#ecme13 (day2)

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#ecme13#ecme13

Day 2

Date: 03/26/2013

Analysis of the session '#ecme13' created with Tweet Category

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Session #ecme13

Introduction: Analysis of the activity on Twitter during the second day of #ecme13.

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Liz King 10 14 6 4 7

Alan Stevens 9 13 9 0 4

Links 9 13 7 2 4

Other 8 12 5 3 3

Paul Cook 8 12 8 0 3

Replies 8 12 8 0 5

Tomo Ohno 7 10 7 0 3

Positive 5 7 3 2 3

Rest of categories 5 7 5 0 4

Charts

num.

tweets

time

4

08:2426 mar

2

08:59

0

09:35

0

10:11

2

10:46

5

11:22

19

11:57

20

12:33

16

13:08

num.

users

num.

followers

0

0-50

0

50-100

0

100-150

0

150-200

0

200-250

1

250-300

0

300-400

0

400-500

0

500-750

1

750-1000

3

1000-1500

2

1500-5000

1

5000-10000

0

>10000

num.

tweets

per user

num. users

21

02

13

14

05

4>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers


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Liz King

Replies

Liz King

Replies

Liz King

Replies

Alan Stevens

Paul Cook

Liz King

Other

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Liz King 10 14 6 4 7 20.182 15.429 1,4 2.204Alan Stevens 9 13 9 0 4 17.307 11.370 2,2 2.842

Links 9 13 7 2 4 12.476 5.703 2,2 1.425

Other 8 12 5 3 3 9.022 3.454 2,7 1.151

Paul Cook 8 12 8 0 3 9.090 3.402 2,7 1.134

Replies 8 12 8 0 5 18.198 13.812 1,6 2.762

Tomo Ohno 7 10 7 0 3 7.383 3.402 2,3 1.134

Positive 5 7 3 2 3 5.935 3.624 1,7 1.208

Pictures 4 6 4 0 3 4.400 3.454 1,3 1.151

Adi Ben Nester 1 1 1 0 1 1.313 1.313 1,0 1.313


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0,9 8,6 10.365

marie_clair

21tweets

craigrispin

15tweets

showgizmo

14tweets

tweets

tweets

mediacoach

7.916followers

TrevorRoald

2.494followers

etouches

2.079followers

followers

followers

mediacoach

23.748impressions

marie_clair

19.866impressions

showgizmo

19.110impressions

impressions

impressions

marie_clair

9num. categories

GIBTMevent

7num. categories

craigrispin

7num. categories

num. categories

num. categories

showgizmo

4num. of RTs

GIBTMevent

3num. of RTs

marie_clair

2num. of RTs

num. of RTs

num. of RTs

marie_clair

19original tweets

craigrispin

15original tweets

showgizmo

10original tweets

original tweets

original tweets

1617

0Very low

0 to 10

followers

0Low

10 to 50

followers

0Medium-low

50 to 200

followers

1

Medium

200 to 500

followers

1

Medium-high

500 to 1000

followers

5

High

1000 to 5000

followers

1

Very high

>5000

followers


7/29/2019 #ecme13 (day2)

5/15Analysis of the session '#ecme13' created with Tweet Category

@craigrispinCraig Rispin

#ECME13 Thanks Tomo - great answer! I don't want more advertising

either!

Cat.: Tomo Ohno @marie_clairMarie-Claire Andrews

Bring on @KudanAR talking about making AR less gimmicky.

Because the topic is great AND because they're from down my way

#bristol #ecme13

Cat.: Tomo Ohno


@showgizmo @gibtmevent #ECME13 You're very welcome. I love to

speak virtually!

Cat.: Replies @GIBTMeventGIBTM Abu Dhabi 2013

Thanks to all of our incredible speakers that took part in #ECME13

over the last 2 days, we hope you enjoyed as much as we did!

#GIBTM13

Cat.: Positive

@marie_clairMarie-Claire Andrews

I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in

my PJs and also attending a global #eventtech conference #ecme13

Cat.: Positive @GIBTMeventGIBTM Abu Dhabi 2013

@planetplanitbiz speaking in the event camp #ECME13

http://t.co/kDpbYHA26a

Cat.: Paul Cook


interesting angle @planetplanitbiz - venues should see hybridevents

as a way to generate brand awareness; an audience is an audience

#ecme13

Cat.: Paul Cook @marie_clairMarie-Claire Andrews

hurrah! @lizkingevents 'no-one wants an app for one event' 'use the

app at your event and someone elses' WOOT @showgizmo is the go!

#ecme13

Cat.: Liz King


#ECME13 @lizkingevents "Know the product, but have an education

plan."

Cat.: Liz King @craigrispinCraig Rispin

#ECME13 @mediacoach Great Value Alan! You're a true professional.

Cat.: Alan Stevens

@craigrispin

Craig Rispin

#ECME13 @mediacoach "Plan, prepare and get training!"

