EBC – Marketing and Communication for Digitus Brand Product Reviews (published)
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Transcript of EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus
Brand
Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand
Product Reviews:
Samples sent 1x per month Prepared and tested before being sent Harder to be published, since magazines are loaded with
samples from all distributors of all areas
Main concerns: To reach attention of all media journalists To get opinion leader’s talking about brand and products To support a good product review

EBC – Marketing and Communication for Digitus Brand
Published product reviews
In BIT – Sept 06
DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

EBC – Marketing and Communication for Digitus Brand
In PC Mais – Sept 06
DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

EBC – Marketing and Communication for Digitus Brand
In: PC Guia – Oct 06
DN-7020 sample sent together with press release. This magazine awarded with Silver medal

EBC – Marketing and Communication for Digitus Brand
In: Exame Informática – Feb 07
DN-3013 + DN-3014 sample sent together with press release. This magazine awarded 4 out of 5 for the headsets and 3,5 for the audio adapter
Still to be reviewed by other magazines