EasyRotator Inspiration

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Page 1 of 56 Using EasyRotator ® to Improve Engagement and Increase Sales An exclusive guide from DWUser.com – Copyright 2011 DWUser.com. Using EasyRotator ® to Improve Engagement and Increase Sales Real-world inspiration for effectively leveraging EasyRotator ® An exclusive guide for registered users of EasyRotator, the world’s easiest jQuery slider / rotator builder. Homepage: http://www.dwuser.com/easyrotator/

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EasyRotator for Webpages

Transcript of EasyRotator Inspiration

Page 1: EasyRotator Inspiration

Page 1 of 56 Using EasyRotator® to Improve Engagement and Increase Sales

An exclusive guide from DWUser.com – Copyright 2011 DWUser.com.

Using EasyRotator® to Improve Engagement and Increase Sales Real-world inspiration for effectively leveraging EasyRotator®

An exclusive guide for registered users of EasyRotator, the world’s easiest jQuery slider / rotator builder.

Homepage: http://www.dwuser.com/easyrotator/

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Introduction: Why EasyRotator Matters to You

Thank you for downloading our second exclusive guide for registered EasyRotator users! This guide is all about helping you learn to effectively leverage EasyRotator. To get started, we want to help you fully understand why EasyRotator is important to you and to your business, nonprofit, interest group or educational initiative: Why do we build websites? We build websites to give people information, so that those people can then take action. This action may take place online or offline, but either way it’s an action that’s important to us. We may want these people to make a purchase, hire us, donate to a nonprofit, visit an interest group, or simply become better individuals thanks to an increase in understanding. When we build a website, our goal is to share information quickly, effectively, and in a way that individuals find enjoyable, so we can then lead them to take action. Today, we have numerous mediums for transmitting this information online, including images, text, video and audio. There are also numerous methods for displaying these mediums. However, all information display methods are not created equal. Some are enjoyable to use, others are frustrating. Some are easy to understand, others are confusing and require lengthy, focused attention. EasyRotator is all about empowering you to display your media – photos, text, audio and video – in the best possible way: a way that transmits information quickly and effectively, so visitors want more instead of becoming confused or bored and leaving. This is what EasyRotator boils down to: EasyRotator is a powerful information-sharing tool. It helps you prepare website visitors to be called to action by communicating information with impact. This isn’t just about “eye candy” - it’s about enhancing your site so that visitors have their attention grabbed, enjoy the time they spend on your site, and are informed about your offerings or ideas more quickly and

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completely. What’s the result? More leads and sales, more clients, more donations, more participation, more educational influence. In this guide, we present ten categories of use cases that demonstrate how to use EasyRotator to achieve these goals. To help inspire you, each category is illustrated with hand-picked examples from live sites around the web. Through creative ideas and real-world inspiration, we aim to spark your imagination and open your eyes to the breadth of possibilities offered by EasyRotator. When you reach the end of this guide, you will be prepared to effectively leverage EasyRotator in your own unique site-building situations. Let’s dive in! P.S. Be sure to also check out our other free guide, Getting The Most Out of EasyRotator. It’s filled with great tips that will help you create better rotators more quickly and easily, and avoid common mistakes along the way. P.P.S. If you have questions about anything you read in this guide, please feel free to drop us a line at [http://www.dwuser.com/].

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Contents In this guide, we’ll cover the following use cases:

Case 1 - Creating a Content Launch Pad

Case 2 - Selling Tangible Products, Promoting Service Products and Destinations

Case 3 - Promoting Upcoming/Featured Events

Case 4 - Creating Interactive and Engaging Backgrounds and Page Headers

Case 5 - Displaying Mission / Values Statements in a Creative Way

Case 6 - Displaying Event Photos and Recaps of Recent News

Case 7 - Telling Stories and Educating

Case 8 - Displaying Testimonials

Case 9 - Showcasing Artwork / Artform Display (except Photography)

Case 10 - Accentuating Photography

Be sure to check out all of the cases. You might think, “Oh, that case doesn’t apply to me.” But you will be surprised at the creative ways in which EasyRotator users from numerous varied industries have leveraged EasyRotator in each case.

