INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW MARCH 2009 $5.00

Value AddedDesigners Aim for Substance and Style

Small World Fall ’09 Euro Collections Span the Globe

Fail SafeCanada Eyes Consumer Product Clampdown

Russian PedigreeFur Pieces Accentuate the New Boho

ER_03_Cover_01.indd COV1 2/23/09 10:00:29 AM

FULL ADS_mar.indd COV2 2/24/09 10:23:09 AM

SHOWROOM: 39 W. 37TH ST. NEW YORK, NY 10018 • TEL: 212.391.4143 • FAX: 212.997.7273

FULL ADS_mar.indd 1 2/18/09 10:21:15 AM

FULL ADS_mar.indd 2 2/19/09 9:18:10 AM

FULL ADS_mar.indd 3 2/17/09 1:28:41 PM

FULL ADS_mar.indd 4 2/23/09 10:37:38 AM

FULL ADS_mar.indd 5 2/17/09 1:28:53 PM

FULL ADS_mar.indd 6 2/17/09 1:29:12 PM

There’s been lots of talk about travel lately, from vacation planning (“Ever been to Hawaii?”) to work travel (“How many trips to Vegas does this make?”). Even with tightening budgets, no one sits still anymore. And thanks to technology, the world is a smaller place today. Even if you spend half your life in the Far East, it doesn’t compare to the same trip decades ago when e-mail was nonexistent and phone calls were atrociously expensive. Now we’re connected. And with that link comes free-flowing ideas, images and ideals.

The blurring of country and culture lines is especially apparent in fashion. Our fashion editor recently returned from the Pitti Bimbo show in Florence, where she found a microcosm of iconic looks from around the globe. As we report in

“Anywhere in the World” (page ), the runway shows played like a first-class ticket to Russia, France and Germany. While she was deducing that neutrals are among the top fall trends, I was taking note of the same thing as I sat in a sari emporium in India. Bolt after bolt of fabric unfurled in bright, peacock hues, but curiously, many of the pants sets had a taupe or bronze base.

Closer to home, we’re witnessing how our current consumer product policies are influencing our neighbors to the north. In “Health of the Nation” (page ), Canada’s version of the Consumer Product Safety Commission reveals its plans for new laws governing items sold in that country. Canadian brands are known for having a European flair at more palatable prices. Buyers in that country articulate what they like most about their favorite hometown labels in “Northern Highlights” on page .

For many, the latest recessionary cycle feels a bit like time travel—back to the difficult days in the early ’s, ’s and

’. In addition to nervous merchants and skittish consumers, this downturn has resulted in subdued hues (black and white join neutrals), bold color-blocking (which adds interest in the place of pricey stones and baubles) and more economical diffusion lines. Ultimately, it means designers have to be more wily with fewer colors, limited embellishments and often smaller collections. As you’ll see in our fashion pages (starting on page ), they’ve risen to the challenge nicely.

Caletha CrawfordPublisher & Editor in Chief

GLOBETROTTING

editor’s letter

From fashion to government, far-flung worlds collide.

ER_03_Edlet2.indd 7 2/23/09 1:13:14 PM

www.earnshaws.com

E D I T O R I A L

Caletha Crawford Publisher & Editor in Chief

Leslie Shiers Managing EditorNicole Yee Fashion Editor

Ellen Keohane Senior Associate EditorMelissa Knifi c Associate Editor

Jacqueline Micucci Contributing EditorJamie Wetherbe West Coast EditorAngela Velasquez Editorial Intern

Nancy Campbell Creative Director

Trevett Neal McCandliss Art DirectorShakeema Haynes Associate Art Director

A D V E R T I S I N G

Erwin Pearl Vice President of Salesext. 17, epearl@symphonypublishing.com

David G. Gaunt Marketing Director (661) 251-2448, dgaunt@symphonypublishing.com

Rita Polidori O’Brien Advertising Managerext. 31, robrien@symphonypublishing.com

Caroline Diaco Special Accounts Managerext. 18, cdiaco@symphonypublishing.com

Jennifer Craig Special Accounts Managerext. 19, jcraig@symphonypublishing.com

Patrick Thomas Sales Representative, Canada (514) 383-0916, pthomas@symphonypublishing.com

Maureen Johan Classifi ed Sales (781) 453-9310, mjohan@symphonypublishing.com

Laurie Guptill Production

A D M I N I S T R A T I O N

Melanie Prescott Circulation ManagerSanford Kearns Webmaster

EDITORIAL AND EXECUTIVE OFFICE8 West 38th Street, Suite 201, New York, NY 10018-0150

Tel. (646) 278-1550, Fax (646) 278-1553nyeditorial@symphonypublishing.com

CIRCULATION OFFICE 21 Highland Circle, Needham, MA 02494

Tel. (781) 453-9310 ext. 24, Fax (781) 453-9389circulation@symphonypublishing.com

WEST COAST OFFICE 15674 Poppyseed Lane, Canyon Country, CA 91387

Tel. (661) 251-2448, Fax (661) 250-9912dgaunt@symphonypublishing.com

SYMPHONY PUBLISHING NY, LLCCORPORATE HEADQUARTERS

26202 Detroit Road, Suite 300, Westlake, OH 44145Tel. (440) 871-1300

Xen Zapis ChairmanLee Zapis President

Rich Bongorno Chief Financial Offi cer Sid Davis Group Publisher

ER_11_Masthead.indd 8 2/23/09 10:14:59 AM

10 Apparel 11 Licensing

14 What’s Selling 18 Pampered 20 Unwrapped 22 Th e Goods

7 Editor’s Letter 13 Calendar 67 Where to Buy 67 Ad Index

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 8 W. 38th Street, Suite 201, New York, NY 10018-0150. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offi ces. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2009 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

COLUMNS

NEWS

IN EVERY ISSUE

VO LU M E 93 , N U M B E R 3

e a r n s h a w s . c o m

27 Wear Canada KidsHealth Canada proposes new consumer products rules; retailers report on top-selling Canadian brands; and Planet Kids’ patriotic assortment.

38 Special Delivery As consumers demand a greater return for their dollars, the industry defi nes what makes an item worthy.

42 Where In the World European brands draw Fall ’09 concepts from all parts of the globe.

60 0

march

FEATURES

51 Fur-ocious! Fur flies as Russian influences and fuzzy details cozy up girls’ fall apparel.

60 Rough & Tumble Fall ’09 boys’ wear gets rugged with workwear-inspired collections.

68 I Spy Outer space becomes an ‘in’ trend.

ON THE COVER: Mim-Pi dress, vest and tights; Minnetonka boots. THIS PAGE: Knuckleheads Clothing plaid coat; Appaman T-shirt and pants; model's own shoes. Photography by Michael Brian. Hair and makeup by JSterling for JSterling Beauty. Fashion editor: Nicole Yee.

