Eco Fashion Week Autumn/Winter 2011 Program
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Transcript of Eco Fashion Week Autumn/Winter 2011 Program
Program
AUTUMN WINTER2011
Mike C
ha
rdecofashion-w
eek.com
2 3
Spo
nSo
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presented by
front row supporters
public supporter
official web supporter
media partners
supporting sponsors
suppliers
preferred hotel partners
5
6 7
Welcome to the second edition of Eco Fashion Week (EFW) presented by AVEDA. This time we’re bringing you the latest responsible fashion and trends for the 2011 Autumn/Winter season.
After a successful fall show, it is our firm believe that Vancouver with its location on the West Coast is the perfect city to host Eco Fashion Week and we are extremely proud to be part of the City’s Green Action Plan: an initative to make Vancouver the greenest city in the world by 2020.
This season it is our mission is to increase awareness of the full cycle of fashion production, what we like to call the 4 r’s: Reduce, Reuse, Recycle & Refuse. It’s about being responsible and conscious about the way the design, production and distribution of your clothing and accessories are made.
EFW strives to inform and educate while providing a platform to discover eco conscious products to further the industry.
Thanks to all of our talented designers, speakers, partners, buyers and media, thank you for being open to the change and believing in us. You rock our worlds!
Our last words are going to our fabulous team! We are blessed to be surrounded by such amazing people that have the same mission as us, to be part of the change!
Myriam Laroche & Evie Ponce President of EFW VP of EFW
The Official Volunteer & Program Sponsor
8 9JaiMe kowal PhotograPhy
JaiM
e ko
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oto
gra
Phy
4 Sponsors
7 MYRIAM LAROChEPresident of EFW
EVIE PONCEVice-President of EFW
10 GREGOR RObERTSONMayor of Vancouver
12 RAY CIVELLOPresident of AVEDA Canada
13 LEE MALLEAuCEO – VEDC
14 Eco Criteria
18 Schedule
20 Conference Speakers
24 Designers
40 Tradeshow Exhibitors
Table of ConTenTs
The City of Vancouver is once again proud to support Eco Fashion Week for the year 2011. Eco Fashion Week’s mission to position Vancouver as the global capital of eco-friendly and sustainable fashion, nicely aligns with the City of Vancouver’s goal to be the “World’s Greenest City” by 2020.
Our great city is the perfect location to host the exposition of responsible trends in fashion, to educate others about sustainable and ethical practices in the industry, and to explain the local, international and personal benefits from adopting these practices. The team at VEFW are talented, experienced and energetic and have a compelling vision and a global audience. The City of Vancouver is proud to be part of the change!
Year after year, Vancouver enjoys a worldwide reputation as being the world’s most livable city, which was reinforced again in the 2010 issue of The Economist. With one of the smallest carbon footprints of any city in North America, Vancouver’s economic strengths include: world-leading expertise in advanced energy technologies, green buildings, and a plethora of environmental services. by supporting Eco Fashion Week, the City of Vancouver is enhancing this economic growth, as well as providing a platform for the development of creative and new employment opportunities.
Eco Fashion Week is a bi-annual event, that follows perfectly with Vancouver’s other related objective of moving towards an environmentally sustainable economy, creating a hotbed for the development of “green” commerce and business innovation. It continues to be an honour for Vancouver to host Eco Fashion Week.
WELCOME
LETTER
CITY
OF
VANCOuVER
Gregor RobertsonMayor of Vancouver
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We’re thrilled to partner with Eco Fashion Week once again and inspire awareness around sustainable style. Aveda has a long relationship of working with fashion designers to reduce the environmental impact of their shows and it’s a natural step to support and promote eco-friendly fashion through Eco Fashion Week.
Especially exciting is that this event takes place in Vancouver, home to our new flagship Aveda Institute Vancouver. AIV is located in a National heritage property at 101-111 Water Street and incorporates a number of green design features. Vancouver is an exhilarating place to be right now in terms eco beauty, fashion, and design!
At Aveda, we are constantly striving to set an example for environmental leadership and responsibility. We keep asking, “Can we do this better and how?” It’s integral to our mission and we truly believe that beauty is as beauty Does.
