eCommerce Case Study - Three shops on one platform

Three shops on one platform-

how does it wok?E-commerce case study

44-100 Gliwice, ul. Jagiellońska 4, tel./fax: (32) 231 05 41 | e-mail: [email protected], web: www.en.positive-power.pl, fb: www.facebook.com/positivepowerpl

Who is Darmado?


Darmado|

owner of three online shops, offering: ski and snowboard equipment SnowShop.pl, surfing equipment SurfShop.pl and bike shop BikeSalon.pl

owner of stationary distribution points in Poland which only strengthens the position of Darmado as a leader in this industry


What is target group?


Target group |

active people, passionate about skiing, snowboarding, windsurfing, kitesurfing or cycling


expecting the solutions that let him

in easy and very comfortable way

find interesting products

appreciating usability as well as

design and feeling of the places,

where he buys

What did we want to achieve?


Main goals |

creating new e-commerce platform that meets the expectations of the conscious and demanding consumer and will be optimized in terms of all available carriers (desktop, tablet, phone)

implementation of the system with the maximal intuitive navigation, which definately reduces and simplifies the sale

implementation of the new marketing and functional solutions impacting on increase of the quantity and value of the online transactions


What did we do?


Realization |

During the cooperation with Darmado Positive Power Sp. z o.o. was responsible for:

advisory in terms of sale organization and marketing strategy (e.g. help in establishing new rules for the loyalty programm)

creative work in terms of developing new concept of the shops image and creating, on that base, design creation

work in terms of usability - development of the information architecture and intuitive navigation, adapted for the presentation of the extensive amount of data and the functional solutions, including the standard RWD (Responsive Web Design)

programming work including the implementation of technically complex e-commerce multiplatform with a high automation of sale processes through advanced integration with Symphony program


How does RWD work?


How does RWD work? |

your computer

You can do the online

shopping on your favourite

shop at home, using your

computer, but......


your tablet


...if suddenly you have to leave your home,

you can comfortably finish the shopping on

your tablet. The website is designed in such a

way that it adapts to the size of your device.

However...


your phone


...we realize that divice that you have always

with you is your smartphone. That is why the

website adapt also to smaller sizes. You can

easily browse the site and do the shopping

when you are stuck in a traffic jam.


What do the shops look like?


Positive Power supported its current version and handled with the additional publicity actions – seo/sem,

e-mail marketing and ePR communication.

The realization of the project started with developing new creational assumptions for three shops:


http://www.snowshop.pl/

http://www.surfshop.pl/

http://www.bikesalon.pl/

What else is important?


the shops are integrated into one platform and equipped with a common administration panel (CMS), designed to support the work of the departments responsible for administering offer, orders and management of the promotional campaigns

automation of the sale proccess was achieved by two-way intergration with the Symfonia program, so the users has access to current offer and stocks (from seven, properly synchronized warehouses)

system has been fully optimized in terms of positioning as well as safety and efficiency. This e-commerce platform conforms to GIODO guidelines to ensure. Positive Power carried out complicated data transfer to the new database

Facts |


How did we work?


Technologies |

PHP

CSS

JS (jQuery, Ajax)HTML

MySQL


What did we achieve?


Effects |

as a result of lasting less than five months realization, dedicated and specialist sale multiplatform has been established

it has been designed for serving three online shops at the same time and is available for buyers on all of the devices

the sale process has been simplified and shortened to the maximum, which intensifies positive experience build loyalty that next results in order

the software is calibrated and allows for further optimization due to the constantly increasing amount of data and users and according to the changing market’s needs


Was the client satisfied?


Darmado about us |

We have been cooperating since October 2013. Positive Power has created a new e-

commerce multiplatform, which assembles three shops. Furthermore, the company

was responsible for advisory in terms of sale organization and marketing strategy,

developing new concept of the shops image and usability and a lot more. We are

fully satisfied with the resultats and service. Positive Power has completely

fulfilled our vision, creating a platform equipped with a common administration panel

(CMS) , available for users on all of the devices (RWD standard), with automatyzm

sale process. System has been fully optimized in terms of positioning as well as

safety and efficiency. Comunication, competences and pursuit of mutual

understanding in every situation are strengths of the Positive Power . We can

definitely recommend this company as strong and reliable business partner.

Daniel MichalskiDarmado S.C.


More information |

[email protected]

www.en.positive-power.pl

www.en.positivetechnology.pl

Contact us!

mailto:[email protected]

http://www.en.positive-power.pl/

http://www.en.positivetechnology.pl/

eCommerce Case Study - Three shops on one platform

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