FASHION

51

ER03_TOC_02.indd 9 2/24/09 1:11:25 PM

• Children’s footwear company Pediped of Henderson, Nev., has collaborated with Vacaville, Calif.-based No Slippy Hair Clippy on a line of coordinating hair clips for Fall ’. The clips are designed to match top-selling styles from Pediped’s fall line, including the Giselle shoe in brown leather, the Abigail in pink leather, and the Isabella in brown leather and red pat-ent. The hair clips wholesale for . They will be available in July with the rest of Pediped’s fall offerings. Call () -. • Hartstrings of Strafford, Pa., is launching a sleepwear line for boys and girls in sizes T to . Available for Fall ’, the relaxed, loose-fitting collection is made from -percent ring-spun combed cot-ton and features whimsical and fun prints. All styles are flame-resistant and meet or exceed the U.S. Consumer Product Safety Commission’s flammability require-ments for children’s sleepwear. Wholesale prices range from to . Call ()

- or visit www.hartstrings.com. • Leesburg, Va.-based Out to Tea presents a new collection of fun girls’ hair acces-sories for spring. Out to Tea’s hair clips do not include magnets—which many children’s hair accessories companies use for a tighter clasp—but are fully lined to keep them secure, said owner Sinae Kim. Highlights from the spring line include a miniature princess crown made with pink sequins, a beaded flower and a crocheted brown bunny. Wholesale prices run from to . Visit www.out-to-tea.com or e-mail sinae@out-to-tea.com. • Vancouver, Wash.-based boys’ brand Knuckleheads Clothing expands its sizing with two new lines: one for newborns up to pounds and one for ages to (adult sizes are also available). The larger line consists of bigger versions of the brand’s most popular chil-dren’s styles, according to brand founder Melissa Nash. Knuckleheads’ Fall ’ col-lection revolves around a ’s motorcycle theme, with a distressed leather jacket lined in buffalo plaid, cardigan sweaters and rockabilly-style shirts. Wholesale pric-es range from to for Knuckleheads’ youth line and to for the newborn

collection. Call () - or visit www.knuckleheadsclothing.com. • Iceing on Top debuts an eco-friendly jewelry line for children with a collection of -karat yellow, white and rose gold bracelets, bangles, earrings and necklaces. The New York-based company makes its jewelry in the USA from recycled and environmen-tally friendly gold and ethically mined dia-monds from Africa. The line includes four collections featuring pear, round and heart shapes for girls—as well as one collection of boys’ white and yellow gold bracelets. Wholesale prices run from approximate-ly . to .. Call () - or visit www.iceingontop.com. • For fall, Wes & Willy of New York has designed pajamas for boys, which will be manufac-tured by San Leandro, Calif.-based sleep-wear company Sara’s Prints. The flame-retardant sleepwear mirrors the brand’s sportswear collection with allover rock ‘n’ roll prints, skull screens, twofer sports-themed tops, plaid bottoms and athlet-ic jersey details. The sleepwear will run from sizes months to boys’ extra-large and wholesales between and . Visit www.wesandwilly.com.

NEW LINES

Hartstrings

Out to Tea

Iceing on Top

e a r n s h a w s . c o mM a r c h 2 0 0 910

apparel news

ER_03_Apparel_News_02.indd 10 2/19/09 9:28:05 AM

Harleigh & Logan Acquires Rosetta

Zaza Couture introduces its first boys’ line, Za Boy, for Fall ’. The Dallas-based brand started out in girls’ wear for infants through size . After owner Tereze Gruntmane learned she was carrying a son (who was born this January), she decided to add boys’ months to T. “The idea is the same—high-quality fabrics from France, Italy and Spain,” she said. The debut boys’ line includes coveralls, long-sleeve tops, sweaters, hoodies, pants and hats in a mix of plaid, stripes and dotted prints. Wholesale prices range from

to for sets. Call () - or visit www.zazacouture.com.

Zaza Couture Bows Za Boy

Children’s apparel company Harleigh & Logan of San Diego announced it has acquired the Los Angeles-based girls’ wear brand Rosetta Millington. Lauren Scott, a designer for Harleigh & Logan, declined to discuss the terms of the acquisition, which took place in early December. However, she noted Harleigh & Logan plans to reestablish the brand, which had been lying dormant. Although Millington will not be involved initially, she may become so in the future if her schedule permits, Scott said. “From styles to the fabric, we’re going to stay as true to her line as we possibly we can,” Scott said, adding that the company would preserve the collec-tion’s “very elegant, European style.” The Rosetta Millington collection runs from newborn to size X and will wholesale for approximately to . Visit www.harleighandlogan.com.

After starting out as a boys’ line in , Los Angeles-based Okkies launches into girls’ with a Fall ’ col-lection consisting of “feminine but not frilly” ultra-soft tops, bottoms, dresses and outerwear that can be worn sep-arately or layered together. For fall, Okkies Girl features hooded sweatshirt dresses, quilted reversible jackets, leg-gings, pants, cotton turtlenecks, plaid A-line dresses and more. The U.S.-made apparel for sizes months to years wholesales for to and will hit retail in August. Call () - or visit www.okkies.net.

Okkies Expands Into Girls

ER_03_Apparel_News_02.indd 11 2/19/09 9:28:16 AM

F e b r u a r y 2 0 0 912 e a r n s h a w s . c o m

licensing news

• Los Angeles-based Mighty Fine is growing its infant/toddler offerings by launching Mini Fine and Disney Couture Baby collections for Summer ’. Other new Mini Fine partnerships include SpongeBob SquarePants and music legends The Police and Pink Floyd as well as parent-friendly lyrics from John Lennon and Paul McCartney. Other new children’s licenses for Mighty Fine’s children’s categories include Blue Note (musicians), Hershey’s, Teenage Mutant Ninja Turtles and Yum Pop. Call () - or visit www.mightyfineinc.com. • FAB/Starpoint of New York has launched a collec-tion of Project Runway do-it-yourself

sets, bags, room décor and stationery aimed at creative, young fashionistas. Merchandise will hit retail this sum-mer. Call () - or visit www.fabny.com. • With marking the late reggae legend Bob Marley’s th birth-day, the musician’s family has teamed up with Hilco Consumer Capital (HCC) to develop the Bob Marley brand as well as its offshoots on a global scale. The licensing agent is seeking to grow the brand in apparel, accessories, foot-wear, stationery and more. Call HCC and House of Marley LLC at () -. • SGI Apparel and SG Footwear have been granted licenses for MGM’s forthcoming movie “Fame,” based upon the film about students at a performing arts school. SGI Apparel will produce girls’ sleepwear in sizes to ; SG Footwear is adding a broad line of girls’ shoes including athletic, canvas, flip-flops, boots and dance foot-wear. Call () -. • San Diego-based costume company Disguise has a license for Cartoon Network Enterprises’ Bakugan property. The styles will be available to all tiers of retail for fall. Call Disguise at () -; CNE at () -.