Ray CivelloPrésident of AVEDA Canada
As the economic development agency for the City of Vancouver, the Vancouver Economic Development Commission (VEDC) is proud to support Vancouver Eco Fashion Week (VEFW) in their quest to position Vancouver as the international capital of eco-fashion. The City of Vancouver is now defining “green” for the future – as a business focus for growth. “Green Capital” is the City’s business brand for economic development and is part of a strategic effort for the City to take advantage of the shift in the global economy to address issues relating to Climate Change and other environmental challenges. Your efforts in helping Vancouver become the international hub of responsible and ecologically sustainable fashion is a strong contributor to our “Green Capital” strategy and will help Vancouver lead the world into the new “green economy” – a hub for green jobs and green economic development.
The VEDC believes that the Vancouver Eco-Fashion Week can grow into an international showcase event for our City and strengthen its position as the “Green Capital.” We wish the VEFW team all the best success in executing on its vision for this event and becoming a world-class destination event that is a “must-see” for the global fashion industry calendar.
Lee MalleauCEO – VEDC
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ECoCrITErIA
FAIR/EThICAL TRADEresponsibilitytowardshumanrights,reasonableworkhours,nochildlabour,therighttounionize,afairlivingwage,higherenvironmentalandsocialstandards.nodirectenvironmentalinfluencesthatimpactonpeopleintheworkplaceintheformofvapours,gases,dustparticles,noise,temperature,etc.
LOCALDesignedandconstructedinyourlocalcommunity.
CuSTOM/TAILOR MADEAlsocalleddemi-coutureormade-to-order.Thisisawayofencouragingqualityand“slowfashion”overmass-produceddisposablefashion.Craft/Artisan:productsthathavebeencraftedusingartisanskillssuchasembroidery,whichpreservetheperpetuationofancestraltraditions.
ORGANIC/NATuRAL TEXTILES AND MATERIALSWoven/fabricfromnaturalsourceslikebamboo,SeaCell®(seaweed)Ingeo™(corn),milkfiber,hemp,nettle,wool,peacesilk,soysilk,wood,rubber,cork,cuproandotherexoticsustainingplants.naturalfibersthathavebeengrownwithoutanypesticidesandothertoxicmaterials,preservingthehealthofhumansandtheenvironment.Theprocessoforganicgrowthcanbecertifiedbyvariousorganizations.
VINTAGE/SECOND hANDVintageisagenerictermforneworsecondhandgarmentscreatedintheperiodfromthe1920’sto1980’s.However,thetermisoftenusedmoregenerallyforsecond-handclothesorup-cycledclothes.Articlesofclothingthathasbeengivenanewlifethroughsomesortofcustomization).
RECYCLED/REbORNCreatedwithreclaimed,recycledorrepurposedmaterials.Anythingthathasbeenmadefromalreadyexistingmaterials,fabrics,metalsorfibers.Theseareoftenreclaimedfrompreviouslymadeclothingandaccessoriesandreworkedintonewones.Fiberscanalsobere-purposedfrompre-existingfabric,re-spunandreusedfornewgarments.
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ECO PRINTINGUseofenvironmentallyresponsibleprintingprocess
FAbRIC WASTE REDuCTIONIntheproductioncycle,lessfabricwastageaspossibleincuttingandsewingprocess
VEGAN/ ANIMAL FREE/ CRuELTY FREEInvolvingnoanimaltestingorunjustlabourpractices.productsthathavebeenmadewithouttheuseofleatheroranimaltissueproductse.g.fur,milkfibers,silkandlowimpact/natural/vegetabledying.Dyesaremadefromaclassofcolorantsextractedfromvegetativematterandanimalresidues:berries,seeds,vegetables,leaves,plants.
GREEN MARKETINGoffsets,packaging,labeling,promotion,businesscards.
SOCIALLY RESPONSIbLEpromotinganawarenessofenvironmentaland/orsocialissues.participatinginecoprogramlike1%fortheplanet.
