EasyRider Business Proposal
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Transcript of EasyRider Business Proposal
Target MarketEstimated UTD Student Population: 23,000Estimated International Student Population : 5700Estimated number of Bus Pass holders: 12,000 * We are looking at implementing this app to the whole UT system
Financing Sought● Website/mobile app development = $200,000
● Website/app moderator = $48,000
● Marketing costs = $24,000
● Administrative costs = bootstrapping $0
● Total sought = $272,000
Investor will receive 25% equity
Formula for an EasyRide..
YEAR 1 → 10 miles * $0.60 * 1 * 32 weeks * 1,200 students + $24,000 =
$254,400
YEAR 2 → 10 miles * $0.60 * 1 * 32 weeks * 2,200 students + $44,000 =
$466,400
YEAR 3 → 10 miles * $0.60 * 1 * 32 weeks * 4,200 students + $84,000 =
$890,000
Mileage * Price * Frequency * 32 weeks * 10% of BP + Membership Fee = REVENUE