New York-based manufacturer BT Kids Design Group has added Dr. Seuss to its list of licensed properties. According to

Howard Adamsky, vice president of sales, the license covers all children’s apparel categories from newborn through girls’ size and boys’ . For the initial launch for Fall ’, the company is focusing on newborn, infant and

toddler apparel. In addition to expanding the company’s lay-ette business, Adamsky noted the Dr. Seuss partnership gives BT Kids an entry into the sleepwear category.

Adamsky noted the importance of giving a well-known brand a fresh spin in a difficult economy. “In this economic environ-ment, you need to get the consumer excited in order for them

to spend their money,” he said. “They need to see something they haven’t seen before.” As such, creative director Patty Koo is incor-porating all-over prints, bold graphics, printing, flocking, foil treat-ments and sublimation prints into the collection, which spans pants

sets, tunic and leggings sets, coveralls, one-pieces, blanket sleepers and more. “We’re carrying forward the quirky fun of the characters with a mix of colors and all the latest techniques out there,” she noted.

The collection wholesales for . to . and is geared toward department and specialty stores. Call () -.

The Dr. Is In at BT Kids

The iconic Barbie doll created in by Ruth Handler marks

a major milestone this year, and a bevy of partners are

helping to celebrate the famed Mattel toy’s anniversary. “There are very few brands in the world that serve as a reflection of fashion, cul-ture and aspiration like the Barbie brand,” said Richard Dickson, the property’s general man-

ager and senior vice president, who noted the th year also begins a new chapter for the pop-culture

princess as Mattel markets her as a fashion brand.Barbie’s birthday was kicked off at Mercedes-Benz

Fashion Week in New York last month with a runway show that celebrated her fashion through the years

via creations by world-renowned designers including Peter Som, Nicole Miller and

Marchesa. Meanwhile, stores including Colette in Paris and Bloomingdale’s

in New York are showcasing Barbie boutiques outfitted

with fashion and accessories for girls of all ages. For

licensing opportunities, contact Mattel at ()

-.

Barbie Celebrates 50 Years

Hot Properties

ER_03_Licensing_News_02.indd 12 2/18/09 10:03:04 AM

Turn any rainy day into

www.hatleynature.com

Hatley rain gear is the perfect patch for rainy day boredom! Soft and cozy terry-lined rain coats

are adorably styled for girls and boys. Matching boots and umbrellas available too! All Hatley

gear is 100% PVC free – 100% safe for even the littlest puddle jumpers!

For more info on our Spring & Fall 2009 collections, contact Adam Frost at

adamf@hatleylbh.com or visit Hatley at the following shows:

Children’s Club New York March 8 – 10, Javits Center

Dallas Apparel Market March 12 – 15, Howard Gardiner, Suite 1743, Dallas Trade Mart

Atlanta Spring Market March 14 – 16, Link 2 Sales, Suite 1600, Atlanta Gift Mart

Los Angeles Fashion Fall Market March 20 – 24, CMA, California Market Center

Denver Gift Show February 26 – March 3, Rocky Mountain Concepts,

Suite 1336, Denver Mart

FULL ADS_mar.indd 13 2/19/09 9:19:10 AM

e a r n s h a w s . c o m

WS WHAT ’S SELLING Portland, Ore.’s Top Turns

Infants/Toddlers • Babysoy: kimono bodysuits• Kate Quinn Organics: cotton sleep sacks• Lotus Springs: double-layer, sleeveless, empire-style dresses made from bamboo• Under the Nile: organic preemie footies• Eight3one: bodysuits with an elephant graphic and matching brown pants• Kit & Lili: aqua and navy rompers• Decaf Plush: mod print dresses with felt appliqué berry pockets• Fig Organics: colorful rompers in spring and summer prints• Cotton Caboodle: corduroy sailor pants in burnt orange• Scout: organic green one-pieces with brown canvas pants• Claesen’s: turquoise jumpers with a hummingbird graphic• Reckon: Obama screenprint tees

Girls 4 to 6X• Kate Quinn Organics: cotton empire dresses with round pockets, coconut shell buttons and puffed sleeves• Oeuf: brown sweaters with ivory mitten pockets• Fig: sage green baby-doll dresses • Nest: organic cotton bubble skirts• Lucky Wang: “Haru” dresses in caramel• Shrnk: ’80s-inspired shirts and skirts in bright colors• Mini Rotation: lemonade and orange

juice tees• Peri Ponchos: “Kitty in the Grass” leop-ard ponchos with green trim• Glug Baby: long-sleeve tees with a Russian stacking doll screenprint• Kaiya Eve: peach rainbow pettiskirts • Ginza Girl: chocolate corduroy skirts with coordinating blue headbands

Boys 4 to 7• Fig: tees with a mix tape graphic• Kate Quinn Organics: football T-shirt in cream with contrasting trim• Oeuf: “Luca” jeans• Mini Rotation: T-shirts with motorcycle and tow-truck prints• Egg & Avocado: fire hydrant tees• Wonderboy: short-sleeve button-downs• Winter Water Factory: organic cotton tees with printed fireflies• Baby Wit: peace sign T-shirts• Hatley: alien pajamas• Levi’s: dark wash jeans

Girls 7 to 14• Kit & Lili: ultramarine and navy summer dresses• Appaman: sky blue geometric dresses• Abe Jones: turquoise knit pin-tuck dresses• Milk on the Rocks: mint-colored enve-lope dresses• Kate Quinn Organics: organic sweat-

shirt dresses in purple• Picaflor Kids: brown and green knit tunics• Claesen’s: underwear in avocado and turquoise stripes

Boys 8 to 20• Monster Republic: track jackets with lightning bolts down the front• Appaman: surfer tees and vintage black board shorts• Wonderboy: wildflower Western shirts and charcoal skinny shorts

Accessories/Gifts• Livie & Luca: classic leather loafers • Dezign with a Z: wall stickers• Smart Gear Toys: wooden balance bikes• Giddy Giddy: handmade hair clips• Goorin Brothers: baseball caps• Livie & Luca: lavender Mary Janes with violet birds• Wee Gallery: photo mobiles and baby flashcards• Dwell Studio: hooded towels• Taro Gomi: scribble coloring books• Vans: robot slip-ons• LittleMissMatched: puzzle tights• Aden & Anais: muslin swaddling blankets• Vulli: Sophie the Giraffe baby teethers • Flipside: handmade hats • Earnest Efforts: baby rattles made from reclaimed wood —ANGELA VELASQUEZ

Located in an up-and-coming neighbor-hood, this 3,000-square-foot boutique promotes the importance of local and global community by holding in-store events and carrying socially conscious brands. Owner Kim Sibley, a former children’s museum education direc-tor, knows how to meet the needs of progressive parents. She stocks eco-friendly, fair-trade labels and sources products made with organic, soy and sustainable materials. “I like styles simple in design with an unexpected, colorful funkiness to them,” she noted.

