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ECM Today

Trends & Reality

Part of the seminar ”How many information flows are there?”

Arranged by Mid Sweden University,

CEDIF project Centre for digital information management and EU Objective 2

Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681

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Oscar Berg

Strategic IT, Acando

Twitter: oscarberg

thecontenteconomy.comacando.com

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Acando & Our Mission

Acando is a consultancy company

that in partnership with our clients

identifies and implements

business improvements

through information

enabled by technology.

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Focus. Information and

users. The culture.

Processes and systems.

All at the same time.

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Three Essential Steps to AHA! Experiences

No 1. Understanding the big picture

and the business.

No 2. Understanding the information

and its value.

No 3. Understanding the daily work.

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First a couple of disclaimers…

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ECM does NOT = Document Management

…despite what some old school DM people say

ECM does NOT = Product or Technology

…despite what the vendors want you to believe

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So what is ECM?

All that is needed to be able to manage

all content within an enterprise

regardless of type, format or location

throughout the content’s life cycle

so that it can be found and used when

needed

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ECM & Collaboration are tightly intertwined

Collaboration ECM

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We know this story

You’ve probably already

heard this story…

Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=80232

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Over 80% of

enterprise content

is unstructured.

Fulcrum Research

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Content volume is

growing by over 200%

per year.

Forrester Research

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White collar workers

spend as much as 40%

of their time managing

documents.

Gartner

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The feeling of information

overload is frequently

experienced by knowledge

workers…

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Knowledge workers spend from

15% to 35% of their time

searching for information.

15% of the time is spent on

duplicating existing information.

Searchers are successful in

finding what they seek 50% of

the time or less.

Source: IDC

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71% agree that it is easier to

locate "knowledge" on the

web than to find it within their

internal systems.

AIIM Industry Watch Collaboration and

Enterprise 2.0, 2009

“”

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How important is the

effective management

of electronic

information to the

long-term success of

your organization?

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Which 3 of these typical aspects of ECM products do

you consider most important?

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Are businesses acting

on this?

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TRENDS

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There’s a shift in corporate techology adoption

Source: McKinsey Quarterly ”Six ways to make Web 2.0 work”, February 2009

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Technologies are converging

Portals

Collaboration

CommunicationContent

Management

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Portals

Collaboration

CommunicationContent

Management

Social

Software

Social software is taking center stage

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TREND #1

Exploding volumes of user generated content

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2009-11-04

Grass root initiatives needs

to be gardened, not blocked

or exterminated.

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TREND #2

The Read-Write Web is blurring roles

Before

Author Editor Publisher

Reader

Now

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TREND #3

Content resides both inside and outside firewalls

Microsoft Word

Google Docs

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TREND #4

Increasing structure and openness of documents

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TREND #5

The notion of the term ”document” is blurring

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TREND #6

Conversations – content is just something to talk about

Structured

content

Unstructured

Content

Conversations

People

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TREND #7

User-generated metadata

Favorites

Embeds

Shares

Social

Bookmarks

Views

Tags

Taxonomy

Groups

Downloads

Comments

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REALITY

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Typical ECM problems

Users can’t find the info they need

Users don’t know which tool to use, or

how

Users can’t access the information

they need

Information security requirements

cannot be met

Problem complying with rules and

legislations

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Common causes

Each business unit decides for itself

Lack of awareness of ECM problems

No clear policies and guidelines

No overview of the entire content

landscape

Lack of vision and long-term strategy

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Everything

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Many organizations have ECM technologies in place

Retu

rn

Inve

stm

en

t

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There is an opportunity to leverage these investments

Retu

rn

Inve

stm

en

t

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Define a vision and strategy for ECM

Share ECM best practices

Enhance common ECM capabilities

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Here are a few of the obstacles

we have to deal with…

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IT organisations are

reactive

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Business units are

egocentric

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Top management does not get ECM

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Business

Unit

Top

Management

Business

Unit

Business

Unit

No vision, strategy

or commitment

Funding and

decision-

making

on business

unit level

Not enough resources, skills or

support for ECM

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Business

Unit

Top

Management

Business

Unit

Business

Unit

Governance

Board

Common funding and

decision-making for

shared capabilitiesVision, strategy

and commitment

Competence Centre

ECM as shared service

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The largest enemy of change and

leadership isn't a "no". It's a "not yet".

Change almost never fails because it's

too early. It almost always fails because

it's too late.

Seth Godin, Author

“

”

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© Acando AB© Acando AB

For more information, visit

www.acando.com