INDUSTRY RESEARCHRESULTS:

HOW COMPANIESFIND APPDEVELOPERS

%

%%

%

%

%

%%

INTRODUCTION

As a part of research strategy, BAMBOOAPPS, mobile web and app product

development company, conducted a survey to uncover the approach to find-

ing mobile app developers. The survey was undertaken to understand

firsthand where enterprises search for mobile app developers, what they

require from any developer and what is the key reason of choosing the spe-

cific vendor.

In this research we tried to give a well-rounded picture of professional use of

mobile applications and describe the role that mobile is playing in enterprise

IT strategies. We are pleased to share with you a summary of findings in the

report that follows.

www.bambooapps.eu

http://bambooapps.eu/projects/listhttp://bambooapps.eu/projects/list

Segmentation on location criteria

COMPANYS LOCATION

Nearly two thirds of companies surveyed are located in Western (43%) and

Eastern Europe (20%). Among the businesses participated in research, 15

companies (16%) are based in North America, 12 companies (13%) are based

in Asia, 4 companies (4%) are based in Middle East, 2 companies (2%) are

based in Africa.

Western Europe (41)

Eastern Europeand CIS (19)

North America (15)

Asia Pacific (12)

Middle East (4)

South America (2)

Africa (2)

43%20%

16%

13%

4%

2%

2%

www.bambooapps.eu

COMPANYS INDUSTRY/SECTOR

Segmentation on industry/business sector

The IT/software development (34%), Finance (13%) and Telecommunications

(13%) are the top three industries that recognize the importance of incorpo-

rating mobility into current and future applications in their organizations. The

rest 40% of companies surveyed represent such business sectors as Consult-

ing and Professional Services; Entertainment and Media; Retail, Consumer

Goods and FMCG and some others. Each of these sectors share in the total

number of respondents is 9% and lower.

IT / SoftwareDevelopment(32)

Finance (12)

Telecommunications (12)

Consulting andProfessional Services (9)

Entertainmentand Media (7)

Retail, ConsumerGoods and FMCG (5)

Other (2)

46%15%

15%

10%

7%

5%2%

www.bambooapps.eu

COMPANYS SIZE

Segmentation on size criteria

Over one third (36%) of the respondents surveyed can be classified as small

companies and start-ups with the number of employees of 50 and less. 20%

of the respondents have between 51 and 500 of employees, 33% of compa-

nies are large businesses with 1000+ employees.

1-5 (18)

6-50 (18)

51-500 (18)

501-1000 (18)

1001-10 000 (12)

20%20%

20%

20%

13%

7%

www.bambooapps.eu

CURRENT USAGE OFTAILOR MADE APPS

Growing usage of tailor made apps

When asked about mobile applications which has been developed specifically

for a company either by a third party or internally, more than a half of

respondents (53%) reported to use at least one tailor made service. The rest

of the respondents (47%) stated that they do not.

No (48)

I have no idea (4)

Yes (39)

53% 43%

4%

www.bambooapps.eu

MAJOR PURPOSES OFTAILOR MADE APPS

Focus on improving the experience

71% of the respondents surveyed noted that the major purpose of building a

custom mobile app is companys demand for a solution that serves as a func-

tional part of its product or service. The second top purpose of such apps is

to allow customers to place orders and make purchases (45%), the third one

- is to provide customers with information about company, its products and

services (42%).

10%

20%

30%

40%

50%

70%

80%

60%

90%

100%

71%

45%42%

21%

71% 45% 42% 21%Serves asa functional partof the companysproduct or service

Allows customersto place ordersand make purchases

Provides customerswith information aboutcompany, its productsand services

Is used for internal purposes: communica-tions, reporting etc

www.bambooapps.eu

HOW THE APP WASDEVELOPED

In-house vs outsourcing

When asked about the dierent ways or sources that respondents were using

to approach or aid the development of mobile apps, the majority (53%) were

using in-house development versus just one third (31%) who had outsourced

it. 13% of companies were building apps with the help of specialized mobile

app agency, the same percentage of the respondents were collaborating with

multi-disciplinary software developers.

Internally (20)I have no idea (6)

By a multi-disciplinarysoftwere developmentcompany (5)

By a specializedmobile app agency (5)

By IT systemintegrator (2)

53% 16%

13%

13%

5%

www.bambooapps.eu

HOW APP DEVELOPERWAS FOUND

References - a top priority

In fact, high percentage of the respondents ranked business references as the

most important argument when choosing a mobile app developer. 30% of

companies noted that they primarily rely on references from friends, col-

leagues or partners. While 10% of respondents make apps internally, others

search for experienced developers on specialized online resources and data-

bases (7%). Tender procedures (6%), exhibitions/fair as well as basic web

search (4%) are less preferred approaches to find mobile app developer.

10%

20%

30%

40%

50%

70%

80%

60%

90%

100%

39%

30%

10%7% 6% 4% 4%

39% 30% 10% 7%

6% 4% 4%

I have no idea (27) References from friends, colleagues or partners (21)

The app was devel-oped internally (7)

Tender procedure (4) Web search (3) Exhibitions/fair (3)

Specialized online resources and data-bases (5)

www.bambooapps.eu

PLANS TO LAUNCHA NEW APP

Tailor made apps in demand

As demand for mobile app dev projects continues to grow, its not surprisingly

that the report shows high percentage of companies stating that they plan to

launch the app either in near future (41% of respondents), or even within the next

year (29%). Therefore, the vast majority of enterprises recognize the importance

of incorporating mobility into their IT strategy.

Yes, sometimein future (21)

Yes, within thisyear (15)

I have no idea (10)

41% 29%

20%

No, we dont need (5)10%

www.bambooapps.eu

CONCLUSIONWith 53% of respondents reporting to use at least one tailor made service, it

is clear that enterprise mobility continues to be considered as competitive

advantage on the global market.

As 70% of respondents are planning to launch an app in short-term period, it

may cause outstripping demand for high-experienced mobile app develop-

ers.

References from friends, colleagues and partners is the main decision making

factor in mobile industry.

LATEST NEWS

BAMBOOAPPS was ranked as Top European App Developer by Washington

based company. Read more

Got project?

LETS TALK

www.bambooapps.eu

http://bambooapps.eu/blog/current?id=32http://bambooapps.eu/contact