Eat your own dog food, ein Hobby wird zum Produkt
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Transcript of Eat your own dog food, ein Hobby wird zum Produkt
CONTENTS
I. Hurdles & SolutionsII. Inside a challenging projectIII. A new product is born: LiveStream Perform for Enterprises
7/13/2015 2
I. Hurdles & Solutions:E t d f d & St t lliEat your own dog food & Storytelling
At the beginning of the 1980’s, working with a PC was not at all a common practice. Typewriters were THE office tool. But Apple believed in their own product and started their revolution on the inside first:
“Goal: by January-1-1981, NO typewriters at Apple... We believe the typewriter is obsolete. Let's prove it inside before we try and convince our customers.”Apple-President Mike Scott - 1980
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I. Hurdles & SolutionsE t d f d & St t lliEat your own dog food & Storytelling
Put it on the relevant agenda.
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I. Hurdles & SolutionsPil t U d d & Sk ti N t k Pilots, Undergrounds & Skeptics, Networks
Piloting & Underground – don’t put it all on your plate
Start with Europe & Technology, NOT with the whole Group DT p gy, p
Start with parts of employees (e.g. executives)
Skeptics – never hide, embrace early
Security, NT, IT
Networks – who is your natural alley – and who is close to him?
Corporate Communicationp
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I. Hurdles & SolutionsWh d h t dd thWho and how to address them
Sometimes it is not what you say, it is your title.
Are you betting on the right horse?
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II. Inside a challenging project F BYOD t BYOC (b i )From BYOD to BYOC (bring your own camera)
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II. Inside a challenging project B ild t id d d d d h t tBuild a team, avoid dead ends and use short cuts
“sometimes, no process is as good as the way around it”
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II. Inside a challenging project I t t h t d h t h d b fInternet hosted, what we had before
Example Design Corporate HQ
Corporate Webcasts available to
all users, at any time, regardless
of conc rrenc and net ork
p g
Encoder /Broadcaster
LiveStreamPerform
Cloud
of concurrency and network
High Quality Video and Audio
rather than having to rely on just
audio to overcome infrastructure
constraints
A i l b
Remote Office
Simulated Multicast
Access to internal webcast across
all devices and locations without
bandwidth constraints
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II. Inside a challenging project E t i d I t t h t d h t h Enterprise and Internet hosted, what we have now
Secure enterprise hosted
Distribution servers
Internal and external event
streaming of press conferences,
share holder meetings and others
at the same time
Multisource delivery
Distribution source via only one
location
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III. A new product is born: LiveStream Perform f E i for Enterprises
sB
road
cast
ers
T &
Med
ia /
BO
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pris
e
al E
vent
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pora
te &
Ent
e
orts
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loba
Cor
p
Spo
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