eBIW ORDM Offeringebiw.com/mainweb/main/images/eBIWORDMOfferingblock2.pdfLeading Retail KPI &...
Transcript of eBIW ORDM Offeringebiw.com/mainweb/main/images/eBIWORDMOfferingblock2.pdfLeading Retail KPI &...
July 2014
eBIW ORDM Offering
• eBIW Oracle Retail Data Model (ORDM) Offering
• eBIW Retail Business Case Summary
• Retail Business Issues Addressed by eBIW
• eBIW’s Advanced Analytics for Retailers
• eBIW – ORDM Implementation Process
• eBIW – ORDM Implementation Approach
• eBIW - Typical ORDM Implementation Timeline
• eBIW – Complete Enterprise Data Warehouse / BI Solution
• Q & A
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Agenda
eBIW Oracle Retail Data Model (ORDM) Offering
Utilizing a framework of value-based methodologies and tools
eBIW’s Retail
BI Accelerator
BI Strategy &
Road Map
Leading Retail KPI &
Metrics Repository +
Retail
Business Analytics
Data Governance
ORDM Boot Camp
Workshop
Master Data Management
BI / DW Technical
Infrastructure
Change Management
Implementation &
Delivery
Assist Retail clients to examine
end-to-end information
challenges
• spanning business processes,
data, people, and change
Management
• Adopting and integrating new
technologies
Assist Retail clients in their
efforts to determine the shortest
path forward for leveraging their
information assets to generate
shareholder value
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eBIW Retail Business Case Summary
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Incorporates Industry Knowledge, Experience and Business Insights – to
Analyze Customer Trends, Reducing Cost and Time required to implement
• Collect and consolidate Retail customer, vendor, point of sales data from across the enterprise to
create a single view of their data
• Recognize customer interactions across various touch points and channels to better understand
shopping behavior
• Go beyond the basics of direct marketing to correlate customer data with product assortment,
space planning, and channel preference for a more-personalized customer experience
• Provide advanced analytics (Predictive Modeling, Data Mining) of customer data (customer
segmentation, demographics) in order to unearth hidden buying and usage patterns across all
channels
• Establish enterprise-level performance metrics and KPIs to support the company’s strategic
objectives and goals
• Provide real-time information visibility across the enterprise, including insight into demand patterns
within and across channels
• Supply users throughout the organization with self-service access to actionable information and
insights
Retail Business Issues Addressed by eBIW (1)
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eBIW service offering can assist retailers to address following challenges
Slower revenue
growth
As consumer facing a tough economic environment and credit crunch reducing
number of shopping trips, overall buying and migration to retailers and products
who provide better perceived value of shopping trips, overall buying and migration
to retailers and products who provide better perceived value
Increased
pressure on
pricing & margins
With the power of anytime information in the hands of the consumer and the
choice of where they buy from creates a stiff competition in which retailers are
seeing their price and margin erosion
Customers want
convenience &
options to shop
More customers now shop at various channels that retailer offers and would like a
seamless shopping experience, Research also suggests x-channel shoppers are
more profitable than single channel shoppers
Lack of integration
of previously
acquired assets
Retailers have acquired companies, businesses and other assets to help grow
inorganically but many times these assets are not well integrated e.g. lack of
single view of customer or products data across the enterprise
Retail landscape
remains highly
competitive with
blurring segments
Wal-Mart is the largest grocery store by sales. Best Buy runs a successful B2B
business and a services arm (Geek Squad)
Retail Business Issues Addressed by eBIW (2)
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eBIW utilizes Advanced Analytics to provide decision-making across the
range of value drivers available to retailers
Retailer’s Data External Data POS | Customer | Store | Financial | Associate Demographics | Lifestyle | Spending Estimates
Customers Suppliers
Associates
Competitive
Environment
Advanced
Analytics
Localization
Supply Chain
Analytics
Marketing
Effectiveness
Fraud Detection &
Prevention
Customer Insights
Customer Driven
Marketing
Workforce
Intelligence
Pricing &
Promotions
Assortment
Optimization Safety Analytics
eBIW’s Advanced Analytics for Retailers
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Analytics provides a fact base for decision-making across the range of
value drivers available to retailers
eBIW – ORDM Implementation Process
Note Some of the above tasks will be performed in parallel when needed 8
eBIW – ORDM Implementation Approach
Utilizing ORDM to accelerate the BI implementation
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Gather KPIs & Reports
Requirements
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Create
Source-to-Target Mapping
On
Data
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Conduct Gap Analysis
on Requirements
with ORDM
textCustomize ORDM
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Design & Develop
Reports
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Design & Develop ETL
On
Data
• Approved KPIs with priorities assigned
• A KPI baseline will be established, upon which to build the ultimate full scorecard as information becomes more extractable under future application migrations
• Best practice reports and dashboards in Oracle Business Intelligence.
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eBIW - Typical ORDM Implementation Timeline
24-Weeks implementation + 4-Weeks Post Product Support (Go-Live on
Week 25)
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eBIW - Complete Enterprise Data Warehouse / BI Solution
ORDM & Implementation Services Key Components of Strategy
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• Ad-hoc Queries, Dashboards, Metrics/KPIs
• Drill Down Data Exploration
• Integrated Schemas, ETL
• Mobile access
• Consistent UI
• In-depth retail knowledge
• Engineered systems expertise
• Focused on time to value
• ORDM installation
• Deploy CRP instance
• Review integration architecture
Pre-Packaged Analytics Implementation Services Retail Data Model
• Tools
• Appliances, Servers
• Industry agnostic
• Build your own analytics
• Extreme performance
Core Technologies
Industry Specific Components
eBIW
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Q & A