Little Urbanites Black WagonThis shop highlights items from inde-pendent designers who make innovative products for every budget. “We receive several product submissions each day and we’re selective in our choices,” said co-owner Megan Lynch, who looks for modern, sophisticated and eco-conscious designs. All fixtures in the 600-square-foot space are made of recycled materials. Black Wagon offers newsletter subscribers exclusive deals and holds monthly art shows. “We find new ways to display new fashion for a new generation,” Lynch said.

PolliwogOwner Phoebe Smith Buls didn’t think to open a children’s store until she became a mom. “Having a baby opened up a new world of necessities and desirables,” she said. Located in a refurbished general store, her 1,500-square-foot shop is decorated with vintage furniture and prams. Smith Buls supports local designers and looks for organic fibers. Gift-givers are welcomed with a registry and options including CDs, slings and natural toys—preferably those that don’t need batteries, she said.

Lotus Springs

Mini Rotation

Glug Baby

M a r c h 2 0 0 91 4

ER_03_Whats_Selling_02.indd 14 2/17/09 2:04:27 PM

march 8-10, 2009

MARKETPLACE FOR THE WORLD

NYC

FULL ADS_mar.indd 15 2/17/09 1:29:25 PM

calendar

MARCH

1-3MACASO

Embassy Suites BWILinthicum, MD (215) 782-9853

1-4United Boston Children’s

Wear ShowNew England Merchandise Mart

Westwood, MA (781) 407-0055

2-3Illinois Children’s Apparel Group

The Gateway CenterCollinsville, IL(800) 223-3377

www.midwestchildrens-apparelgroup.com

5-6Midwest Children’s

Apparel GroupEmbassy Suites North

Indianapolis, IN (248) 478-1732

www.midwestchildrensapparelgroup.com

8-10Midwest Children’s

Apparel GroupEmbassy Suites

Livonia, MI (248) 478-1732

www.midwestchildrensapparelgroup.com

8-10ENK Children’s Club

Javits CenterNew York, NY (212) 759-8055

www.enkshows.com

Market dates and events

321

Beverly Buscemi,

an experienced buyer of children’s clothing and accessories who has owned a retail store for 25 years,

is available to consult on your already

existing business and buying strategies, do your buying for you, or help open a

new store.Call (917) 658-9168

or e-mail

bgbnyc@aol.com.

mefiifmp kfwbo LLP

www.phillipsnizer.com

Congratulations to our client

for giving us some of the coolest, hippest,

favorite-of-moms-and-dad’s

kids clothes and accessories for 20 years!(Kids on the playground think you totally rock.)

Resourceful Representation®

Serving the legal needs of the fashion industry for more than a half century

ER_03_Calendar_01.indd 16 2/23/09 9:29:16 AM

FULL ADS_mar.indd 17 2/17/09 1:29:49 PM

e a r n s h a w s . c o m

Earthy materials and hues refresh classic diaper bag styles. –Angela Velasquez

Natural Selection

Storksak bag with bottle

holder

Reese Li 12-pocket

tote

Sally Spicer shoulder bag

Pyknyk genuine cork

handbag

Zosephine messenger

bag

OiOi printed canvas tote

Liz Lange by Timi & Leslie bag

Diaper Dude backpack

Liv + Co. tote with initial

keychain

Hoohobbers tote

Kalencomwaterproof bag

P PA M PE R E D Baby Products & News

M a r c h 2 0 0 918

ER_03_Pampered_03.indd 18 2/18/09 10:08:05 AM

e a r n s h a w s . c o m

Known for its baby blankets with looped tags, Taggies of Spencer, Mass., marks its 10th year with a number of launches, including two new blanket collections. Th e Peek-A-Boo blankets ($16 wholesale) come in three styles: Rubbina the Giraff e, Rub-A-Cub the Bear and Buddy the Dog, who appear to be peeking over the front of the 14x14-inch satin and ultra-soft boa blankets. Th e Naturals Collection ($13.25), Taggies’ fi rst organic line, is made from fully certifi ed organic cotton fi bers with pure silk ribbons. Th e 12x12-inch blankets come in cotton blossom, summer rain, patchwork and woodlands prints. Call (877) 482-4443.

Taggies Celebrates a Decade

Appaman adds the Appaman

Mini layette collection for

Fall ’09. The New York-based

company worked with Judy

Pokonosky, designer of

Queen Bee Baby, on the

debut line, which includes

short- and long-sleeve one-

pieces in dusty rose, oatmeal,

clay and steel blue as well

as rompers, henley shirts,

leggings, pants, zip-up mock

jackets, snap-up hoodies,

twirl dresses, blankets and

hats. Hoodies, jackets, leg-

gings and blankets come in

plaid as well as solid colors.

Appaman Mini runs from 0

to 24 months and wholesales

for $11 to $25 per set. Call

(212) 460-5480 or visit www.

appaman.com. • SoMi Baby

offers a line of sleep sacks

in modern allover prints

featuring cats, dots, stripes,

and bubbles, among others.

Made in the USA, the sacks

come in three sizes: 0 to 10

months ($32 wholesale),

9 to 23 months ($35), and

2 years and up ($37). The

sacks consist of three lay-

ers: an inside cotton mix, a

middle fi re-retardant batting

material made from natural

products and an outside cot-

ton lining. Since launching for

Spring ’08, the brand has also

added bibs ($7) and booties

($9), as well as large ($30)

and small ($22) blankets.

Gift sets are also available.

Visit www.somibaby.com. •

Elk Grove, Calif.-based Bébé

Fiore hopes to spread its

“simple, smart, sustainable”

message with a line of USDA-

certifi ed organic bamboo and

organic cotton clothing for

boys and girls 0 to 24 months.

Launched this spring, Bébé

Fiore’s fi rst line includes

one-pieces, jumpers, hood-

ies, pants, blankets, hats and

tees. The Fall ’09 collection

includes heavy fl eece pea

coats with natural sherpa lin-

ings; velour quilted hoodies;

and double-sleeve tees with

jersey appliqués. Bébé Fiore

wholesale prices range from

$6 to $26. Call (650) 248-1806

or visit www.bebefi ore.com.

• After launching in Austra-

lia, two years ago, Isoki has

brought its parenting bag

collection to the U.S. market.

The 100-percent cotton can-

vas bags come in fi ve styles,

including three larger totes:

the original ($99.95 whole-

sale), hobo ($95) and saddle

($99.98). These bags are

reversible with a classic print

on one side and solid color

on the other and include

an organizer bag. Isoki also

offers the petite traveler ($20)

and the change mat clutch

($17.45) for short trips. Call

(888) 995-1027. • Ottawa-

based Blue Celery debuts its

organic cotton stretch baby

sling in gender-neutral styles

appealing to moms and dads.

