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Transcript of Ecc Present
The Keys to a Successful Advocacy StrategyElgin Community College Board of Trustees
Presented by:
April Green, President
Advocacyunlo ked
Part 1: Answer the Big Questions
• WHAT is advocacy?• WHY does it matter?• WHO should being doing it?• HOW do we do it?
What is ADVOCACY?
• Engaging in the legislative process.
• Impacting what policies are passed, and howregulation is written.
• Making a long-term investment in the future of ECC.
Why does it matter?Elected leaders make decisions every day that
impact Elgin Community College.
• Community College Emergency Stabilization Fund Act
• Prospective Job Creation Bill
• Health Care Legislation
Who should be doing it?
• Before legislators make a decisionon an issue, they need to hear froman expert OR from someone theyhave a trusted relationship with.
It takes TWO
There are two types of advocacy……a successful government relations
strategies utilizes both!
Used for: When legislators need to hear directly from stakeholders being impacted or issue
experts.
Alias: Grassroots Mobilization
Example: Mobilizing students in support of taxcredits or financial aid increases.
Stakeholder-Based Advocacy:
Used for: Long-term goals, sensitive situations, local issues, gateway
Alias: Grasstops Moblization, Lobbying
Example: A zoning issue with the Elgin City Council
Relationship-Based Advocacy:
The Roleof
ECC Trustees
The Role of ECC Trustees
• Community College Trustees areunique in the advocacy process.
The Role of ECC Trustees
• Build relationships.• And keep building…
The Role of ECC Trustees
• Cornerstone of successful advocacyeffort.
• Speak with ONE voice
HOW do we do it?
What does a strong advocacy effortlook like?
Ask the audience:
How many bills were introducedin the 110th Congress?
Only 4 percent of billsintroduced in Congress
become laws.
# of bills introduced during the 110thCongress:
11,059(3724 in Senate, 7335 in House)
# of bills that became law:
442
Source: The Sunlight Foundation
The Q-factor : Quality!
• There are many instances in which it is not criticalthat something be done well – only that it be done.Government relations is not such an instance.
• If government relations is not grounded in a soundstrategy – it loses effectiveness - wasting valuabletime and taxpayer dollars.
The Five KEYS• Educate key stakeholders on important legislative issues
in a timely, comprehensive fashion.
• Empower key stakeholders with the confidence to speak onlegislative issues as experts.
• Enable key stakeholders to mobilize quickly in times of alegislative emergency.
• Ensure executive leadership knows when stakeholderscontact legislators.
• Engage community stakeholders on issues affecting thecollege.
Part II:
Unlocking ECC’s Advocacy Potential
A Recap• What:
Advocacy is engaging in the legislative process to impact policyand regulation.
• Why:Legislators make decisions every day that impact ElginCommunity College.
• Who:Advocacy is the responsibility of each person who has a stake inECC and Trustees have a special role to play in this. Asuccessful strategy utilizes both stakeholder-based andrelationship-based advocacy.
• How:The Five kEys (Educate, Empower, Enable, Ensure, Engage)
The Big Three:
Steps to aSuccessfulAdvocacyStrategy
Step 1: Identify Short-Term & Long-Term Goals
• What’s critical now and in the future ?
• How can legislation impact this?
• What’s reasonable?
• What’s realistic?
• What’s the political climate?
Step 2: Determine which type ofadvocacy to apply
• Stakeholder-Based?
• Relationship-Based?
• Both?
Step 3: Integrate the 5 KEYS
• Educate key stakeholders on important legislative issuesin a timely, comprehensive fashion.
• Empower key stakeholders with the confidence to speak on legislativeissues as experts.
• Enable key stakeholders to mobilize quickly in times of a legislativeemergency.
• Ensure executive leadership knows when stakeholders contactlegislators.
• Engage community stakeholders on issues affecting the college.
Case Study:
Pell Grant Program
Follow the 3 Steps
• Step 1: Is it a short-term or long-termgoal?
• Step 2: Determine which type ofadvocacy would work best.
• Step 3: Integrate the 5 keys.
Tricks of the Trade
• Build sustainable tools
• Form follows function
• Think in 3’s
• Simplify
A Word on Associations:
• Great resource
• Valuable tool
• Symbiotic relationship
• Just one tool
5-Minute BREAK
Now it’s your turn!
• Identify a short-term or long-term goal.
• Determine which type of advocacy applies.
• Integrate the 5 kEys.
Discussion
Long-Term Tools
• Legislative Partnerships
• Committee Hearings
• Author a Bill
• Elections
Long-Term Goal Exercise
Federal Legislative Outlook 2010
• Health Care
• Jobs
• Climate Change
Federal Political Outlook 2010
• Congressional Elections
• Illinois Senate
• Illinois House
Ten Tips for Successful a Federal Lobby Day
• Schedule in advance, but prepared to flexible.• Know your audience.• Know your issue.• Be brief. (Rule of 3 applies)• Be compelling.• Bring an expert.• Be punctual.• Be polite.• Get a commitment.• Say “Thank you.”
Questions???