Tips to

IMPROVE your catering business

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Some  'ps  to  improve  your    

catering  business    

starting your business? offer something different!

example? to open a market stall in a highly competitive food hall market?

to sell what?

Apple cider pork sandwich? Colourful cupcakes ?

Chinese noodle ? what else?

religious restrictions ? is this relevant for lunch time?

pasta box – think sustainable? what else?

fish & chips?

find a smart design to sell your fish& chips 1 ) eye-catcher 2 ) make it sustainable 3 ) include your logo so?

1) Customer holding their fancy bucket will attract other potential customer 2 ) Reduce your carbon footprint 3 ) Customer will take a picture of your product and will share on social media

fish & chips?

sell smart or try!

DoS Don’ts        Get  your  bucket  

£5            fish  &  chips    

What would you fancy?

Fish £4

Chips £2

Fish & Chips £5

AND enjoy it with :

£ 0 Vinegar

   £ 0 Homemade Garlic sauce

           £ 0 Mayonnaise Ketchup

3) Use catchy words on your menu  

1) Make food names bigger than prices unless they are for free  

you want to SELL your items -  not to drive your potential customers AWAY

-Mouth watering your customers is key -Chips food tasting? Costless -Smile at your (potential)customers? costless and hype!

2) Reduce loss and unsold items? think about Revenue Management tactic?  

Happy hour: -20% off prices from 3 to 5 PM  

 

ignoring customers passing through your market stall: SAY “HI” and catch their attention leaving your board area untidy and oily FIRST IMPRESSION IS KEY “Customers pass by and stand for 5 seconds, average time”

Thirsty customer?

ADVERT & DRINK smart

SAY

BYE to FAT SODAS high in calories

enJOY homemade lemonade with fReShly sQueEzEd lime drink and freshen your breath for + £ 0,50

Do not say “Any drink?”

Go straight to the point: “Would you like to try our freshly homemade lemonade

for £ 0,50 extra with your bucket?

In the end, you only need... WATER – ICE CUBES – LIME – SUGAR avoid large cups.

do not forget your team:

Reward more! reprimand fairly when needed

happy customers

happy employees

happy business

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High revenue with low cost: selling POPCORN(1)

High revenue with low cost: selling CANDY FLOSS

(1) Source : Dr Cihan Cobanoglu – Cost control in Hospitality (2012)  

did you know?

SOON! Insights related to

selling food in supermarket industry

France – UK - Scandinavia