the skin (25 oz./SRP$2.50, 4 oz./SRP $21.00). Reach Anne at206-535-8793 or [email protected]. Visitshea-what.com.

Numerous companies offered theirsolutions to hair loss. Nutra Luxe MD debutedthe Professional Hair Treatment Laser with400 laser diodes, which the company saysstops hair loss and promotes hair growth. Thecompany has been providing the laser systemto hair restoration clinics and is now makingthem available to salons and spas.

Said Peter von Berg, owner, “60 millionAmerican men and women suffer from patternhair loss, and spend more than $3.5 billion on

remedies. But topical serums alonedon’t provide sufficienttreatment for the early stagesof baldness, and drugs oftenresult in unwanted side effects.Cold, low-level laser hair restoration isan FDA approved procedure to treat hairloss. This option is already used inhair loss clinics around theworld, and we are now makingit available for spa and salon usefor a minimal investment.”

The suggested treatmentconsists of one 45-minutesession per week for 12 weeks.The recommended price foreach session ranges from$60 to $100, so you canquickly see the positiveimpact to the bottom line.Our complete cold, low-level Laser Hair RestorationSystem is available topurchase for $5,880.00.However, we offer a 2-yearlease at our preferred rate of$245.00 per month.”

The NutraLuxe MD Professional HairRestoration Set includes a low-level cold hairlaser stand with three laser panels containing400 laser diodes, a magnifying microscopicvideo scalp analyzer, an LCD touch-screenvideo tablet for before and after photos, HairAgain Solution (10 6-ml vials), Intensive HairSolution (50 ml), a training manual and video.Reach Nancy Reyes, account executive, at239-561-9699. Visit nutraluxemd.com.

MD Hair, another brand targeting thinninghair and hair loss, was created by Susan Lin,MD, a practicing gynecologist. MD’s four keyproducts are MD Nutra Hair (30 capsules/list$40.00), MD Scalp Essential (60 ml/$50.00),MD Follicle Energizer (28 ml/$ 140.00) andMD Revitalizing Shampoo and Conditioner(each 11 oz./$50.00). For more information, visitmdlashfactor.com.

Chrislie Formulations markets eye, hair,body and nail products, including theMeasurable Difference, Wicked Crown,Nailuv and Lipo Lotion brands. I zeroed in onLipo Lotion, which combines skin smoothingand firming ingredients designed to temporarily

AUGUST 2014 15


Seaweed powers the Vita CureTriple Action Body Collection.

Shea What BodyButter features sheabutter and tuberoseessence for ultimate

moisturizing.

The Nutra LuxeMD ProfessionalHair TreatmentLaser helps stop

hair loss andpromote hair

growth.


16 AUGUST 2014


reduce the appearance of cellulite and otherskin imperfections. Michele Hoang, marketingdirector, shared, “Lipo Lotion combinesclinically tested ingredients with break-throughcomponent technology and a massagingapplicator with the product. The activeingredients improve the appearance of saggingskin around the tush, tummy and arms.Energizing caffeine and micro-algae helppromote collagen synthesis and reduce theappearance of cellulite (5 oz./SRP $69.00). Asix-piece counter display is available.

Michele added, “At the show, we saw manyweight loss technology products, which wouldwork in conjunction with our Lipo Lotion.”Reach her at 626-610-2332 [email protected]. Visitchrislieformulations.com.

Ottmar Stubler, president of PFB Vanish,introduced Bikini Mask. He said. “As a result ofour customers asking us to formulate a post-

waxing bikini product that wouldbe soothing and gentle to the skin,we created Bikini Mask. This leave-on product is formulated with abotanical bouquet of allantoin,chamomile, almond oil, aloe vera,rose petals and peppermint extract,plus two bump inhibitors to keepthe bikini area smooth (1 oz./SRP

$30.00, 4 oz./$65.00).” ReachOttmar at [email protected] pfbvanish.com

One line I discovered withhuge market potential was I LoveMy Muff. Ritz Clinging, founder

and creator, shared her story: “I was inspired tocreate my own line of premium femininehygiene products that provide daily love andcare for down there. I Love My Muff productshave been developed with an uncompromisingcommitment to mildness, biodegradability, non-toxicity, cleansing ability, moisturizing ability andluxurious feel. We combine natural plantextracts and pure beneficial essential oils tocreate gentle products. All products arehandmade in Canada, cruelty free, vegan andfree of parabens, SLS, synthetic colors andsynthetic fragrances. and handmade (with love)in Canada. It’s no longer taboo and with itsclean packaging and bold messaging, I Love MyMuff products are a statement of confidence

and a great findfor everywoman.”

Ritz added,“We originallylaunchedthe brandin HenriBendel togreatsuccess.Afterreceivinggreatinterest from spa and wax salons for our retailline, we exhibited our retail sizes at the showand introduced our professional sizes for backbar use in the spa or salon.”

