East Africa Com 2011 Brochure FINAL LR

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    New Players, Networks & Services:Identifying Winning Strategies to Compete

    in a Changing East Africa

    5th-6th April 2011The Kenyatta International

    Conference Centre, Nairobi, Kenya

    East Africas ONLY Dedicated Telecoms Event at its Best Yet!

    Now in its 7th Year

    Take advantage of the early booking discounts and register online today:www.comworldseries.com/eafrica

    FREEtoEastAfrica

    n

    Operators&

    Regulators

    NEWDATES!

    The best speaker lineup yet featuring 25+eading operators

    Michel Barr,VP East Africa &Islands Region,Orange France-Telecom Group

    If you are in East Africantelecoms, there is nowhere

    more important to be...

    NEW for 2011: MORE Topics, MORE Actionable Insights

    Sponsored by the Industry Leaders:

    Host Operators: Part of the: Produced By:

    I Network with 850+ decision-makers meet and do business with everyone you

    need to know in East Africa

    I Learn from the biggest names gatherinsights and inspiration from 40+ visionary

    speakers including 25+ Operators

    I Gain new perspectives a record 15+NEW speakers join the agenda to deliver

    you more value in East Africa Coms best

    conference yet

    I Equip your business to compete agreater breadth and depth of topics will

    ensure you profit from the sectors

    changing landscape

    I Discover the latest technology find outmore about the latest solutions to hit the

    market from 30+ international exhibitors

    Your one-stop networking forum forALL of your business in East Africa.Do business with telcos from:

    R Burundi

    R Comoros Islands

    R Djibouti

    R Eritrea

    R Ethiopia

    R Kenya

    R Rwanda

    R Somalia

    R Sudan

    R Tanzania

    R Uganda

    NEW

    Richard Bell,Group CEO,Wananchi GroupHoldings Ltd

    NEW

    Rupinder Goel,CIO,Airtel Africa

    NEW

    BhaskarChakraborty,Chief SupplyChain Officer,

    Airtel Africa

    NEW

    Mickael Ghossein,

    CEO, Orange

    Telkom, Kenya

    Atul Chaturvedi,CEO,Yu, Kenya(Essar Telecom Kenya)

    Peter Arina,CCO, Safaricom,Kenya

    Julius Kinyua,CEO, Flashcom,Kenya

    Peter Reinartz,CEO, Zuku, Kenya(Wananchi Kenya)

    NEW

    Norman Moyo,CEO, Zantel,Tanzania

    NEW

    John Barorot,CTO, Safaricom,Kenya

    NEW

    Khalil Nassar,CTIO,Vivacell,Southern Sudan

    NEW

    Sami H.O. Salih,Head of R&D,National TelecomCorporation(NTC), Sudan

    NEW

    H.E. MinisterAbdulkareem H.Jama, Minister ofInformation, Post and

    Telecommunication,

    Transitional Federal Government

    NEW

    Cyrus Sang,Executive Director -Strategy & Technology,Jamii Telecoms

    NEW

    Prof. John Nkoma,Executive Director,

    Tanzanian Comm-

    unications Regulatory

    Authority (TCRA)

    NEWfor20

    11

    Event Sponsor: Associate Sponsor:Event Programme Partner:

    Henry Njoroge,Marketing Director,

    Airtel, Kenya

    NEW

    Jacques Voogt,Head of FinancialServices,Vodacom,Tanzania

    NEW

    Regional Ministries& Regulators:

    Future-proof your networkPre-Event Seminar on Fibre Optics | 4 April 2011

    FREE

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    OperatorsLooktoConverged

    ServiceandMarketConsolidation

    SubscriptiongrowthremainshighinEastAfricawith

    ayear-on-year

    increaseof19%.ThisgrowthisdrivenbymultipleS

    IMusagecreatedby

    competitionwarsandlowpricesbuthashadaneg

    ativeimpactforARPU

    whichdeclinedto12%toreachjustUS$7.13atthe

    endof2010.With

    incomeslow,prepaidservicesstillrepresent96.11%

    ofallsubscriptionsin

    EastAfrica.

    NewStrategiestoIncreaseARPU

    ThedatamarketinEastAfricaisstillpredominantlyS

    MSbasedwithnon

    SMSdatarevenuesonlyaccountingfor12%oftotal

    datarevenuesin3Q10.

    However,VASisbecomingincreasinglyimportantino

    peratorsstrategiesin

    ordertomaintainARPU.Inadditiontothis,variousop

    eratorsintheregion

    havestartedtocompeteonpriceinthemobilebroad

    bandsegment,offering

    variousbundleprepaidoptions.Asaresultmobilebr

    oadbandsubscriptions

    inEastAfricahavegrownby105%overtheyeartoen

    d3Q10toreach

    690,707subscriptions.

    StrongPredictionsforRegionalDataMarket

    ProvidingconvergedservicesisgainingpopularityinE

    astAfrica,withVoIP

    allowingforcheapercallsthroughinternationalgatewa

    ys,3Gservicesenabling

    mobileoperatorstotapintothelucrativemobilebroad

    bandsector,andmobile

    bankingservicestargetingthelargenumberofpeople

    whodonthavebank

    accounts.Moreover,withSafaricomKenyalookingat

    LTEtechnologyand

    moreoperatorsbeingawarded3Gspectrum,thedem

    andforcheapinternet

    meansthatdatamarketissettogrowquickly.Therefore,Informafor

    ecasts

    WCDMAsubscriptionstoaccountfor38%oftheregionstotalsubscriptions.