Blue Celery’s “two loop”

design is a cross between a

pouch and wrap sling, which

the company reports is more

ergonomic. Available in fi ve

sizes (extra small to extra

large), the sling fi ts newborns

up to 35 pounds and comes

in dark gray, espresso brown

and natural unbleached col-

ors. The sling wholesales for

$54.95. Call (877) 484-2220 or

visit www.bluecelery.com.

With a focus on softness and comfort, Neige introduces its fi rst baby collec-tion for Fall ’09. Designed by Adrienne Catrina, who previously worked for Vera Wang, the line features tops and bot-toms in cotton knit, organic cotton and bamboo jersey, and a cashmere blend. Th e Irvine, Calif.-based line also off ers a cash-mere blend stroller blanket in blush, cream or chocolate ($55 wholesale) and ribbed cotton hats in mushroom, navy and ivory

($13). Boxed sets are available. Sizes range from 3 to 24 months. Call (714) 558-7751 or visit www.neigeclothing.com.

Introducing Neige Baby

Appaman Mini

Hot PropertiesVendor Updates

SoMi Baby

Bébé Fiore

M a r c h 2 0 0 9 19

ER_03_Pampered_03.indd 19 2/18/09 10:08:25 AM

U UNWRAPPED New Giftable Items

e a r n s h a w s . c o m

Giggly Gear coordinating

tee and diaper cover

Baby Kaed two bodysuits

Child to Cherish ceramic

bank

The Baby Bunch

set of four bodysuits

Urban Tots organic

cotton one-piece

Organic Cottontail

gift set

Egg hat and bootie

set

Baby Fish Mouth T-shirt

Silly Souls by Babygags

tee, cap, shoes and socks set

Aurora stuffed toy and sticker

set

Smartee Pantsjeweled shirt

Perfect PackagesClever wrapping elevates gift-giving to an art form. –Angela Velasquez

M a r c h 2 0 0 920

ER_03_Unwrapped_02.indd 20 2/18/09 10:14:13 AM

MARCH

8-10Bubble New York269 11th AvenueNew York, NY

www.bubblenewyork.com

11-13Charlotte Children’s MarketCharlotte Merchandise Mart2500 E. Independence Blvd.

Charlotte, NC(704) 376-8243

12-15Dallas Apparel &

Accessories MarketDallas Market Center

Dallas, TX(214) 655-6100

www.dallasmarketcenter.com

12-15Dallas Total Home &

Gift MarketDallas Market Center

Dallas, TX (214) 655-6100www.dallasmarketcenter.com

20-24LA Fashion Market

California Market CenterLos Angeles, CA(213) 630-3600

www.californiamarketcenter.com

22-24Michigan/Chicago Childrenswear

CollectiveFarmington Hills Manor

Farmington Hills, MIwww.chicagochildrenswearcollective.com

22-24NW Kid’s Show Portland

Embassy Suites, Portland AirportPortland, OR

www.nwkidsshow.com

27-31Chicago Childrenswear Collective

Chicago Apparel CenterChicago, IL

www.chicagochildrenswearcollective.com

28-29Memories Expo

Ohio Expo CenterColumbus, OH(740) 452-4541

www.memoriesexpo.com

28-31Midwest Children’s

Apparel GroupEmbassy SuitesDeerfield, IL

(248) 478-1732 www.midwestchildrensapparelgroup.com

28-31NW Kid’s Show Seattle

Embassy Suites, Seattle/SeaTacSeattle, WA

www.nwkidsshow.com

28-31Atlanta Women’s and Children’s Apparel

and Accessories MarketAmericasMartAtlanta, GA

(404) 220-3000www.americasmart.com

28-31Stylemax

The Merchandise MartChicago, IL

(800) 677-6278www.stylemaxonline.com

APRIL

3-6Denver Apparel & Accessory Market

Denver Merchandise MartDenver, CO

(800) 289-6278 325

Market dates and events

ER_03_Calendar_01.indd 21 2/23/09 9:29:28 AM

THE GOODS G

e a r n s h a w s . c o m

Funky hosiery puts pep in a kid’s step. –Angela Velasquez

Stocking Up

Huggalugs legwarmers

Carter’s by Goldbug

tights

Keds by McCubbin ankle socks

MP knee socks

Dittany Baby nylon infant

tights

United Legwear knee socks

M a r c h 2 0 0 922

ER_03_Goods_03.indd 22 2/18/09 9:54:00 AM

e a r n s h a w s . c o m

Goldbug infant legwarmers

Bibi & Mimi moods

sock set

LittleMissMatched sweater tights

Nix sport socks

Lil Darlings embellished

leggings

Country Kids

pom-pom socks

M a r c h 2 0 0 9 23

ER_03_Goods_03.indd 23 2/18/09 9:54:20 AM

FULL ADS_mar.indd 24 2/24/09 11:13:34 AM

APRIL

5-7Minnesota/Chicago

Childrenswear CollectiveMillennium HotelMinneapolis, MN

www.chicagochildrenswearcollective.com

13-14United Boston Children’s

Wear ShowNew England Merchandise Mart Westwood, MA (781) 407-0055

16-19TransWorld’s Jewelry, Fashion and

Accessories ShowDonald E. Stephens Convention Center

Rosemont, IL (800) 323-5462

www.transworldexhibits.com

MAY

1-2Memories Expo

Garden State Exhibit CenterSomerset, NJ (740) 452-4541

www.memoriesexpo.com

29-June 2LA Fashion Market

California Market CenterLos Angeles, CA (213) 630-3600

www.californiamarketcenter.com

31-June 2Denver Apparel & Accessory Market

Denver Merchandise MartDenver, CO

(800) 289-6278

JUNE

2-4Licensing International Expo

Mandalay Bay Convention CenterLas Vegas, NV (888) 644-2022

www.licensingexpo.com

4-7Dallas Apparel & Accessories Market

Dallas Market Center Dallas, TX (214) 655-6100www.dallasmarketcenter.com

7-9Women’s & Children’s Chicago

Apparel MarketMerchandise Mart, Chicago, IL (800) 677-6278 www.mmart.com

calendarMarket dates and events

350

ER_03_Calendar_01.indd 25 2/23/09 9:29:38 AM

FULL ADS_mar.indd 26 2/17/09 2:26:40 PM

Health of the NationCanada moves to tighten its consumer product safety laws as

its children’s brands work to comply with the new U.S. standards.BY LESLIE SHIERS

he requirements mandated by the U.S. Consumer Product Safety Improvement Act (CPSIA) don’t stop at the American borders. With many Canadian manufacturers doing the bulk of their busi-

ness in the States, they are being affected, too. In the wake of the new U.S. legislation, not to mention the even more stringent standards demanded by the European community, Canada is now working toward setting stricter laws of its own.

