ECOLITY2012 Post Project Report

Feb-June, 2012

Post-Project Report

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Content

No. Item Pages

1. Preface and acknowledgement 3 2. What is AIESEC? 4 3. Sponsors and Supporting Organizations 5-6 4. What is ECOLITY 2012? 7 5. Participants information 8-9 6. School Tour 10 7. Global Video Campaign 11-12 8. Green Touch 13 9. Exhibition

—ECOLITY2012 x POLYU School of Design DESIS Lab: 'SMAD' Flea Show 14

10. ECOLITY 2012- International Conference 15-16 11. Highlights 17-20 12. Honorable speakers and guests 21-22 13. Promotion and Exposure 23-31 14. Words from Delegates 32-33 15. Organizing Committee List 34-35

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Preface and acknowledgement

After one year of preparation, ECOLITY2012 – Global Youth Program on Environmental Sustainability finally came to the end at the closing ceremony of International Conference on 24th June, in accomplishing the mission of ‗Cultivating Green Leadership‘ in 2012. ECOLITY2012 has written AIESEC in HKUST and AIESEC in PolyU a legendary chapter in making a positive impact to society, by engaging youth in different corners of the world to aware, exchange, concern and work on Globematter – Sustainability of our future. Despite the endeavor of governments and business leaders, our next generation will be facing a tough challenge of environment with climate change, booming population, natural resources scarcity and overlaying carbon consumption etc. ECOLITY2012 Organizing Committee believes green leadership of youth power could be the lights of tomorrow, as we, the next generation are the ones to lead the future. Thank you for your great support and participation which is indispensible in making the impact of ECOLITY2012. We especially wish to send our greatest gratitude to our advisors, sponsors and supporting organizations to enable us to make ECOLITY2012 happened! Young Green Leaders, Let‗s walk towards a greener future, by a positive change through action!

Special Thanks to Professor Timothy W. Tong, Professor Alexander Wai, Professor Walter Yuen,

Professor Keith Chan, Mrs. Dorinda Fung and PolyU Student Affairs Office, Mr.

Hamilton Le, Dr. William Yu, Mr. Patrick Ho, Mr. Gilbert Tsang, Mr. Edmond Lai,

Ms. Tippy Ho, Ms. Katherine Lau, Mr. Peter Kuo, Mr. Otto Poon, Mr. Raymond

Yap, Mr. Kalmond Ma, Dr. Calvin Lee Kwan

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What is AIESEC?

AIESEC International

AIESEC has 60 years of experience in developing high-potential

youth into globally minded responsible leaders.

Present in over 110 countries and territories and with over 60,000

members, AIESEC is the world‘s largest youth-run organization.

Focused on providing a platform for youth leadership development,

AIESEC offers young people the opportunity to participate in

international internships, experience leadership and participate in a

global learning environment. What makes AIESEC unique is the

youth driven impactful experience that it offers to its members.

AIESEC is run by young people for young people, enabling a strong

experience to all its stakeholders.

AIESEC in Numbers 110 Countries and

territories 730 Local Offices 730 Local Offices 2,100 Universities 60.000 Members 16.000 International

Internships 20.000 Leadership Roles 4.000Partners/sponsors 470 Conferences

annually 945,000 Alumni 60 years of experience

Our members are part of an exciting, driven global network. They are able to contribute to

societal change while exploring their own vision for a positive impact on society.

We are supported by thousands of partner organizations around the globe who look to

AIESEC to support the development of youth and to access top talent through our global

internship program.

Our alumni are leaders within their organizations and communities. They use the

experience, skills and inspiration AIESEC has provided them to be agents of positive

change within today‘s society.

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Sponsors and Supporting Organizations List

Title Sponsor: The Hong Kong Polytechnic University

Campus Sustainability Committee

Gold Sponsor: Gammon Construction Limited

Silver Sponsor: Siemens Ltd. Hong Kong

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Sponsors and Supporting Organizations List

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What is ECOLITY 2012?