    Source:InformaTelecoms&Mediawww.intel

    ligencecentre.net

    Register today: www.comworldseries.com/eafrica

    New Players, Networks & Services: Identifying WinningStrategies to Compete in a Changing East Africa

    5th-6th April 2011

    The Kenyatta International

    Conference Centre, Nairobi, Kenya

    www.comworldseries.com/eafrica

    Now in its 7th year

    East Africa New Players,

    New Competition, New Strategies

    We are delighted to introduce you to East Africa Com 2011 which will take place

    in a more exciting market than ever before. Last year, Zain was bought by Airtel

    and so numerous operations in East Africas markets have had a change of

    strategy, a change of branding, and perhaps a change in fortune. Zain Kenya

    notoriously fought the dominance of Safaricom, will Airtel Africa make further

    progress in this intensely competitive market? East Africa Com 2011 will be the

    platform for these questions, debates, and discussions.

    Last year we had a very successful show with over 780 attendees - 56% of

    those were operator representatives and with the subscription base in East

    African markets forecast to grow over the next 5 years by a huge 95%, there is

    no doubt that an event of this kind is highly valuable and the ideal place to refresh

    your thinking in light of the latest developments.

    Increasing numbers of operators are competing on price, services and quality of

    service whilst at the same time stretching to meet demanding Universal Service

    targets. This affects all service providers from mobile and satellite to fixed-line and

    ISP. Alongside this, a growing number are offering fixed-line, mobile and internet

    services across a mix of technologies. With this array of challenges and growth

    opportunities, East Africa Com is the perfect forum for operators needing to get

    together, discuss, and learn.

    With entrenched support from the key stakeholders of the East African

    telecommunications industry including Somali Minister for Information,

    Post and Telecommunications, H.E. Abdulkareem Jama and our line-up

    of15 CxO operator speakers, this chance to network, debate and be

    inspired by thought-leaders and peers alike is a unique opportunity.

    Emily Cottam,

    Senior Conference ProducerCom World Series

    Informa Telecoms & Media

    AIRTEL Africa: Opening Address

    Operator Competitive Strategies:

    Competing in the ConvergingEast African Arena

    Connecting East Africa:

    Strategies to Leverage Greater

    Network Capacity & Drive Access

    to Communications

    Stream A:

    Network

    Evolution

    & the Leap

    to LTE

    Stream B:

    Delivering

    Real Value

    to Customers

    Operator Competitive Strategies:

    Ensure Prime Positioning

    to Thrive in East African Markets

    Regulator Focus: Productive Strategiesfor a Fair Playing Field & Customer Centricity

    Rural Telecoms:

    Intelligent and Cost-Effective

    Extension of Networks

    Stream A:

    Rural

    Telecoms -

    Reaching Out withServices for New

    Growth in Rural Regions

    Stream B:

    Exclusive

    Workshops: DefeatFraud to Discover

    Lost Revenue

    Wednesday 6th April 2011

    Tuesday 5th April 2011

    4th April 2011 - Pre-Event SeminarCorning Seminar on Fibre Optics

    As the fundamental passive carrier of all yournetwork data, the optical fibre is one of themost important elements of a

    telecommunications network. The optical fibre you install today is expected toperform for 25 years or more. Therefore deciding which fibre to use is a highlyimportant decision that determines the future performance of your network.

    At the end of this seminar, the attendee is expected to: Understand essential aspects of optical fibre and its application to

    telecommunication systems and network design Be able to specify the most appropriate optical fibre for different

    telecommunications applications to ensure longevity of networkperformance

    Be aware of the latest innovations in optical fibre technology andassociated next generation optical fibers

    Who should attend?

    Engineers and managers responsible for network planning and design,fibre optic specifications and cable procurement

    For more information and to register your FREE pass:www.comworldseries.com/eafrica

    FREE

    NEW topics and MORE sessions Agenda at a Glance

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    View the latest event updates online: www.comworldseries.com/eafrica

    Michel Barr, VP East Africa & Islands Region,

    Orange France-Telecom Group

    Richard Bell, Group CEO, Wananchi Group Holdings Ltd

    Mickael Ghossein, CEO, Orange Telkom Kenya

    Rupinder Goel, CIO,Airtel Africa

    Bhaskar Chakraborty, Chief Supply Chain Officer,Airtel Africa

    Atul Chaturvedi, CEO,Yu Kenya (Essar Telecom Kenya)

    Peter Reinartz, CEO, Zuku Kenya

    Norman Moyo, CEO, Zantel, Tanzania

    Peter Arina, CCO, Safaricom, Kenya

    John Barorot, CTO, Safaricom, Kenya

    Cyrus Sang, Executive Director - Strategy & Technology,

    Jamii Telecom Kenya

    Khalil Nassar, CTIO,Vivacell, Southern SudanJames Byraruhanga, CTO, Roke Telkom, Uganda

    Bayan Monadjem, Director, Network & Capex Planning,Airtel Africa

    Julius Kinyua, CEO, Flashcom, Kenya

    Henry Njoroge, Marketing Director,Airtel Kenya

    Faical Mahamoud, Marketing & Communications Director,

    Djibouti Telecom

    Jacques Voogt, HOD: Financial Services,Vodacom Tanzania

    George Dambe, Head of Enterprise, Jamii Telecom Kenya

    Mwangi Wandario, Head, Mobile Money Transfer - Distribution,

    Yu (Essar Telecom Kenya)

    Pranay Misra, Chief Technical Officer South,

    MTS India - Sistema Shyam TeleServices

    H.E. Minister Abdulkareem H. Jama, Minister of Information,Post and Telecommunication, Transitional Federal Government

    Sami H.O. Salih, Head of R&D,

    National Telecom Corporation (NTC), Sudan

    Prof. John Nkoma, Executive Director,

    Tanzanian Communications Regulatory Authority (TCRA)

