· EAST 12th OCTOBER 16–19, 2018. PENNSYLVANIA CONVENTION CENTER — PHILADELPHIA, PA....

E A S T

12th

OCTOBER 16–19, 2018 PENNSYLVANIA CONVENTION CENTER — PHILADELPHIA, PA

Establishing a Practical Road Map From the Intersect of Digital Health and Innovation

1000+ Attendees 140+ Speakers 60+ Educational Sessions

MAIN CONFERENCE CHAIRS

Ritesh Patel Chief Digital Officer

OGILVY

Danielle Halstrom Vice President and Head, R&D and Commercial CommunicationsBRISTOL-MYERS SQUIBB

Shwen Gwee GM, Digital Accelerator, Global Drug DevelopmentNOVARTIS

DIGITAL PHARMA INNOVATION LAB CHAIR

A SNAPSHOT OF THE LARGEST-EVER EXPERT SPEAKER FACULTY GLOBALLY FOR 2018

KEYNOTE SPEAKERTom Cannell Chief Operating Officer and President, Global Commercial Products OREXIGEN THERAPEUTICS

Tanya AndreadisAssociate Chief Marketing OfficerUNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM

Elena Alikhachkina Worldwide Head Analytics Technology, Strategic Insights and Data Solutions JOHNSON & JOHNSON

James MusickVice President, Head of Neurology Patient Technology U.S.UCB PHARMACEUTICALS

Lisa Deschamps Worldwide Business Head, NeuroscienceNOVARTIS

Tim MooreU.S. Commercial Excellence LeadEMD SERONO

Angela HorstmannHead of Consumer Digital Experience and Innovation, U.S. PharmaCustomer Capabilities and OperationsGLAXOSMITHKLINE

Sai Punjabi Global Head – Digital Marketing Capabilities and Operations ALLERGAN

Bozidar JovicevicVice President, Global Head of Digital MedicinesSANOFI

Saskia SteinackerVice President and Global Lead Digital TransformationBAYER

_ Digital transformation as an enterprise-wide commitment to your evolved customer

_ Aligning innovation with business objectives

_ Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience

_ From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics

_ Digital Therapeutics/Beyond the Pill/Investing in the space vs. designing new models to make that work at a practical level

_ Multichannel engagement and the new model that combines online and offline channels in a way that generates real results

_ Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network

Stay Ahead of the Curve With the Largest and Most Engaging Life Sciences Marketing Conference Worldwide!

NEW TOPICS FOR 2018

DIGITAL FUTURE DAY CHAIR

Michael Gianelli Regional Director, HealthcareACQUIA

To Register Call 201 871 0474

Dear C ol league,Attend the 12th Digital Pharma East, to join in the conversation and help in the transitioning of digital health to improved patient outcomes!

The Digital Pharma Series as a whole experienced our most significant level of growth in its 13-year history — with Digital Pharma East being its most dominant player..

For 2018 and the twelfth annual edition, we have made specific plans to expand the event both in structure and in attendance with over 1000 participants. This is a reflection of both the need and the interest that digital is enforcing across healthcare, and the new players entering the market — so much so, that we enlisted an Advisory Board of experts to ensure that we meet the needs of the community.

The aim of the Board? To brainstorm and execute a functional road map for delivering digital in the transforming healthcare business model. It needs to embrace both the new and established players in the market — all within the confines of a conference!

From our own detailed market research allied to this Advisory Board, we are extremely confident that, for 2018, the event will provide true value to the full pharma value chain, inclusive of the new non-traditional players entering the space.

It is no longer enough for a company to have specific digital teams added to a brand plan as a bolt-on. From an early stage, Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Patient Solutions, Sales/Field Force and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer — no matter your size/scale of operations.

This conference will profile best-in-class case studies and senior-level discussions from both traditional pharma companies as well as health systems, physicians, health-tech, startups and non-traditional healthcare companies attracted to the space.

These players are having a unique impact on the intersection of technology and healthcare that is impacting how pharma not only alters business approach but also collaborates on projects with these organizations themselves.

This evolution of life sciences companies has very tangible impacts on the process and execution involved with other more well-known areas such as product launch strategy, connecting marketing, and sales. This transformation process forms the basis of the move towards digital health as a product for pharma.

Join this event to understand how your business and customers are changing today, as well as tomorrow.

All the best,

Warren Drysdale Jayson Mercado Senior Conference Director Head of Digital Events

ExL Pharma ExL Pharma

SPONSORSHIP AND EXHIBITING OPPORTUNITIESDo you want to spread the word about your organization’s solutions and services to potential clients who attend this event? Take advantage of the opportunity to exhibit, present an educational session, host a networking event or distribute promotional items to attendees. ExL works closely with you to customize a package that suits all of your needs.

QUESTIONS? COMMENTS?

Do you have a question that you would like addressed at this event? Would you like to get involved as a speaker or discussion leader?

Robert AllenLead, Digital OperationsBRISTOL-MYERS SQUIBB

Keith BetzVice President, Client ServicesBUTLER/TILL HEALTH GROUP

Robert CecereExecutive Vice President of Sales and Business DevelopmentDRAMATIC HEALTH

Uteng CheangEnterprise Mobile and Digital Innovation Associate DirectorASTRAZENECA

Bryan CohenDigital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation FellowPFIZER, INC.

Jim DeLashMultichannel Marketing DirectorGLAXOSMITHKLINE

Shwen GweeGM, Digital Accelerator, Global Drug DevelopmentNOVARTIS

Amanda PhranerSenior Manager, Public Affairs and Social MediaHORIZON PHARMA

Mary RayCOO and Co-FounderMYHEALTHTEAMS

Linda RuschaoChief Client OfficerPATIENTPOINT

Buddy ScaleraAssociate Director, Social Media SolutionsNOVARTIS

Tracy YedlinSocial, Mobile and Innovation Lead, Customer Engagement and Marketing Innovation TeamTAKEDA

THE ESTEEMEED 2018 DIGITAL PHARMA EAST ADVISORY BOARD

Bryon Main Strategic Advisor

ExL Events

To Register Call 201 871 0474 2

2018 SPONSORS

Premier Media Partners

Media Partners of Digital Pharma East

FierceBiotechTHE BIOTECH INDUSTRY’S DAILY MONITOR

a technology-enabled pharmaceutical solutions company


The Esteemed and Still-Expanding 2018 Speaker FacultyRobert Allen Lead, Digital Operations BRISTOL-MYERS SQUIBBGaetan Akinrolabu Digital Marketing — Social and Digital Strategist — Google Partner BRISTOL-MYERS SQUIBBElena Alikhachkina Worldwide Head Analytics Technology, Strategic Insights and Data Solutions JOHNSON & JOHNSONArik Anderson Chief Executive Officer, Executive Director ADHERIUMTanya Andreadis Associate Chief Marketing Officer UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEMJeff Arnold Founder, Chairman and CEO SHARECARECarmine Attansio Senior Product Manager, Digital Myeloma Marketing CELGENERon Barry Co-Founder and Head of Business Development MELTMEDIAJasper Beard Director of Marketing, Multichannel VIIV HEALTHCARERebeca Bechily Former Director SHIREJason Bernstein Senior Manager, Pharma Strategic Solutions ATHENAHEALTHRyan Billings Senior Director, Digital Innovation AMAG PHARMACEUTICALSJavier Boix Head, U.S. Public Affairs ABBVIEGlenn Butcher Senior Director, Cystic Fibrosis Global Marketing VERTEX PHARMACEUTICALSTom Cannell Chief Operating Officer and President, Global Commercial Products OREXIGEN THERAPEUTICSFabrizio Caranci Director, Global Marketing Vaccines MERCKAmanda Carson Digital Strategist ABBVIEAnupa Charles-Pierre Director, Social Media and Media Services ELI LILLYBryan Cohen Digital Platform Lead — Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow PFIZER, INC.Uteng Cheang Enterprise Mobile and Digital Innovation Associate Director ASTRAZENECAJim DeLash Multichannel Marketing Director GLAXOSMITHKLINEÖzgün Demir Director, Digital Strategy NOVARTISMichael Deichmiller Account Director BUTLER/TILL HEALTH GROUP

Lisa Deschamps Worldwide Business Head, Neuroscience NOVARTISHoward Dorfman Consultant GENENTECH Distinguished Visiting Practitioner and Adjunct Professor SETON HALL UNIVERSITY SCHOOL OF LAWZoe Dunn Principal HALE ADVISORSJustin Fadgen, Chief Corporate Development Officer, BULLETINHEALTHCARELisa Flaiz Director, Multichannel Marketing, Worldwide Digital Hub Lead BRISTOL-MYERS SQUIBBJohn Gallo Executive Director, Customer Strategy and Shared Services SUNOVION PHARMACEUTICALSDan Gandor Director, Digital Innovation and Corporate Program Management TAKEDAJustin Gardner CEO BLDG ACTIVERobert Gargiulo (Founding) Director of Marketing, Consumer Healthcare MYLANMichael Gianelli Regional Director, Healthcare ACQUIATatsiana Gremyachinskiy Digital Marketing, U.S. Coronary Marketing ABBOTT VASCULAR Shwen Gwee GM, Digital Accelerator, Global Drug Development NOVARTISSamantha Hack Director, Patient Marketing SUNOVION PHARMACEUTICALSDanielle Halstrom Vice President and Head, R&D and Commercial Communications BRISTOL-MYERS SQUIBBSara Holoubeck CEO LUMINARY LABSAngela Horstmann Head of Consumer Digital Experience and Innovation, U.S. Pharma Customer Capabilities and Operations GLAXOSMITHKLINEJared Johnson Manager, Marketing Technology and Analytics PHOENIX CHILDREN’S HOSPITALDaemion Johnson Manager, Disease Awareness Marketing - Immunology and Rare Diseases GLAXOSMITHKLINEBozidar Jovicevic Vice President, Global Head of Digital Medicines SANOFIPaul Kallukaran, Executive Vice President, Performance Analytics and Data Science CMI/COMPASJoseph Kim Senior Advisor, Patient Experience and Design Innovation ELI LILLY & COMPANY