The line includes three basic products intwo natural scents—blue or green. Productsinclude Clean Wash, a 100% natural body wash(4 oz./SRP $18.00); Pure Spray, a 100% naturalspray for after shower or waxing (4 oz./SRP$18.00); Soft Lotion, a 100% natural moisturizer(4 oz./SRP $18.00); and flushable Fresh Wipes(25 packets/SRP $22.00). A maintenance kit(includes a 2-oz. version of the Clean, Pure andSoft products plus 10 Fresh wipes (SRP $38.00).Also available are back bar sizes of the PureSpray and Soft Lotions in both scents (16 oz./list $30.00), as well as bulk Fresh wipes(1000 pieces/list $300.00). Reach JP Clinging,vice president sales and operations, [email protected]. Visitilovemymuff.com.

Years ago in my former life as a distributorwe sold a quirky product called Frownies tomany independent pharmacies. Frowniestemporarily diminish wrinkles and expressionlines. Fast forward to IECSC, where I wasdelighted to get reacquainted with owners Jimand Kat Wright. At the show, they featured thereformulated Immune Shield serum, whichImmune Shield helps stop oxidation and skindamage—the first step to younger looking skin.It also treats adult acne, dry irritations, UVdamage, and fine lines around the mouth andunder the eyes.

This serum for aging and damaged skinfeatures active ingredients that are 100% nonGMO. Immune Shield contains whole formvitamin E, polypeptides, amino acids and

phenols for antioxidant, anti-inflammatory andanti-irritant benefits. Sea buckthorn oil containsvitamins A, C and E, essential fatty acids for

optimal skin repair and function,carotenoids for protection from oxidative

damage and sterols to restore the skin’smoisture binding andretention capabilities(8 ml/SRP $7.50, 66 ml/SRP$32.00). Reach SaraLawson, wholesaleaccounts manager, at800-648-6891, ext. 304,and visit frownies.com.

Dana Lupton, QuestexMedia Group’s executive vicepresident of the beauty, spaand wellness groups, said,“This year’s events continuedto show signs of aninvigorated economy asevidenced by the great results had byexhibitors. Re-signs for the 2015 events wereour strongest yet and we’re excited to bemoving back to the North/Central halls nextyear. Additionally, we rolled out a newregistration system this year. It was greener,easier and virtually seamless for all participants.We couldn’t be happier with the results.”

Next year’s shows take place on June 20-22,2015. For more information, contact Dana at212-895-8237 or [email protected]. Visitibslasvegas.com and iecsc.com/las-vegas.

To finish off the year, the InternationalEsthetics, Cosmetics & Spa Conference—Florida takes place November 9-10, 2014, at theBroward County Convention Center in FortLauderdale. The 2014 show marks its 17th yearand features more than 5,500 attendees, 200exhibiting companies and an expandedconference program. IECSC Florida is theperfect Southeast venue to network and relaxwith peers, renew your passion and rejuvenateyour business for the year ahead. For showinformation, visit iecsc.com/fl.

Looking ahead to 2015, IBS New York isscheduled for March 8-10, 2015, at the JacobJavits Convention Center in New York City. Visitibsnewyork.com for more details on exhibitingand/or attending. The New York InternationalEsthetics, Cosmetics & Spa Conference takesplace concurrently. Visit iecsc.com/ny/.


I Love My Muff features three basicproducts in two natural scents—blue or

green.

FrowniesImmune Shieldserum revives

aging anddamaged skin.

Bikini Maskprovides the

finishing touchto waxingservices.

eauty Industry Report (BIR) joined topchain salon executives and their vendor

partners at the International SalonSpaBusiness Network’s (ISBN) Annual Conferenceat the beautiful Terranea Resort in SouthernCalifornia. BIR loves this event’s intimateenvironment, which is designed for networking.

ISBN President Jason Volk, CEO of ChattersCanada and Tommy Guns OriginalBarbershops, said, “What’s most profound isthe talent and brain power in this room,between the salon owners, vendors, serviceproviders and media. Even more amazing is thatevery person here—from Sport Clips’ GordonLogan to L’Oréal’s Pat Parenty—isapproachable and willing to share. If you’re newto the business or looking to grow, our cultureof sharing for growing both our own businessesAND the industry is an incredible value.”

To join ISBN or attend the 2015 conference,reach Margie Provenzano, director of businessdevelopment, at [email protected] salonspanetwork.org.

ISBN brings chain salon execs together for sharingB

AUGUST 2014 17

Clockwise from top left: BIR’s Mike Nave with Harlan Kirschner, The Kirschner Group. L’OréalProfessional Products Division’s Maxine Reynolds, David Mohammed, Tim Forbriger and Joy Meyers.

