Eco-Consciousness from Cradle to Grave- A Major Driving Force Behind Product Innovations
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Next Generation Software Fujitsu’s ISV Cloud Program Björn Kreutzfeld Head of PaaS & ISV Business Head of PaaS & ISV Business Fujitsu Technology Solutions Copyright 2011 FUJITSU
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The product lifecycle process from the “cradle to grave” is a critical component to sustainability. Hagen Alsleben, Head of Product management for Allround Servers and Bernd Germandi, Senior Marketing Manager, Fujitsu explain Fujitsu’s ‘Cradle to Grave’ process using the example of the PRIMERGY TX120 servers and workplace systems. They cover product definition, vendor selection, product design, production, delivery, operation, disposal and recycling.
Transcript of Eco-Consciousness from Cradle to Grave- A Major Driving Force Behind Product Innovations
Next Generation SoftwareFujitsu’s ISV Cloud ProgramBjörn KreutzfeldHead of PaaS & ISV BusinessHead of PaaS & ISV BusinessFujitsu Technology Solutions
Copyright 2011 FUJITSU
Agenda
1. What is Happening Outside in the Software Market?2 O S l ti f S ft V d2. Our Solution for Software Vendors3. Your Benefits with Fujitsu's ISV Cloud Program4 I i ht Of A F jit ISV P t4. Insights Of An Fujitsu ISV Partner
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1. What is Happening Outside pp gin the Software Market?
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A Paradigm Shift Changes User Behavior
Purchase software
Today and in the past Traditional SW Projects
OI 27 Month < 50%
Purchase hardwareFind space in data centerSetup development & test
RO
ROISuccess
Riskp p
Configure systemsConfigure databasesConfigure networks
Time
Go Live~12 Months
Pay IT SpecialistMore … Cloud Business Solutions
Get a Login
Tomorrow and ready today
RO
I 10 Month ROI
Value to
> 90% Success
Risk
Time
CustomerRisk
Go Live
3
Go Live~7 Weeks
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Cloud Services Will Grow Strongly
Cloud Computing Adoption Rates And Future Plans
60%2009 (actual) 2010 (actual) 2011 (planned) 2012 (planned)
50%More than 50% will use some form of Software as a Service in 2012 on.
40%
30%
20%
0%
10%
Base 531 North American & European software decision makersSource: Enterprise Software Survey, North America & Europe, Q4 2009, Forrsights Software Survey, Q4 2010
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0%
SaaS adoption IaaS adoption PaaS adoption BPaaS adoption
Messages from Customers and Partners
Pervasive broadband access at a very low cost
Software as a Service:provides more flexibility and scalabilityprovides more flexibility and scalabilityis easy to integrate and maintainis already part of most people’s daily life
rapidly d
innovation drive down t
address new k trespond cost markets
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2. Our Solution for Software Vendors
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Our Solution at a Glance
Fujitsu has the full service technology to turn existing licensebased Software into a real Software as a Service product!
Fujitsu will additionally setup a full Business Eco-System!Starting with a Business Solutions Store beginning of 2012!
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Ingredients of our Offering
Cooperating with Fujitsu uj sumeans:
Together with a
Business Solutions Store
strong Partner
ISV SoftwareISV Software
B i E bl t S i WebBusiness Enablement Services WebTool
8
Fujitsu Global Cloud Platform
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Your Key Advantages
Cooperating with Fujitsuuj su
What's in it for the ISV?
Enter New Markets
Additional RevenuesLong tail
Standardization
Use of existing Software source codeFast cloud enablement & speed to market
BillingReduce Costs
Standardization
Fast cloud enablement & speed to marketNo vendor-lock-inNo initial costsR h d lRevenue-share-model Risk sharing model
F jit t t d l d t
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Fujitsu, your trusted cloud partner.
Copyright 2011 FUJITSU
3. Your Benefits with Fujitsu's ISV Cloud Program
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Benefits with Fujitsu's ISV Cloud Program
Overview of Fulfilled Business Needs Included
Zero Touch IT Integration and Flexibilityg yFlexible Sales PricingComprehensive Billing, Reporting & ControllingIntegrated Payment Service ProviderIntegrated Payment Service ProviderPowerful User ManagementIntegrated MarketingC i ti & B di
Easy IT I t ti
SaaS E bl t
Tenant P i i i
TransactionB d P i i
Subscription M tCommunication & Branding Integration Enablement Provisioning Based Pricing Management
Business Solutions Private
CSolutions Sore
Brand
Catalogue
Billing
12Business
Enablement Services
Management
Portal Account Bill Reporting Payment
Billing
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Portal Management Presentment Reporting Collection
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Reach New Online Markets in Just 3 Steps
B i E bliBusiness Enabling Services
Business SolutionsLicense based
Software Business SolutionsStore
Define Go To Market Technical Interface Integration
Enjoy Cloud BusinessDefine Go To Market Technical Interface
Integration
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1 2 3
Preview of our Business Solutions Store
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Visit our ISV Corner – Join us for a Live Demo!
4. Insights of an Fujitsu ISV Partner
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Fast Lean Smart: A Fujitsu SaaS Partner
FLS VISITOURVISITOUR is FLS flagship product
Fast Lean Smart (FLS)Mobile Workforce Management Software company with 35 The FLS POWEROPT algorithm
Real-time and dynamic planning of field service technicians
Software company with 35 employees in North Germany 20 years in business, started
ffIntegrated maps & easy integrationMOBILE solutions for all major
l f iOS A d id Bl kb
off in the logistics branchInternational expansion as of 2010Privately held no debt no investors platforms; iOS, Android, Blackberry,
Windows MobileRecently included in a major
Privately held, no debt, no investorsOver 200 projects implemented, over 45,000 field service technicians
ti i d ith l tiy j
research firm's annual report on Field Service solutionsNow we offer SaaS!
are optimized with our solutionsReference customers include: Atlas Copco, ThyssenKrupp, Neopost, Now we offer SaaS!Jungheinich, Netcologne, EnBW, IBM, and SMA Solar
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