SOCIAL INNOVATION How to market your eBay charity listing

eBay Giving Works

DOING WELL BY DOING GOOD

On eBay, sellers can donate

10-100% of the sale of items

to any of the 25,000 charities

registered with eBay Giving

Works. This document will

help you market your charity

listings on and off eBay so that

you can drive more traffic to

your listings and have a

chance to raise more funds for

your favorite cause.

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MARKET YOUR LISTINGS THROUGH:

Traditional Media

Social Media

Your website

Your eBay store

Your newsletter

Your blog

Your email signature

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Traditional Media Pitch your story to local and national newspapers, magazines, &TV stations.

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Social media Tell your Facebook community and Twitter followers that they can help you support your

favorite charity by buying your eBay listings. Also post & tweet specific listings!

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Social media Create a Facebook event for a specific fundraiser for your favorite cause

with a limited timeframe. Invite all your Facebook friends to the event and

link to your store or specific charity listings on eBay.

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Your website Promote your favorite causes and eBay charity listings on your own website.

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Your eBay store Tying your favorite cause to your eBay Store provides and opportunity to

talk about your connection to a specific cause, differentiating your

business on eBay.

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Your newsletter Promote your support of charities on eBay through your newsletter.

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Your blog Let people know that you support one or more causes on eBay through your

sales. Blogs are a great way to tell your cause-related story.

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Your email signature Tell the world about your support for a cause on eBay through a message

in your email signature.

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Did you know? Sellers who sell for charity aren’t in it for the benefits, however, it turns out

cause-related selling is truly effective:

eBay Giving Works listings have a 6-13% higher sale rate and sell at 2-6% higher prices than identical items not supporting a cause (Fisman, 2009)

Cause-related sellers are more trusted. New sellers with little feedback saw a boost in sale probability of more than 1/3 with an extra 4% added to the price (Fisman, 2009)

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Thank you for

supporting charity

through eBay

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