David B. Klein Co-Founder and CEO CLICK THERAPEUTICS, INC.Tom Kottler Co-founder and CEO HEALTHPRIZE TECHNOLOGIESDawn Lacallade Chief of Social Strategy; VP Account Services LIVEWORLDAmir Lerman Professor of Medicine MAYO CLINICJ.D. Lineen Global Channel Lead, Web and Mobile GLAXSMITHKLINESrdjan “Serge” Loncar President and CEO CARESPEAK COMMUNICATIONS, INCJason Marshall Senior Associate Director, Marketing BOEHRINGER INGELHEIMAnoo Mehmi Global Digital Content Strategist VIIV HEALTHCAREJeremy Mittler Vice President, Industry Solutions CROSSIXTim Moore U.S. Commercial Excellence Lead EMD SERONOPaul Murasko Senior Director, Multichannel Marketing SUNOVION PHARMACEUTICALSJames Musick Vice President, Head of Neurology Patient Technology U.S. UCB PHARMACEUTICALSChris Neuner Chief Revenue Officer PULSEPOINTAmit Pherwani Director, Digital Marketing NOVO NORDISKMike Padilla Vice President of Marketing ALIMERA SCIENCESRitesh Patel Chief Digital Officer OGILVYRich Patterson Senior Vice President, Engagement Strategy BIOPHARM COMMUNICATIONSEric Peacock CEO and Co-Founder MYHEALTHTEAMSJessica Pfennig Global Digital Governance Director ASTRAZENECANancy Phelan Senior Vice President, Life Sciences Commercial Growth OUTCOME HEALTHNorm Phillips Executive Vice President and Chief Marketing Officer BIOPHARM COMMUNICATIONSAmanda Phraner Senior Manager, Public Affairs and Social Media HORIZON PHARMADr. Amit Phull Vice President of Strategy and Insights DOXIMITYAndrew Ploszay Global Head, Digital Innovation and Strategic Partnerships GLAXOSMITHKLINE

Jane Portman Vice President, Analytics MERKLESai Punjabi Global Head – Digital Marketing Capabilities and Operations ALLERGANAlison Reichert Director, Digital Innovation and Data PFIZER, INC.Meghan Rivera Vice President, Digital Engagement AMAG PHARMACEUTICALSIgor Rudychev Senior Business Insights Director, Immuno-Oncology ASTRAZENECANicole Rojas R&D Internal Communications TAKEDAJamie Rosati Executive Director, Digital Strategy and Enterprise Social Media Group MERCKMichael Rowbotham Director, Multichannel Marketing PFIZER, INC.Linda Ruschau Chief Client Officer PATIENTPOINTJen Scroggins Director, Social and Digital Media, Lilly Brand ELI LILLY & COMPANYDaniel Seewald Senior Director, Worldwide Innovation Group Leader PFIZER, INC.Dr. Theodore Search CEO SKIPTAOmri Shor CEO MEDISAFEMatt Smith Global Lead, Strategy, Digital and Operations PFIZER, INC.Michael C. Song, Ph.D. Senior Manager R&D, Device Functionality, Safety, and Digital Connectivity, Drug Delivery and Device Development, BioPharmaceutical Development MEDIMMUNESaskia Steinacker Vice President and Global Lead Digital Transformation BAYERJennifer Travers Head, Digital Review Team PFIZER, INC.Syed Umair Maroof Director, Business Unit – Market Access and Innovation GETZ PHARMAPriya Venkataraman Social Media Capability Lead, Multichannel Hub BRISTOL-MYERS SQUIBBYi Wang Senior Manager, Emerging Analytics, ABBVIETracy Yedlin Social, Mobile and Innovation Lead, Customer Engagement and Marketing Innovation Team TAKEDAOlivier Zitoun Partner LIQUIDHUB


MEET OUR CONFERENCE CHAIRS

Venue Information

PENNSYLVANIA CONVENTION CENTER1101 Arch StreetPhiladelphia, PA 19107

Meetings will take place in the 200 Level Meeting Rooms/Grand Ballroom AB off of the Grand Hall that attaches to the bridge to the Marriott

Ritesh has over 18 years of digital and CRM experience. His professional profile includes senior positions with Ogilvy CommonHealth, inVentiv Health, Cushman & Wakefield, Euro RSCG, Agency.com, and Conduit Communications. Ritesh is currently the Chief Digital Officer for Ogilvy CommonHealth Worldwide.

At WPP Health & Wellness, he is responsible for driving the overall digital vision for WPP H&W as well as providing thought leadership and digital guidance for our global clients.

Prior to WPP H&W, Ritesh was the Chief Digital Officer at Ogilvy Commonhealth. Working with the creative and planning groups, Ritesh and his team provided digital strategy, technology development, and innovation services, via the Ogilvy Digital Health Lab, to bring client brands and campaigns to life for the digital world. During his tenure, Ritesh and his team have created many innovations for clients, from EHR Strategy, to the use of A/R, V/R Chat Bots and voice-activated systems for marketers.

Before to joining Ogilvy, Ritesh spent five years as the Global Head of Digital and Innovation at inVentiv Health where he worked on a number of projects including a highly successful Drive4copd campaign to raise awareness of COPD. He and his team also pioneered the use of Social Media in Pharma marketing for clients in 2011, winning a Clio award for a campaign for Cystic Fibrosis using Facebook and Twitter.

Ritesh joined inVentiv Health after a stint as the SVP, Managing Director of HealthEd Digital, the digital arm of the HealthEd Group, a patient education agency based in Clark, NJ. Prior to HealthEd, Ritesh spent four years in the IT function at Cushman & Wakefield, a global real estate services company where he and his team were responsible for rolling out a global CRM solution for the company.

Healthcare communications strategist and leader with deep knowledge of the global biopharma-ceuticals industry, pharmaceutical manufacturing and business operations, as well as the overall healthcare environment. Builds and motivates high-performing teams to drive strategic internal communications, product communications and public relations, media relations, issues manage-ment, advocacy relations, patient education, stakeholder engagement and philanthropy programs. Creative business partner and persuasive leader with a proven track record of creating communica-tions programs to drive the success of primary and specialty care medicines and vaccines across a broad range of therapeutic areas.

Oversees strategic planning and execution for internal and external communications for all BMS pipeline and marketed pharmaceutical products.

Shwen brings over a decade of experience in digital strategy, social media and pharmaceuti-cal marketing/communications, both on the client-side and at leading agencies, and across consumer and professional verticals.

Shwen is a well-regarded pioneer in Digital Health and Social Pharma, who was recently recognized as a “Top 40 Healthcare Transformer” by MM&M (2015). He has played chairing roles at Digital Pharma East since 2009 (including Social Innovation Day in 2014) and ALI’s “Social Media and Multi-Channel Marketing for Pharma” since 2013.

He also sits on a number of advisory boards, including Google (Healthcare), South by South-west (SXSW), Digital Health Coalition and Medical, Marketing and Media, among others.

MAIN CONFERENCE CHAIRS

Ritesh Patel Chief Digital OfficerOGILVY

Danielle Halstrom Vice President and Head, R&D and Commercial CommunicationsBRISTOL-MYERS SQUIBB

Shwen Gwee GM, Digital Accelerator, Global Drug DevelopmentNOVARTIS

DIGITAL PHARMA INNOVATION LAB CHAIR

Michael Gianelli Regional Director, HealthcareACQUIA

DIGITAL FUTURE DAY CHAIR

Michael is the Director of Healthcare at Acquia, a leading Digital Experience Platform provider. Over six years with Acquia, Michael has worked with many top pharmaceutical companies like Johnson & Johnson, Pfizer, and Bayer to modernize their digital technology tools and strategy.

Guest Room Booking Information

PHILADELPHIA MARRIOTT DOWNTOWN1201 Market StreetPhiladelphia, PA 19107

To make reservations, please call 1-877-901-6632 and request the negotiated rate for ExL's 12th Digital Pharma East. You may also make reservations online by clicking here: http://bit.ly/DPE18Hotel. The group rate is available until September 24, 2018. Please book your room early, as rooms available at this rate are limited.

*ExL Events is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus or travel companies. ExL Events is affiliated with event company Questex, LLC. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at [email protected]. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.


In addition to four days of cutting edge content, we provide unparalleled networking opportunities that allow you the time and ability to meet other innovators in this industry and form connections that make a difference. To maximize the experience for all involved, we incorporate a series of networking breaks, special events and receptions to maximize peer-to-peer networking.

