EAT- TOGETHER

APP OUTLINE

WHAT IS EAT

TOGETHER ?

AN APP WHICH ALLOWS YOU TO SEARCH FOR FOODIES AS

WELL AS THE FOOD JOINTS AROUND YOU.

EAT - TOGETHER LETS YOU HAVE GOOD FOOD AND GOOD COMPANY

ABOUT

• Eat- together offers a restaurant search utility, with filtering by price,

type of food, neighborhood, nearby businesses (movie theaters,

sports venues, etc.), and special features (gluten-free fare, child-

friendliness, BYOB-service, etc.).

• Users can participate in the simple 10 scale rating system to review

restaurants, and share restaurant information with friends via email,

Facebook, Instagram, Twitter.

• This is a community app which would help people to tie bonds with

others for a healthy meal.

• Recipes from notable chefs and people can be posted through their

blogs and could be viewed by others

SWOT ANALYSIS

STRENGTHS

• Food is a key industry

• A unique app as it combines many good features.

• Simple and user friendly interface

• Both free and premium mode

• Community app allowing communication through messaging.

• Multilingual options

WEAKNESS

• new entry to the market - susceptible to bad content

• Initial growth unestimated

• Competition from search engines & other similar apps means

limited growth

OPPORTUNITIES

• Market penetration through food bloggers and food lovers.

• Huge consumer base

• Opportunity to expand to further more countries

• Increasing internet penetration & number of smartphone users

• . Rapid technology development

THREATS

• Competitors : Zomato, Foodpanda, Burrp, Urbanspoon

• Intense competition

• Possibilities of not attracting enough audience.

COMPETITORS

PRODUCT STRATEGY

• Free version - Rating and messaging facility

• Premium version ( USD 3$) -

Videos and information can be accessed in other languages.

Videos can be downloaded.

Users can upgrade their level.

TARGET MARKET

• College students, adults, food

bloggers.

• Connects people around the

world.

• Young population, working

professionals looking for

information of restaurants

BRAND

• CATEGORY - Application

• SECTOR - Food and restaurant guide

• TAGLINE - " Happiness is dining"

• TARGET GROUP- All smartphone users

Brand logo

DISCLAIMER

This presentation was made by Riya Chhikara, DRC,DU

during a marketing internship under the guidance of

Professor Sameer Mathur, IIM Lucknow.

THANK YOU !!