With a clear mission to cultivate green leadership, AIESEC in PolyU and AIESEC in

HKUST jointly organized Global Youth Program - ECOLITY 2012. Targeted at both locals and

overseas students, the program‘s aim is to create positive impact on the society through

educating, as well as enlightening global youths to gain insights on environment sustainability

issues, and be determined to contribute to a more sustainable world as green leaders.

As shown in the picture on the right, the name ―ECOLITY‖ is comprised of all major elements of the program.

ECOLITY 2012 consisted of an International Conference and a series of Flagship events as shown below, the details of which would be captioned in the later part of the report.

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Participants Information

The participants‘ portfolio is diverse in terms of cultural

and academic background. Among the 4 flagships

events, we are glad to have 589 participants (see P.9)

joining ECOLITY2012 who are from 19 different

countries/regions – Brazil, Mauritius, Nepal,

Turkey, Russia, Germany, UK, Australia, Canada,

Philippines, Vietnam, Japan, Korea, Malaysia,

Indonesia, Singapore, Taiwan, Mainland China and

Hong Kong.

In terms of education level, most delegates are either

in universities (66%) or secondary schools (32%)

while 2% of them are in community colleges.

Fig. 1 Different nationalities of Conference Participants

Local Delegates 64%

ECOLITY2012 International Conference Participants Moscow State University, Russia 1 The Hong Kong Polytechnic University 32

Yale University, the United States 1 Hong Kong University of Science and Technology 20

University of Washington, the United States 1 The Chinese University of Hong Kong 2

University of Ulster, the United Kingdom 1 City University of Hong Kong 2

University of Nottingham, the United Kingdom 1 The University of Hong Kong 1

The University of York, the United Kingdom 1

HKU School of Professional and Continuing

Education Community College 1

University of Science Ho Chi Minh City, Vietnam 1 Hong Kong Design Institute 1

De La Salle University, Philippines 3 St. Stephen’s Girls’ College 21

Rikkyo University, Japan 2 Hang Seng School of Commerce 6

Chuo University, Japan 1 St. Mary's Canossian College 3

Seoul Women’s University, Korea 7 St. Francis Canossian College 2

Dong Duk Women's University, Korea 5 La Salle College 1

Sung Kyun Kwan University, Korea 1 South Island School 1

Tamkang University, Taiwan 1 Wa Ying College 1

Brickfields Asia College, Malaysia 1 St Paul's Convent School 1

University of Nottingham, Malaysia 1 St Paul's College 1

Institute of Management, Singapore 3 Holy Family Canossian College 1

RMIT University, Singapore 1 SKH Tang Shiu Kin Secondary School 1

Nanyang Technological University, Singapore 1 Ho Fung College 1

University of Macau, Macau 1

Hunan University, Mainland China 6

Central South University, Mainland China 1 Total delegates: 138

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Participants Information

Number of people reached in ECOLITY 2012

Approx. number of people reached

ECOLITY2012 Campaigns/Events

1) School Tour

International Christian School

Wa Ying College

Discovery College

West Island School

St. Stephen‘s Girls‘ College

Yan Chai Hopsital Wong Wha Shan Secondary School

Hong Kong University of Science and Technology

405

2) Green Touch (Eco-Tour) 46

3) Global Video Campaign - Reponses from Facebook and YouTube

9137

4) International Conference 138

5) Exhibition— ECOLITY2012 x POLYU School of Design DESIS Lab: 'SMAD' Flea Show

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Promotion and Exposure

Official Webpage #

Facebook Page- Friends of Fans 472,725

YouTube – Number of views on promotional video 2299

Posters and Email Promotion in universities and schools #

AIESEC Hong Kong Newsletter 20,000

AIESEC International Intranet – Myaiesec.net 40,000

Metro Junior (2 volumes) #

Sing Tao Education 50,000

TVB RTHK Programme ‗原來錢作怪‘ #

ATV Programme ‗社企愛創意‘ #

Total number of people reached > 122,025

# Accurate figure could not be provided

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School Tour

Aim: To arouse students’ interest and awareness on

environmental sustainability by providing students with

a chance to have first-hand business decision-making

experience in a profit-driven, ever-changing society.

