Easily create TOMA: How to become the REALTOR of choice.

How To Become The REALTOR Of Choice

Build and Keep Top of Mind Awareness

Reg Gupton, MBA, CRSCreative Growth [email protected] http://www.growthseminars.com303.544.0340 office303.544.0358 fax

© Creative Growth Seminars, [email protected], 303.544.0340

How many agents are interviewed

Source: Profile of Home Buyers and Sellers 2010


Dos and don'ts of your 8x8

• Set up an expandable file folder labeled weeks 1 thru 8

• Print & store 20+ copies of your chosen material in each folder slot.

• Don’t be creative• Send the same thing each week until you decide to change it• Create an action plan & put action plan on

calendar• Good source is www.epa.gov. At least four

brochures available: free or very low cost.

http://www.epa.gov/


A simple & powerful 8x8

Week 1 – Thank you noteWeek 2 - Info educating the recipient about real estateWeek 3 - Info educating the recipient about real estateWeek 4 - Info educating the recipient about real estateWeek 5 – Personal CallWeek 6 - Info educating the recipient about real estateWeek 7 - Info educating the recipient about real estateWeek 8 – Personal CallWeek 8 – add to your 33 touch program.


Dos and don'ts of your 33 touch plan

•There are only two message to be conveyed by these cards

•I am still here

•I am doing business

•Do be consistent with the

mailing/address/logo/picture

side of your card

•Do include your full contact

Information

•Creativity is not required.


Your 33 Touch Plan

• Send 26 just listed/just sold card• “How to send referral cards” quarterly or more

often• Skip time change cards• Important message about energy tax credits etc• Send 7 non-religious greeting cards.


Still not convinced?

Your massive Return on Investment (ROI)

For every 100 names in your database:Investment: 100 X 33=3,300 X $ 0.65= $2,145.00Revenue: 5 X $5,000 = $25,000

$25,000 – $2,145 = $22,855 profit or 10.65 times your money.

Reg’s RantsEmail me @ [email protected]

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Easily create TOMA: How to become the REALTOR of choice.

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