EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

6
EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

Transcript of EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

Page 1: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus

Brand

Product Reviews (published)

Page 2: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand

Product Reviews:

Samples sent 1x per month Prepared and tested before being sent Harder to be published, since magazines are loaded with

samples from all distributors of all areas

Main concerns: To reach attention of all media journalists To get opinion leader’s talking about brand and products To support a good product review

Page 3: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand

Published product reviews

In BIT – Sept 06

DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

Page 4: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand

In PC Mais – Sept 06

DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

Page 5: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand

In: PC Guia – Oct 06

DN-7020 sample sent together with press release. This magazine awarded with Silver medal

Page 6: EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand

In: Exame Informática – Feb 07

DN-3013 + DN-3014 sample sent together with press release. This magazine awarded 4 out of 5 for the headsets and 3,5 for the audio adapter

Still to be reviewed by other magazines