CHARGE FOR:

Applying for VP MKT & COMM-------------------------------------------------------------

AIESEC - CAS

Name:

Cornelio Garcés Molinar Age:

23 years

Contact Details

E-Mail:

Cornelio.garces@aiesec.net

Gchat:

Cornelio.garces22@gmail.com

MSN:

nello2287@hotmail.com

Skype:

nello2287

Mobile:

6490-3119

Home:

AIESEC eXPerience

Positions

Position: Entity: Date:

MKT member LC UTP MKT & COMM 2009

IM member LC UTP MKT & COMM 2010

ER sales member LC UTP ER 2010

Regional and International Meetings

Conference Role Place Date

SI Delegate Panama 2009

OPSI-GROWTH OVP Comm Panama 2009

OPSI-GROWTH Delegate Panama 2010

EPA OCP Panama 2010

JUMP Delegate Panama 2010

Academic and Professional eXPerience

Studies

Career University Date Key learning

Electronics and

Telecommunications

Engineer

Technological

University of

Panama

2010 Group work

Work

Position Employer Date Key learning

Sales Rep. Dell Panama 2007 Pascience

Support and

Monitoring Eng.

Cable Onda 2010 Time Manage

1. How does the Brand Experience relate to the Exchange and Talent Management areas and the

overall performance of our organization? Why it is important to work in synergy between these

areas? Specially in 2011.

The Brand Experience is the promise and the way to understand how our

members, supporters, experience AIESEC as a brand. Is what we offer

them in AIESEC, what AIESEC can give them.

It is related in an internal and external way, with both Exchange and

Talent Management, in an internal way with Exchange it encourage the

member to go on exchange, and in Talent Management creating job

descriptions, talent allocation and planning, and in conference creation.

In an external way for Exchange, it is use in EP recruitment and in

Exchange sales and for Talent Management in recruitment campaigns.

Working in synergy with both areas is very important, creating

campaigns in recruitment, exchange programs, internal jobs, will give

members and outsiders a good brand experience, fulfilling the promise

that AIESEC offers.

This will not only fulfil the promise but it will make AIESEC more

attractive to the outsiders, increasing our membership and our exchange

participants which is one of our priority goals if we want to be full

status this year. Achieving this will not only benefit us as a committee

but will help the organization in demonstrating the fact that we really

offer a good experience around the world and in our region, making

companies and students look for us as their first alternative.

2. How do you see this role contributing to improve the sales performance, the number of support

partners, the number of exchanges and the awareness of AIESEC products in the external

environment?

We have to work in synergy with the Sales and ER team and why not, the

rest of the LC, in making a good campaign, that can make companies more

interest in what AIESEC can give them, what benefits they will have,

possibly making them want to be part of AIESEC as partners or asking

for interns.

In my time in the Sales team I have learn that many companies read the

email with the basic information of AIESEC, and when you call them,

they are more interest in what AIESEC is, and what we can offer them as

an NGO.

When a company is interest in AIESEC having a sales meeting or a

partnership is more easy, giving the sales team more confident when

they need to go and sale.

In my opinion a good email with the basic information of what AIESEC is,

what we do, what we can give, and the adequate use of the Social Media

could be use as a follow up, an introduction to AIESEC or else promoting

ourselves between companies. By doing this I think it will not only help

ER but the other areas in achieving their goals.

3. Which is the main strength and the main weakness of our internal communications processes

and how would you improve them in order to achieve our 2011 goals? (focusing on the

importance of communications in every area, not only MKT&COMM)

In my opinion overall we are good in ways of communicating inside our

Committee, but still I think we have weaknesses, but in my consideration

our main weakness is that our communication is not constant, not just

inside of our LC but between CAS committees.

Still we have a strength, and is that we have so many ways of

communicating like the Social Media, myAIESEC, and we just need to use

it more effectively.

We have to reinforce the way we communicate first inside the LC, make it

more effective, and try to do it in a constant way giving the chance to

everyone to participate and learn from other areas inside the LC, and

then do it in a regional way, and then we will not just learn to

communicate more effectively but we will have a learning environment.

Taking advantage by the fact that our LC is in CAS one of the

committees that uses more the Social Media as a way of communication.

4. How would you cover the gaps left by the EB 2010? specifically the ones left by the LCVP

MKT&COMM.

We need to make more promotions inside UTP first, I don’t think we need

an event to promote ourselves, people already know who we are, or at

least have heard from us, and we need to take advantage of that and make

effective promotions that captivate the students making them more aware

of what is AIESEC, join us or go for an internship.

When we are well positioned inside the UTP, then we go for the outside

trying to get more appearances in the media, working with ER in

planning a way of promote ourselves in companies giving them a great

AIESEC XP and a good follow up, supporting the Sales team so they don’t

lose communication and have a better tracking and promotion making the

companies more interest in AIESEC.

Start creating the culture of using our main tool that is MyAIESEC.net

as a way of communication, a platform for research, a way of promoting

our LC to other regions. A campaign that should be impulse by IM.