Meet New Industry Colleagues and Reconnect with Existing Connections at the West Coast's Largest Digital Marketing Event

Tuesday, October 16 | DIGITAL FUTURE DAY8:00 Registration and Morning Coffee for the Digital Future Day

Participants

10:30 Morning Networking and Refreshment Break

1:30 Networking Lunch

4:30 Afternoon Networking and Refreshment Break

7:00 Digital Future Day Networking Cocktail Reception If you are interested in hosting this cocktail reception, please contact Jayson Mercado or [email protected] or 212-400-6236.

Wednesday, October 17 | MAIN CONFERENCE DAY ONE7:30 Registration Opens, Continental Breakfast and Morning Coffee

in Exhibition Hall


1:00 Networking Strolling Lunch


6:30 Main Conference Day One Networking Cocktail Reception If you are interested in hosting this cocktail reception, please contact Jayson Mercado or [email protected] or 212-400-6236.

Thursday, October 18 MAIN CONFERENCE DAY TWO7:45 Registration Opens, Continental Breakfast and Morning Coffee

in Exhibition Hall


12:50 Networking Strolling Lunch


Friday, October 19 DIGITAL PHARMA INNOVATION LAB8:15 Morning Coffee and Registration for Forum Participants


1:45 Working and Networking Luncheon

2:50 Close of Conference

POWER NETWORKING

By Level:■ Directors■ Managers■ VPs/SVPs■ C-Levels■ Other

35%

21%

19%

13%

12%

20%

16%

1%

63%

By Industry: ■ Pharma/Biotech/Biopharma/

Medical Device Companies■ Digital/Technology Solutions

Providers■

Agencies

■ Consultants

WHY DO LIFE SCIENCE LEADERS ATTEND DIGITAL PHARMA EAST?

AUDIENCE BREAKDOWN


AGENDA AT A GLANCE

8:00 Registration and Morning Coffee for The Digital Future Day Participants

8:45 Co-Chair's Opening Remarks ACQUIA

9:00 Digital — A Perfect Cross-Functional Partnership CELGENE

9:30 Delivering the Vanguard of Pharma Social Marketing LIVEWORLD & ABBVIE

10:00 How Boehringer Ingelheim’s RespiPoints Digital Support Program Delivered Adherence Results HEALTHPRIZE TECHOLOGIES


11:00 Unpacking Customer Experience in Pharma TAKEDA PHARMACEUTICALS

11:30 The Four Scariest Letters You’ve Never Heard of – GDPR

12:00 Implementing Phase I of GDPR Requirements in Line With Business Transformation and Goals ASTRAZENECA

12:30 Collaboration at the Point of Care OUTCOME HEALTH

1:30 Networking Lunch for The Digital Future Day Participants

2:00 People-Based Engagements for Healthcare ASTRAZENECA

2:30 Digital Difference: How One Pharma Company Is Leveraging Real-World Insights to Improve Outcomes MEDISAFE

3:00 KEYNOTE Rule No.1 for Medical Technology: Stay Out of the Doctors Way ADHERIUM

3:30 Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point-Of-Care and Beyond APTUS HEALTH

4:00 A Year Further in Business: What Can Be Leveraged From the Consumer Side of the Business to the Pharma Side of the Business in Digital AMAG PHARMACEUTICALS


5:00 PANEL DISCUSSION Can Versus Can’t: Opposing Viewpoints on Leveraging Social Media for Effective Communication HALE ADVISORS, GENENTECH

5:30 Using Insights to Power Next-Gen Engagement LIQUIDHUB

6:00 A Digital and Social Review From Pfizer PFIZER, INC.

6:30 Pipeline Gaps: Does an R&D Focus on Social Media Have an Influence? TAKEDA PHARMACEUTICALS

7:00 The Digital Future Day Networking Cocktail Reception If you are interested in hosting this cocktail reception, please contact Jayson Mercado or [email protected] or 212-400-6236.

THE DIGITAL FUTURE DAY | OCTOBER 16, 2018

7:30 Registration Opens, Continental Breakfast and Morning Coffee in Exhibition Hall

8:30 Co-Chair’s Opening Remarks BRISTOL-MYERS SQUIBB & OGIVLY

8:50 PHARMA KEYNOTE: Fast Learning, Experimentation and the Role of Failure PFIZER

9:20 PHARMA KEYNOTE: Developing an Overarching Strategy That Modernizes Your Healthcare Business Model and Positions It for Future Success OREXIGEN THERAPEUTICS

9:50 Data Driven Health and Personalization SHARECARE


10:50 Outsmart vs Outspend Your Competition: How Point of Care Can Help Your Brand Build a Meaningful, Sustainable Advantage PATIENTPOINT

11:20 PHARMA KEYNOTE SESSION: It’s Not (Just) the Tech: Why Partnering and Business Models Enable the Future of Patient Care UCB PHARMACEUTICALS

11:50 What We Learned From Website Visitor Identification Data in the Oncology Space DMD

12:20 DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION What Is the Future Pharma Enterprise and Business Model – Should We Know By Now? GLAXOSMITHKLINE, ALLERGAN, MERCK, TAKEDA PHARMACEUTICALS

1:00

2:00

2:30

3:00

3:30

4:00

4:30

5:00

5:30

6:00

6:30

Networking Strolling Lunch in the Exhibition Hall

PHARMA KEYNOTE: Learning From Legends: Using Legends From Many Different Fields and Apply Their Brilliance and Experience to Today’s Digital Pharma World GLAXOSMITHKLINE

Session Outline TBD SYNEOS HEALTH

PHARMA KEYNOTE: A Year in the Life: Profiling the Digital Transformation of a Life Science Company BAYER

The Evolution of Media and How It's Transforming the Relationships With Your Agency BUTLER/TILL

Afternoon Networking and Refreshment Break

PHARMA KEYNOTE Can Pharma Become the Venice of Digital Marketing? VERTEX PHARMACEUTICALS

Session Outline TBD OPTIMIZERX

Enabling Digital Promotions Success for an Enterprise

HEALTH SYSTEM KEYNOTE Marketing Segmentation Strategies and Building Data-Driven Marketing Teams/Practices UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM

Main Conference Day One Networking Cocktail Reception

PLENARY SESSIONS CONFERENCE DAY ONE | OCTOBER 17, 2018


AGENDA AT A GLANCE MAIN CONFERENCE DAY TWO | OCTOBER 18, 2018

7:45 Morning Coffee in the Exhibition Hall

TRACK A HCP

TRACK B PATIENT SOLUTIONS

TRACK C ANALYTICS

TRACK D MCM ENGAGEMENT

TRACK E MEDIA

8:30 Chairperson's Opening RemarksSKIPTA

Chairperson's Opening Remarks Chairperson's Opening Remarks JOHNSON & JOHNSON, MELTMEDIA

Chairperson's Opening Remarks Chairperson's Opening Remarks

8:40 CASE STUDY HCP Websites - How Should We Evaluate Them? PFIZER

CASE STUDY Using Social Media to Raise Awareness of Clinical Research – A Year Later Account ELI LILLY

CASE STUDY The New Age of Digital Analytics and Why We Need It ASTRAZENECA

CASE STUDY The Launch of a Non-Traditional Unbranded Multichannel Campaign in Pharma SUNOVION PHARMACEUTICALS

CASE STUDY Better Media Management for a Dynamic Digital World MYLAN

9:10 The Next Generation of Member Engagement — Evolving Community Feature Based on Member Need SKIPTA

Social Media in an Information-Overloaded Era MYHEALTHTEAMS

Driving Customer Value in a New World Digital Ecosystem MERKLE, ABBVIE

Multichannel Marketing and Marketing Automation in the HCP New World

Audience Unification: Improving Targeting and Consolidating Messaging CROSSIX

9:40 CASE STUDY Global HCP Portals: Do They Work? What Is the Value? What Does the Future Hold? GLAXOSMITHKLINE

CASE STUDY Pharma’s Path to Digital Disruption: Driving Organizational Change to Succeed in a Constantly Connected World GLAXOSMITHKLINE

CASE STUDY Digital and the Rep: Using Cross-Channel, Content and Data to Inform the Customer Experience PFIZER

CASE STUDY Prime-Time Omni-Channel: How to Build on the Framework of Others to Make Your Marketing Efforts Successful PFIZER

CASE STUDY Content Storytelling and Influencers – Embracing an Inevitable Shift ABBVIE


10:40 Innovation in the World of Digital Marketing DOXIMITY

Session Outline TBD VERYWELL Session Outline TBD DMD Delivering Powerful, Fully Integrated HCP CRM – From Inception to Results BIOPHARM COMMUNICATIONS

Programmatic Advertising to HCPs: Deterministic Vs. Probabilistic Targeting BULLETINHEALTHCARE

11:10 CASE STUDY How Will Pharma Adapt to Successfully Engage HCPs? VIIV HEALTHCARE

CASE STUDY Digital Connectivity and Its Role in Disease Management and Patient Engagement MEDIMMUNE

CASE STUDY Leveraging Patient Opinion Leaders and Social Media to Improve Disease Management GLAXOSMITHKLINE

CASE STUDY The BMS Approach to MCM Engagement BRISTOL-MYERS SQUIBB

CASE STUDY NOVARTIS

11:40 Are Quality RelationshipsPossible Without Engagement? ATHENAHEALTH

Using a Novel Patient Engagement Approach to Overcome HCP and Patient Challenges of a New Pharma Launch CARESPEAK

Utilizing Machine Learning to Engage Your Audiences CMI/COMPAS

The Growth of Data Science, Measurement and Analytics in Multichannel Digital Health: Examining the Changing Role of the Customer and the Different Touchpoints to Pharma

The Proactive Revolution is Coming to Health PULSEPOINT

12:10 CLOSING PANEL DISCUSSIONHandling the Hype – Which Innovations Do Your Customers Really Want?