JCP Salons’ Aimee Thomas, Nick Stetson and Sandra Smith. Charles Penzone Salons’ CharlesPenzone and Philip Pelusi’s Henry Pelusi. L’Oréal/Mizani’s Howard Lewis, Sexy Hair’s Karl Heinz

Pitsch and Gregg Emery, formerly with ConairPro. ISBN’s Margie Provenzano with ISBN PastPresident Paula Malloy. ISBN President Jason Volk, L’Oréal Professional Products Divisions’ Pat

Parenty, who was named the winner of the 2014 ISBN Lifetime Achievement Award, Paula Malloyand Ulta’s Phil Horvath, who is also an ISBN past president.

clockwise from top left: ISBN panelists—Revlon Professional’s Marty Flaherty, Sexy Hair’s Jennifer Parks, JPMS’sJason Yates and L’Oréal USA Professional Products Division’s Pat Parenty. Dino Palmieri Salons’ Dino Palmieri

welcomes Shalom Saada Saar, PhD, keynote speaker sponsored by Obliphica Professional. ISBN keynotespeaker Chris Brogan. Nick and Sam Provenzano pay tribute to their dad, the late Ron Provenzano, an ISBNpast president. Regis Corp’s Eric Bakken, Gould’s Salons/Spas’ Philip Gould and Revlon Pro’s Marty Flaherty,

whose American Crew division sponsored ISBN’s golf tournament.


ailed as the “hair doctor” bythe international press, Philip

Kingsley is known worldwide as aleading authority on hair andscalp care. With a career spanning60 years and clinics in Londonand New York City, Philip hasconsulted with some of theworld’s most influential peoplefrom politicians to Hollywood’selite. He was the first to definehair by textures of fine, medium,coarse and Afro-Caribbean, andhe even coined the phrase “badhair day.”

Philip used his more than 55years of experience as atrichologist—a hair and scalpspecialist—to create an eponymous hair andscalp product line that has been availableprimarily through his clinics in London and NewYork City, where he and his team see thousandsof clients a year for the treatment of scalpissues, hair loss and other related conditions.Based on that success, the company isexpanding the line’s distribution throughout theUnited States with the help of George Eliades,executive director of Madison Avenue Beauty.

To find out how distributors can get onboard, Beauty Industry Report (BIR) recentlychecked in with Chris Burridge, internationaldirector of Philip Kingsley Products International.BIR: Welcome, Chris. Please give our readers abrief overview of the Philip Kingsley story.

Chris Burridge (CB): Thanks, Mike. PhilipKingsley is one of the world's most respectedauthorities on hair and scalp health, which isknown as the practice of trichology. During hismore than 55 years of experience in thespecialty, Philip’s research led to the publicationof his first book, the Hair Bible. He has alsoauthored many articles on hair and scalp health,and is quoted frequently by the media on bothsides of the Atlantic.

Philip recognized the need to bridge the gapbetween science and hairdressing in order toboth provide solutions for the most extremehair and scalp problems, as well as to those whojust want the best from their hair. To that end, heopened the first Trichological Clinic in Mayfair,

London in 1960. Then, inresponse to demand for theservice in America, Philipopened the New York CityTrichological Centre in1977. Many of the staff whostarted working with him asjuniors are still with himtoday.

In 1997, Philip was askedto create a product line forsalon distribution, the resultof which is one of the first

in-salon, trichologicallydriven hair and scalp ranges.It is based on working withthe hair’s texture rather thanthe prevailing standard of

normal, oily and dry. His concept is now widelyaccepted as the standard by which many in ourindustry approach hair care formulations. PhilipKingsley products are used by London’s bestsalons and can now also be found in premiumretailers such as Harrods, Liberty, Fenwicks andJohn Lewis.

Now, we are offering professional salons inthe United States the opportunity to providethese solutions to their clients. Salonprofessionals knowthat caring for boththe hair and scalptrumps simply caringfor the hair. WithPhilip Kingsley, theywill be able to offertheir clients new in-salon scalp caretreatments,supported by take-home products,creating an extrarevenue stream thatbenefits all.BIR: What clients willbenefit most from these products?

CB: Anyone with hair, as we have created arange specifically tailored for each hair texture,how it is styled or treated and, of course, howlong or old it is. The hairdresser has the ability toshow his or her expertise and prescribe the

correct products for each individual. Thisencourages loyalty to the stylist and stops theendless experimentation that is so frustrating. BIR: Tell me more about the Philip Kingsleyapproach to scalp and hair care.

CB: The Philip Kingsley approach to hairstates that your hair care routine should bebased on three factors—cleanse, condition andtone—much like a facial routine. That is thesimple but logical premise of the brand.

The products provide trichology solutions forbeautiful hair and the healthy scalp it takes toachieve it. Philip Kingsley products areformulated by the world’s leading trichologists,who are dedicated to creating products thatmake your hair fit, healthy and beautiful.

We believe that following a system is key. ThePhilip Kingsley holistic approach to hair careencompasses nutrition, hydration, scalp toningand hair treatment—all essential to getting thebest from your hair. You wash your face everyday, why not your scalp? BIR: How does a salon offer that holisticapproach?

CB: Education is key. By reading Philip’s bookor using our website, it is easy to understand thefacts and bust the myths. Many hairdressersknow the basics; we simply add new levels to

their knowledge. BIR: What sets your productsapart from others thatpromise scalp and hairhealth?