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Case 1: Creating a Content Launch Pad Do you have a number of different content areas on your site? Do you want visitors to be able to easily find interesting content from the homepage (or any other central point on your site)? These are situations where using EasyRotator as a Content Launch Pad is the perfect solution. In this use case, your goal is to provide intriguing photos and descriptive text, along with an image link or ‘Learn More’-style text link that jumps to the associated content. This “launch pad” is placed in a central area of the site, most commonly on the homepage. There are a number of industries where this use may be effectively employed:

- Tourism – linking to areas on the site providing information about aspects of a visit to an area (e.g. restaurants, accommodations, attractions, etc)

- Sponsored Events – providing links to sponsors’ websites - Governmental Agencies – linking to FAQs or other informational

content about programs, policies or initiatives - Commercial and Non-Profit Organizations – providing a brief

overview of kinds of services offered, directing users to learn more about each type of service; promoting special offers or sales

Starting on the next page we have examples of this use case, highlighting the possibilities in varied industries:

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A county tourism site uses a homepage launch pad rotator to link to various area

attractions, such as the national park pictured here

A city shares popular stops around town

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A preservation alliance promotes local museums and historic sights

Two event-related sites include links to various sponsors’ websites

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Two service-oriented businesses offer links to learn more about their services

A governmental agency offers links to important policy and initiative-related content

A non-profit organization promotes their educational services. Note use of special

‘Learn More’ link, created with CSS styling.

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A hotel / spa highlights upcoming specials in a homepage rotator. Note the ‘Details’

link included in the photo, calling visitors to action.

A manufacturer promotes various areas of expertise, providing links to learn more

about each area

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Case 2: Selling Tangible Products, Promoting Service Products and Destinations Displaying product photos is one of the most common and effective uses of EasyRotator. Because you can include multiple photos, you can display multiple views, multiple features, or even multiple products all in one rotator. This is especially effective when advertising real estate or other physical facilities. For those offering certain services (such as print designers and software developers), this same approach can be used to detail the services that are offered and showcase work examples. Here are some examples of industries in which this use is applicable:

- Retail – brands, small shops, larger stores, etc. - Real estate – showing photos of homes, commercial property, etc. - Hospitality and Tourism – showing vacation spots, conference

centers, hospitality venues, etc. - Manufacturing - Consultants – describing offered services - Designers – highlighting available services and example work - Software developers – showing product screenshots, etc. - Education – showing photos of what the everyday school or

university experience is like First, we have some demos from businesses marketing physical goods:

A restaurant uses a rotator to show attractive photos of menu offerings on

the site’s homepage

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A high-tech firm uses a rotator to show several of their products (in this photo a

scanning electron microscope) in a real-world use context

A home furnishings provider shows off their latest product lines in a defined space

A surf shop highlights various brand offerings for online shopping

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A vintage clothing retailer shows different types of offered apparel

A motorcycle exhaust system manufacturer shows stunning wide-format photos of their

products as the initial attention-grabbing masthead on their homepage

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A menswear provider doesn’t just show clothing – it gives inspiration for the possible

experiences to be had in the clothing.

A specialized commercial printer shows the breadth of their printing offerings

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A recording technology company provides a quick comparative overview of different

product models

A pyrotechnics specialist group shows examples of several events they managed and

performed

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Next, we have several examples of physical properties. These primarily include event venues and real estate offerings:

An event venue showcases photos of several different types of events, highlighting the

venue’s flexibility

A realty group uses a homepage rotator to highlight featured properties, linking each

photo to a detail page

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A bed and breakfast creates an attractive ambience online with photos of the cottage

A historic wedding venue helps prospective customers imagine the experience through

photos

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An apartment developer advertises its several communities with idyllic photos

Universities and other educational organizations effectively use rotators as well, promoting their educational product:

A university allows visitors to learn more about department faculty by using a rotator

with a headshot of each professor

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A university promotes their turf management program with photos of the program

experience

Another university uses a rotator to educate potential students about its programs and

give a look into the on-campus experience

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Service providers such as consultants, designers and software developers use rotators to highlight offered services and work samples:

A design firm highlights sample work and service packages with an engaging rotator

A design studio uses an eye-catching homepage rotator to showcase their portfolio

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An HR firm describes their services, appealing to three key benefits in this slide: Speed, Selectively and Quality. Subsequent slides note additional important benefits they offer.