On Jan. 29, the Canada Consumer Product Safety Act (CCPSA) was re-introduced in Parliament. (A similar bill arose in April 2008, but fizzled due to the government’s dissolution prior to last year’s election.) The bill calls for companies’ assurance that any products they manufacture, import or advertise are safe and gives the government authority to recall unsafe products and issue fines up to $5 million.

According to Joey Rathwell, a spokeswoman for Health

ER_03_WearCanada_Feature_03.indd27 27 2/19/09 9:35:44 AM

M a r c h 2 0 0 928 e a r n s h a w s . c o m

Canada, the country’s federal health protection agency, the key provisions of the CCPSA include the requirement that companies report serious incidents and defective products, plus retain docu-ments for product tracking. It also would give the government authority to order compliance testing and improve its compliance and enforcement tools.

Rathwell said the proposed CCPSA differs from the CPSIA in that it does not specify “staged effective dates” for product and hazard-specific bans, such as the staggered deadlines increasing the maximum lead levels. Those types of safety specifications are already set out in regulations in the Canadian regime, she said, adding that “regulations currently in effect for toys, textiles and children’s products will continue to be in effect under the new act.” Rathwell noted the industry is consulted when such regulations change and transition periods are out-lined before they go into effect.

The CCPSA will bring Canada’s clothing safety standards closer to the American and European require-ments, said Bob Kirke, head of gov-ernment relations for the Canadian Apparel Federation (CAF). “This leg-islation raises the bar for companies—especially those that operate in sensi-tive product areas such as children’s wear,” he said. Recent product recalls both in the United States and Canada provided an incentive for the government to focus on these seg-ments, Kirke added. “As a result, there is going to be a higher regulatory threshold going forward for companies that import or produce children’s products for sale in the North American mar-ketplace.”

While Kirke noted predictability is welcomed in any industry, businesses may not be so excited by the potential for the additional compliance costs or extra paperwork involved with tracking prod-ucts and their components. But many Canadian children’s apparel companies have already taken such steps in order to stay abreast of other countries’ laws. Montreal-based Deux Par Deux, for one, has added links on its Web site to its Certificates of Compliance for U.S. buyers to reference. “For those industry participants who are responsible and already make safety a part of doing business, the impact will be minimal,” Rathwell affirmed.

Reasonable DemandsIn fact, Canadian vendors seem to be less disturbed by the CPSIA than U.S. companies. “Nothing is really nonsensical,” François Vachon, commercial director of Montreal-based Coccoli, said of the new requirements of the U.S. Consumer Product Safety Commission (CPSC). “It’s just a matter of it getting tested.” He noted this is no problem for his company, which does about 80 percent of its business in the American market. Coccoli is already testing for lead, paint, substrates, small parts, sharp points, phthalates and even formaldehyde (as required by its customers in Japan), Vachon said. Of course, being in sleepwear, he said

Coccoli is used to paying close attention to legalities. He credits the CAF for keeping the industry up to date with digestible infor-mation. “They really break it down for us,” he said.

Jeremy Oldland, director of operations for Hatley, also in Montreal, said his company has been compliant for more than a year. “When [the CPSIA] first came out, I freaked out,” he admitted, noting approximately 75 percent of Hatley’s sales are to American retailers. “Then you get involved and [realize] it’s kind of reasonable.” According to Oldland, the new legislation doesn’t really change the standard acceptable levels for lead; it merely

allows for enforcement. Better retail-ers were already asking for testing and certifications, he said.

Getting that jumpstart on compli-ance has had a silver lining for Hatley. Oldland said tests revealed that one of the brand’s factories was inadvertently using counterfeit YKK zippers its sup-plier had sent. The surprised factory was able to trace the zippers back to the source. So while the testing adds “annoying” expenses, Oldland con-ceded that it does result in responsibil-ity throughout the supply chain, and ultimately the consumer wins.

Yet compliance has constituted a major undertaking for many com-panies. Tina Barkley, CEO of Baby-licious, a children’s bedding and room décor manufacturer based in

Vancouver, admitted the CPSC’s year-long stay on testing and certifications granted on Jan. 30 was a huge relief. Babylicious was neck-deep in testing its products in China, but Chinese New Year caused backed-up schedules, and Barkley had worried about meeting the Feb. 10 deadline. Now, while testing will continue, Babylicious has a reprieve.

“Of course it’s a good thing,” Barkley said of the CPSIA’s direc-tives. “But it has to be done properly in a timely fashion with information at everyone’s fingertips,” she added, noting that after not receiving answers from the CPSC regarding her compliance-related questions, she primarily relied on industry blogs for help navigating the new laws.

Smaller companies and startups faced with high testing costs may be more impacted by the CPSIA and tighter Canadian leg-islation. Jo Thomas, co-owner of Milkshaxs, a Vancouver label that launched with baby basics featuring mod graphics and is expanding to bigger sizes, said she’d like to build up U.S. distribu-tion, but the CPSIA has set her back. “There’s a lot of hoops we’ve got to jump through now to get to the States,” she said, noting Milkshaxs will pursue testing but the added expense is a major hurdle. That said, Thomas believes proof of safety is an expected aspect of participating in the children’s industry.

That’s not to say that Canadian manufacturers weren’t keeping close tabs on their products before the new laws. “I think 99 per-cent of merchandise in stores right now is probably already OK,” said Vachon of Coccoli. “Now, the governments are just holding people accountable.” •

This legislation raises

the bar for companies—

especially those that

operate in sensitive

product areas such as

children’s wear.—Bob Kirke,

Canadian Apparel Federation

ER_03_WearCanada_Feature_03.indd28 28 2/19/09 9:35:55 AM

J.A. Besner

525 7th Ave. Suite 1810

New York, New York 10018

(212) 563-6090

See you at ENK

FULL ADS_mar.indd 29 2/19/09 9:20:51 AM

M a r c h 2 0 0 930 e a r n s h a w s . c o m

uyers residing in the United States’ northern neighbor report that some of their most exciting, top-selling and entrusted labels are born and bred right in Canada. From long-lived manufacturing companies to ahead-of-the-game newcomers, retailers’ rave reviews assure that while the costs of pro-duction have shifted much of the industry to foreign shores, the prov-

inces and territories still brim with design talent.Jane Cooley, owner of two Bib’n Tucker stores in Halifax and

Bedford, Nova Scotia, said finding original designs and top-notch quality is her first priority when buying—not the brand’s origin. “We look for the best style—although we love to carry Canadian brands when we can,” she noted. That said, some of her preferred lines include Montreal-based Alessia, Deux Par Deux and Perlimpinpin. “Certain things designed in Quebec have a French or European look to them,” Cooley said, defining where these brands’ “originality” stems from in her opinion. Similarly, kids’ clothing rep Jeff Swartz, head of the Jeff Swartz Agency in Vancouver, said that European-inspired details and fashion-forward designs are what make the brand Blü one his—and the country’s—top lines.

