E-commerce

-Local Banya

Group Members

• Jaspreet Sing Virdi• Swati Srivastava• Arbinder Kaur• Niraj Bhagat• Zil Shah

Flow • Introduction• Milestone• Products• Business Model• Usability Performance Rank• Logistics• Competitors• How They Are Different• The Way Ahead• Payment Gateway• Delivery Schemes• Marketing Strategies• Suggestions

INTRODUCTION• Mumbai's first online supermarket.

• Went live on May 2012

•Aim-high quality products

• Without wasting time or energy and do not

compromise on customer satisfaction.

• Sells products at cheaper rate

• Free home delivery - anywhere in Mumbai

MILESTONE

• Over 10000+ registered users.

• Average 600 order per day.

• 70000+ followers on social media

• Local Banya had experienced exponential growth

in 2013 and it’s going stronger in the current year.

PRODUCTS

Business model

• Mix of warehousing and cash-and-carry.

• Reduction on start-up's dependence on capital-intensive operations

• Enabled it to put in place a thoroughly efficient supply chain.

• Unique measures to take customer convenience to the next level.

Usability performance rank

• Estimated website traffic net worth $44,800 US Dollars -14 Oct 2014

• Domain Name Localbanya.com

• Google Page Rank 3/10

• Alexa Website Rank #53,772

• Site Rank Movement Rank 4,513

• Daily Revenue $61.37

• Monthly Revenue $1,841

• Daily Page Views 20,457

• Website Backlinks 124

• Last Updated 14 Oct 2014

Logistics

• Handle own delivery logistics

• Currently has a fleet of over 20 tempos that

handle all daily deliveries across the city

• As for delivery and dispatch, it has 30-40

delivery boys and 20 vehicles

Competitors

Direct

indirect

How they are different from

competitors• Very small inventory

and forge tie-ups with wholesalers and cash-and-carry partners across the city.

• Bargain prices, spectacular deals and discounts.

• Customer-service driving operations

• Suggestions on products or perishable food items that are hard to find.

The way ahead

• To be a house hold name

and a clear leader in the

online grocery sector.

• The company that

entrepreneurs across the

country look up to.

• Four more warehouse-

cum-distribution centres

• To expand operations to

other cities

Payment gateway

• Cash on delivery

• Debit cards.

• Credit cards.

•All Credit card and Debit card payments on Local Banya are

processed through secure and trusted payment gateways managed

by leading Indian banks.

• Local Banya offers you the highest standards of security

currently available on the internet so as to ensure that your

shopping experience is private, safe and secure.

Delivery Scheme

• 30-40 delivery boys

• 20 vehicles that are outsourced.

• It operates out of only warehouse in the western suburb of goregaon, where dispatch takes place according to the time slots.

• Delivery to customers takes place in time slots between 7am and midnight.

Where have they spread• Local banya operates currently in mumbai,

thane and navi mumbai.

• They are also planing to start up in 12 new cities.

Marketing Strategies

• Banya se poocho

- Feedback.

- Recommendation.

- Details of the products.

- Payment details.

- Delivery Schemes.

- Pop up recepies.

• Breads, fruits and many other items are bought

on a daily basis. The other items are stored in a

central warehouse.

• Opening up in new cities

• Advertising.

• Mobile app (discount

schemes for new customers)

• Tie-up with caterers.

• Customers relationship should be well

managed.

• Discounts during festivals.

• More foreign products.

• Barcode scan for hot deals

• Mascot.

Suggestions

• Mobile vans