    Ade Banjoko, Chair, GSM Africa Fraud Forum, & Fraud Manager,

    Zain Nigeria

    Jean-Pierre Bienaim, Chairman, UMTS Forum & SVP Strategy &

    Communications, Wholesale, Orange

    Patrick Gitau, Risk (ERM) Management Consultant, Globacom

    Nick Jotischky, Principal Analyst, Regional Research MEA,

    Informa Telecoms & Media

    Thecla Mbongue, Senior Analyst, Informa Telecoms & Media

    Sean Blaschke, Technology for Development Specialist,UNICEF, Uganda

    Bas Hoefman, Founder & Managing Director,Text to Change, Uganda

    Sabine Devinck, Global Information and Communications Technologies,

    IFC (Part of World Bank)

    Abdigani Jama,Advisor, Ministry of Information,

    Post and Communication, Somalia

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    NEW

    MORETopicsMORE Networking

    MORE CompaniesMeet New Players Airtel Africa, Wananchi, and Others: East Africa Com

    showcases the latest new entrants.

    New & Exclusive Telecoms Fraud & Risk Management Workshops:

    Understand effective telecoms enterprise risk management, learn how to

    optimize end-to-end strategies - implementing framework with essential from

    the top policy, and more.

    More New Networking Opportunties: speed networking, longer breaks,

    online networking and operator introductions will ensure you meet everyone

    you need to.

    New LTE Focus Session: hear strategies & best practice from operators

    and vendors on issues around LTE, and its place in East African markets.

    New interactive Capacity Focus Session: understand how to position

    your company ready for the future of broadband, discuss solutions for low-speeds and latency, hear how East Africas submarine cables will affect

    services in the next 8-12 months, and more.

    New Mobile Money Focus Session: examine this exceptionally East

    African service, and learn how to apply its strengths to your companys

    portfolio of services.

    New m-Health Focus Session: understand how to benefit East African

    communities in need and grow your companys services with best practice

    and case studies from mHealth experts.

    Where the East Africantelecoms industry meets

    850314503556%45%

    Countries

    Operator delegate attendance

    C-Level/Director/Head/GeneralManager level attendance

    Operator companies

    Companies

    Attendees

    Network with the East African operator and regulator

    community under one roof:

    Africa Mobile I Africell BurundiIAfrica Online Holding IAfsat IAirtel (Zain)

    Kenya IAirtel (Zain) Tanzania IAirtel (Zain) Uganda IAugere Uganda Ltd I

    Broadband Communication Networks Limited I Broadband Company I Canar

    Telecom I Communications Commission of Kenya (CCK) I Djibouti Telecom I

    Dovetel (Sasatel) Tanzania I Econet Burundi I Econet Wireless Essar Group I

    Eritrea Telecom I Essar Tel Kenya (Yu) I Ethiopian Telecommunications

    Corporation I Etisalat I Flashcom I GTL I Hormuud I Intersat Africa Ltd I

    Karibu Telecom Kenya I Kenya Data Networks I Lacell I Ministry of Information

    & Communications I MTN Rwanda I MTN Sudan I MTN Uganda I Onatel

    Burundi I Orange Group I Orange Telkom Kenya I Orange Uganda I Rapid

    Communications I Roke Telkom I RwandaTel I SafaricomI Sudani (Sudatel)

    I Tangerine I Tanzania Telecommunications Company LTD I TCRA I Telcom

    Somaliland ITelekom Malaysia Berhad ITelkom Samaliland I Telesom Mobile

    I Tempo Africell Burundi I TIGO MIC Tanzania Ltd I Tigo Rwanda I TTCL

    (Tanzania Telecommunications Ltd) I U-Com Group I Uganda Telecom I

    UUNET Kenya Ltd IVodacom Group IVodacom Tanzania I Warid Telecom I

    Zain Kenya I Zain Sudan I Zain Tanzania I Zantel Tanzania

    Gain the highest-level industry insightA speaker panel featuring the most significant telcos in the region

    Whats

    NEWfor

    2011

    The East African

    market is vibrant

    this is a very strong

    market and people here are

    enterprising anyone interested in theregion should attend East Africa Com

    MICHAEL JOSEPH, STRATEGIC ADVISOR, BOARD OF

    DIRECTORS, SAFARICOM

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    East Africa Connection NightJoin us for Networking Drinks to continue the day's

    discussions and enjoy local entertainment!

    Day 1 Tuesday 5th April

    Registration & Ice Breaking Networking Session

    8.00 Registration

    9.00 Informa WelcomeChair: Dobek Pater,Analyst & Director,Africa Analysis

    9.05 Market Overview: The New Shape of East African Telecoms

    Acquisitions, Cables & Subscribers Examining the East African market; subscription growth in the region, which are the

    largest markets, and operation performance indicators

    Key trends for the data market; current and forecasted 3G trends, data usage in East

    Africa, and the growth of Mobile Broadband

    M&A in the region: Airtels arrival in East Africa

    Thecla Mbongue, Senior Analyst, Informa Telecoms & Media

    Airtel Africa Opening Address

    9.25 Airtel Perspective - Understanding the Place of the Indian Model in Africa:Lessons from India that can be Transferred to Benefit East African Operators An example of Bharti Airtels supply chain capabilities what has worked?

    What will be replicated and what will be African?

    How will the Indian model help Airtel Africa compete in challenging East African markets?