RESOuRCE EFFICIENCYGeneratethegreatestpossiblebenefitusingthesmallestpossiblequantityofnaturalresources.Water-efficientclosedloop,nosubstancesthatenterthewastewaterpathviaawetprocess.
ECO - CERTIFICATIONIsyourbrandgrantedwithanEcoCertification?
ECO
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SCHEDULEFAShION ShOWS / TRADE ShOW
Wednesday,February23SaltBuilding(exceptpressConference&JasonMatloshow)
Thursday,February24SaltBuilding
Friday,February25SaltBuilding
Friday,February25SaltBuilding
CONFERENCE
REGISTRATION 9:30-10:00am
CARLY STOjSIC 10:00-10:50amWGSN 40min/10minQ&A
SCOTT MCDOuGALL 11:00-11:50amTerraChoice 40min/10minQ&A
MIChAEL SMITh 12:00-12:50pMSears Canada 40min/10minQ&A
bREAK 12:50-1:20pm
LINDA MITChELL, 1:20-2:10pmChRISTINA KLEE 40min/10minQ&A& MANDY QuINSEYNAFTA Import Specialists, Department of Homeland Security (U.S)
DR. RICK SMITh 2:20-3:10pmEnvironmental Defence Canada 40min/10minQ&A
DENISE TASChEREAu, 3:20-4:00pmSCOTT MCDOuGALL& DR. RICK SMITh Panel on Education
OPENING PRESS CONFERENCE 1:00pmShangri-La Hotel
jASON MATLO - Invitation Only 2:00pmShangri-La Hotel
DAhLIA DRIVE 6:00pm
OPuS bIKES PRESENTS:TONIC LIFESTYLE APPAREL, SOFIA CLOThING DOWNTOWN bETTY 7:00pm
KENDOR TEXTILES PRESENTS: WE3, LAV&KuSh, RED jADE 8:00pm
(ZERO.O.LAb), PERIDOT KISS, KIM CAThERS 9:00pm
EChO RAIN, ANNA TALbOT, FILLY 6:00pm
jESICA MILTON, bATTALION, ADhESIF 7:00pm
NICOLE bRIDGER 8:00pm
ALTERNATIVE APPAREL, SITKA, WESC 9:00pm
TRADEShOW 10:00am-4:00pm
PROPhETIK Cocktails8:00pmrunwayShow9:00pm
ecofashion-week.com
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EFW TeamPresident MyriaM Laroche
Vice-President evie PonceOperations Manager ShAuNA bIGGAR
Assistant To Myriam jILLIAN bAGANAssistant To Myriam KAELA STEWART
Assistant To Evie LuCIA MARTINEZ GuERRERO Creative Coordinator AShLEIGh SAID
Assistant To Ashleigh EVAN DuChARME Designer Coordinator ShERYL ShARKEYAssistant To Sheryl MARLEE WORThEN
Prophetik Coordinator KEVIN jERVIS Conference & Speaker Coordinator MARY hANLON
Sponsorship & Program Coordinator ChRISSY ChRZANShoe Coordinator jENN REGEhR Buyer Coordinator jENNA bRETI
Marketing Coordinator ALEX LEROSEMarketing Coordinator CAROLINE ALLARD
Buyer Team DENA KOuTSOGIANNISBuyer Team KATE PICKERING
Buyer Team ANDREA hILLSenior Graphic Designer MIChELLE MCKENDRY
Graphic Design Intern CAROLINA WONGProduction Intern bERIL KALELI
Minor Sponsorship TANIA PARISELLAGift Bags ALISON MACDONALD
Production TeamConsulting Producer RObIN bANCROFT-WILSON
Producer/Production Manager TIM FuRNESS
Associate Producer MITRA MANSOuRJr. Producer MIShAR bRIONES
Technical Director DREW bENNETTVolunteer Coordinator SARAh VICKERY
Assistant Volunteer Coordinator ZOE PELEDAccreditation Coordinator LuCIA MARTINEZ GuERRERO
Lucy’s Assistant MARLON VIZCAYNOProduction Intern AMY-LYNN CORSE
Aveda Opening Party TeamProducer LANA MALENICA
LX RANDALL COOK Audio CONRAD
Hospitality REFINERY/LICIOuSVenue Contact DOMINIC TRILOKEKAR
Shangri-La TeamShangri-La Producer ChRISTA MEISTER
Stage Manager LYNDI bARRETTPR jILL KILLEEN
LX MARK (ShOWMAX)LX RANDAL COOK
Audio CONRADVenue Contact jOYCE LIu
Fashion Show TeamCreative Director MATThEW MAY
Stage Manager RObIN bANCROFT-WILSONFront of House Manager CAROLINE ALLARD
LX ShANNON hANDLEYAudio MARK FREDRICK