Format: A tailor-made interactive simulation workshop

delivered by Organizing Committee Members who went

AIESEC exchange on the issue of Sustainability abroad

Rules: Around 30 to 40 students were divided into 6

groups, starting their own business journey. Students were

asked to make a wise choice of investments on different

types of industries so as to reap a handsome profit. As

these entrepreneurs expanded their business, the carbon

concentration level, in the unit of PPM, ominously rises to

different extents depending on the participants‘ investment

choices. Finally, the end of world took place when this level

exceeded that which the earth could tolerate.

Message of the game: This game also brought an

imminent message to the students that we have to act fast

to save the environment before it is too late. Regardless of

the amount of wealth accumulated, nothing could one gain

when the end of world finally befalls.

Feedback: This simulation game received very positive

feedback from both students and teachers as it successfully

reflected the dilemma between economic development and

environmental conservation in reality.

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Global Video Campaign

Aim: To inspire youth by seeing environmental issues in a global perspective

From March to June, youth from different corners of the world shared Good Case

Practices and Situation of environment in their countries, which attracted 9,137 views,

likes, shares and comments on Facebook and YouTube from other youth online.

The followings are enlisted videos and award-winning teams in the campaign.

[Creating SMILES- building the Nation] From Nepal

[Mauritius marine life] From Mauritius

[Just do it] From Australia

[Green Greener Greenery!] From Malaysia

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Champion [Ecofriendly ideas in Rio de Janeiro] from Brazil ―Nowadays with the importance of sustainability, the carioca way of life could not fail to adhere to this new concept fundamental to their daily lives. Concerned about the nature, functionality and freedom movement, the carioca joined its characteristic the need to meet their needs, but always thinking of their future generations. This video shows that with smalls actions we can living a healthy and ecofriendly life, contributing for a better city, a better world.‖

Publicity Award [Greenager‘s diary] from Vietnam

―Vietnam, my country, is a developing one. Comes from my desire for environmental issues, every day, I feel really painful with the continuous sacrifice of my country's resources. However, I always keep updating the good news from many Vietnamese Greenagers along with our practical actions to improve the situation. "Every cloud has silver lining". We have hope for a greener Vietnam!‖

[To be continued] From Indonesia

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Green Touch

Aim: To connect youth with environmental issue by experiencing green life and nature

5th May 2012 (Tour for local delegates)

In the visit of social enterprise DÉJÀ VU CREATION (DVC), founder of DVC Ming-Wai and

Meiling showed delegates in-depth perspective of local waste problem and shared us their

solution -- upcycling! Delegates learnt to add value to daily waste by making their own usable

upcycling goods. Followed by the workshop, naturalist Sandy Yip inspired delegates by her

easy natural life and vegetarian step, for protecting the environment in individual level.

20th June 2012 (Tour for non-local delegates)

Guided by eco-tour guide Jackie Peers from Walk Hong Kong, international delegates got to

experience the nature and habitat in Hong Kong, Sai Kung Big Wave Bay. Believe that the

trip would be one of most special take-away back to their home countries.

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Exhibition—ECOLITY2012 x POLYU School

of Design DESIS Lab: 'SMAD' Flea Show

Aim: To introduce the sustainable work of PolyU

School of Design DESIS-Lab graduates and alumni

to our delegates and the public during the

Conference period.

Date: 21st – 24th June 2012

‗SMAD‘ (Sustainable MAKE, ACT, DO) is a concept that

promotes sustainable lifestyle and consumption. To further

elaborate the concept of upcycling to the youth,

ECOLITY2012 collaborated with PolyU School of Design and

organized this exhibition to showcase the latest upcycling

products.

All the exhibits are the original designs of PolyU School of

Design graduates and alumni and some of them are already

available in store. In addition, there was engagement of the

upcycling products of PET bottle lighting project (廢物起動 3:

環保再生燈飾展).

Though the four-day exhibition, the idea of turning useless

products into new products of high environmental value was

successfully delivered to the community.