CB: In one word, “heritage.”No brand has the expertise orspecialty of the Kingsley teammembers, who work daily inour clinics on some of themost challenging and extremehair and scalp issues. Thisknowledge is our brand’s DNA.

In addition, all of ourproducts are color safe andcan improve or repair almost

any damage a person or process inflicts on thehair. That’s where the hairdresser’s diagnosis andprescriptive advice come into play. Some ofthese solutions can be almost instant. Otherstake time and need ongoing treatments. Again, itis individual and an opportunity for the

18 AUGUST 2014


Philip Kingsley brings trichology to the masses

H

The Philip Kingsley team includes(from left) Philip Kingsley, Sinead

Howard, managing director;Graham Fish, chairman; and ChrisBurridge, international director of

Philip Kingsley ProductsInternational.

The limited edition Elasticizer 40-yearanniversary kit includes a 250-ml pearlizedpink tube of Elasticizer plus a 100% cottontowel wrap in a luxurious white gift box.

hairdresser to demonstrateexpertise and build realloyalty. BIR: What are your bestsellers and why?

CB: Across all hair types,we have a hero and best-seller in our ElasticizerTreatments, which provideinstant results.

Elasticizer Pre ShampooTreatment (75 ml/SRP$26.00, 150 ml/SRP $50.00,500 ml/SRP $93.00) is theworld’s first pre-shampoo

conditioning treatmentand our hero product. Thepremise is that healthyhair stretches when wetbefore returning to itsoriginal length when dry;however, hair in poor

condition snaps and breaks when stretched. Ourintensely moisturizing Elasticizer delivers a rushof moisture to the hair’s cuticle; suppleness,elasticity and bounce appear instantly withoutweighing down or coating the hair. The clientwill have visible results from one application,and those results improve with continued use.It’s used at least once a week for best results.

Elasticizer Extreme (75 ml/SRP $28.00,150 ml/SRP $50.00,500 ml/SRP $97.00) isrecommended forextremely dry, porous andvery thirsty hair. Specificallyformulated for African-Caribbean or Caucasian hairthat is exceptionallyprocessed and damaged,this product providesinstant replenishment,hydration and nourishment.

Elasticizer Extreme hasall the moisturizingingredients of Elasticizer,with higher active doses ofthe components that canreally make a difference to very dry, porous andthirsty hair. It is not suitable for fine, non-processed hair. It’s also used at least weekly forbest results.BIR: What is your U.S. distribution strategy?

CB: Philip Kingsley has partnered withMadison Avenue Beauty, LLC, and GeorgeEliades, its executive director, who has morethan 30 years experience in the beauty industry.George will develop and execute our U.S.distribution strategy. Our intention is to workwith the most communicative and informativesales channels—be they boutique distributors orindependent sales professionals across theUnited States. The best salons and spas supportour European model, with hairdressers who seekknowledge and a real point of difference fortheir clients, based on a brand heritage andexpertise that is second to none. We areconfident that U.S. salons will seek the same.BIR: Who are the ideal partners who willbenefit from offering your approach?

CB: We are looking to partner with concept-driven regional distributors and independentsalon sales representatives. For a distributor, thePhilip Kingsley brand represents an opportunityto enroll salons that they may not be currentlydoing business with, by establishing a newcategory of products and treatments, whilesatisfying the established consumer demand. BIR: What type of support does PhilipKingsley offer to distributors and salons?

CB: One interesting aspect of our brand isour extremely loyal consumer clientele. Theseclients have discovered the benefits of the PhilipKingsley products over the past 15 years during

their travels abroad. Wehave been very pleased bythe excitement andfeedback that we havereceived from our clients inthe United States, who arevery excited to know thatthey will be soon able tofind the PK products in aprofessional salon in theircity.BIR: How does yourcompany create consumer

awareness?CB: Public relations is our

ally here. Beauty editors seekus out as the experts when

writing features on any current or seasonal hairrelated issues for their readers’ interest. Whenyou are held as the experts in this field, yourreputation grows. Philip Kingsley employs thetalents of one of the most progressive beauty

public relationsagencies in New YorkCity. When a newsalon comes on-board, our PR agencysends a press releaseto all relevant beautymedia to announcethat Philip Kingsleyproducts and in-salon treatments arenow available at thatsalon.BIR: What is yourstory? How did youget to where youare today?

CB: I’m a 35-yearveteran of theprofessional beautyindustry, having heldsenior positionsleading toappointment as vicepresident worldwide for the professionaldivision of Alberto Culver. From roles inmarketing, sales and global management, I havebeen fortunate to work with hairdressers aroundthe world and to learn what they truly needfrom a supplier and a brand. It was during mytime with AC that I first met Philip back in thelate ’90s. His passion and expertise alwaysstayed with me. So in 2012 when Philip asked meto join his company, I jumped at the opportunityto lead the global expansion as internationaldirector.BIR: Any final thoughts?