PANEL DISCUSSIONThe Digital Difference: New Forms of Patient Engagement

PANEL DISCUSSIONAnalytics Roundtable: The Future of Analytics and Its Convergence With Pharma Planning and Execution

CLOSING PANEL DISCUSSION Multichannel Engagement: Discussing the New Model That Combines Online and Offline Channels in a Way That Generates Real RESULTS

CLOSING PANEL DISCUSSIONEstablishing a Customer Engagement Ecosystem in a Digital World

12:50 Networking Strolling Lunch in the Exhibition Hall

2:00 HOSPITAL SESSION Connect the Docs: Using Data to Improve How You Market to Providers PHOENIX CHILDREN’S HOSPITAL

2:30 Designing for Voice in Healthcare – Practical Considerations For Leveraging Voice Platforms in Pharma and Healthcare

3:00 PHARMA KEYNOTE Analyzing the Convergence of Pharma and the Pure Digital Worlds: The Importance of Changing the Way We As Pharma Traditionally Think NOVARTIS

3:30 How to Re-Design and Cultivate a Truly Customer Centric Business Model 4:00 Afternoon Networking and Refreshment Break

4:30 PHARMA KEYNOTE: Optimizing Communications and Digital Innovation Across Disease States

5:00 PHARMA KEYNOTE SUNOVION PHARMACEUTICALS5:30 PHARMA KEYNOTE Profiling an Actually Successful Social Media

Deployment in Pharma ALIMERA SCIENCES 6:00 Closing Remarks from the Co-Chairs and Close of Conference BRISTOL-

MYERS SQUIBB & OGILVY6:15 Close of Main Conference

PLENARY SESSIONS CONFERENCE DAY TWO | OCTOBER 18, 2018

8:15 Morning Coffee and Registration for Forum Participants9:00 Opening Comments and Welcome Address From the Chair NOVARTIS9:15 MINIWORKSHOP HealthBot Workshop – A Practical Introduction

to Leveraging Chat and Voice Bots in Pharma NOVARTIS, CONVERSATIONHEALTH

11:15 Morning Networking Break11:45 Digital Therapeutics: Software as Treatments CLICK THERAPEUTICS12:15 CASE STUDY Open Innovation: How Pharma Can Close the Gap Between

Ideas and Viability LUMINARY LABS12:45 Building a Bridge Between Science and Sports: A Digital Strategy on How to

Bring Hospital-Grade Technologies Directly to Consumer BLDG ACTIVE

1:15 Immersive Solutions Have Power to Transform How Physicians Learn CONFIDEO

1:45 INTERNATIONAL CASE STUDY Analyzing the Behavior of Physicians With Respect to Digital Marketing and Health Tools GETZ PHARMA

2:15 Working and Networking Luncheon With 10-Minute BARRACUDA BOWL "Pitch Presentations" From Startups and Digital Innovators

3:15 Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned NOVARTIS


DIGITAL PHARMA INNOVATION LAB DAY | OCTOBER 19, 2018


THE DIGITAL FUTURE DAY | OCTOBER 16, 2018

8:00 Registration and Morning Coffee for The Digital Future Day Participants

8:45 Chairperson's Opening Remarks Michael Gianelli, Regional Director, Healthcare, ACQUIA

9:00 CASE STUDY Digital — A Perfect Cross-Functional Partnership Carmine Attansio, Senior Product Manager, Digital Myeloma Marketing, CELGENE

9:30 Delivering the Vanguard of Pharma Social Marketing In this case study, learn how a pharma marketing team is responding to changing patient expectations by delivering cutting-edge engagement strategies to build trust and loyalty. Get a behind the curtain look at how marketers at the brand overcame hurdles, aligned business objectives with social media programs designed for increased connections and conversations.Amanda Carson, Digital Strategist, ABBVIEDawn Lacallade, Chief of Social Strategy; VP Account Services, LIVEWORLD

10:00 How Boehringer Ingelheim’s RespiPoints Digital Support Program Delivered Adherence ResultsBoehringer Ingelheim first launched its RespiPoints digital patient engagement program built on the HealthPrize platform in 2016. Based on positive results from the program’s 9-month pilot with one product, the company has expanded RespiPoints to patients prescribed one of several selected Boehringer Ingelheim respiratory products. In this presentation, Boehringer Ingelheim’s Jason Marshall and HealthPrize’s Tom Kottler present some of the results from the original pilot program, how RespiPoints works to improve patient adherence, and some surprising insights gathered from this innovative approach to patient engagement.Jason Marshall, Senior Associate Director, Marketing, BOEHRINGER INGELHEIMTom Kottler, Co-founder and CEO, HEALTHPRIZE TECHNOLOGIES


11:00 CASE STUDY Unpacking Customer Experience in PharmaHealthcare companies are using technology to engage patients, providers, and payers across the entire product lifecycle. Before our brands can accomplish their business goals, our customers need to be able to accomplish theirs. User experience and user-centric design are critical. So how do we harness the transformative power of digital technology to provide customer-centric digital experiences that drive value for our patients and our brands? We will discuss Customer Engagement — what it is, why it matters and how to map the impact to business imperatives. Tracy Yedlin, Social, Mobile and Innovation Lead, Customer Engagement and Marketing Innovation Team, TAKEDA

11:30 The Four Scariest Letters You’ve Never Heard of – GDPRIf you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

12:00 CASE STUDY Implementing Phase I of GDPR Requirements in Line With Business Transformation and Goals

[ Balancing your governance team requirements and IT’s accountabilities [ Bringing efficiencies to the process

Jessica Pfennig, Global Digital Governance Director, ASTRAZENECA

12:30 Collaboration at the Point of CareSolving Healthcare Delivery Issues at the Point of Care Takes a Team Outcome Health will showcase a current collaboration focused on changing treatment patterns and delivering measurable outcomes at the point of care nationwide. Learn about:

[ Building effective partnerships [ Activating treatment guidelines at the moment of care [ Engaging multiple audiences including providers, patients, caregivers [ Multilingual digital education best practices

Nancy Phelan, Senior Vice President, Life Sciences Commercial Growth, OUTCOME HEALTH

1:00 Networking Lunch for The Digital Future Day Participants

2:00 People-Based Engagements for Healthcare [ As we become more addicted to multiple mobile devices, a cross-device marketing

strategy becomes harder and harder to ignore. But is cross-device still the ultimate goal of mobile marketing?

[ Personalized and modern approach to marketing should be based on people. How do you define a person in a way that create value for customers and your brand?

[ What do you do next when you have good the segments and targets? What is the different between a lead and a person? How do we treat the two differently?

Uteng Cheang, Enterprise Mobile and Digital Innovation Associate Director, ASTRAZENECA

2:30 Digital Difference: How One Pharma Company Is Leveraging Real-World Insights to Improve Outcomes Join Medisafe for a deep dive into the power of real-world, real-time, dose-level data. This presentation will discuss:

[ The evolution of the adherence landscape through a data-driven lens [ The creation of the leading medication management platform to support patients

across the healthcare spectrum [ How to close the claims information gap with real-world, real-time data [ Methods for working within existing Pharma structures to engage patients

successfully [ Insights on how one top Pharma company took advantage of real-world, real-time

data to identify opportunities to improve patient outcomesOmri Shor, CEO, MEDISAFE

3:00 KEYNOTE Rule No. 1 for Medical Technology: Stay Out of the Doctor’s WayTech companies are applying the awesome power of machine learning and artificial intelligence to the intractable problem of human illness. Our industry is identifying medical conditions that have persisted despite all efforts to eradicate them, using technology to analyze the most effective methods for treating them, arming the patient with an app that delivers personalized care and advice.But too much technology strays into confusion with the one asset in the healthcare system that we know works: the clinical judgment of a skilled physician.Adherence is an area where we need better solutions.Arik Anderson, CEO, ADHERIUM

3:30 Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point-Of-Care and Beyond Erin Bennett, SVP Client Strategy, APTUS HEALTH David Laros, VP Analytics and Commercial Effectiveness, APTUS HEALTH

4:00 A Year Further in Business: What Can Be Leveraged From the Consumer Side of the Business to the Pharma Side of the Business in Digital Meghan Rivera, Vice President, Digital Engagement, AMAG PHARMACEUTICALS


5:00 PANEL DISCUSSION Can Versus Can’t: Opposing Viewpoints on Leveraging Social Media for Effective Communication In this session, we will explore real world examples of the effective use of social media, from listening and monitoring, to moderation, to what went right and where we have fallen short (but picked ourselves up again).Moderator:Zoe Dunn, Principal, HALE ADVISORSPanelists:Howard Dorfman, Consultant, GENENTECH, Distinguished Visiting Practitioner and Adjunct Professor, SETON HALL UNIVERSITY SCHOOL OF LAW

5:30 Using Insights to Power Next-Gen EngagementOlivier Zitoun, Partner, LIQUIDHUB

6:00 CASE STUDY A Digital and Social Review from Pfizer Jennifer Travers, Head, Digital Review Team, PFIZER, INC

6:30 CASE STUDY Pipeline Gaps: Does an R&D Focus on Social Media Have an Influence?Nicole Rojas, R&D Internal Communications, TAKEDA

7:00 The Digital Future Day Networking Cocktail ReceptionIf you are interested in hosting this cocktail reception, please contact Jayson Mercado or [email protected] or 212-400-6236.

