© 2011-2012 Premier Digital Publishing, Inc – Contents protected under NDASeptember 24, 2012

eBooks • Enhanced eBooks • Interactive Entertainment

Who We Are

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PDP’s MissionBe the leading publisher and innovator in eBooks Enhanced eBooks, digital puzzles and sports content

Established Authors & IP Holders

Deep & Broad Multi-Format Distribution

In-Channel Promotions

Math-Based Marketing & Discovery (Metadata & SEO)

Deep and Broad Distribution

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eBooks

Print

eBook Platforms & Online Retailers

Physical Retailers

Usual Suspects and ≈300 Points of Presence Fuel Search Engines

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CASE STUDY

Mid List Author With Solid Track Record

New Frontlist Title: Digital-Only At Launch3 Backlist Titles Included in Initiatives

Robust Push / Pull Launch Program •Push: Storefronts / In Channel

•Pull: MarComm / Blogs / Tweets

The Obvious: Front Drove Back (in Sync)

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Predictable Unit Sales Curves Determine Effort

The Not So Obvious: Push Beat Pull

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In-Store Push Drove Volume Books Better

Marketing Math Spoke Volumes

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Price vs. Impact of Co -Op Not Always In Sync

Some Other Findings:

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• Program Sales: Must Assess From Launch to Roll-Off

• Sudden spikes hit a genre or mainstream bestseller list for 1 week…but they were out-performed by longer, broader promotions

• Retweet impact on low price promotions cannot be underestimated

• Social Networks: In Many Ways It’s Internet-1999 A ll Over Again

• Twitter raising awareness of titles faster & broader than Facebook

• Old Marketing: The Audience IS NOT Listening (Very Closely)

• Perceptions persist and they are expensive – classic PR is suspect

• Authors: Empower and Calibrate of Expectations

• Ads & PR are pretty, but tribe-building is (far) better

• Frequency of publication is powerful but misunderstood

• Help Authors to unleash their own brand platform:

• Goodreads Author page / Amazon Author Central page

• Email lists, Blogs and Social Media Initiatives

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Redefining Digital Publishing

Thomas N. EllsworthChairman and CEOtom@premierdigitalpublishing.comM: (818) 481-2922