CB: Now is our time to launch in the U.S.market. We offer a new choice—but one withreal heritage and an independence that allowsus to make a difference and bring new successto the relationship between stylists and theirclients. It’s the start of a new journey, but wehave a road map built from brand heritage andEuropean success. Plus, we have a partner inGeorge who will drive us safely to ourdestination.

For more information, contact GeorgeEliades, executive director, Madison AvenueBeauty, at 203-504-2552 [email protected]. Visitphilipkingsley.com andmadisonavenuebeauty.com.

AUGUST 2014 19

Scalp Toner rehydratesand energizes the scalp

by stimulating the bloodsupply to the scalp,

acting as an astringentto absorb excess oil andprotect against flaking.

Philip Kingsley originally createdElasticizer Pre Shampoo Treatment for

Audrey Hepburn. It is still thecompany’s best-seller, because it

delivers instant results.

Exfoliating ScalpMask removes deadskin and moisturizes

to counteractflaking and itchy

scalps.


milio Smeke, brand creatorand CEO of Daily Concepts,

is a man who thinks and sings inthe shower. That’s a good thing—and perfectly in sync with a manwho developed a high-end,luxury market bath accessoriesline. Backed by the largest bathaccessories manufacturer in LatinAmerica, Daily Conceptslaunched in the United States2 years ago to a fast start, thanksto its parent company’s 25-yeartrack record of success inmanufacturing. This new line of clinically testedbath accessories gives the ultimate bath andbody experience with a concept that is all aboutfunctionality. Body exfoliators featureenvironmentally friendly, soy-based productsthat leave skin feeling smooth and luxurious.

After 2 years of selling through the prestigebeauty channel, including Henri Bendel, and viaDirect Response on HSN, Daily Concepts hasdeveloped a special protocol and products thatare designed to provide incremental sales toestheticians and massage therapists in the resortand spa channel. To learn more, BeautyIndustry Report (BIR) recently caught up withEmilio for the inside story.BIR: Welcome, Emilio. I heard you spend mostof your time in the shower. What’s thatabout?

Emilio Smeke (ES): That’s right, Mike! Webelieve that yourbathroom is yoursanctuary. That’s whywe spend most ofour time in theboudoir thinking ofnew ways to cleansethe body and mind—and products thatwill help ourcustomers do that.BIR: Please tell BIR’sreaders about DailyConcepts’ unique position in the marketplace.

ES: Our concept is all about functionality.What makes Daily Concepts so unique is thateach of our products features a label indicator,

which fades when it’s time to replace the bathaccessory—after about 90 washes.

This well-designed line also has a naturalcotton-based layer with nylon exfoliating loopsfor ideal texture and a built-in antimicrobial thathelps stop the creation of bacteria, mold andmildew. Also, all of our packaging is functionaland sustainable by becoming a shower caddywith holes in the bottom so the scrubbers drain.In a world that is so hectic, we invite women totake a second in the shower to exfoliate theirbodies with environmentally friendly, soy-basedproducts that leave the skin feeling smooth andluxurious.

Thanks to all of our unique features, ICMADnamed Daily Concepts as the Bath & BodyInnovator of the Year in 2013.BIR: What is your story, Emilio? How did youget to where you are today?

ES: My family’sbackground is in theclothing industry inMexico. We entered thebeauty category 25 yearsago and became thelargest bath accessoriesmanufacturer in LatinAmerica. Today, we own a70% market share of thebath accessories category

in Mexico.Eight years ago, I

moved to Los Angeles from Mexico City toexpand our business into the growing Hispaniccategory with our Hispanic brands and to fill agap of products made in North America by also

helping build other brands likeCleanlogic and providing greatquality bath accessories to the U.S.market. I realized there was nofunctional and well designedlifestyle brand in this category, sothat is why I have spent 2 yearsdeveloping Daily Concepts.BIR: Tell me about that process.

ES: Our research showed that toprovide what the high-end beautyworld demanded, our products

would need to have naturalcomponents and

sustainable packaging. Inaddition, our skin careproducts had to becruelty free.

We also knewthat hygiene andcleanliness werecritical. For example,people don’t changetheir loofahsfrequently enough.We had to find asolution. As a result, wecreated a special labelthat fades when it’stime to replace ourloofahs andscrubbers.Developing that labelbecame the turningpoint for our companyand the point-of-difference for DailyConcepts.BIR: What is yournewest product?

ES: Our newestproducts are Konjacsponges, which arenatural and vegan.Konjaku is a root plantgrown in Asia and hasbeen used forcenturies, includingfor food. However,this indigenous root

20 AUGUST 2014


EDaily Concepts cleans up on bath market

Daily Concepts’ packaging functions as its own shower caddy. Plus. eachpackage has holes in its bottom, so the scrubbers can drain.

Daily Concepts’ products feature a label thatindicates when it’s time to replace the bath

accessory—about 90 washes.The new vegan, 100%biodegradable KonjacSponges come in (fromtop) pure, charcoal and

tumeric.