Volunteer Coordinator SARAh VICKERYHair & Make-up MARTA MuRY (AVEDA)
Backstage Hair & Make-up AVEDA TEAMVenue Contact KEVIN jOhNSTON
Salt Tradeshow TeamProduction Stage Manager RAChEL bLAND
Vendor Coordinator ShERYL ShARKEYConference Coordinator MARY hANLON
LX ShANNON hANDLEYAudio MARK FREDRIK
Media And PRMedia Liaison jENNIFER ShAW, COLLEN KIRK
SponsorshipSponsorship Liaison hEAThER MARTIN
Assistant Sponsorship Liaison bRITTANY LANIGANMedia Sponsorship SIMONE LOVELL
EFW ecofashion-week.com
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Carly SToJSICMarket Editor, WGSN
Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence.
SCott MCDoUGALLPresident and Chief Executive Officer, TerraChoice
As President of TerraChoice, Scott McDougall ensures that clients – genuine environmental leaders - get the expert advice and innovative solutions they need to grow their businesses.Scott is a well-known writer and speaker in the environmental and business communities on topics including green marketing, the role of markets in sustainability, and greenwashing.
MiChael SMITHManager, Eco Business Development, Sears Canada
Michael works on the Sustainability team at Sears Canada, helping to make it easier for Canadians to live green. His current projects focus on working internally with various Sears business teams on procuring, sourcing and building partnerships, and as well as marketing a growing selection of eco products to customers.
riCK SMITHAuthor and Environmentalist, Environmental Defence Canada
Rick Smith is Executive Director of Environmental Defence Canada and co-author of “Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health”, Regarded as one of the country’s leading environmental campaigners he has lead efforts to achieve protections such as Canada’s ffederal Endangered Species Act; the world’s largest Greenbelt & Canada’s decisions to ban the toxic chemical BPA in baby bottles.
linda MITCHELLChriStina KLEEMandy QUInSEy NAFTA
are import specialists at U.S. Customs and Border Protection (CBP) with the Department of Homeland Security. This high-powered session will provide a general overview of importing textiles/wearing apparel into the U.S, country of origin marking and classification, rules of origin for NAFTA, and information regarding Tariff Preference Level (TPL) claims.
deniSeTASCHErEAU CEO and Co-Founder of Fairware
Denise is the CEO and Co-Founder of Fairware, a Vancouver based company specializing in custom branded sustainable products. Fairware’s clients include leading sustainable brands and organizations such as AVEDA, Seventh Generation, Patagonia, UBC, Canadian Federation of Students, and David Suzuki Foundation. Previously to launching Fairware, Denise spent 7 years as the Director of Sustainability and community for Mountain Equipment Co-op.
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jason Matlo is a Vancouver fashion designer who aspires to bring his art form to an international audience. his goal is to set a benchmark for Canadian made ready-to-wear women’s fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated women’s line that is designed and manufactured in Canada. Each collection is an expression and extension of his artistic vision; each garment is painstakingly crafted and finished to the highest standards.