    Bhaskar Chakraborty, Chief Supply Chain Officer,Airtel Africa

    Operator Strategies: Competing in the

    Converging East African Arena9.45 Transforming to Become an Integrated Provider: Offering a Complete Portfolio

    Optimally utilize your resources as applications, data, and network become one

    Become a one-stop-shop for customers, as they receive all services from one source

    Ensure seamless, quality converged services, regardless of the access platforms - fixed

    or mobile

    Mickael Ghossein, CEO, Orange Telkom, Kenya

    10.05 Effectively Becoming a Leading Triple-Play Operator in East Africa

    Understanding the market: segmenting potential customers and providing tailored solutions

    Dont forget the low-end mass market: finding appropriate devices and the right price

    point to improve access for all

    Using imagination: rolling out services to establish a regional footprint

    Richard Bell, Group CEO, Wananchi Group Holdings Ltd

    10.25 Coffee and Exhibition Visit and the perfect time to enter Best Networker

    competition (person who will collect the most number of business cards on day 1

    will win an exciting surprise, winner to be announced on day 2)

    Connecting East Africa: Strategies to Leverage Greater

    Network Capacity & Drive Access to Communications

    11.50 Yu Kenya Case Study: Taking Internet Everywhere An update on services available

    Innovating and planning for the next stage in capacity

    Differentiating through quality of service and internet everywhere

    Atul Chaturvedi, CEO,Yu, Kenya (Essar Telecom Kenya)

    12.10 The Role of Terrestrial Optical Fibre in Bringing Greater Capacity to East Africa Examining why all operators are investing in fibre infrastructure

    TEAMS, SEACOM and EASSy have landed; what next?

    Enabling fibre deployment whilst reducing overall cost of ownership

    Jabulani Dhliwayo, Business Development Manager, Corning Optical Fibre,Africa

    12.30 Interactive Executive Discussion: Capacity & Infrastructure:

    Requirements to Deliver Reliable Communications Services Across

    East Africa The next step with fibre; how best can operators leverage greater capacity?

    How will operators manage OPEX and CAPEX when extending networks?

    Preparing for future requirements for capacity and bandwidth in African marketsCyrus Sang, Executive Director Strategy & Technology, Jamii Telecom Kenya

    Silvio do Carmo, Business Development Director, Wholesale,

    Gateway Communications

    James Byraruhanga, CTO, Roke Telkom, Uganda

    Enda Hardiman, Managing Partner, Hardiman Telecommunications, Hong Kong

    Norman Moyo, CEO, Zantel, Tanzania

    13.10 Lunch and Exhibition Visit

    Spot-on Segmented Networking 1 talk with people who have this same telecom

    interest. Our networking area will be divided to different topics (e.g.: LTE, VAS etc) to help

    you connect with the right business associate.

    Stream A: Network Evolution & the Leap to LTE

    Chair: Nick Jotischky, Principal Analyst,

    Regional Research MEA, Informa Telecoms & Media

    14.30 Operator Case Study: Lessons Learnt Migrating Safaricoms Networkto All IP

    Examining operator requirements when migrating to LTE

    Importance of voice services for operators; will this slow down operators deployment plans?

    Is a new core necessary if voice services cannot be provided?

    LTE as an incremental investment on an existing HSPA network

    John Barorot, CTO, Safaricom, Kenya

    14.50 Effectively Optimising & Transforming Existing Networks to Provide

    Enhanced Performance

    Improving performance through measurability: Latency, throughput, mobility, buffering &

    channel packing

    Preparing for significant architectural changes to your network and transformation to

    common IP network

    Achieving significant financial improvements through tight reporting and strong

    program governance

    Reserved for Sponsor

    15.10 Join the Debate: When will Operators see a Return on Investment

    from 3G?

    Is it realistic to invest in expensive 3G networks in a region with such a large poor, rural population? What more can regulators do to fairly assist Operators wanting to invest in costly licences,

    3G and beyond?

    How quickly will Operators upgrade from 3G to LTE? Can 3G be leap-frogged altogether?

    Jean-Pierre Bienaim, Chairman, UMTS Forum, SVP Strategy & Comm.s,

    Wholesale, Orange France-Telecom Group

    Pranay Misra, Chief Technical Officer South, MTS India -

    Sistema Shyam TeleServices

    Muriuki Mureithi, ICT Consultant, Kenya

    15.40 Coffee and Exhibition Visit

    16.40 Which Technologies Will Win? : Comparing BWA Technologies for East

    African Markets

    Applying the Single Data Rate approach for WiMAX and LTE

    Examining access layer protocols and using the AMC feature to design

    Modulation/Coding Module

    Assessing proposals to connect rural areas in Sudan using a range of BWA; including

    HSPA, WiMAX & LTE

    Sami H.O. Salih, Head of R&D, National Telecom Corporation (NTC), Sudan

    17.00 Refinancing for LTE: When is it the Right Time for Operators to Invest?

    How far have operators revenues recovered after the economic crisis? Will operators reduce CAPEX to sales ratios in 2011?

    How have operators plans for LTE been affected, if at all?

    Sabine Devinck, Global Information and Communications Technologies,

    IFC (Part of World Bank)

    17.20 Chairs Summary & End of Day 1 Networking Drinks

    Stream B: Delivering Real Value to Customers

    Chair: Thecla Mbongue, Senior Analyst,

    Informa Telecoms & Media

    14.30 VAS Innovation Roundtable: Delivering Quality Services to Meet

    Consumer Demand

    Ensuring the services & content offered are innovative, easily accessible and in the correct

    format for East African subscribers

    Making the correct partnerships to deliver services that make a difference

    Enabling user generated content and the web 2.0 experience

    Harnessing improvements in capacity to deliver first-rate content

    Peter Arina, CCO, Safaricom, Kenya

    Henry Njoroge, Marketing Director,Airtel, Kenya

    George Dambe, Head of Enterprise, Jamii Telecom, Kenya

    Michael Niyitegeka, Head, Corporate Relations, Faculty of Computing & IT,

    Makerere University, Uganda

    15.00 Delivering Relevant Innovation to Bring Customers Real Value

    Converging sms and voice to create unique services

    Bringing internet-like services to the masses with innovative services over sms

    Maximising the use of existing infrastructure to minimise the cost of launching new services

    Peter Arina, CCO, Safaricom, Kenya

    15.20 Airtel Case Study: Delighting your Customer in Competitive Markets:

    Customer Centric Strategies to Ensure Loyalty & Reduce Churn

    How to evolve an operators strategy around customer service when facing new competition

    Developing new initiatives to keep customers loyal and reduce churn

    Understanding customers requirements in order to deliver a better experience

    Henry Njoroge, Marketing Director,Airtel, Kenya

    15.40 Coffee and Exhibition Visit

    16.40 Focus Session: Monetising Mobile Money - Whats the Next Stage?

    Overview of the Mobile Money ecosystem

    The telcos and the financial institutions: who is doing what?

