EBC Presentation on Dubai Expo 2020
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Transcript of EBC Presentation on Dubai Expo 2020
That’s right.
The motto of Dubai Expo 2020 is
“Connecting minds..
Creating the future…”
So...What’s Expo 2020 ??
But before that …What’s a World Expo ??
World Expo, known by several names
(such as world fair, world exposition or universal exposition)
is a large exhibition open for the world
which are carried in various parts of the world,
across diverse themes.
It is the perfect platform for
showcasing new ideas and innovations to the public.
The firstWorld Expo 1851
Crystal Palace, London
Expo 1889Eiffel Tower, Paris
Expo 1958, Atomium, Belgium
Expo 2010,Shanghai
Coming back toDubai Expo 2020
Expo 2020 is a Universal scale Registered Exposition time slot
sanctioned by the Bureau of International Expositions (BIE), Paris
on 27 November 2013.
Dubai in the United Arab Emirates
won the right to hold Expo 2020.
According to Wikipedia,
Premiere partners
Official partners
What World Expos Aim For ??
StrengthenConnections
TechnologicalWonders
OpportunitiesCelebrateCulturalDiversity
New Routes to aBetter World-Health for All The Global Mind
The Power ofDiversity,
Harmony forGrowth
Connecting Minds,Connecting Future
Redefine Globalisation-Balanced Life,
Sustainable Living
Candidate Cities for Expo 2020a n d t h e i r M o t t o s
The Alchemy ofDubai Expo 2020
campaign
I D E Ai s t h e
K E Y
• Inspirational theme with global priorities in an era of shared value creation
and purposefulness
• Serves as a platform to collaborate and bring ideas and solutions together
with new and revolutionary innovations
“ G i v e p e o p l e w h a t t h e y n e e d . ”
MOBILITYSmart Logistics and
Transportation Systems OPPORTUNIT
YNew paths to
Economic Development
SUSTAINABILITY
Lasting sources of energy and water
Opportunity
Mobility
Sustainability
A logo is worth million words
• Unique and easily recognizable• Intertwined and connected lines resonating with the central theme of the logo• Can be seen almost anywhere andeverywhere
Result of strong foundationand consistent efforts
BUILDI
NGS
M E T R OInstitutions
MallsHoardingsBuses
Offices
AirlinesLandmarks Banners
RoadsHouses
Getting on top of the mind
Sailing plays a proud part ofDubai’s heritage.
A Volvo Open 70 wasre- branded from its
original “green dragon”. YoungSailors are given opportunities
experience sailing on thisawesome yacht.
Creating awareness around the globeDP World promoting Dubai Expo 2020 at
SeaAsia Exhibition, Singapore during 09- 11 April, 2013
Creating awareness in travel marketDubai Expo promotion at the Arabian Travel Market
Enough of awareness…
What about engagement…
W e l l . . .
Dubai has not leftany stone unturned
The “Be Part of It”campaign
Winning entries of“Be Part of It” campaign
Muhammad is an architect and spare time Photographer
Khawla Darwish
Winners of“Be Part of it” campaign
“Give a Ghaf”Tree plantation program
”Be Part of it” campaign winners George Zacharia and Maathangi along with othervolunteers from all over UAE participated in “Give a Ghaf” program, wherein theycollected the seeds of this national tree of UAE
Creating euphoria amongst masses
UAE school children forming the Dubai Expo 2020 logo
Nothing happens at such massive scale
Without a sense of
HH Mohammed Bin RashidAl Maktoum, Vice President
And Prime Minister of UAE and Emir of Dubai, attended the
BIE general assembly with 10Federal ministers showing highest
Level of political commitment.
Tweets6,938
Followers426k
1,353,401 likes
914,566 views
4,430 followers564,926 views
Communicating same
message
in all directions
has not only won the bid for Expo 2020,but has made an impression in Dubai and across the world.
And they have done it, by commitment and having the attitude..
That’s how you do it…Because
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