Twitter Overview and Case Studies

Keith Feighery

Outline

• Twitter Overview• Twitter Mechanics and best practices• Twitter Case Studies

– International and Irish

• Twitter Applications• Questions and Answers

Twitter

Twitter

• Microblogging platform• Can be incredibly powerful tool for business owners and

marketers• BUT takes time, effort and persistence to build up a

community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies

when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership

What is it?

• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the

people FROM and TO see it• RT – retweet – a lot of people retweet content

that others have written & posted

It’s a Different Medium Than Facebook – and it can be difficult

Must know what you want to achieve through it and who you will be talking to

Find someone with a function, who has something interesting to say – and can say it

well

And get them to engage at a granular level

Build up community overtime

Twitter Timeline

The Tweet

Use ShareThis Browser plugin

Twitter Search

Case Studies

The Ashes

@theashes

The Flight

TravelSceneAus – The Hotel

VodafoneAus – The Phone

Australian PM welcomes @ashes

@LevisGuy

Naked Pizza

The North Face

American Cancer Society

Coffee Groundz

Etsy

American Apparel

AmEx OpenForum

Irish Case Studies

CrackBird

CrackBird

Donal Skehan - Markets Himself

Provides Entertainment & Utility

Donal Skehan

Realex – Corporate providing Utility

General Account

Personalised Accounts

Murpys Icecream – Markets His Business To The Press

Marketing The Business

Murphys Ice Cream

Pat Whelan Butchers

Fallon and Byrne

Twitter Backgrounds

Twitbacks.com

FreeTwitterDesigner.com

TweetyGotBack.com

Twitter Tools

Twitter.com

Tweetdeck

Seesmic

Hootsuite

Twitter Apps

ManageFilter.com

Manage Your Twitter Account

BufferApp.com (Queue Tweets)

TwentyFeet (Analytics)

Twilert (Google Alerts)

Tweriod –Best Time To Tweet

LinkedIn

The Profile

The Feed

Company Page

Company Services

Jobs

Thank You

Contact Details

www.linkedin.com/in/keithfeighery

www.twitter.com/kfeighery

www.faceboook.com/keith.feighery

keith.feighery@digitalinsights.ie

086 6070274