    Considering the local regulation

    Security of the transactions

    An easy access to services: easy registration, large agents and partners networks

    Jacques Voogt, Head of Financial Services,Vodacom, Tanzania

    17.00 After Price, What Next...? New Dynamics in East African Markets &

    Investing in Relationships

    Post price wars: what will happen when the competitive edge of price has been fully exhausted?

    What else could drive numbers to the business?

    Products and services: shortening time to get the market In markets where the rules are being challenged daily, and where the small players are

    taking on the big ones head on, who will prevail?

    Michael Niyitegeka, Head, Corporate Relations, Faculty of Computing & IT,

    Makerere University, Uganda

    17.20 Chairs Summary & End of Day 1 Networking Drinks

    Very Informative

    and well organisedJW, EHOD BILLING ,VODACOM TANZANIA

    ANALYST

    OPERATOR

    OPERATOR

    S

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATORS

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATORS

    REGULATOR

    ASSOCIATION

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    Register your FREE or discounted pass online: www.comworldseries.com/eafrica

    Day 2 Wednesday 6th April

    8.30 Registration and the time to announce a winner of Best Networker competition

    9.25 Informa Welcome:Chair: Thecla Mbongue, Senior Analyst, Informa Telecoms & Media

    Operator Competitive Strategies: Ensure Prime

    Positioning to Thrive in East African Markets

    OPERATOR GROUP OPENING KEYNOTE

    9.30 Orange Group: Identifying the Key Battle Grounds for Operators

    Looking to Succeed in East Africa

    Examining the key growth markets in East Africa and how they seem to be evolving

    Which opportunities are left for expansion and M&A activities?

    Strategies from a leading operator to ensure continued growth: business model,

    operational strategy, target segments

    Michel Barr, VP East Africa & Islands Region, Orange France-Telecom Group

    9.50 New Player Perspective: Effectively Positioning as a New Entrant with

    a Unique Proposition

    Proactively striving to take market leadership in East African markets and strategies to

    effectively combat the competition

    Focus on coverage and delivering new technologies to increase subscriber acquisitions

    Successful positioning of a unique brand by speaking to the customer in their language

    Peter Reinartz, CEO, Zuku, Kenya (Wananchi Kenya)

    Regulator Focus: Productive Strategies for a

    Fair Playing Field & Customer Centricity

    10.20 Somali Market Focus: Ensuring Security and Quality of Service for SomalisThis session is a unique opportunity to hear from the Telecoms Minister of Somalia, and

    about the challenges & opportunities remaining there.

    H.E. MinisterAbdulkareem Jama, Minister of Information, Post &

    Telecommunication, TFG, Somalia

    10.30 Regulatory Debate: How can Effective Co-Operation be Guaranteed

    between Operators & Regulators in East Africa?

    Assessing successful Operator/ Regulator projects to date

    Change in East African telecoms: what role has the regulator played amongst the turbulence? How effective is the USPF? What more can the regulator do to ensure it is used appropriately?

    H.E. MinisterAbdulkareem Jama, Minister of Information,

    Post & Telecommunication, TFG, Somalia

    Prof. John Nkoma, Executive Director,

    Tanzanian Communications Regulatory Authority (TCRA)

    Sami H.O. Salih, Head of R&D, National Telecom Corporation (NTC), Sudan

    Marcelino Tayob, Senior Advisor, Regional Office for Africa, ITU, Ethiopia

    11.00 Coffee and Exhibition Visit

    Rural Telecoms: Intelligent and

    Cost-Effective Extension of Networks

    Chair: Michele Scanlon, Principal Analyst & Co-Founder, Indian Atlantic

    12.00 Airtel Case Study: Successes and Challenges of Leveraging

    Outsourcing in East Africa

    Managing an operators technology and services in order to lower costs

    Ensuring you chose the right partner

    Enabling operators to drive down costs and protect revenue in cut throat markets; focus

    on services not operations

    Rupinder Goel, CIO,Airtel Africa

    12.20 Which are the Best Technologies for Connecting Unconnected Areas

    in East Africa?

    Examining BWA (WiMAX, LTE, HSPA) as effective technology choices

    Which strategies will encourage broadband usage in rural areas and further deployment

    Bayan Monadjem, Director of Network & CAPEX Planning,Airtel Africa

    12.40 Rural Access Focus Panel: Strategies to Solve the Service Gap in

    Rural Areas

    Determining the level of investment necessary when planning to achieving universal access

    Understanding the roles of satellite and fibre backhaul providers in East Africa

    Future-proofing the investment: thinking long term in terms of customer needs and

    technology evolution

    Infrastructure sharing models to improve coverage cost-efficiently

    Bayan Monadjem, Director of Network & CAPEX Planning,Airtel Africa

    Jean-Pierre Bienaim, Chairman, UMTS Forum, SVP Strategy & Comms,

    Wholesale, Orange France-Telecom Group

    Khalil Nassar, CTIO,Vivacell, Southern Sudan

    Julius Kinyua, CEO, Flashcom, Kenya

    Faical Mahamoud, Marketing & Communications Director, Djibouti Telecom

    Job Ndege, General Manager, iWay Africa, Kenya

    13.10 Lunch and Exhibition Visit

    Spot- on Segmented Networking 2 (continuation of day 1) talk with people whohave this same telecom interest. Our networking area will be divided to different topics (e.g.:

    LTE, VAS etc) to help you connect with the right business associate.

