EBV Presentation
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Transcript of EBV Presentation
ENTREPRENEURIAL BOOTCAMPFOR VETERANS
THE PARRISH LIBRARY AS YOUR RESOURCE
Ilana BarnesBusiness Information Specialist Parrish Library
YOUR PARRISH LIBRARY ACCOUNT• AVAILABLE FOR ONE
YEAR• INCLUDES LIMITED
PRINTING• INCLUDES BOOK
CHECKOUT• INCLUDES DATABASES
(ON AND OFF CAMPUS)
• INCLUDES LIBRARY HELP (CHAT, PHONE, IN PERSON)
WAYS TO PROVE IT
• Find a similar company that has been successful
• Find a new trend• Find a niche in a larger
market• Find where the customer
is• Find an article about an
emerging business practice
• Show that people are invested in the industry
• Find a growing industry• Find an industry without
much competition• Find an industry with weak
competition• Find a new market for an
existing product• Find areas where the
industry is not serving• Create a completely new
market by combining markets
Flagstaff?
Mast?
Same thing, right? But different people call it different things and what you call it says something about you.
ACTIVITY (15 MINUTES)• LOOK UP SOMETHING
RELATED TO THE COMPANY YOU ARE STARTING.
• EITHER AN INDUSTRY IT BELONGS IN, SOME KEYWORDS ABOUT THE TYPE OF COMPANY , OR PERHAPS A COMPETITOR.
SAVE ARTICLES YOU FIND AS PDFS TO PRINT LATER
ACTIVITY (20 MINUTES)
• Go to NAICS and try some keywords for a potential industry which applies
• Once you have something which you believe vaguely works go to IBISworld and enter it in to see if there is a report in IBISworld.
• If you do not find a report, but know a competitor, go to IBISworld and enter that competitor’s name to find what industry they are in.
UNDERSTANDING THE MARKET• Where are consumers spending
their money?• What is influencing their
behavior?• Do they have preferences?• Are there buying habit trends?
ACTIVITY (20 MINUTES)
• Search for some markets in MarketResearch.com Academic and Mintel which you think might fit your company.
• Save what you find to your desktop.
ACTIVITY (10 MINUTES)
• Search for a similar company or competitor in ReferenceUSA and OneSource
• If you cannot think of any competitors, use your NAICS code to find similar companies
FIND OUT MORE
Ilana Barnes
(764) 494-6243
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/ebv
We chat.
We email.
We answer phones.
We’re here for you.