AUGUST 2014 21

has a lot of additional beneficial properties forpersonal care. As a result, we used thismaterial to create our preservative-free,100% biodegradable, vegan sponges. As aresult of adding other natural ingredientsto help balance, detoxify orregenerate the skin, we createdthree versions—pure, charcoal andturmeric—of our Konjac sponges(SRP $18.00).BIR: Please give me a briefrundown of your other products.

ES: We have all types of bathaccessories and scrubbers to keepyou clean from head to toe.

Your Facial Micro Scrubberfeatures two different textures—one to remove makeup and theother to exfoliate the skin (SRP$8.00). Your Body Scrubberprovides a quick and invigoratingshower (SRP $10.00). Your DualTexture Scrubber, made for all skin types, hastwo textures—one for sensitive parts of thebody and an abrasive side for exfoliation (SRP$12.00).

In addition, Your Stretch Wash Cloth, one ofour best-sellers, is a wash cloth that stretches tomake it easy to reach your back and feet (SRP$14.00). Your Exfoliating Gloves are a must for adeep exfoliation and one of our top searcheditems by estheticians (SRP $16.00). Finally, YourBody Kit includes a body exfoliator in one piece,a lotion applicator in a separate piece, plus awooden stick, so you can interchange the twoheads. Use it in the shower to cleanse yourbody, then after, it becomes an applicator forlotion or self tanner ($24.00).BIR: Tell me about your package designs.

ES: I am a designer and observant artist, so tome, creating something that is both welldesigned and accomplishes a function and apurpose is a gratifying experience. For DailyConcepts, I wanted to create a sustainablerecyclable pouch that works for merchandisingand retailing. At the same time, once you openit, you can use a suction cup that is included andhave the container become a shower caddy. Yousimply peg it into a mirror or a flat shower wall,and your scrubber has a home! The package alsohas holes on the bottom, so it drains thoroughlyto prevent the formation of microorganisms dueto moisture.

BIR: Tell me about your distribution strategy.ES: We currently are sold in the prestigeworld of beauty, from Henri Bendel,

C.O. Bigelow and Ricky’s in New YorkCity to Beauty Collection in Southern

California. We also serviceluxury beauty boutiques allacross America. In addition, wesell our products via the DirectResponse channel and arecurrently having great successwith HSN.

Now, we are seekingdistribution into the resort andspa channels. To serve thismarket, we have created a

special service protocol forestheticians and a professionalbody care product line for themassage therapist.BIR: Please tell us more.

ES: Spoiler alert: Coming up in2015, we will introduce a new line of body careproducts called Skin D/TOX Five. It includesCleansing Wash, Exfoliating Scrub, HydratingLotion, Purging Mask and Renewal Oil. (SRPs$40.00 to $50.00). Products feature some ofthe hottest skin care ingredients, includingquinoa, lucuma and our super ingredient, sachainchi, which is known in Peru as the “Fruit ofYouth.” Webelieve thisingredient’sbenefits willchange skincare as weknow it.BIR: Howhave yourproductsbeenrecognized?

ES: As Imentionedearlier, in 2013,we won anICMAD City Award as Innovator of the Year inthe Bath & Body Category. BIR: How do you create consumer awarenessfor Daily Concepts?

ES: Our daily blog, “Daily Concepts,” found ondailyconcepts.com, features topics like health,beauty and art. We are an online daily source of

news in all of those categories, because they areimportant to me. It is my way to reach out tothe consumers in the places we visit, share coolproducts we find and call out new hot spots forentertainment and restaurants, as well asanything that catches our attention. It’s also anopen forum for other companies and places toshare what they do. For artists, we have a specialsection that features a specific artist everyMonday. I want to give consumers and otherfollowers a reason to come back and check outwhat we have to offer.BIR: How else do you reach consumers?

ES: We work with Yvette Masterson’s YCommunications and Consulting, which haspositioned us in international beauty shows andplaced our products onto the desks of editorsacross the United States and Canada, as well aswith the most trending bloggers in America.BIR: How does Daily Concepts give back?

ES: We have partnered with lavamae.org, anon-profit organization based in San Franciscothat delivers dignity to the homeless—oneshower at a time. This organization has adaptedMUNI buses with showers and toilets to helpthe homeless take showers and have toilets,giving them an opportunity to feel better. DailyConcepts is the official sponsor of bathaccessories for lavamae.org. Currently, theorganization is offering almost 100 showers a

week. There are more detailsabout our participation onour blog and website.BIR: Any final thoughts?

ES: As a cleanfreak and adreamer, I just wantto share mymission with theindustry andconsumers. Thatmission is “We areindividuals who

think in the present,the world, ourneighbors and the

future to deliver daily concepts and exceptionalevery day products.”

For more information about Daily Concepts,contact Emilio Smeke, brand creator and CEO, at323-938-8886, ext. 302, [email protected]. Visitdailyconcepts.com.

Coming in 2015 is Skin D/TOX 5, a line of professionalbody care products featuring sacha inchi, known as Peru’s

“fruit of youth.”

Your Facial Micro Scrubberdoes double duty as amakeup remover and

exfoliator, thanks to dualtextures.