    Stream A: Rural Telecoms: Reaching Out withServices for New Growth in Rural Regions

    Chair: Michele Scanlon, Principal Analyst & Co-Founder, Indian Atlantic

    14.10 Examining Rural Services in East Africa: Fighting the Double-Challenge lower ARPU & Higher CAPEX Mobile is a proven business, but reliable rural connectivity is still the next frontier why? Analysing how interconnect rates have developed in the past 12 months Focus on increasing the real teledensity figures

    Nick Jotischky, Principal Analyst, Regional Research Middle East & Africa,Informa Telecoms & Media

    14.30 Spotlight on mHealth Services: Identifying the Opportunity for MobileTechnology with Health Care in the Developing World Understanding the unique role of mobile & wireless in healthcare to ensure patients

    receive reliable care What are the challenges to be overcome for mHealth services in East Africa? Where has mHealth worked so far for Africans? Which business models will ensure success for mHealth and establish it as a priority for

    service providers, healthcare providers & community leaders

    Sean Blaschke, Technology for Development Specialist, UNICEF, UgandaBas Hoefman, Founder & Managing Director, Text to Change, UgandaSandor Borbas, Senior Expert, Magyar Telekom, HungaryRobin Miller, Consultant, Dalberg Global Development Advisors,& Co-Founder, Praekelt Foundation

    15.00 Coffee and Exhibition Visit

    15.45 Successfully Managing Distribution Models & Partnerships with New Services Determining the criteria for choosing the right partner to distribute new services Negotiating workable agreements to develop a longlasting, win-win partnership Ensuring extensive product reach as well as ROI requirements

    Mwangi Wandario, Head, Mobile Money Transfer - Distribution,Yu, Kenya (Essar Telecom Kenya)

    Crystal Ball Round-Up: How will the Chips

    Fall for East African Telecoms Players?

    16.05 East Africa Round-Up:Analyst Summaries and Forecasts for East AfricaA panel of experienced industry analysts will address the main points that have beendiscussed over the last two days and debate what operators should focus on to addresscustomers needs and increase profits going forwards.

    Dobek Pater,Analyst & Director,Africa AnalysisAbdigani Jama,Advisor,Ministry of Information,Post and Communication, SomaliaThecla Mbongue, Senior Analyst, Informa Telecoms & MediaMuriuki Mureithi, ICT Consultant, Kenya

    16.30 Close of Conference until the next event in Africa!

    Stream B: Exclusive Workshops:Defeat Fraud to Discover Lost Revenue

    Chair: Ade Banjoko, Chair, GSM Africa Fraud Forum

    14.10 Introduction from the GSM Africa Fraud Forum: Examining both

    External & Internal Fraud Risks Facing Mobile Operators and

    Processes to Combat ThemThe Chair of the GSM Africa Fraud Forum will introduce this essential issue, its challenges

    for East African service providers and suggested solutions. Following this Intro delegates

    will be entitled to join a selection of workshops specifically focusing on building effective

    business models and processes to solve fraud challenges.

    Ade Banjoko, Chair, GSM Africa Fraud Forum

    14.30 Special Seminar: Effectively Integrating Risk, Fraud and Revenue

    Assurance into your Corporate StrategyKey takes a ways: Understand telecoms enterprise risk management the essential elements and

    value proposition

    Know how to optimize end-to-end fraud & revenue assurance strategies - implementingrisk based fraud & revenue assurance framework with essential from the top policy

    Bridging the GAPs - assessing & monitoring product life-cycle processes to identify the

    sources of fraud and revenue losses

    Focus on optimised fraud detection through real-time capabilities

    Discuss how to tackle telecom fraud typologies in East Africa, bad debt management,

    process flows and inefficiencies, and capacity deficiencies problems in your network

    How to get value from RAMS and FMS - vendor valuation criteria and considerations

    Patrick Gitau, Risk (ERM) Management Consultant, Globacom

    15.30 Coffee and Exhibition Visit

    16.00 Exclusive Workshop: Effective Partnership Strategies - Working Closely

    with Suppliers to Minimise Revenue LeakagesThis focused workshop will be run by a risk, fraud & revenue assurance expert and is a

    unique opportunity to discuss best practice around revenue protection. Boost your bottom

    line by knowing exactly where your money is.

    Reserved for sponsor

    17.00 Chairs Summary & Close of Conference until the next event in Africa!

    It was simply a piece of class; clearly

    thought through as manifested by the wealth

    of presentationsand presenters invited

    MJ, WARID TELECOM UGANDA LIMITED

    OPERA

    TORS

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATOR

    OPERATOR

    MINISTRY

    NGOS

    MINISTRY

    MINISTRY

    ASSOCIATION

    ASSOCIATION

    REGULATORS

    ANALYST

    A very useful event for purposes of

    networking and as well exploration onto

    new technologies and emerging trends

    KEN MUNYI, GENERAL MANAGER, AFRICA ONLINE HOLDINGS

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    Reserve your stand bycontacting us today!Chris May

    [email protected]+44 (20) 701 74725

    View the latest exhibitor list online: www.comworldseries.com/eafrica

    To Conference

    Registration

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    Publishing Zone

    Pick up FREE copies of key industry press

    and meet all the key influencers in the

    exclusive publishing zone.

