Introduction

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The rise of AX for retail

• The new rising trend today is to offer customers a unified commerce experience.

• “Microsoft Dynamics RMS” made way for “Dynamics AX for Retail”. • While Microsoft has promised to support Dynamics RMS for few more years,

retailers stand to lose more than gain the longer they continue to stay on Dynamics RMS.

• However, Dynamics AX for Retail takes things one level up by enabling retailers to manage customer interaction across multiple channels (including brick-and-motor stores) and all business operations (like store management, supply chain management, etc.) from a single system.

• For more information on Dynamics AX for Retail read, Manage your Retail Operation Effectively with AX for Retail.

The Need for an Improved E-commerce Solution

One of major disadvantages with AX for Retail is its e-commerce offering. Microsoft does offer a single system to manage multiple channels, its e-commerce features fall behind features offered by full blown e-commerce platforms.

E-commerce for Microsoft Dynamics AX for Retail• Hence, there is a need for a solution that can offer you the best of both worlds – a

feature rich and scalable e-commerce system with AX for Retail to manage back office operations.

• i95Dev has been implementing the E-commerce Growth Engine (EGE) for Dynamics AX for Retail solution which is powered by Magento, the most adopted e-commerce cart.

• Ideal for businesses with multiple brick-and-motor stores (POS) and e-commerce stores.

Features of EGE

Manage customers across channels from a single system – EGE empowers the client to manage all its customers from a single system. This is very critical for the client as it sets the base for an integrated loyalty and rewards system. (the customers can shop across channels, earn rewards, and redeem them on any channel – the true unified commerce experience)

Manage products across channels from a single system – • Provide a consistent customer experience across channels and managing inventory

to prevent overselling of products can be a huge challenge.• All product and inventory information including product description, product

images, etc. can be managed directly from the AX for Retail system. The Magento e-commerce store, that powers the EGE solution, will automatically pick the updates from the AX for Retail system to ensure consistent customer experience.

• The inventory information will also be picked from the AX for Retail system, which will ensure that the e-commerce and POS systems have the most updated inventory information; making way for effective inventory management.

• The client can also configure the product visibility across physical and e-commerce stores.

Features of EGE

Make way for offerings like Buy Online Pickup in Store

e-commerce popularity has been on a rise and most businesses have some level of online presence (and if they don’t they are in the process of going online). e-commerce giants are also busy establishing a physical presence. Either channel cannot be written off so easily and businesses rather prefer having both.

• With EGE, the client plans to get the best of both the world. Offer Buy Online Pickup in Store.

• With BOPS, the customer can do all the research online and pick the product from the nearest store.

• The customer benefits from the convenience the e-commerce store offers while saving on shipping cost.

• The client on another hand, gets an opportunity to drive traffic to the physical store and an additional opportunity to cross-sell and up-sell.

Features of EGE

Manage taxes, promotions, etc. from AX for Retail• Tax centralization makes it convenient for the client’s finance/ accounting team to

manage taxes and compliance.• With marketing and promotion centralized (say configurations in AX for Retail and

execution in Magento e-commerce) the client’s marketing can now run targeted promotional campaigns across stores (and locations) and track progress easily from a single system; letting customers experience the client’s brand and not a channel within the brand.

Expand business by selling on online marketplaces like Amazon• With EGE we enable customers to add market places such as

Amazon (online marketplaces) to the list of sales channels.• EGE is scalable and extensible The solution makes it easy and possible for the client

to add additional sales channels manage it without much incremental overheads. • The client can now sell in retail stores, e-commerce store, as well as Amazon while

managing all product, inventory, order, customer, payment, and more information from a single location.

Microsoft dared to dream a world where everything was centralized and interconnected, the world of unified commerce, with Dynamics AX for Retail. E-commerce Growth Engine (EGE) for AX for Retail makes that dream a reality.

If you are looking for an integrated e-commerce solution for Dynamics AX for Retail or planning to integrate your Magento e-commerce store with your Dynamics AX for Retail system then contact i95Dev here.

We are world leaders in Magento e-commerce and Dynamics ERP integration and have worked with clients, B2B and B2C, across industries

Conclusion

For more information

Visit : www.i95Dev.comE-mail : info@i95Dev.com

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