22 AUGUST 2014


Ryan Boyle is the new global brandambassador for FHI Heat. In this newposition, Ryan will be FHI Heat’s on-airpersonality, representing and promoting thebrand across television, print, advertising,public relations and online channels. He willalso work with marketing and collaboratewith the shows and education departmenton trainings, technical videos and class andshow formats. Visit fhiheat.com.

Sid Kaplan died recently. Sid entered thebeauty industry in 1965, at the age of 21,when his father and brother, who owned a

21-station salon andretail center in SimiValley, invited him tojoin them. He workedbehind the chair andwas in charge ofordering wigs and hairpieces.

By age 30, hebought his first salonand invited his wife to

join him in running the salon. Together, theyowned and operated three separate salonsover the next 10 years. In 1978, they becamedistributors of professional hair products tosalons. By 1981, he had a beauty supplywarehouse. But he also saw the industrychanging, moving toward the nail industryand rapidly expanding. He and his wifecreated the nail art line known as Lindy’sNail Products. Sid eventually quit thedistributorship and moved into productmanufacturing of nail art products. Theyworked and participated in every majorbeauty show across the country for 17 years,making many friends.

By the early ’90s, Sid had become amanufacturers’ rep after invitations to joinnumerous firms. He spent the past 10 yearsworking for Jay Halaby Sales.

Experienced beauty industry sales manager isseeking employment with a consumerpackaged goods manufacturer. Mybackground includes acquiring, as well asmaintaining, profitable distributorrelationships, implementing successfulpromotional activities, coordinatingproductive efforts with manufacturerrepresentative groups and representingproduct lines with positive results at nationaltrade shows. A detailed resume is availablefor your consideration. Reach Jeff Bogard at561-329-2391 or [email protected].

Alterna Haircare launches Caviar Anti-Aging Replenishing Moisture Milk

(5.1 fl. oz./SRP $30). This ultra-hydrating leave-in conditioningspray drenches dry hair innourishing moisture for age-defying softness and smoothness.It’s light enough for all hair types,yet rich enough to deeply hydrateparched hair. For more

information, visit alternahaircare.com.

Alter Ego Italy adds Miracle BotanicInfusion (250 ml/list $14.95) to itsArganikare Day Therapy Line. Used beforestyling, this lightweight repairing leave-inprotein spray amplifies fine hair’s texturewhile replenishing it with strength andvolume to roots. It also adds body andsuppleness to lengths, prolonging the hairstyle. It’s ideal for fine to normal hair, forweak, fine, depleted hair and to prevent split-ends. Contact Linda Perez [email protected]. Visit ebcusa.us.

Alan Benfield Bush has launched MethodAlliance to provide hair artistry and genericbusiness education for salon industryprofessionals, without promoting any specifichair care brands. These programs have beendeveloped expressly for hair designengineers, salon owners, distributors andmanufacturers, and include educationalworkshops, coaching and consulting servicesto help salon industry professionals sell anyservice or product and personally meet eachclient’s needs with customized hair caresolutions. Products include hands-on trainingprograms, telephone consulting services,DVD/videos and webinars, starting with TheMethod and two-day CutoloringWorkshops. For more information, contactAlan at 323-380-3112,[email protected] or visitmethodalliance.com.

Lakme USA has appointed two newdistributors for the high-end hair color andhair care line from Spain. Becker Beauty,owned by Herman Lewis, will distribute theline in Upstate New York and limitedPennsylvania markets. Solair BeauneConcepts, owned by Ronda Derby, willdistribute Lakme USA’s products in Nebraskaand Iowa. Reach Joseph Mastalia, LakmeUSA president, at 877-lakme08. Visitlakmeusa.com.

Sweis Professional Salon & Spa Productsand Moroccanoil presented summer hairstyling inspirations to Southern Californiasalon professionals in Santa Monica andHuntington Beach, recently. Moroccanoileducator, Kevin Hughes, shared runwaytrends in a wearable, consumer friendlyfashion, with braids of all varieties fromtraditional, to Dutch, rope and knot braids.He also incorporated a micro-crimpingtechnique. Kevin touted the benefits ofMoroccanoil Root Boost for added volume

News continued from page 4

Jay Halaby (left)with Sid Kaplan.

AUGUST 2014 23

andmediumhold, andGlimmerShine, afinishingshinespray thatcan beused for

colorprotectionfrom saltwater and

chlorine. Reach Karl Sweis, president, [email protected].

Teresa Lewis is now the sole owner and CEOof YourNewSchool, a beauty schoolresource company. YourNewSchool connectsselect education-focused manufacturers withcosmetology schools and the futureprofessionals they educate. “I’m excitedabout the expanded portfolio of productswe will be launching this summer—all newofferings from like-minded companies, whereit’s all about the school customer,” saidTeresa. From the clinic and dispensary toclassroom and attendance, YourNewSchoolis the missing link to connect each school toa one-stop-shop of established, well-knownnetworks of industry-leading products,services, consulting and technology. ContactTeresa at [email protected]. Visityournewschool.com.