JASonMATLo
Thursday,February23
2:00pm
Shangri-LaHotel
jasonmatlo.com
VANCOUVER’S URBAN WEEKLY
NEWS • ENTERTAINMENT • LIFE
FREESEPT. 2-8, 2010
READ MORE ONLINE AT
westender.com
Main & Broadway after the fire 7
Never mind the landlord, let’s
plant a garden! 10
\
Vancouver’s dining scene
gets butchered 15
+
Get wrapped up in the coolest looks 16
The season’s need-to-know
trends 16
A Canadian fashion icon
heads downtown 17
+
IN STYLEFORFALL
+
Proud Print Media Sponsor of Eco Fashion Week
VANCOUVER’S URBAN WEEKLY
NEWS • ENTERTAINMENT • LIFE
26 27
Nicole bridger was born and raised in Vancouver, bC. She obtained her bAA in fashion design from Ryerson university in Toronto ON. She then went to London, uK to intern at Vivienne Westwood where she learned the art of sculpting fabric and returned with an understanding of doing more than just making clothes. bridger came back to Vancouver looking to learn some of the business side of things and paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. She was then ready to put her design and business sides together to create her own label of socially conscious contemporary women’s wear, Nicole bridger.
Friday,February258:00pmCocktails/9:00pmrunwayShowFeaturing music by Viper Central
SaltBuildingprophetik.com
propHETIKnICoLEBrIDGEr
Thursday,February24
8:00pm
SaltBuilding
nicolebridger.com
Launched in 2002, Prophetik is an all-sustainable fashion lifestyle brand designed by, jeff Garner from Leiper’s Fork, Tennessee. jeff’s mission is to bring awareness to the principles of how clothing is produced, dyed, and distributed and the effect these processes have on the planet, and to challenge the design practice known as “planned obsolescence.”
Prophetik is stocked in over 40 high-end boutiques throughout fifteen states including Fred Segal in America; Eco Age and My Sugarland in London; and in japan and Switzerland. A media favourite and a prominent voice in the ethical fashion arena, jeff dresses Sheryl Crow, Taylor Swift, Kings of Leon, and the jonas brothers, and recently dressed film producer and prominent VOGuE.COM uK contributor, Livia Firth for the 2011 Golden Globes.
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where STYLE & SUStaiNaBility Meet
JaiMe kowal PhotograPhy
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RED JADE
Wed/Feb238:00pmSaltBuilding
wearredjade.com
LAV & KUSH
Wed/Feb238:00pmSaltBuilding
lavandkush.com
WE3
Wed/Feb238:00pmSaltBuilding
we3.ca
SOPHIA CLOTHING
Wed/Feb237:00pmSaltBuilding
sophiaclothing.com
DOWNTOWN BETTY
Wed/Feb237:00pmSaltBuilding
downtownbetty.com
TONIC LIFESTYLE APPAREL
Wed/Feb237:00pmSaltBuilding
mytonic.ca
prES
EnTS
opUSBIKES
KEnDorTExTILES
prES
EnTS
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Are you taking Eco Friendly Footsteps in the right direction?
Why Reusable & Recyclable, Good for the environment!
Special SIGG liner tested 100% safe!
No taste or scent transfer, Drink what you want!
Rated "World Toughest Bottles"
Phone: (905) 267-3812Email: [email protected]
ECO FRIENDLY
HYGIENIC
GREAT TASTE
UNBREAKABLE
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ECHO RAIN
Thurs/Feb246:00pmSaltBuilding
echorain.ca
FILLY
Thurs/Feb246:00pmSaltBuilding
fillydesigns.wordpress.com
ANNA TALBOT
Thurs/Feb246:00pmSaltBuilding
annatalbot.ca
ZERO.O.LAB
Wed/Feb239:00pmSaltBuilding
zerolab.ca
KIM CATHERS
Wed/Feb239:00pmSaltBuilding
kimcathers.com
PERIDOT KISS
Wed/Feb239:00pmSaltBuilding
peridotkiss.com
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ALTERNATIVE APPAREL
Thurs/Feb249:00pmSaltBuilding
alternativeapparel.com
WESC
Thurs/Feb249:00pmSaltBuilding
wesc.com
SITKA
Thurs/Feb249:00pmSaltBuilding
sitkasurfboards.com
JESICA MILTON
Thurs/Feb247:00pmSaltBuilding
jesicamilton.com
ADHESIF
Thurs/Feb247:00pmSaltBuilding
adhesif.com
BATTALION
Thurs/Feb247:00pmSaltBuilding
thebattalion.us
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Join the eco-Minded
trendsettersconnect with 17,000+ potential customers.
sell your products right on the show floor.
