Final Campaign Presentation

Jana Abbott, Mary Byrd, Emile Creel, Chelsea Lee, and Hannah Peay

“She was just so sick….”

The story of our friend, Nicole.

“A healthy baby is a happy baby”

You are Here

Reach a larger audience

Problem Areas:

● 3 main problem areas:

○ Credibility

○ Proactivity

○ Awareness

Credibility Problem(1):

● Credibility explained:

o Content

o Interactive

o Updates

Not enough help

Credibility Solutions

● Audiences today want dynamism

● Just In Time Parenting

● Forums (example )

● Partner with doctors

● Update regularly

Proactivity Problem(2):

● Proactivity explained

○ Waiting for audience to come to you

○ Not interacting - relationships aren’t forming

○ No social media presence

■ Not enough help

Proactivity Solutions

● Establish social media presence

o Facebook

o Twitter

Social Media Usage

● Your audience is online!

o 95% of teens 12-17 active on the Internet

o 8 out of 10 are present on social media

o 77% use Facebook

o 24% use Twitter

o Numbers continually grow

Facebook Group

● Specifically for moms

● Creates community

● Connects moms from the

same areas

● Exchange of ideas,

information, etc.

● Ask and answer

questions

● Provides a support

system

Twitter

● Creates two-way

communication

● Gets audience involved

● Hashtags

○ #WellnessWednesday

○ #TipTuesday

● Links to articles

● Gaining followers

Awareness Problem (3):

● Awareness explained:

o Lack of promotional materials

o Cost

Awareness Solutions

● Brochures

● Posters

● Ads○ Doctors’ offices

○ Hospitals

○ School infirmaries

○ Pregnancy centers

Conclusion

Problem: Solutions:

CredibilityProblem

Redesign the website to be more interactive

Hire an intern to find support and update regularly

Proactivity Problem

Establish a social media presence

Hire an intern to manage social media accounts

AwarenessProblem

Consistently produce promotional items

Spread awareness through social media accounts

“A healthy baby is a happy baby.”