Blueco Brands, which owns King Research(Barbicide) and Lucky Tiger, has acquiredVienna Beauty Products, including its AloeVera and Triple Lanolin based foot scrubsand lotions. Kevin Schuele, CEO of BluecoBrands, shared, “From the very beginning, weestablished a vision and strategy to grow ourbusiness through the acquisition of iconic

brands in the professional beauty industry.We’re confident this product portfolio fitsseamlessly into our existing product line upand established customer base.”

Blueco Brands will continuemanufacturing and shipping current productfrom its existing facilities in Dayton, OH, andMilwaukee. Additionally, the company isreviewing the potential to move existingmanufacturing of other products within itsportfolio to Dayton to capitalize on thecapabilities of this new facility.

Added Alan Murphy, president of BluecoBrands, “We continue to invest in theprofessional beauty industry and couldn’t bemore bullish of the economic future of thisindustry.” Visit bluecobrands.com.

Pivot Point International, Inc., and theBeauty Changes Lives Foundation announcethe Leo Passage Endowment Fund to benefitcompetitions, scholarships and lifelonglearning among students and professionals.The fund, established with a $1 milliondonation from thePassage family, honorsthe founder of PivotPoint, who died in 2011.The fund will beimplemented throughthe Beauty ChangesLives Foundation.

“My father believedwholeheartedly inproviding a thorougheducation in the craft,as well as how to besuccessful. Lifelonglearning and the valueof competition amonghairdressers were pillars of his philosophy indeveloping Pivot Point,” said Robert Passage,Pivot Point chairman/CEO. Robert Passageand Lynelle Lynch, president of the Beauty

Changes Lives Foundation, also announcedthat the 2015 Legacy Award event wouldhonor Leo Passage, on Saturday, March 21,2015, during America’s Beauty Show. ReachRobert at [email protected]. Visitpivot-point.com and beautychangeslives.org.

The Professional Beauty Association (PBA)is accepting applications from both future andcurrent professionals for scholarships to beused toward cosmetology school orcontinuing education.

Hans Neumaier Memorial Scholarship:Members of the PBA Beauty Professional/NCA section and student members mayapply for a chance to be awarded up to$1,000 on behalf of the late Hans Neumaier,PBA Lifetime Member, who funded thisscholarship opportunity. Hans' career inhairdressing and the beauty industry spanned70 years. Applications are due August 31, 2014.

PBA Sally Beauty Scholarship: In 2015,seven $1,000 scholarships, funded by SallyBeauty Supply, will be awarded to high schoolgraduates desiring to enter the cosmetologyprofession. Six $500 scholarships will beawarded to current PBA BeautyProfessional/NCA section members forcontinuing education in cosmetology. OnlyPBA student and licensed professionalmembers are eligible. Applications are due

November 14, 2014.PBA Lifetime Member

Scholarship: Members ofPBA Beauty Professional/NCA section and studentmembers may apply for achance to be awarded upto $1,000 for continuingeducation or cosmetologyschool, sponsored by KAO

USA and Goldwell NY.Applications are due March1, 2015.

PBA Minerva BeautyScholarship: Studentsenrolled in an accredited

cosmetology school can apply for one of five$1,000 scholarships funded by MinervaBeauty. Applications are due May 31, 2015.

Visit probeauty.org/scholarships to apply.

Moroccanoil’s Kevin Hughesshared runway-inspired braids

and other styles at aneducational event for Sweiss

Inc.’s. customers.

Robert Passage (center),chairman/CEO of Pivot Point Int’l, andMelanie Kopeikin (right), president of

Pivot Point, present a $1 milliondonation to Lynelle Lynch, president

of The Beauty Changes LivesFoundation.


Gregg Emery is the new CEO atCortex. Gregg’s experience andleadership skills will be a big plusfor the marketer of flat irons,blow dryers and hair care. Hestarts September 1. Gregg toldBIR, “We will launch productsand expand distribution with avengeance.” Reach Gregg [email protected]. Visitcortex-usa.com.

Bahman Fakhimi’s growingPlanet Beauty, an upscale beauty

boutique, opened its 36th unit onBeverly Drive in Beverly Hills, CA.BIR attended the grand openingcelebration, along with keysuppliers and other VIPs. Thestore is only 1,200 square feet,but defines “good things come in

small packages,” thanks toeffective merchandising. ReachBahman at 949-752-1885. Visitplanetbeauty.com.

P&G CEO A.G. Lafley announceda sweeping brand reduction thatwill cut its portfolio to 70 to 80properties from its current 160.The massive pruning will takeplace over the next 24 monthsand include divesting brands andslashing skus. Staying put are itstop performing, strongest brandsrepresenting 90% of sales. Willprofessional beauty (Wella,Sebastian, Nioxin) play a role inthe company’s long-termstrategy? Stay tuned.

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BIR’s Mike Nave and Susan Silojoin Bahman Fakhimi at thePlanet Beauty store opening.



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