An iPhone and iPad app developer shows screenshots from a recently-completed game

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A law firm promotes their services indirectly by providing a complimentary guide for

prospective inventors.

A design firm shows off promotional materials they designed for a restaurant

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A design house creatively uses a laptop screen as the background image behind a

rotator that fades between photos of recent projects

A creative studio uses a large homepage masthead rotator to promote recent work

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Case 3: Promoting Upcoming/Featured Events Because updating is so easy with EasyRotator, it’s a great choice for promoting time-sensitive events. This can be effective for many types of sites, including event venues, performing artists, retail (for example sales/promotions and special events), tourism, cultural centers, theatres and more. Here are some real-life examples:

A boutique promotes an upcoming art walk among other events

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An attraction promotes an upcoming contest among other events

An event venue highlights featured shows and performances

A historical society promotes an upcoming walking tour

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A cultural center features several upcoming speaker events

A university promotes department events, such as this contest

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An amusement park uses several slides to describe various aspects of a fall attraction

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Case 4: Creating Interactive and Engaging Backgrounds and Page Headers Using large photos for backgrounds and headers can help provide a unique ambience to your page that engages visitors. What’s even better than a static background/header photo? Rotating or fading photos that provide subtle motion. In addition to better engaging visitors, you are able to show more in a smaller area. This application is applicable across almost every industry. Consider the following examples:

The header rotator on a Pilates studio’s website begins with the logo, then transitions to

views from inside the studio.

A university positions subtly-rotating photos behind the top logo and search box. A

small area on the lower-right explains what each view depicts.

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A frozen dessert chain shows large cheerful, inviting photos. In seconds, the slides

clearly communicate the focus on a health-conscious and upscale experience.

A politician shows rotating photos of him meeting with families and community leaders.

The rotator is positioned at the top of the page, above the navigation menu.

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A university’s mechanical engineering program uses a rotator to create a header with

multiple photos that depict life inside the department

An upscale restaurant uses a rotator as the central homepage content. The inviting

photos transport you directly into the scene.

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Case 5: Displaying Mission / Values Statements in a Creative Way Values statements and other similar concepts can be difficult to communicate online without coming across as dry and boring. For a creative and engaging approach, consider using illustrative photos along with text, breaking things up into several slides, and using a rotator to display them. This approach can be effectively used by non-profits, educational institutions, corporations, religious organizations and more.

A telecom provider emphasizes their community involvement and commitment to

giving back

A church explains their guiding principles by using several slides in a rotator.

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A mental performance coach helps potential customers understand the benefits offered

by professional coaching, using a series of slides

A building materials group creatively presents their tagline accompanied by several

slides in the background: “Products You Want. People You Trust.”

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A preparatory school uses slides to emphasize several unique benefits of their

educational offering, such as “Increasing college readiness”

A non-profit encourages donations by appealing to community-minded love for others

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Case 6: Displaying Event Photos and Recaps of Recent News Something we all share in common is a desire to tell others – and show with photos and video – what we’ve been a part of. Online, rotators are a great way to display this type of information, and EasyRotator can make the implementation drop-dead easy. For media outlets such as newspapers and radio and TV stations, rotators are an excellent way to showcase the top stories of the day all at a glance. For businesses, they’re great for recapping conferences, special events, volunteer days, etc. For schools, they’re great for showcasing recent events, rewards the school has received, etc. Use your imagination! Here are some real-life examples:

A soccer/football club uses a homepage rotator to display recaps of recent matches

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A creative services provider uses a rotator to announce recent headlines, such as the

addition of a new team member

A business uses a rotator to share photos from a recent corporate volunteering event

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A school district shares the latest headlines, such as a recently-won award

A training company offers recaps of their latest seminars

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Case 7: Telling Stories and Educating If you’re working with an educational or commercial organization that’s focused on educating individuals, rotators can help provide engaging online learning content. Consider the following examples:

A site dedicated to butterfly collecting uses a rotator to introduce users to the hobby in

an engaging and attractive way

On the side of their homepage, a tourism board educates potential visitors about local

hotel and resort options

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A loom manufacturer inspires potential customers by rotating several photos of projects

created with the looms, asking “What can you make…?”