Bridging practices being executed across the life science landscape today; with a view of what’s to come on the horizon in digital concepts, health and strategy


PLENARY SESSIONS | CONFERENCE DAY ONE OCTOBER 17, 2018 Aligning digital health, commercial, transformation and customer strategy

7:30 Registration Opens, Continental Breakfast and Morning Coffee in Exhibition Hall

8:30 Co-Chairs' Opening Remarks Welcome to the 12th Digital Pharma EastRitesh Patel, Chief Digital Officer, OGILVYDanielle Halstrom, Vice President and Head, R&D and Commercial Communications, BRISTOL-MYERS SQUIBB

8:50 PHARMA KEYNOTE Fast Learning, Experimentation and the Role of FailureDan Seewald, Worldwide Innovation Leader, Senior Director, PFIZER, INC.

9:20 KEYNOTE SESSION Developing an Overarching Strategy That Modernizes Your Healthcare Business Model and Positions It for Future Success

[ Assess how customer centricity is viewed across departments [ Understand your patients [ Align your various departments and create incentives for them to work together [ Recognize what will increase your chances of commercial success when launching a

product [ Analyze the role of flexibility in the era of digital healthcare

Tom Cannell, Chief Operating Officer and President, Global Commercial Products, OREXIGEN THERAPEUTICS

9:50 Data Driven Health and PersonalizationSharecare provides a personalized experience, driven by data, that informs consumers on their health journey. Sharecare’s personalized content and data-driven health solutions are fueled by over 100 questions on the RealAge Test and on-going real-time profiling and behavioral tracking. Jeff Arnold, Founder, Chairman and CEO, SHARECARE


10:50 Outsmart Vs. Outspend Your CompetitionHow Point of Care Can Help Your Brand Build a Meaningful, Sustainable Advantage

[ Hear how one pharmaceutical brand made point of care a core component of its marketing strategy and gained a meaningful share of voice as a result

[ See how point of care pulls through your strong DTC campaign to put your brand in the exact moments treatment decisions are being made

[ Learn messaging customization and personalization strategies for specific patient and physician touchpoints

[ Understand the benefits of a category-exclusive approach to owning the office [ Hear about new auditing standards to guarantee reach and results

Linda Ruschau, Chief Client Officer, PATIENTPOINT

11:20 PHARMA KEYNOTE It’s Not (Just) the Tech: Why Partnering and Business Models Enable the Future of Patient Care

[ Identifying new products and services relevant to neurology patients [ Cultivating partnerships and pursuing strategic opportunities with mission-driven

companies [ Design new business models orientated towards increased value delivery to health

systems, improved patient experience and outcomesJames Musick, Vice President, Head of Neurology Patient Technology U.S., UCB PHARMACEUTICALS

11:50 What We Learned From Website Visitor Identification Data in the Oncology SpaceWebsite visitor identification data unveils surprising trends including the fact that HCPs are visiting a popular oncology brand’s consumer site in numbers four times greater than the HCP site. This presentation will take a look at how data captured via an audience identity management platform can:

[ Report practitioner type, referral traffic, time on site, pages viewed, and repeat visits [ Provide clues for optimizing oncology therapeutic websites — those targeting HCPs

and consumers [ Allow marketers to investigate new targets and adjust communications based on

engagement preferences In addition, comparisons to other branded websites in the oncology space produce further insights, following targets as they navigate from site to site. We will expound on these trends and illustrate specific opportunities that arise from individual visitor data points.Mary Lassiter, Director of Client Strategy and Innovation, DMD

12:20 DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION What Is the Future Pharma Enterprise and Business Model – Should We Know By Now?

[ Are pharma companies ONLY1. In the business of discovery, development, commercialization of new medicines?2. OR are we in the health outcomes business?

[ Those are two fundamentally different things and involve the broader services, technologies, and tools that could help patients do more, feel better or live longer:

• Digital therapeutics/beyond the pill/investing in this space/designing new models to makethat work

• What direction do you see the industry moving in the next 18 months? [ Do you feel physicians are more likely to prescribe your drug if you are also providing

dedicated patient services/apps/companion tools etc.? [ Are we just focused on treatment/medicine? If so, you will not see transformation. If you

focus on improving health outcomes, you will develop SOLUTIONS that may actually drive prevention/diagnosis, disease management, etc.

[ Building global capabilities:• Balancing overall enterprise efforts including corporate AND individual brands. Is it one OR

the other?• General lessons learned in the transformation process?

Panelists:Andrew Ploszay, Global Head, Digital Innovation and Strategic Partnerships, GLAXOSMITHKLINESai Punjabi, Global Head – Digital Marketing Capabilities and Operations, ALLERGANJamie Rosati, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCKDan Gandor, Director, Digital Innovation and Corporate Program Management, TAKEDA

WHO SHOULD ATTEND DIGITAL PHARMA EASTSVPs, VPs, Directors, Heads, and Managers from the pharmaceutical, biotechnology, and medical device industries whose responsibilities include:

_ Marketing _ Digital Marketing _ Digital Strategy _ Integrated Marketing _ Multichannel Marketing _ Social Media _ Mobile Marketing _ eMarketing

_ eBusiness _ Global Marketing _ Interactive Services _ Commercial Excellence _ Commercial Operations/Capabilities

_ Innovation _ Patient Solutions

_ Customer Interaction/Engagement

_ Customer Insights _ Field Force/SFE _ Brand Management _ Product Management _ Strategic Operations _ PR/Communications

_ New Media _ Advertising and Promotions _ IT _ Clinical Innovation _ Medical Affairs _ Legal Counsel and MLR _ Compliance

Together with:

_ Physician Networks _ ePatients _ Regulators _ Digital Agencies _ Technology Providers


PLENARY SESSIONS | CONFERENCE DAY ONE OCTOBER 17, 2018 Aligning digital health, commercial, transformation and customer strategy

1:00 Networking Strolling Lunch in the Exhibition Hall

2:00 PHARMA KEYNOTE "Learning From Legends:" Using Legends From Many Different Fields and Apply Their Brilliance and Expertise to Today’s Digital Pharma World

[ Peter Drucker: Management guru from the ‘50s and ‘60s on how to be more effective [ David Ogilvy and Bill Bernbach: Advertising legends illustrate the importance of market

research and branding [ Malcolm Gladwell: NY Times best-selling author on how to find the story [ Roger Federer: All-time tennis great on how to change as market conditions and

competitors change [ Vince Lombardi: Super Bowl-winning coach and the importance of discipline [ Steve Jobs: Apple founder about making priority decisions

Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE

2:30 Session Outline TBDSenior Executive, SYNEOS HEALTH

3:00 PHARMA KEYNOTE A Year in the Life: Profiling the Digital Transformation of a Life Science Company

[ Life Sciences sector overview: Understanding the macro issues and how the sector is being disrupted at a global level

[ Developing an effective transformation strategy and vision: Road map, buy-in, digital focus, investment and change management

[ Using digitalization and new technologies like Artificial Intelligence to create innovative and sustainable solutions for customers

Saskia Steinacker, Vice President and Global Lead Digital Transformation, BAYER

3:30 The Evolution of Media - and How it's Transforming the Relationships With Your AgencyYears ago there were a limited number of media channels and a finite numbers of ways to identify, reach and engage a target audience. Marketers have spent countless hours uncovering deep insights about their core target audience. These insights have been the primary driver in creating meaningful creative messaging but are often forgotten, or dismissed, when it comes to building out media campaigns. This is a miss. Media agencies/teams can thrive by leveraging similar insights to create complex targeting methodologies that reach discreet target audiences with the most appropriate message at the most impactful stage in their patient pathway - resulting in a more effective media campaign with better results. Michael Deichmiller, Account Direct with Butler/Till Health Group will discuss the evolution of media, the importance of uncovering rich insights that can enhance a media campaign, and the benefits of approaching it the right way for your business.Michael Deichmiller, Account Director, BUTLER/TILL HEALTHGROUP


4:30 PHARMA KEYNOTE SESSION Can Pharma Become the Venice of Digital Marketing?Pharmaceutical marketing has rightly or wrongly been positioned as the backwoods cousin of other industries when it comes to digital marketing innovation. An amazing confluence of trends has created the ideal opportunity for pharma to break ahead of other industries. Much like Venice in the 13th century, the pharmaceutical industry is attracting diverse talent and increased investment to innovate in ways that could transform society. We will examine the technologies, healthcare trends, and real-world evidence that demonstrate how the pharmaceutical industry is poised to secure its seat at the table of innovation leaders.Topics covered:

[ What allowed Venice to become recognized as the birthplace of the renaissance? [ The parallels between Venice and the world of Pharmaceutical Marketing

• Resources (e.g., data, investment)• Demand (e.g., healthcare trends, alignment on outcomes, triple aim)• Talent (e.g., data scientists, digital health startups)• Creativity (e.g., content, artistry)• Geography (epicenters of innovation like Boston)

[ Pharma Digital Renaissance• What might it look like?• How will it impact society?