Cat.: Alan Stevens @mediacoach

Alan Stevens

Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30

minutes time #ECME13

Cat.: Alan Stevens

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High participation (8,6 tweets per user).

Almost 13,000 users reached.

Most tweeted chat: Liz King.

Most active user: @marie_clair (21 tweets)

Most popular user: @mediacoach

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Annexes

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Category

Liz KingTweets related to Liz King's intervention.

6 7 4 15.429 20.182 0,9tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.GIBTMevent2.TrevorRoald

3.marie_clair4.KudanAR5.craigrispin

Tweets from this category


almost signed off for the night then you said @lizkingevents is on soon

so now just poured a coffee #ecme13

@GIBTMeventGIBTM Abu Dhabi 2013

In 15 minutes @lizkingevents will be discussing the social media world

for #eventprofs around the digital campfire #ECME13

@TrevorRoaldTrevor Roald

@lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13

http://t.co/YdJ8cn3p1o


#ECME13 @lizkingevents "Know the product, but have an education

plan."

@TrevorRoaldTrevor Roald

@lizkingevents here an awesome shot of our #GIBTM13 Booth.

#ECME13 @QuickMobile http://t.co/cyUtREtHCu


hurrah! @lizkingevents 'no-one wants an app for one event' 'use the

app at your event and someone elses' WOOT @showgizmo is the go!

#ecme13

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Category

Alan StevensTweets related to Alan Steven's intervention.


impact

tweets / user

Most Active

Users

1.craigrispin2.showgizmo

3.marie_clair4.mediacoach


@mediacoachAlan Stevens

Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30

minutes time #ECME13

@showgizmothe Events app

And us to see you present Alan! RT @mediacoach: Looking forward to

presenting virtually to #GIBTM Abu Dhabi in 30 minutes time

#ECME13


#ECME13 Alen Stevens @mediacoach making great points about

being a virtual speaker right now.


#ECME13 @mediacoach "Plan, prepare and get training!"


#ECME13 @mediacoach "It's not just when you're speaking - it's what

you do before and after your engagement too."


#ECME13 @mediacoach Here's a great idea -"Test a virtual speaker

out via Skype first. Do they look right into the lens, do they engage

you."


#ECME13 @mediacoach Great Value Alan! You're a true professional.


WHOAH two hours prep and @mediacoach delivered an awesome

presentation!! nice work #ecme13

@showgizmothe Events app

#ECME13 Thank You @mediacoach for an amazing 'off-the-cuff'

presentation with under two hours preparation just now! #GIBTM

audience stunned

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Category

Paul CookTweets related to Paul Cook's intervention.


impact

tweets / user

Most Active

Users

1.craigrispin2.GIBTMevent

3.marie_clair



interesting angle @planetplanitbiz - venues should see hybridevents

as a way to generate brand awareness; an audience is an audience

#ecme13


#ECME13 I frequently pay! But I like free too :)


#ECME13 I'm happy to pay for value.


Absolutely prepared to pay for content - WAY cheaper than the plane

ticket, time away from office & I still get the same interaction

#ecme13


#ECME13 The money question was the 2nd question actually Paul.


#ECME13 The first question was from the remote audience, but the

question in the room was about money.


In 15 minutes @planetplanitbiz will be discussing the exciting top of

Hybrid events and what it can do for #eventprofs #ECME13


@planetplanitbiz speaking in the event camp #ECME13

http://t.co/kDpbYHA26a

7/29/2019 #ecme13 (day2)


Category

Tomo OhnoTweets related to Tomo Ohno's intervention.


impact

tweets / user

Most Active

Users

1.marie_clair2.craigrispin

3.GIBTMevent



In 15 minutes our 2nd edition of #ECME13 kicks off with @woodtom

from @KudanAR talking about the magical world of augmented reality!


Bring on @KudanAR talking about making AR less gimmicky.

Because the topic is great AND because they're from down my way

#bristol #ecme13


oh WOW augmented reality CD music what on earth AWESOME i

want i want #ecme13


#ECME13 Q: for Tomo - When we have AR in our Google Glass

glasses how will we know what's real and what's AR?


thanks Tomo for showing us virtual attendees what the room looks like

- tip for hybrid event hosts - it is GREAT to see the location #ecme13


#ECME13 Thanks Tomo - great answer! I don't want more advertising

either!


Q for Tomo - you're showing apps based on iOS - is augmented reality

a possibility on other platforms? as good? different? #ecme13

7/29/2019 #ecme13 (day2)


Category

PositivePositive tweets


impact

tweets / user

Most Active

Users

1.marie_clair2.showgizmo

3.GIBTMevent



I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in

my PJs and also attending a global #eventtech conference #ecme13


*waving* #ecme13


Thanks to all of our incredible speakers that took part in #ECME13

over the last 2 days, we hope you enjoyed as much as we did!

#GIBTM13

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Glossary

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Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.

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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).

#ecme13 (day2)

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