ECO-FRIENDLY DISPOSABLE CAMERAENGINEERING DESIGN 100

Carly Bixler

Mike Palmer

Anne Pauley

Pat Robb

TABLE OF CONTENTS

• Background

• Survey and Results

• Sales and Stats

• Quality

• Appearance / Usage

• Packaging

• Sustainability

• Solutions

BACKGROUND ON CAMERA

Fuji Quick Snap Flash

• $13.95

• 24 exposures

• Can function under different lighting

• Mostly plastic

SALES AND STATISTICS

NPD Techworld - one-time use cameras continue to grow in sales

$1.1 billion annually

incr. 6%/yr

Hammoch (Fujifilm Market Director) - "It secures three trips to store"

Initial purchase, drop-off for processing, return for pick-up

Less sensitive to brands, features more of a priority

SURVEY1. Have you used one?

2. Why and why wouldn't you use one?

3. Who uses them?

4. How would you improve it?

5. Would you buy if more eco-friendly? If so, how much would you spend?

RESULTS OF SURVEYS1.. Reasons for Use:

o Easy to use

o vacations

o forgot their digital camera at home

o protecting their good camera

2.. Reasons Not To Use:o Not computer friendly

3. Consumer Problems with Cameras:o poor picture quality

o no zoom

o no instant photos

QUALITY

• Photo Center Employee: "I wouldn't buy one because the quality is crap."

• Cannot focus; set distance for "acceptable" sharpnesso 3-4 feet

• Possible improvements:o Higher quality plastic lenses or glass lenses

APPEARANCE

• Interviewees would be more likely to buy one if it looked more like a regular camera

• Solutions: o Molded plastic on camera front to imitate digital cameras and

display logo

o Only put sticker on back of camera or eliminate sticker completely

EASE OF USE

• Current design is tedious for photo centers to process

• Photo Center Employee: "The Kodak ones are easiest to open... some of the other ones have stickers and stuff around them."

• Solutions:o Only put sticker on back or eliminate completely

o Keep directions on camera

PACKAGING

• Camera Wrappingo Recycled Paper

• Boxo Post consumer material

New look

o Smaller

SUSTAINABILITY

• Environmental o Waste

o Reuse

• Economicalo Customers

o No large changes

• Socialo "Green" Trend

SOLUTIONS

KEEP IN MIND COST

• Sticker only on back or eliminated

• More appealing design

• More clear plastic lens

• Use only recycled packaging instead of glossy

• Reload and reuse

Label Reduction

Molded Design Higher Quality Lens

Recycled Packaging

Reload and Reuse

Manufacturing + 0 - 0 +

Assembly/Disassembly + + 0 0 +

Cost + + - 0 +

Environmental Sustainability + + 0 + +

Quality + + + + 0

Total Develop Develop Reconsider Develop Develop

Feasibility Chart

Label Reduction

Molded Design Recycled Packaging

Reload and Reuse

Manufacturing (20) 3 2 2 3

Assembly/Disassembly (20)

3 2 2 3

Cost (30) 3 3 2 3

Environmental Sustainability (15)

3 3 3 4

Quality (15) 3 3 3 2

Total 3 2.6 2.3 3

Weighted Feasibility Chart

QUESTIONS OR CONCERNS?

REFERENCES

• http://www.lexisnexis.com/hottopics/lnacademic/?verb=sr&csi=8399&sr=HLEAD(Cameras+to+Use+Once%2C+and+Then+Throw+Away)+and+date+is+June,%201989

• www.kodak.com

• http://search.proquest.com.ezaccess.libraries.psu.edu/docview/228507152