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International Conference

Day 1—Individuals Key goal: Address the importance of each youth to commit in environmental protection

Day 2—Business & Policies Key goal: Draw in an external perspective from business leaders and policy changemakers in Hong Kong.

Day 3—Sustainable World Key goal: Show a panoramic view of green revolution in the world through inviting representatives from different fields to discourse on making our sustainable future

Day 4—Leading Green Key goal: Render local/international delegates a chance to practice Green Leadership by hand in hand constructing action plans of public awareness campaign , ―How to extend Earth hour?‖

Date: 21st-24th June

Venue: The Hong Kong Polytechnic University

Hong Kong University of Science and Technology

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Agenda of the 4-day Conference

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Highlights - Global Green Village

AIESEC believe ‗exchange‘ could broaden youth horizons to nurture and empower

them to be global future leaders so as to bring positive impact to the society. Environmental

Sustainability is a global issue which affects every single individual on the planet. As a global

citizen and future pillar, to lead a sustainable tomorrow, we need to have a global perspective

of this global issue.

Through Global Green Village, we aim to provide a platform for delegates in different

countries to share environmental issues / practices and also cultures with each other, so that

they could have a global view of the current environmental situation and also learn from the

good cases practices of the other countries which they could adopt in their home countries.

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On the last day of the conference, all participants

poured out their creativity and green knowledge in

the Conference Competition — Green Leaders‘

Challenge. Cooperating with WWF, the theme of the

challenge is ‗How to extend Earth Hour‘.

Local/International delegates had chance to work

hand in hand to come up an action-plan of a public

awareness campaign to extend Earth Hour into

everyday life.

The first-round judging panel was impressed by

the high quality presentation on the constraint of

limited time. Some groups enchanted the judges with

pithy witty slogans, prototypes of their ideas and

attractive decorations which were made solely of re-

used materials,

A number of groups addressed the problem of

food waste, showing that they were able to utilize

their knowledge acquired during the conference to

create their own positive impact. Judges were

impressed with the conscientiousness of all groups.

Highlights- Green Leaders’ Challenge

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In the second round of competition, each enlisted group utilized their very limited time to further

polish their PowerPoint slides and 10-minute speeches. We were very privileged to have invited

Mr.Hamilton Le (President of AIESEC Hong Kong), Patrick Ho (Business Engagement

Leader of Climate, WWF) and Mr Kam Yiu Kuen (Secretary of PolyU Campus Sustainability

Committee, Head of Health, Safety and Environment) to be our judges. During Q&A

sessions, they led delegates to think about the practical feasibility issues and also provided

enlightening advices on their plan to aware the public.

Finally, the championship came to Group R‘s ―SUMM3R‖, a project aiming to educate young

children about the 3Rs through various means. Their proposal is concrete to have suggested

promotional strategies, estimated impact and feasibility analysis. Meanwhile, the other groups

were proud of their performance and also got inspired by the creative and feasible action plans of

other groups.

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Honorable speakers and guests

Day 1 Individual Module Opening Ceremony Professor Walter W. Yuen, Vice President (Academic Development) of

The Hong Kong Polytechnic University

Dr. William Yu, Head of Climate Program at WWF Hong Kong

Candy Chan, Corporate Communications Manager of Gammon Construction Limited

Rex Kan, Corporate Sustainability Manager of Fuji Xerox (Hong Kong) Limited

Peter Kuo, CEO of Metro Publishing HK Ltd. & Fey Wong, Head of Marketing, Metro Publishing HK Ltd.

Raymond Yap, Founder of Heroes2 & David Leung, Business Development Executive of Heroes2

Hamilton Le, President of AIESEC Hong Kong

Green Kick-off Lunch David Yeung, Founder of Green Monday

Personal Sharing: Reasons of going Green

Lam Chiu Ying, Director of the Hong Kong Observatory 2003 – 2009

Dominic Yin, CEO of GCSDC, Chairman of HAESCO and China Committee of IPPF

Dr Yau Wing Kwong, Chairman of Tai Po Environmental Association and Tai Po District Councilor

Day 2 Business & Policy Module Business - Sustainability

Panel Discussion Green Market : Do companies go green because of genuine environmental concern or business reasons?