[ Carpe Diem• The 10 steps each of us must take to seize this opportunity

Glenn Butcher, Senior Director, Cystic Fibrosis Global Marketing, VERTEX PHARMACEUTICALS

5:00 OptimizeRX Session Title TBDSpeaker name, Job Title, OPTIMIZERX

5:30 Enabling Digital Promotions Success for an Enterprise [ Building a business case for SEO success by consolidation of similar web experiences [ Enabling SEO effectiveness on a global scale [ Consolidating audience insights for more efficient digital advertising operations [ Deciphering when a social strategy is really a paid social advertising strategy [ Protecting brand reputation and avoiding internal bid overlap in paid search

If you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

6:00 HEALTH SYSTEM KEYNOTE SESSION Marketing Segmentation Strategies and Building Data-Driven Marketing Teams/Practices Tanya Andreadis, Associate Chief Marketing Officer, UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM

6:30 Main Conference Day One Networking Cocktail Reception If you are interested in hosting this cocktail reception, please contact Jayson Mercado or [email protected] or 212-400-6236.

WHAT MAKES INDUSTRY LEADERS ATTEND DIGITAL PHARMA EAST?“Find new ways to leverage digital technology.” —Director, Business Innovation and Digital Strategy, BOEHRINGER INGELHEIM

“I love talking to the innovators in the digital health market.” —U.S. Head Digital Accelerator, TAKEDA PHARMACEUTICALS

“It’s a collection of all the thought leaders in digital.” —Executive Vice President and Managing Director, CMI/COMPAS

“To learn about the state-of-the-art in digital marketing in pharmaceuticals.” —Senior Director, Strategy and Program Management, ASTRAZENECA

“We walk away as a digital community looking to advance the work that we do.” —Director, Social Media Governance and Markets, BRISTOL MYERS-SQUIBB

“Hear from the people who touch the spectrum of our business.” —Director, Health and Beauty, YAHOO, INC.

“To see what’s new and improved, what’s going on, what the exciting new developments are in digital space.” —Director, PFIZER


TRACKS | OCTOBER 18, 2018

Track A HCP7:45 Morning Coffee in the Exhibition Hall

8:30 Chairperson's Opening RemarksDr. Theodore Search, CEO, SKIPTA

8:40 CASE STUDY HCP Websites — How Should We Evaluate Them?Michael Rowbotham, Multichannel Marketing Director, PFIZER

9:10 The Next Generation of Member Engagement — Evolving Community Feature Based on Member NeedTed Search, CEO, SKIPTA

9:40 CASE STUDY Global HCP Portals: Do They Work? What Is the Value? What Does the Future Hold?

[ A visual tour of pharma portal solutions across the globe [ The ten keys to creating high-quality, integrated digital customer experiences for HCPs [ An example of using VOC data and analytics to continuously improve the experience

J.D. Lineen, Global Channel Lead, Web and Mobile, GLAXOSMITHKLINE


10:40 Innovation in the World of Digital MarketingDr. Amit Phull, Vice President of Strategy and Insights, DOXIMITY

11:10 CASE STUDY How Will Pharma Adapt to Successfully Engage HCPs? As HCPs evolve in their engagement with patients and how they manage their practice, pharma companies will have to transform their HCP-engagement approach. Anoo Mehmi, Global Digital Content Lead, VIIV HEALTHCARE, UK

11:40 Are Quality Relationships Possible Without Engagement?Every day, 2.5 quintillion bytes of data are created; 1/3 of that data is healthcare-related. Given the amount of information “noise” in the market, a new NPP landscape has emerged. HCPs now take initiative to source the information they need, when and where they want it (particularly in light of reduced rep access). At the same time, 84% of patients ask HCPs about a drug they saw in an ad. This presents a challenge to pharma – how can outreach initiatives optimize engagement?In this presentation, we will examine:

[ Pharma’s current challenges in maintaining share of voice [ Today’s goals for using digital channels [ Tactics to break through the “noise” [ Definitions of campaign success

Jason Bernstein, Senior Manager, Pharma Strategic Solutions, ATHENAHEALTH

12:10 CLOSING PANEL DISCUSSION Handling the Hype – Which Innovations Do Your Customers Really Want? Between voice search, wearable devices, virtual patient consults, cognitive computing systems, virtual and augmented reality, and more, there are countless flashy new platforms impacting the healthcare space. It is nearly impossible for marketers to keep up with every trend and make strategic investments with limited time and budget. Join us for a discussion to learn how to:

[ Identify the emerging technologies and tools that resonate with HCPs and patients [ Prioritize investment by customer content needs and channel content preferences in

2018 [ Develop criteria to evaluate innovations for potential investment in the years ahead

Panelists:Amit Pherwani, Director, Digital Marketing, NOVO NORDISKPriya Venkataraman, Social Media Capability Lead, Multichannel Hub, BRISTOL-MYERS SQUIBB

12:50 Strolling Lunch in the Exhibition Hall


8:30 Chairperson's Opening RemarksSpeaker Name, Job Title, COMPANY NAME

8:40 CASE STUDY Using Social Media to Raise Awareness of Clinical Research – A Year Later AccountLearn from first hand case studies executed by Eli Lilly and Company, centered on using great content and crowdsourced art through social media as a way to engage people and raise awareness of clinical research.

[ Explore various interpretations of ROI [ Understand how internal communications stakeholders can work together in a nimble and

effective way [ Learn how to sequence content development, promotion, and engagement strategies

Joseph Kim, Senior Advisor, Patient Experience and Design Innovation, ELI LILLY & COMPANY

9:10 Social Media Truth in an Information-Overloaded Era [ Identify knowledge gaps in patients’ understanding of chronic conditions via social listening

and primary research [ Establish trust via authentic connections in social media [ Educate patients effectively in an on-the-go mobile world [ Empower patients to have more productive conversations with their physicians

Eric Peacock, Co-Founder and CEO, MYHEALTHTEAMS

9:40 CASE STUDY Pharma’s Path to Digital Disruption: Driving Organizational Change to Succeed in a Constantly Connected WorldPharma certainly hasn’t developed a reputation as the industry driving innovation and excellence in customer experience. But in today’s world, where patients are smarter and more in control of their health than ever before, the necessity for excellence across modern marketing techniques has never been more important. So how do we shift historically traditional organizations to not just show up – but to break through – in digital and social media? Hear how GSK is fostering in a new era of patient engagement – bringing the organization on a journey toward digital disruption by putting patients at the center and designing integrated online experiences that are primed for discovery, engagement and outcomes.Angela Horstmann, Head of Consumer Digital Experience and Innovation, U.S. Pharma, Customer Capabilities and Operations, GLAXOSMITHKLINE


10:40 Session Outline TBDSenior Executive, VERYWELL

11:10 CASE STUDY Digital Connectivity and Its Role in Disease Management and Patient Engagement

[ Examining the role digital connectivity have in patient disease management and support beyond adherence

[ Understand and balance technical complexity and simplicity to create a unique and positive user experience

[ Polymedicine challenges and consideration — short-term approach and long-term considerations

[ Exploring opportunities for pharma, patient and HCP engagement through digital support ecosystem

Michael C. Song, Ph.D., Senior Manager R&D, Device Functionality, Safety, and Digital Connectivity, Drug Delivery and Device Development, BioPharmaceutical Development, MEDIMMUNE

11:40 Using a Novel Patient Engagement Approach to Overcome HCP and Patient Challenges of a New Pharma LaunchLaunching a new pharma brand can be incredibly challenging. In this session executives from Novo Nordisk, CareSpeak Communications, and Cult Health will discuss their novel approach to an early experience program executed through the use of Automated Patient Engagement and interactive messaging. Attendees will learn how to structure similar programs, engage patients, HCPs and the sales force in the process, and the best practices that helped a new Novo brand successfully address several key launch challenges.Srdjan “Serge” Loncar, President and CEO, CARESPEAK COMMUNICATIONS, INC.

12:10 CLOSING PANEL DISCUSSION The Digital Difference: New Forms of Patient Engagement

[ How digital is changing pharma’s business model [ What can digital deliver? New forms of patient engagement

• Evidence-based behavior change• (Hyper) Personalization – the digital difference• Getting the balance right – digital first but not only

[ Improved adherence, evidence and healthcare outcomes [ Is pharma ready for the challenge?

Panelists:


Track B PATIENT SOLUTIONS



Track C ANALYTICS 7:45 Morning Coffee in the Exhibition Hall

8:30 Chairperson's Opening RemarksElena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSONRon Barry, Co-Founder and Head of Business Development, MELTMEDIA

8:40 CASE STUDY The New Age of Digital Analytics and Why We Need It

[ From Digital Analytics to the Digital ROIs [ Linking Digital Analytics with traditional non-Digital Analytics

Igor Rudychev, Senior Business Insights Director, Immuno-Oncology, ASTRAZENECA

9:10 Driving Customer Value in a New World Digital EcosystemLearn how a top 10 pharmaceutical company leverages innovative analytics to drive real customer value in a largely digital ecosystem. In this session, we explore a rep-orchestrated approach that incorporates digital tools that complement professional details and deliver an optimally orchestrated customer experience. In addition, you’ll learn to solve for issues such as rep access decline, individual tactic/content preferences, and the ability to provide added value in each interaction. The analytic model we will discuss fuels this approach and provides ongoing touchpoint optimization for each individual physician.Jane Portman, Vice President, Analytics, MERKLEYi Wang, Senior Manager, Emerging Analytics, ABBVIE

9:40 CASE STUDY Digital and the Rep: Using Cross-Channel, Content and Data to Inform the Customer Experience

[ Reach and frequency [ Driving meaningful engagement [ Integrated channel ecosystem [ Content [ Data [ Pfizer case study

Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER, INC.