    Refreshment Point

    Relax & catch up with your peers

    between conferences or during your vis it to the

    exhibition hall in one of our refreshment points.

    Relaxation Corner

    Seating and tables are provided for any

    impromptu business meetings that may take

    place. Plus, it's an area where you can put

    your feet up and relax with peers.

    Lion VIP Lounge

    A special area for our C-Level operator attendees to

    network away from the buzz of the show floor. PLUS,

    an exclusive room for private scheduled 1:1 meetings.

    Branding opportunities exist so you can target your

    message at this decision-making audience.

    Delegate Lunch Area

    A buffet lunch is served in the

    exhibition for all conference attendees.An extended opportunity for you to

    network with the operators.

    Networking ExhibitionMeet the Leading Technology and Solution Providers

    Product Theatre

    Want to stay up to date with the latest

    product and solutions? This is where you can

    do so! In here watch the ultimate theme

    specialists showcase their products.

    Advice Centre

    A vibrant place where you can meet speakers

    after their presentation, write questions &

    answers on the boards and get practical advicefrom our Informa Operator Account Manager and

    Informa Telecoms Analysts. (Or take advantage of

    our free consultancy service for your business).

    Interview Area

    SEETHE

    EVENTFOR

    YOURSELF

    ina3minutevideo

    onYouTube:

    http://bit.ly/aG0Whr

    SPONSORS:

    Event Sponsor:

    Beyond the traditional role of a telecom vendor, ECI Telecom

    has become the partner for growth to our customers

    worldwide. Through ECIs 1Net framework, focused on

    optimized transition to more competitive networks, we are

    addressing the challenges and needs affecting service

    providers today and in the future. By partnering with us, our

    customers service providers, network and cable

    operators, government & defense entities, utility carriers and

    carrier-of-carriers, and even municipalities all benefit from

    long-standing innovation and leadership in the telecom

    sector. ECI's platforms enable key revenue-generating

    applications, such as business services, voice, video and

    wireless backhaul. Our service expertise facilitates service

    deployment, maintenance and on-going operations, while

    optimizing capex and reducing opex. Founded in 1961, ECI

    has evolved from a small technology company into an

    experienced global provider of networking solutions. A

    market leader in many emerging markets, including India,

    parts of South East Asia and the former Soviet Union, ECI

    provides efficient, scalable infrastructure that serves as the

    foundation for the communications of tomorrow.

    Headquartered in Israel, with a strong global presence

    around the world, ECI has development centers in India,

    China, USA and Israel.

    Corning invented the first low-loss optical fiber in 1970,

    which helped launch the age of optical communications.

    Corning is the worldwide market leader and is the mostwidely deployed brand of fiber. Corning offers a full line of

    single-mode and multimode optical fibers for all network

    applications. Cornings entire family of optical fiber boasts

    industry-leading geometrical properties for low splice loss

    and high splice yields, supported by an unparalleled,

    proprietary manufacturing process designed to produce the

    highest quality products. Corning fibers are recognized in

    the industry for their excellence and innovation. Learn more

    at www.corning.com/opticalfiber

    Gateway Communications own and operate the largest and

    most advanced pan-African telecommunications network.

    Our scale, reach and resources are unparalleled. Gateway

    connect over 583 million people in over 40 African countries,

    working in partnership with the continents leading mobile

    phone operators. Our business experts are creating

    prosperity across Africa by working closely with multinational

    corporations, Africa's leading mobile operators and other

    important sectors. With more than 45 transponders of

    satellite capacity over Africa we manage more connectivity

    Great opportunity to present

    solutions and exchange the ideas

    RK, HUAWEI TECHNOLOGIES

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    Sponsor or Exhibit, email: [email protected]

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    21 20

    RA1 SystemsR ACL WirelessR Alcatel-Lucent R Astellia R

    Belotti In Africa R BICS R Broadband Communications R

    BroadcomR ComfoneR CorningR D Z CardsR Diverse Energy

    R ECI R EDCH R Ericsson R Estel R FlexenclosureR Gateway

    R HobimR HuaweiR IBM East AfricaR IntracomR ITSR JinnyR Jump Card R Linksoft Group R Motorola R Movius R Nokia

    Siemens Networks R PCCW Global R PowerwaveR Qualcomm

    R RAD Data Communication R REWSS A/C R Sagem Orga R

    Secure Card Systems R Shyam Telecom R Skyvision R Soliton

    Telmec LtdRTeledata TechnologyRTelenity RTKM Maestro R

    Tramigo RVNL RWIOCC

    Current and Previous Sponsors& Exhibitors at East Africa Com

    SOLD

    RESERVED

    Careers in Africa

    Recruitment Summit

    The Careers in Africa Recruitment Summit at East Africa

    Com brings together high-calibre talent from across the

    world interested in developing their career with the leading

    telecoms and ICT companies in East Africa.It is a unique platform for professionals from the telecom

    and ICT field to network and interview with senior

    executives from the regions leading companies, in an aim

    to take their careers to the next level.

    Recruit the best available talent and expose your brand

    as an employer of choice in most dynamic telecoms

    market in the world

    www.careersinafrica.com/east-africa-com

    Our clients include

    New for 2011

    The Com World Series isensuring Operator VIPsare welcomed to ourevents in style, look outfor the new Lion logo.

    Ive learned a lot about the market and its greatto meet vendors, learn about new technologies

    and how we can improve our serviceMICKAEL GHOSSEIN, CEO, ORANGE TELEKOM KENYA

    over the continent than any other operator. And with 24

    dedicated teleports, access to multiple SAT-3 and SEACOM

    landing ports, 17 African offices and 450 local experts, we've

    got more on the ground support than any other operator.