“I definitely think that different is what people are looking for, especially now,” said Penelope Giaouris, owner of Smoochie Baby, a Toronto boutique. “If they’re going to shop at a high-end store, they want something unique.” Giaouris moved to Canada from the States and was determined to bring New York style along with her. As her store evolved, however, she discovered a number of Canadian labels that fit in with her aesthetic. “I had a lot of grandparents who were buying gifts to send outside the country, and they wanted something made in Canada,” she added.

Both of Giaouris’ Canada-produced and novelty-fashion condi-tions are met by several labels, including Red Thread Design, an apparel brand known for its Asian-inspired and bold retro prints. “I was her first retailer,” Giaouris proudly asserted, adding that designer Devorah Miller had already cultivated a following by exhibiting her collection at craft fairs. Red Thread Design’s most popular item, Miller’s “caterpillar dress,” can grow with children by transitioning into a swing top. Other Canadian additions to

Smoochie Baby include Toronto-based 3 Sprouts’ sleep sacks and hooded towels and the baby line Milkshaxs of Vancouver, which offers infant and toddler basics featuring modern graphics. Having recently moved back Stateside, Giaouris plans to relocate her store to Brooklyn, N.Y., and said she will definitely bring these new resources over the border with her.

Tracy Hull, who co-owns the Sprouts boutique in Victoria, British Columbia, reported that many of her smaller Canadian labels sell well, but she pinpointed Hatley as one of her standouts. Hull noted that many of the Montreal company’s designs offer her customers a splash of Canadiana. “Hatley uses symbols like bears and moose—that’s not necessarily what Canada is, but they’re iconic—and the line is cute without being too cutesy,” she said, also lauding the brand’s practical styles and high quality.

With the trend toward organics gaining strength in Canada,

Northern HighlightsCanadian retailers celebrate their favorite homegrown brands.

BY LESLIE SHIERS

Milkshaxs

ER_03_WearCanada_Feature_03.indd30 30 2/19/09 9:36:06 AM

FULL ADS_mar.indd 31 2/17/09 1:30:43 PM

M a r c h 2 0 0 932 e a r n s h a w s . c o m

Hull said she is also looking to Canadian brands that focus on all-natural product. Two of her favorites are baby lines Bamboobino by Daydreams Designs and Lola & Lucas, both of Vancouver. “Victoria is home to a mix of people, including educated parents who are looking for bamboo products, locally owned [businesses] and responsible companies,” Hull noted. Additionally, she believes many of her grandparent shoppers are interested in supporting the national economy by buying Canadian labels.

Toronto shoppers have also been seeking out responsible products, reported Victoria Mifsud, owner of kids’ store Little Lola. “This year we’re trying to transfer everything over into organics and bamboo,” she said. Mifsud recently brought back Little Charm, an offshoot of Richmond Hill, Ontario-based Natural Charm, which has relaunched an organic collection and offers a price point she believes consumers will respond to even in a slow economy.

Trade Secrets Canadian retailers mentioned numerous other brands that are strong sellers in their stores, including Mexx, Blü, Kushies, Coccoli, Bizoux Bizoux, Yogini and Krickets, noting that although attractive designs and innovation go a long way, a pleas-ant business relationship is also a major reason for these brands’ success.

According to Jeremy Oldland, head of operations for Hatley, to be successful in business these days, a company has to dispense more than just product. He believes the fact that his company keeps product in stock is a huge advantage for retailers. “Our abil-ity to supply people as fast as we do has something to do with [our popularity],” he said. Oldland also believes Hatley’s flexibility is

key. “We’re dealing with over 2,000 accounts, and none order the same. You have to offer flexible shipping and return policies.”

Hull vouches for Hatley’s commitment to its retail partners, noting the company is great about providing just a few coats if her store needs to fill some holes or if one of her customers wants something specific. “They ship right away, things arrive on time, they offer flexible payment plans and when you call, you get someone on the phone,” she testified.

That level of service will be a huge factor in companies’ sur-vival—and growth—in a tough economy. While many Canadian retailers reported they haven’t been hit as hard by the recession as U.S. stores, they are preparing by buying more carefully in case the slowdown makes its way north. But this hasn’t hurt Deux Par Deux. Owner Claude Diwan said that, especially in Canada (which accounts for roughly 40 percent of the company’s busi-ness), orders have increased tremendously for fall—a factor she attributes to retailers’ trust in the 22-year-old brand. “We have always presented nice collections, always shipped on time, have reasonable prices,” she added. “We have proved to them over the years that with us, there [are] no bad surprises.”

Smaller Canadian labels are also looking at ways to grow their businesses by fostering true partnerships with their retailers. Milkshaxs co-founder Jo Thomas is working on slowly extend-ing her brand, which launched in July 2007, so that all facets of the business are sustainable. She’s already expanded from baby to kids’ sizes 2 through 8, but wants to make sure her company can adequately supply stores to ensure steady growth for all parties.

Miller of Red Thread Design feels similarly: “I’m not after world domination. I really like developing relationships with retailers.” It’s mutually beneficial to foster strong ties, she added, as her retail partners help her understand what’s selling and why.

According to Giaouris, working with 3 Sprouts has been a pleasure because the company offers her plenty of support. “Their product is always shipped quickly, whenever I reorder there’s no hard time about minimums, and every so often they’ll check in with me just to see how things are going,” she said. “That goes for pretty much all of my Canadian companies. They’ve really gone above and beyond to give great customer service.” •

Hatley

Yogini

ER_03_WearCanada_Feature_03.indd32 32 2/19/09 9:36:16 AM

Corporate Showroom

Randy Ziebarth

972-416-1419

FULL ADS_mar.indd 33 2/24/09 10:24:42 AM

e a r n s h a w s . c o m

estled in a district rife with museums, galleries and boutique hotels, Planet Kid is the go-to spot for savvy Toronto shoppers look-ing for a non-run-of-the-mill chil-dren’s gift with an indigenous bent. Situated in a century-old building with high tin ceilings, the store—with the tagline “Cosmic, Canadian, Cool”—features kids’ clothing labels, accessories, toys, décor items

and more from designers who call the region home.The shop, which opened in March 2006, was the brainchild

of Sara Fillmore and Carolyn Murphy, founders of the Toronto-based children’s lines Hankware and Baby Ben, respectively. Initially the two began selling their products through a store that exclusively carried Canadian apparel and accessories labels for women. “We did OK there,” Fillmore said, but the two dreamt of a similar space where the focus could solely be children. When a nearby storefront became available at an affordable price, they jumped on the opportunity.