10:40 Session Outline TBDSenior Executive, DMD

11:10 CASE STUDY Leveraging Patient Opinion Leaders and Social Media to Improve Disease Management Improving health outcomes is a part of every pharma company’s mission, but getting there isn’t just about script lift and adherence. It’s also about helping patients navigate their care beyond the pill. For GSK, this took the form of a social promotion campaign, driven by patient opinion leaders, who could use their trust, reach and influence to get a new symptoms reference kit into the hands of lupus sufferers, and ultimately marketable CRM database leads. This session will cover:

[ What constitutes success with a social media campaign and what are relevant KPIs to measure [ Understand the opportunities and challenges of collaborating with patient opinion leaders

and how to build upon on their trust and influence [ How hyper-targeted social media can multiply impact [ How this campaign was conceived and lessons learned in its execution

Daemion Johnson, Manager, Disease Awareness Marketing - Immunology and Rare Diseases, GLAXOSMITHKLINE

11:40 Utilizing Machine Learning to Engage Your AudiencesEveryone is buzzing about machine learning and artificial intelligence. Learn how you can use these tools in your brand campaigns. We’ve been applying machine learning techniques to our clients’ campaigns and in this presentation we will show how the technology can help you engage your target audiences, providing what they want before even they know they want it. Paul Kallukaran, Executive Vice President, Performance Analytics and Data Science, CMI/COMPAS

12:10 CLOSING PANEL DISCUSSION Analytics Roundtable: The Future of Analytics and Its Convergence With Pharma Planning and Execution

[ What we are trying to achieve with Digital Analytics? [ How can analytics and online data help lead content creation to resonate best with your

audience on digital platforms? [ Should content and targeting ever be created in a vacuum? [ How to make digital better with Digital Analytics? [ Pros and cons of Digital Analytics [ From Digital Analytics to the digital ROIs [ Linking Digital Analytics with traditional non-Digital Analytics [ Future of Digital Analytics

Moderators:Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSONRon Barry, Co-Founder and Head of Business Development, MELTMEDIAPanelists:Gaetan Akinrolabu, Digital Marketing — Social and Digital Strategist — Google Partner, BRISTOL-MYERS SQUIBBTatsiana Gremyachinskiy, Digital Marketing, U.S. Coronary Marketing, ABBOTT VASCULARMatt Smith, Global Lead, Strategy, Digital and Operations, PFIZER, INC.



8:30 Chairperson's Opening RemarksNorm Phillips, Executive Vice President and Chief Marketing Officer, BIOPHARM COMMUNICATIONS

8:40 CASE STUDY The Launch of a Non-Traditional Unbranded Multichannel Campaign in Pharma When entering a new disease state what you do prior to launch is critical to the success of the future branded launch. Yes, there are always the traditional campaigns which include disease state awareness and education. Sunovion not only decided to do the traditional, they decided to create Little Big Things TM — an innovation platform that will curate and communicate some of the most exciting ideas for Parkinson’s and pull them all together into one place, making it easy for our audiences — patients, caregivers, doctors, and innovators — to find them and engage with them. We will discuss how this campaign was developed, its components, how it was approved and how it is performing since launched. Paul Murasko, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS Samantha Hack, Director, Advocacy Partnerships, SUNOVION PHARMACEUTICALS

9:10 Multichannel Marketing and Marketing Automation in the HCP New WorldIf you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

9:40 CASE STUDY Prime-Time Omnichannel: How to Build on the Framework of Others to Make Your Marketing Efforts SuccessfulAs the world gets more digital, we look for experiences that are real, meaningful, and have great depth. Customers stopped engaging with products, or with a company, and now engage with a story. They move from channel to channel, expecting seamless data. This presents an enormous opportunity for pharmaceutical companies to learn and build on retail omnichannel frontrunners to increase recognition and trust. Learn how experience inspires virality and how content brings out the humanity in all of us. We will cover:

[ Know what and why your customers are expecting a “relationship” from marketing efforts [ Gaining insight into the performance of omnichannel marketing from experiences outside pharma [ Understanding the power of flexible, structured content and how it is critical to the success of your

omnichannel marketing efforts [ Don’t just tell a story – tell an experience [ Real-life examples of campaigns using the latest tools and channels, combined with creativity and

flairBryan Cohen, Digital Platform Lead, Promotional Operations, PFIZER


10:40 Delivering Powerful Fully Integrated HCP CRM – From Inception to Results [ Strategic approach to developing fully integrated CRM campaigns [ Case Study

• Planning• Development• Delivery• Measurement and Results

Rich Patterson, Senior Vice President, Engagement Strategy, BIOPHARM COMMUNICATIONS

11:10 CASE STUDY The BMS Approach to MCM Engagement Lisa Flaiz , Director, Multichannel Marketing, Worldwide Digital Hub Lead, BRISTOL-MYERS SQUIBB

11:40 The Growth of Data Science, Measurement and Analytics in Multichannel Digital Health: Examining the Changing Role of the Customer and the Different Touchpoints to Pharma

[ The elephant in the room — privacy and transparency: • Opt-in vs. opt-out • Where data resides• How to analyze data • Where is data coming from and how is it being used, as a marketer what do you need to know?• Operational requirements

[ How can we effectively deliver customer behavior insights from digital analytics? [ Measurement – where are the bottlenecks? [ The other elephant in the room: ROI and how digital demonstrates the value of pharma

products [ Examining the relationship between MCM effectiveness and ROI

If you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

12:10 CLOSING PANEL DISCUSSION Multichannel Engagement: Discussing the New Model That Combines Online and Offline Channels in a Way That Generates Real RESULTS

[ Assessing the changes being made in pharma with multichannel engagement [ How can you generate real results? How do you quantify real success? [ Integrated channel ecosystem considerations [ Reps and multichannel

Moderator:Norm Phillips, Executive Vice President and Chief Marketing Officer, BIOPHARM COMMUNICATIONSPanelists:


Track D MULTICHANNEL ENGAGEMENT


PLENARY SESSIONS | OCTOBER 18, 2018


Track E MEDIA 7:45 Morning Coffee in the Exhibition Hall

8:30 Chairperson's Opening RemarksSpeaker Name, Job Title, COMPANY NAME

8:40 CASE STUDY Better Media Management for a Dynamic Digital World Managing digital media while continually improving performance across all digital channels is difficult. To solve complex issues, it is best to divide the problem into smaller, more manageable pieces. As we look to do this for digital media management, several things become apparent:

[ The marketing funnel is a series of funnels that may live in different places in your digital ecosystem

[ Time on site and pages viewed are not important metrics for managing digital media [ Your creative and UX teams are just as important as your media planners and buyers in

driving media success Robert Gargiulo, (Founding) Director of Marketing, Consumer Healthcare, MYLAN

9:10 Audience Unification: Improving Targeting and Consolidating Messaging Customer segmentation is an important part of pharma teams’ toolkits for communicating with patients effectively. By linking health data, consumer data, and patients’ HCP data, marketers can create a complete picture of their target audience, allowing them to reach relevant patients with complementary messaging wherever they consume media. In this presentation, Crossix will present a case study illustrating the benefits of a person-level data approach, including

[ Building robust customer segments [ Consolidating marketing efforts across channels [ Measuring campaign effectiveness and synergies across all

Jeremy Mittler, Vice President, Industry Solutions, CROSSIX

9:40 CASE STUDY Content, Storytelling and Influencers – Embracing an Inevitable Shift The changing global media landscape, the rise of non-traditional influencers, and the dominance of social media and sharing platforms are leading to a change in how companies shape their narrative to impact how external audiences perceive and engage with them. Implementing this inevitable change in the biopharmaceutical industry presents multiple challenges, from the traditional communications ‘"old habits" to regulatory constraints to the need of alignment across multiple internal constituencies. Javier Boix, Senior Director, Content Strategy, AbbVie, will discuss the key elements driving this exciting shift in how biopharma tells its story and engages with its audiences. Javier Boix, Head, U.S. Public Affairs, ABBVIE


10:40 Programmatic Advertising to HCPs: Deterministic Vs. Probabilistic Targeting Now that pharma marketers are leveraging programmatic platforms to reach HCPs at scale and through multiple supply sources, there is an opportunity to take stock of the supply chain — and to identify the right balance of scale efficiencies, targeting accuracy, and ROI. This session will provide a deep dive on the nuts and bolts of HCP audience targeting with a focus on deterministic and probabilistic targeting models and performance of endemic and non-endemic media. The session will try to answer the question: what factors should HCP marketers consider to maximize value when buying programmatically? Justin Fadgen, Chief Corporate Development Officer, BULLETINHEALTHCARE

11:10 CASE STUDY The Winners and Losers of Digital Transformation

[ Big ideas vs. the fundamentals [ Digital Darwinism and the survival of the fittest for superior UX [ Innovation and partnership models – closed Innovation vs. open Innovation [ Rule of 7 – building a partner network [ Machine Learning combined with Virtual Reality vs. just a boring ad [ Organizational Transformation and the forgotten ones [ Scale vertically, horizontally, concentrically [ Proficient in PowerPoint and Java, not interested in learning. How to fail at talent

Özgün Demir, Director, Digital Strategy, NOVARTIS

11:40 The Proactive Revolution is Coming to Health [ Evidence of the proactive revolution (in life) [ Role of data and technology [ Transformation of health from reactive to proactive [ Implications for pharma marketing

Chris Neuner, Chief Revenue Officer, PULSEPOINT

12:10 CLOSING PANEL DISCUSSION Establishing a Customer Engagement Ecosystem in a Digital World

[ What are the key components? [ What is critical to delivering a seamless customer experience? [ What do you standardize and what do you localize? [ Where is value derived for customers and enterprises?