    Our award winning products and services are recognised for

    setting the standards for tomorrows communications in

    Africa. www.gatewaycomms.com

    Event Programme Partner:

    Nokia Siemens Networks is a leading global enabler of

    telecommunications services. With its focus on innovation

    and sustainability, the company provides a complete

    portfolio of mobile, fixed and converged network

    technology, as well as professional services including

    consultancy and systems integration, deployment,

    maintenance and managed services. It is one of the largest

    telecommunications hardware, software and professional

    services companies in the world. Operating in 150

    countries, its headquarters are in Espoo, Finland.

    www.nokiasiemensnetworks.com

    Talk about Nokia Siemens Networks news at

    http://blogs.nokiasiemensnetworks.com and find out if

    your country is exploiting the full potential of connectivity at

    www.connectivityscorecard.org

    Associate Sponsor:

    Established in 1981, RAD Data Communications is a

    leading manufacturer of product solutions for multiservice

    access and Last Mile connectivity, Carrier Ethernet access

    and aggregation and mobile backhaul. A significant part

    of RADs global activity is taking place in Africa, where we

    have been working closely with local partners in almost 50

    countries across the continent to provide a wide array of

    customized solutions, together with comprehensive

    technical support and dedicated customer service. RADs

    installed-base encompasses virtually all of Africas major

    carriers, service providers and mobile operators, as well

    as large enterprises, government agencies, utilities,

    transportation systems, and the military.

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    Now in its 7th year

    Terms and Conditions

    Free Places:The conference is FREE to all Regional Operators &Regulators as listed in the pricing options on this page. Free attendanceONLY applies until the 22 March 2011. Multiple booking discounts willonly be valid for delegates from the same company when booked as agroup at the same time. All fees include lunch, refreshments andconference documentation

    Payment Information: Payment should be made by cheque, creditcard in US dollars. Cheques should be made payable to Informa UK Ltd.Payment must be received by 22/03/2011 in order to secure your place.Please quote the delegate name and the event I2PXT as a reference on

    all transactions.Cancellations: If you should cancel a conference registration before22/03/2011, you will receive a refund less a cancellation charge ofUS$200 for all Non-Regional Operator, Regional Non-Operator and Non-Regional Non-Operator bookings. For all Regional Operators paying toattend (bookings received from 23 March 2011) a cancellation charge of

    US$199 will be applied. We regret that no refunds can be made forcancellations received after this date. We welcome substitute delegates atany time. It may be necessary for reasons beyond the control of theorganisers to alter the content and the timing of the programme or theidentity of the speakers.

    Are you registered?:You will always receive an acknowledgement ofyour booking. If you do not receive anything, please call us on +44 (0)207017 5506 to make sure we have received your booking.

    Data Protection:The personal information shown, and/or provided byyou will be held on a database and shared with companies in the InformaGroup. It may be used to keep you, or any additional names provided by

    you up to date with developments in your industry. Sometimes yourdetails may be obtained from or made available to external companiesfor marketing purposes. If you do not wish your details to be used for thispurpose, please write to: The Database Manager, Informa UK Ltd, 29Bressenden Place, London SW1E 5DR, UK. Tel: +44 (0)20 7017 4555 orEmail: [email protected]

    Regional* Operators and Regulators** FREE US$199

    Up to 22nd March 2011 From 23rd March 2011

    Regional* Non-Operator Companies US$999 US$1,299

    Non-Regional* Operators and Regulators** US$999 US$1,299

    Non-Regional* Non-Operator Companies

    Regional Enterprise (Finance, Banking, Healthcare, etc.)Please email [email protected] to see if your company qualifies

    US$1,999 US$2,299

    Up to 1st March 2011 from 2nd March 2011

    4 Easy Ways to Register for

    East Africa Com 2011

    Online: www.comworldseries.com/eafrica

    Email: [email protected]

    Telephone: +44 (0)20 7017 5506

    Fax: +44 (0)20 7017 4747

    Price to attend Congress & Exhibition

    No VAT will be charged by Informa Telecoms & Media ondelegate places.

    *Regional = Burundi, Comoros Islands, Democratic Republic of Congo, Djibouti,

    Eritrea, Ethiopia, Gambia, Kenya, Rwanda, Somalia, Sudan, Tanzania, Uganda

    **To check if you qualify for the free Operator / Service Prodicer pass please

    consult the East Africa Com website: www.comworldseries.com/eafrica

    Venue:The Kenyatta International Conference Center, Harambee Avenue, P.O.

    Box 30746-00100 NAIROBI. Telephone :+254 20 2247247 Email : [email protected]

    Website:www.kicc.co.keAccommodation:For information on reduced rateaccommodation, please visit the event website: www.comworldseries.com/eafrica

    Special Requirements: ................................. ................................. ..............................

    ....................................................................................................................................

    Group DiscountsAvailable - call

    +44 (0)20 7017 5391

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    2.

    3.

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    QuoteYourVIPCode:

    5th-6th April 2011

    The Kenyatta International

    Conference Centre, Nairobi, Kenya

    www.comworldseries.com/eafrica

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    QuoteEvent

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    MEDIA PARTNERS:

    Official Publication:

    Platinum Media Partners:

    Media Partners:

    Official Online News Partner:

    Official Analyst Partner: Official News Distribution Service:

    FREE US$199

    Register for your FREE discounted place online: www.comworldseries.com/eafrica

    East Africa Com Telecoms Groupwww.linkedin.com

    Join our online communities for year-round networking

    Com World Series Blogwww.comworldseries.blogspot.com

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    www.twitter.com/allaboutcom

    ComWorldSeries Channelwww.youtube.com/user/comworldseries

    Endorsing Associations:

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