EAST V

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EAST V


EAST V— location1. ART OF EXPRESSION2. PUNK ROCK MECCA3. MARGINAl VS. MAINSTREAM

EAST V IS A PROJECT ON ST MARKS STREET IN THE EAST VIllAGE OF NEW YORK. ITS MAIN FOCUS IS TO BRAND ST MARK’S IDENTITY IN REFERENCE TO ITS CUlTURAl HERITAGE. THE PROJECT CONSISTS OF CREATING A VISUAl IDENTITY SYSTEM THROUGH ART AND DESIGN.


FACE + PlACEART

“MATT WISNIEWSKI IS A STUDENT AT ROCHESTER INSTITUTE OF TECHNOlOGY AND WEB DEVElOPER. HE CREATED A SERIES OF MIXED MEDIA COllAGES THAT BlEND PORTRAITURE AND ARCHITECTURAl ElEMENTS”. -TRENDlAND

EAST V IS AN EXPlORATIVE PROJECT THAT COMBINES PORTRAITURE AND CONTEXT TO BRAND A lOCATION.

MATT WISN- IWESKI


VISUAl + IDENTITYBRANDING

“NIKOlAJ lEDZIK IS A GRAPHIC DESIGNER THAT HAS CREATED A STRONG VISUAl IDENTITY FOR THE BAGEl STREET CAFE- TROUGH A DESIGN SYSTEM WITH THE CREATION OF A lOGO AND A BRAND IDENTITY”.-DESIGNSPIRATIONS

BRANDING REQUIRES TYPOGRAPHIC EXERCISE AND lOGO DESIGN. EAST V NEEDS A DESIGN SYSTEM AND BRAND IDENDITY THAT OF THE BAGEl STREET CAFE’S.

NIKO-lAJ lEDZIK


MARGINAl + MAINSTREAMFASHION

VIVIENNE WESTWOOD IS A BRITISH FASHION DESIGNER THAT BROUGHT THE PUNK FASHION IN MAINSTREAM CUlTURE. -VIVIENNEWESTWOOD.CO/UK

EAST V WIll EXAMINE ST MARKS THROUGH ITS CUlTURE, ITS HISTORY, BUT AlSO THROUGH ITS FASHION. FURTHERMORE, EAST V CREATES A VISUAl IDENTITY THAT IS INITIAllY MARGINAl INTO SOMETHING THAT IS MAINSTREAM, THROUGH BRANDING.

VIVI-ENNE WEST-WOOD


1. VISUAl MAPSA VISUAl MAP THAT HIGHlIGHTS THE VENUES AND THE ART OF ST MARKS AREA IN ORDER TO DEFINE EAST V’S BRAND IDENTITY.

2.SERIGRAPHIC PORTRAITUREPORTRAITS OF STRONG CHARACTERS THAT EMBODY ST MARKS THROUGH ITS CUlTURE AND AESTHETIC.

3. BRAND PRODUCTIONMISSION AND VISUAl STATEMENT/ADS/DERIVED PRODUCTS/WEBSITE.


VISUAl RESEARCH


VISUAl MAP

3rd AVE


2nd AVE


1st AVE

EAST V


PORTRAITURE

ST MARKS PlACE, FEB 2012


ST MARKS PlACE, NOV 2012


ST MARKS PlACE, FEB 2012 ST MARKS PlACE, NOV 2012

EAST V

Documents

Transcript of EAST V