Eas Presentation May 2015 Tema

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1) OVERALL VIEW of ENTESECTOR in ISTANBUL

2) TEMA WORLD PROJECT O

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OVERALL VIEW of ENTERTAINMENTSECTOR

• Domestic Inte!n"tion"• L"test Rese"!c% Det"i#s

• Sco&e

• C"tc%ment A!e"s

• P"!tici&"nt Demo'!"

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Domestic Inte!n"tion"# M"!$et

• With current market size of 12.5 million people, the qualied av

resident market is signicant.• Current market size does not include 2.5 million people ho ca

leisure activities such as theme parks.

• With continued groth is resident market, an estimated numbemillion people b$ 2%1& is pro'ected.

•  (he domestic tourist market is estimated at 12 million b$ 2%1&

"% percent of the market is visiting friends or relatives.• While international tourist market is pro'ected at 1%) million b$

ma'orit$ of tourists are interested in visiting the cultural attract*stanbul. (herefore not considered as huge potential theme pa

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Rese"!c% ( Sco&e

B!"n A*"!eness

Ente!t"inment

+",its

T%eme P"!$ E-&e!iences

.B

Potenti"#

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The research has been planned toexamine and have a deeper look to

the potential customers preferencesof Tema World. Main objectivesdisccused are as following;

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Rese"!c% C"tc%ment A!e"s

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Rese"!c% P"!tici&"nt Demo'!"&%ics

WHO ?Istanbul Residents Age group of 15-55People under the segmentation ofB and C

Computer based fa

disussions!ae to fae !ous  An a#erage of $5 m per sur#e% has beeahie#ed&

WE

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S/mm"!

T+EMED ENTERTAINMENT +ABITS O. RESIDENTS

+requenc$ of Aisitation 1,# v

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9er Capita 0pending @ 7ttractionsonl$

9er Capita 0pending @ +ood B4everages

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PROJECTOVERVIEW

• LOCATION

• MACROKMICRO PLANS

• AERIAL VIEW

• MASTER PLAN

• BIRDQS EE VIEW

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Loc"tion

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M"c!o P#"n

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Ae!i"# Vie* L"n Use ./nctions

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 (ema World ill be located to the north of the pro'ect gain higher visibilit$ and brand aareness from the m

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M"ste! P#"n (ema World aster 9la

e!ort of orldl$ knon

design companiesH )a Assoiates and )ora

=verall plan and the in

being designed b$ Ior

previous theme park e

and international benceJpectations, time spe

value anal$sis and add

requirements.

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Bi!Qs Ee Vie*

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T%"n$