[Moderator] Prof. Paul Forster, Adjunct Associate Professor of Division of Environment, Hong Kong University of Science and Technology

Shirlee May Algire, Group Sustainability & CSR Manager of Gammon Construction Limited

Andrew Lau, Sustainability Officer/ Account Manager of Siemens Ltd. Hong Kong

Katherine Lau, General Manager, Corporate Quality & Sustainability of Fuji Xerox (Hong Kong) Limited

Workshop Aleksandra Nocon, Corporate Responsibility Manager of PricewaterhouseCoopers Limited

Cynthia Leong, Global Marketing Manager of Because We Care Ltd

It is our honor to have the following speakers and guests joining ECOLITY2012

International Conference. Through their inspiring speeches, workshops and personal talk,

delegates did gain insights of our environmental situation today and how to thrive our

sustainable future hand in hand.

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Honorable speakers and guests

DAY 2 Business & Policy Module Policy – Sustainability

Panel Discussion Why is Hong Kong lagging behind in waste management compared with places such as South Korea and Taiwan? How should we improve the current situation?

[Moderator] Dr. Michael Edesess, Visiting Fellow of School of Energy and Environment, City University of Hong Kong

Barry Lee, Vice Chairman of Hong Kong Waste Management Association and Associate Director of ATAL Engineering Ltd

Patrick Pirotte, General Director of ASELTE LTD and Advisor of Green Technology Consortium

Day 3 Sustainable World Module

Panel Discussion Capitalism is the underlying social political-economic system shaping the way we now live and how our society works. Yet, how can sustainability in our society be practical with a system that encourages private ownership and consumerism?

[Moderator] Kalmond Ma, Deputy Director, Strategic Partnership, Greater China of the Climate Group

Christian Masset, Founder/Former Chairman of Clean The Air

Charles Dhaussy, Founder of Clean Tuesday Hong Kong and Managing Director of Diligent Group

Timothy Fong, Senior Consultant – Business of Carbon Care Asia Ltd

Johnny Chong, Chairman of S.T.A.R.S. Foundation

Workshop Benny Leong, Founder & Coordinator of SMAD and Lifestyle Design Research Network of China , Assistant Professor of School of Design, The Hong Kong Polytechnic University

Zoey Wong, Project Officer of Food Recycling Scheme

「食德好」食物回收計劃

Raymond Yap, Founder of Heroes2

Suen Kwok, Designer of Lighting Division of Megaman (HK) Electrical and Lighting Ltd.

Day 4 Leading Green Module

Final Presentation of Green Leaders’ Challenge Cum Closing Ceremony

Mrs Dorinda Fung, Director of Student Affairs of The Hong Kong Polytechnic University

Mr Kam Yiu Kuen, Secretary of PolyU Campus Sustainability Committee Head of Health, Safety and Environment

Patrick Ho, Business Engagement Leader of Climate, WWF

Hamilton Le, President of AIESEC Hong Kong

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(i) Website http://ecolity.aiesec.hk/ecolity-2012/

http://ecolity.aiesec.hk/ecolity-2012/

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(ii) Facebook page http://www.facebook.com/ECOLITY2012

http://www.facebook.com/ECOLITY2012

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(iii) YouTube Channel

Promotional videos and Recap videos


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(v) AIESEC Global Sustainability Award Finalist (ECOLITY 2011) for Promoting ECOLITY2012

(iv) Promotional Posters (Sustainably printed by Fuji Xerox)

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( ) Global Sustainability Award (ECOLITY 2011)

(vi) AIESEC International Intranet - Myaiesec.net

(vii) Internal Newsletter –AIESEC Hong Kong news

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(viii) Television

-TVB (RTHK Programme ‘原來錢作怪’) – 14th July 2012 (19:35)

- ATV Programme ‘社企愛創意’ – 16th September 2012 (10:55pm)

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(iv) Newpapers – Sing Tao Education Date: June 6, 2012