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Case 8: Displaying Testimonials EasyRotator provides an easy way for any type of organization to highlight kind words from customers:

An tutoring service shows testimonials against a chalkboard background

A professional performing artist specializing in Middle Eastern dance shares testimonials

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An embroidery service shows testimonials alongside photos of the related items

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Case 9: Showcasing Artwork / Artform Display (except Photography) For artists of all kinds, it can be a challenge to find an online medium for displaying photos and videos of the artwork that complement it instead of detracting from it. Rotators created with EasyRotator are a great solution for these situations. Features like hover-only buttons and subtle navigation controls ensure that the photos and videos take center stage – not the rotator itself. Below, you’ll find some especially well-done examples:

Subtle coloring makes the text almost disappear, drawing all focus to the painting

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A museum highlights historic items from their collection. The complementary coloring

and subtle titles and navigation accentuate the artwork.

An illustrator highlights work for children’s books

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An architectural firm showcases photos of their interior design art

An artist shows portfolio samples in a simple, easy-to-navigate format

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While static art might initially come to mind, rotators may also be effectively used to highlight performing arts:

A singer/songwriter shares studio shots

A performer shows photos from recent performances

A band includes rotating photos of recent performances on their homepage

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For writing artists, EasyRotator can be used to display book excerpts:

An author uses a rotator to share highlights of a recently-published work

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Case 10: Accentuating Photography We’ve saved some of the best for last! Naturally, one of the best uses for EasyRotator rotators is the display of photography. The following examples speak for themselves – let them inspire you as you create your own site:

Subtle white-on-black text and navigation dramatically offset the photos

A graphic designer / photographer includes shots of recent photography work as part of

her homepage

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Gray navigation and text matches the striking black-and-white shots

The simple template creates a definite boundary for the photos

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A large navigation-free homepage rotator powerfully sets off featured photos

Spotlight effects on the photos in this rotator provide a unique effect

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Slides in this rotator progress through a series of emotive scenes, suggesting the viewer

should “capture” that same moment of his or her own life through photography

Side-by-side views provide contrast – for example, an indoor scene with warm colors

and an outdoor scene with cool colors

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Small, subtle navigation highlights the striking photography

A professional real estate photographer uses a rotator to provide several side-by-side

comparisons of identical scenes captured by an amateur versus a professional

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The large photo, set against a light background logo, creates an atmosphere of beauty

and innocence

A minimalistic black-based interface creates striking contrast for cloud formations

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The simple navigation complements the black and white photos and gray color scheme

A basic template emphasizes the interaction between the text and photos

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It feels as though the rotator is simply part of the movement-based experience

The rotator template with thumbs lets viewers explore photos while leaving the main

photo as the primary focus

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This template incorporates title and description text, thumbnails and large photos in a

powerful combination

An action photographer/videographer uses a rotator in the header of his page to

highlight recent event photos

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The smooth and peaceful black-and-white layout accentuates the photos

Photographs of textures are powerfully emphasized against the simple, black layout

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The simple navigation (which subtly incorporates title text) highlights the photos. We

can almost feel the warm sunshine and the puppy’s soft fur.

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Conclusion Thank you for reading Using EasyRotator® to Improve Engagement and Increase Sales. Thanks to the inspiration in this guide, you’re now prepared to creatively leverage EasyRotator to enhance your site in numerous ways. Have fun with your new skills!

We’re Here For You

Do you have questions about anything you’ve read? We are pleased to offer some of the best customer support you’ll find on the web. Please drop a line at http://www.dwuser.com/ and we’ll get back to you ASAP, usually within a couple of hours.

Check Out Our Other Free Guide!

If you haven’t already, be sure to check out our other free guide, Getting The Most Out of EasyRotator®. It’s filled with all the tips you need to avoid common mistakes, have fun creating rotators, and ensure that website visitors who see your rotators have a great experience too. You’ll be an EasyRotator master in no time!