Build brand awareness quickly with your target audience.
MaxiMize exposure through Fashion shows, a Green Wedding showcase, Feature areas and Media events.
ParticiPate in Western canada’s largest sustainable shopping event!
contact the ePic sales teaM today: phone 604.695.5010 email [email protected]
www.epicexpo.comAn initiative of:
May 13–15, 2011VancouVer conVention centre West
SUSTAINABLEEVENTS Ltd.
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TrADESHoW
Bronsino bronsino.com
a Fortes Design fortesdesign.com
alternativeapparelalternativeapparel.com
anna talbot annatalbot.ca
ashley Watson ashleywatson.net
ashenzi ashenzi.com
Chi’s Creations chiscreations.com
Dahlia Drive dahliadrive.com
DominiC Design dominicdesign.ca
ColourFulGrass
colourfulgrass.com
42 43
Jason matlo jasonmatlo.com
JesiCa milton jesicamilton.com
erin templeton erintempleton.com
kenDor textiles kendortextiles.com
keeP takefivetrading.ca/brand-keep.html
DotteD loop dottedloop.com
Fillyfillydesigns .wordpress.com
TrADESHoW
FusionClothing fusionclothinginc.com
DoWntoWnBetty
downtownbetty.com
kaia and me kaialingerie.com
44 45
MANE STYLE
.CA
Ridding
the world of
unfortunate
design
one logo,
one layout,
one website
at a time.
emenemdesign.com
ProPhETik runwaY Show
featuring
kim Cathers kimcathers.com
larrywearelarry.com
lav & kush lavandkush.com
neuauraneuaurashoes.com
me + you meandyou.ca
PaireDhummingbirds pairedhummingbirds.com
Pure magnolia puremagnolia.ca
Pure Pod purepod.com.au
PeriDot kissperidotkiss.com
niCole Bridgernicolebridger.com
TrADESHoW
48 49
soFia Clothingsofiaclothing.com
soCialalterations socialalterations.com
TrADESHoW
sitka sitkasurfboards.com
s2s nations2snation.com
sPark Jewelerysparkjewelry.ca
Battalionthebattalion.us
toniClifestyleapparel mytonic.ca
take Fivetakefivetrading.com
resPeCterre respecterre.com
reD Jade wearredjade.com
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TM
Building strategicpartnerships
for your business
52 53
Painted Turtleis proud to support
ECO FASHION WEEKSTYLE WITH SUBSTANCE Spectacular views, comfort and carbon neutral too
helijet.com | 1.800.665.4354
Client: HELIJET / Size: 2.8” x 5” / CMYK / Eco-Fashion Week Program Ad
Vancouver - Victoria in just 35 minutes $149from
54 55
Social AlterationsAn Education Lab for Socially Responsible Fashion Design
health
rape
wages
debt deathpovertytorture social
illnessland�ll abuse equal rights deforestation
supply chainaid
suicide arms controlwatersoil errosion environment beni�ts
non-discriminationovertime compensation hiv-aids social conditions
fairtrade freedom of association human rightsempowerment animal rights gender equality
forced labour labour issues hours of work child labourharassment
safety violence
LEARN // www.SocialAlterations.com
�����������������������
Photo: Sarah Murray
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180 W Georgia St Vancouver BCT 604 681 2211
1+800+SANDMAN sandmanhotels.com
SANDMAN HOTEL VANCOUVER CITY CENTRE IS PROUD TO BE THE OFFICIAL HOST HOTEL
FOR ECO FASHION WEEK!
A L W A Y S T H E S M A R T C H O I C E !
HAC’s Green Key Eco-Rating Program has awarded Sandman Hotel Vancouver City Centre four Green Keys for their environmental initiatives!
Double Gold Organic VodkaPot Distilled in Small Batches
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Distilled to sip on its own terms.
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The Taste of a pure Mountain Spirit
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12 SMOOTH HOURSTame frizz and defend against humidity for 12 hours.
Proven in salons. Prove it at home.facebook.com/AvedaCanada
58program design by emenemdesign.com