(viiii) Newspaper - Media Partner – Metro Junior (February and March 2012)

- SingTao Education

(6th June 2012)

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(x) Backdrop

(x) Conference Booklet (Sustainably printed by Fuji Xerox)

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(xi) Certificates

(xii) Easy Pull Banner (xiii) Post Project on Issuu for sharing worldwide

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Words from Delegates

ECOLITY2012 gave me a spectacular view that shows how we are able to change the world in a good way even our acts seem to be really small. Now I believe that we can become one to make the world greener and a more livable place. At ECOLITY2012 Conference, we had chance to meet and discuss issues of sustainability with people from in different corners of the world while we had so much fun in the sessions.

--- Ibrahim Gorgec, Turkish Exchange Student of The Hong Kong Polytechnic University

Green Touch (Eco-tour) provided me the opportunity to visit the lesser known areas of Hong Kong and delight in the natural beauty of the country. Guided by tour guide of Walk Hong Kong, I know much about the ecology and environmental situation of Hong Kong.

--- James Atkinson, University of Ulster, UK

To me, ECOLITY2012 is a dreaming journey. Thanks to the Global Video Campaign, I was so motivated and delighted to be awarded to come to Hong Kong for attending the International Conference in which I absorbed a lot from many high profile guest-speakers. ECOLITY2012 and its campaigns not only enabled my individual determination but also unleashed green leadership in youth.

--- Du-Linh Pham, University of Science, Vietnam

Publicity Award Winner of Global Video Campaign Champion Team of Green Leaders' Challenge

at International Conference

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ECOLITY2012 refreshed my view about environment and environmental protection. During the conference, through sessions delivered by experts from various industries, I was able to know some inside stories and see those delicate connections among them, which left me with lots of thoughts. Also thanks to ECOLITY2012, I had chance to work hand in hand with delegates around the world and build long-lasting friendship with them!

--- Dora Lam, Central South University, Changsha

ECOLITY2012 was mind-blowing and I never expected the immensity of the whole program to have such a tremendous impact on my life. This conference has not only realigned my way of life but it has empowered me to spread the awareness on living sustainably.

--- Daniel Dinesh Thomas, Brickfields Asia College, Malaysia

ECOLITY2012 made me think more about sustainability in our real life. I especially like the opportunity that I could talk to various speakers in workshop and panel talk, as well as work with a group which packed with different ages and nationalities.

--- Seyeon An, Dongduk Women ‘s University, Korea

ECOLITY 2012 provided me a cross-border interaction experience which equipped and motivated me to contribute to our sustainable society in the future. In Global Green Village which I like the most, delegates from different countries enjoyed the time discussing environmental issue in their homeland, while sharing their unique culture with each other.

--- Michelle Sin, St. Stephen’s Girls’ College, Hong Kong

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Organizing Committee List

Position Name (AIESEC in PolyU)

Name (AIESEC in HKUST)

Vice President of Project Management

Christina Wong Hershey Tang

Organizing Committee President/ Manager of Project Management

Elaine Tsang Dorophy Chu

Nickson Chan [Conference

Committee President]

VP of Organizing Committee Kith Leung Millie Siu

Sam Ling

Conference Committee Vice President - Operations

Shirley Chen

Conference Committee Vice President - Communication

Wingky Ma

Conference Committee Vice President - Delegate Servicing

Cinvia Chan

Conference Committee Vice President - Finance

Jennifer Lee

Conference Committee Vice President - External Relations

Kathy Leung

Conference Committeee member (Operations)

Winni Poon

Rex Sin

Leo Chu

Johnny Li

Melody Wong

Conference Committee member (Communication)

Leo Chan

Clarissa Ko

Jessica Ha

Rebecca Hung

Conference Committee member (Delegate Serivcing)

Macro Choi

Salvina Lung

Helen Cheung

Anson Szeto

Nikki Ng

Conference Committee member (External Relations)

Chris Li

Vicky Choi

Mildred Yun

Michelle Kong

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We, cultivate

“future green leaders”

ECOLITY2012 Post Project Report

Documents

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