Panelists:Fabrizio Caranci, Director, Global Marketing Vaccines, MERCK


2:00 HOSPITAL SESSION Connect the Docs: Using Data to Improve How You Market to ProvidersWhat do providers think about your marketing? Are your campaigns engaging, or just white noise? Clinicians just want to be left alone to practice medicine, yet patients, government, and business decision-makers are asking more questions than ever. How does your marketing fit into their world? In this entertaining, behind-the-scenes look, you will get a reality check about marketing to providers in the Digital Age and learn how to use data to avoid common mistakes.Jared Johnson, Manager, Marketing Technology and Analytics, PHOENIX CHILDREN’S HOSPITAL

2:30 Designing for Voice in Healthcare – Practical Considerations for Leveraging Voice Platforms in Pharma and HealthcareIf you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

3:00 PHARMA KEYNOTE Pharma and the Pure Digital Worlds: the Importance of Changing the Way We As Pharma Traditionally ThinkLisa Deschamps, Worldwide Business Head, Neuroscience, NOVARTIS

3:30 How to Re-Design and Cultivate a Truly Customer Centric Business Model If you are interested in hosting this session, please contact Jayson Mercado or [email protected] or 212-400-6236.

4:00 Afternoon Networking & Refreshment Break

4:30 PHARMA KEYNOTE Optimizing Communications and Digital Innovation Across Disease States

5:00 PHARMA KEYNOTEJohn Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS

5:30 CASE STUDY Profiling an Actually Successful Social Media Deployment in PharmaMike Padilla, Vice President of Marketing, ALIMERA SCIENCES

6:00 Closing Remarks From the Chairs and Close of ConferenceRitesh Patel, Chief Digital Officer, OGILVYDanielle Halstrom, Vice President and Head, R&D and Commercial Communications, BRISTOL-MYERS SQUIBB

6:15 Close of Main Conference

Aligning digital health, commercial, transformation and customer strategy


8:15 Morning Coffee and Registration for Forum Participants

9:00 Opening Comments and Welcome Address From the Chair Shwen Gwee, General Manager, Digital Accelerator, Global Drug Development, NOVARTIS

9:15 MINIWORKSHOP HealthBot Workshop – A Practical Introduction to Leveraging Chat and Voice Bots in Pharma NOVARTIS, CONVERSATIONHEALTHIntro: Shwen Gwee, General Manager, Digital Accelerator, Global Drug Development, NOVARTISWorkshop: Dr. John Reeves, Chief Medical Officer, CONVERSATIONHEALTHLexi Kaplin, Chief Product Officer, CONVERSATIONHEALTH

[ Why healthbots are particularly well suited to pharma and healthcare [ An executive 101 of what bots are and how they are best leveraged by business [ How healthcare brands are tapping into the power of bots [ Learn how to use a “bot canvas” to structure your approach to building bots

Engage in a quick bot-a-thon to ideate and define a bot that addresses a key health challenge.

11:15 Morning Networking Break

11:45 Digital Therapeutics: Software as TreatmentsDigital therapeutics have the potential to play a major role in the treatment of chronicdisease which accounts for 86% of healthcare costs. While digital tools can be useful inmanaging chronic disease, digital therapeutics, like those offered by Click, can actuallyproduce drug-like outcomes in treating chronic diseases such as depression. Machinelearning, predictive analytics, and user engagement are central to Click’s ability to driveoutcomes with software. These features will be discussed in relation to CT-152: ourmobile application that delivers a proprietary, interactive therapeutic intervention for thetreatment of Major Depressive Disorder. Initial results demonstrate that the efficacy ofthis digital therapeutic is comparable to drug therapy, with a highly favorable safety profile.

[ Digital therapeutics can produce clinical outcomes comparable to or better than drugs

[ One digital therapeutics platform can be leveraged to target multiple indications [ The regulatory pathway is open for these apps to obtain drug-like labels [ Digital therapeutics at scale have the potential to ease the burden of chronic disease,

and will be prescribed by physicians just like a drug in the near futureDavid B. Klein, Co-Founder and CEO CLICK THERAPEUTICS, INC.

12:15 CASE STUDY Open Innovation: How Pharma Can Close the Gap Between Ideas and ViabilityMany executives, when tasked with innovation, think they have an idea problem. But as any participant in a sticky-note brainstorm session knows, the real problem isn’t coming up with ideas, it’s closing the gap between concept and making it real. One of the central tenants of open innovation challenges is that they can accelerate the identification and strengthening of solutions in a short amount of time. This is particularly helpful for pharma, which struggles to balance near term expectations and long term bets on future business models.

[ Breaking down the best practice for pharma [ Drawing on our recent research around challenges [ Weaving in real case studies from health for each point

Sara Holoubeck, CEO, LUMINARY LABS

12:45 CASE STUDY Building a Bridge Between Science and Sports: A Digital Strategy on How to Bring Hospital-Grade Technologies Directly to Consumer This presentation will take a look at how BLDG Active took a medical-grade technology being used in hospitals and launched into the action sports and outdoor space. By rethinking traditional channels, companies can now leverage more targeted digital efforts to market to niche segments. Key topics will include:

[ E-commerce strategy [ Creating awareness through social [ Blogger and influencer outreach [ Paid media

Justin Gardner, CEO, BLDG ACTIVE

1:15 Immersive Solutions Have Power to Transform How Physicians Learn Mike Marett, CEO and Co-Founder, CONFIDEO

1:45 INTERNATIONAL CASE STUDY Analyzing the Behavior of Physicians With Respect to Digital Marketing and Health Tools

[ Physician interest levels [ Time preferences [ Platform preferences [ Physician stickiness level for digital marketing [ Engaging customers by digital health solutions like medical webinar portals, first

virtual hospital of Pakistan, or customize website development portal. [ How these channels helps actually engaging and enticing pharma to engage

customers for sustainable physician engagement [ How a webinar portal can educate doctors in rural areas

Syed Umair Maroof, Director Business Unit — Market Access, GETZ PHARMA

2:15 Working and Networking Luncheon With 10-Minute BARRACUDA BOWL "Pitch Presentations" From Startups and Digital Innovators

3:15 Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons LearnedShwen Gwee, General Manager, Digital Accelerator, Global Drug Development, NOVARTIS


DIGITAL PHARMA INNOVATION LAB | OCTOBER 19, 2018

WHICH COMPANIES ATTEND DIGITAL PHARMA EAST?ABBOTT LABORATORIES ABBVIEACORDA THERAPEUTICS ACTAVISACTELION PHARMACEUTICALSADVANCE BIOHEALING ADVANCED STERILIZATION PRODUCTS (ASP) ALEXIONALLERGANAMGEN AMYLIN PHARMACEUTICALS APNICURE ASTELLAS ASTRAZENECA ALIGN TECHNOLOGIESALLERGANAUXOGYN

AVANIR PHARMACEUTICALBAXTER HEALTHCAREBAYER HEALTHCARE BD BIOSCIENCES BIOGENBIOMARIN PHARMACEUTICALBOEHRINGER INGELHEIM BRISTOL MYERS SQUIBB CADENCE PHARMACEUTICALS CELGENECORCEPT THERAPEUTICSDAIICHI SANKYO ELI LILLY GENENTECH GENOMIC HEALTHGENZYME GILEAD

GLAXOSMITHKLINEGLOCK HEALTHHORIZON PHARMACEUTICALSINCYTE IRONWOOD PHARMACEUTICALS JANSSENJAZZ PHARMA JOHNSON & JOHNSON LUNDBECK MEDIMMUNE MEDTRONICMERCKMODERNA THERAPEUTICSMYLANMYRIAD GENETIC LABORATORIESNEXTWAVE PHARMACEUTICALSNOVARTIS

NOVO NORDISKONYX PHARMACEUTICALSOTSUKA AMERICA PHARMACEUTICALPFIZERPHARMACYCLICSRESTORATION ROBOTICSSANOFI-AVENTISSHIRESUNOVION PHARMACEUTICALSTAKEDATECNOQUIMICAS S.A.TEVA NORTH AMERICA BRAND PHARMACEUTICALSUPSHER-SMITH LABORATORIES WATSON PHARMACEUTICALS


EARLY BIRD PRICING REGISTER BY AUGUST 31, 2018All Access $2,995 $3,295

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STANDARD PRICING REGISTER AFTER AUGUST 31, 2018All Access $3,195 $3,495




ONSITE PRICINGAll Access $3,295 $3,595




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· EAST 12th OCTOBER 16–19, 2018. PENNSYLVANIA CONVENTION CENTER — PHILADELPHIA, PA....

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