Fillmore and Murphy partnered with other designers they’d met at Toronto’s One of a Kind trade show and pooled resources to make their concept happen. While Fillmore said Planet Kid was never “a proper collective,” initial participating brands each chipped in on rent (with a discount for those who manned the store part-time) and 10 percent of all sales went back into the busi-ness. “The idea was to support local people,” explained Fillmore, who became sole proprietor of the store last May when Murphy decided to focus on her line. “I think what attracts people to Planet Kid is that our stuff is made in Canada, and we’re really aware of what we’re selling and can tell people the story.”

Planet Kid offers a great selection for boys, thanks in part to the fact that the core lines of Hankware and Baby Ben are made by mothers of sons. Fillmore noted her black and yellow fireman’s jacket is a popular item. The store also offers Kid Brother, another boy brand from designer Carol Pitre that offers bowling shirts and comfy separates. Girls’ options include Red Thread Design’s Asian-inspired looks, which Fillmore said have gained a follow-ing. Baby is a huge category for the store, Fillmore said, noting 85 percent of sales are for gifts. As such, the Vancouver-based organic infant brand Parade and baby basics from Mini Mioche sell well.

Fillmore keeps an eye out for local artisans creating toys, art and other children’s goods. She pinpointed Fidoodle’s puzzle/pup-pet toys and Periscope’s decoupaged growth charts as hot items, and she is excited to bring in handmade wooden rattles made by furniture designer Britt Olauson. While limited-edition products can come with a hefty price tag, Fillmore noted many of her brands offer some more affordable items, which round out her mix and appease shoppers who want to own a piece from the designer.

In April ’07, Planet Kid launched a Web site, giving the brands it carries even broader reach. While the store’s location doesn’t attract many tourists, Fillmore noted even locals like the idea of “made in Canada” purchases. While the current recession has sparked talk of protectionism, Fillmore noted, “It’s not protection-ism when the individual buys Canadian. If you have a great store in your neighborhood and you can buy your kids’ T-shirts there as opposed to Walmart or the mall, do it!” •

Local SourceA Toronto designers’ collective turned retail store,

Planet Kid curates a distinctive Canadian selection. BY LESLIE SHIERS

M a r c h 2 0 0 934

ER_03_WearCanada_Feature_03.indd34 34 2/19/09 9:36:27 AM

ALESSIA/PEPITA LA BAMBOLA

1-866-293-0311

MONTREAL CANADA

FULL ADS_mar.indd 35 2/17/09 1:30:58 PM

directory addendumBaby Dove131 W. 33rd St., Suite 218New York, NY 10001-2908(212) 564-1713(718) 256-5632www.babydoveshowroom.com

The Boppy Co.560 Golden Ridge Road Suite 150Golden, CO 80401-9569(720) 746-3820Fax: (720) 746-3838www.boppy.comkdevlin@boppy.com

Bundle Up Joy LLC3538 Torrance Blvd., #177Torrance, CA 90503(310) 210-3788www.bundleupjoy.comterry@bundleupjoy.com

CatBird Baby2021 W. Fulton St.Suite K-216B

Chicago, IL 60612(312) 829-1898 Fax: (773) 751-5087 www.catbirdbaby.combeth@catbirdbaby.com

Chooka21001 72nd Ave. S.Kent, WA 98032-1338(253) 234-3000Fax: (253) 234-3001www.chookaboot.comrob@washingtonshoe.com

Cloud B2255 Jefferson St. Torrance, CA 90501(310) 781-3833Fax: (310) 781-3834www.cloudb.com

CMSM, LLCChristine McCarthy, Childrenswear Sales Management/Consultant 711 King St.

Stratford, CT 06614(203) 870-0980Fax: (203) 870-0981cmsmllc@gmail.com

KangaRoos/One7 Inc.600 W. Cummings Park Suite 4850Woburn, MA 01801(781) 528-6390mtaylor@one7inc.com

Little White House13987 Carriage Road Poway, CA 92064(888) 518-9818white_house@juno.com

Me Too! Inc.609 Dickerson RoadMoretown, VT 05660-9106(802) 496-8111Fax: (802) 496-2614

Rocabouts54 Middlesex Turnpike

Suite 3100Bedford, MA 01730(781) 276-4500 frank@klas-shoes.com

Tailgate Clothing2805 S.W. Snyder DriveSuite 530Ankeny, IA 50023(515) 963-7903(800) 790-1101Fax: (515) 963-7912www.tailgateclothing.cominfo@tailgateclothing.com

Western Chief21001 72nd Ave. S.Kent, WA 98032-1338(253) 234-3000Fax: (253) 234-3001www.westernchief.comrob@washingtonshoe.com

Fall 2009

Collection

girls’ apparel

toddler to tween

Beth Elser

757-615-8621

buzzkidsvb@gmail.com

www.buzzbasicsforgirls.com

b a s i c s

TEXT ME,

BABE!

babybloggersdenver, colorado

www.bbbloggers.com

ER_03_DirectoryAdds.indd 36 2/23/09 12:11:55 PM

or nothing at all!

ou rien du tout!

www.coccoli.com

FULL ADS_mar.indd 37 2/17/09 1:31:13 PM

ER_03_Special_Feature_07.indd 38 2/23/09 9:36:00 AM

BY NOW IT’S no secret that consumers are re-evaluating their apparel purchas-es—even when it comes to their kids. But contrary to popular belief, they’re not just drawn to extremely low-priced items

to save money as the economy continues to crumble. Word on the street is that they’ll shell out for “special” pieces—often those with built-in value, such as a top with extra detail, a mul-tifunctional reversible dress or an extremely durable garment. Appropriately, manufacturers are responding to this shopping trend and finding ways to build value into their lines to entice consumers to buy. Stocked with a selection of these well-crafted collections, boutiques in particular are poised to benefit from shoppers’ turn toward original, quality goods.

“People come to the larger retailers for some of the basics,” explained Stacy Bernstein, owner of Harper Lane boutique in Santa Monica, Calif., “but when they come to our store, they’re really looking for something unique.” Though she agreed that customers are cost-conscious, Bernstein has noticed they’re “willing to jump to a slightly higher price point knowing it’s a ‘special’ item.”

Amanda Graddy, manager of The Lolly Garden in Tulsa, Okla., said shoppers seek out merchandise that isn’t mass distributed. “They’re looking for something you can’t buy at Target or that any kid isn’t going to have on,” she said.

This advantage fuels sales at Espi’s Kids in Visalia, Calif., since it is the only children’s specialty store in the small town. “People come to us for something different, something special,” said co-owner Theresa Espinola. “We’re expected to have some-thing that no one else has in the area.”

‘Wow’ FactorDepending on whom you speak to, “value” can have a thou-sand definitions. Lines that offer quirky details like Random Nicole (which features a combination of hand-printed images, appliqués and words on tees, tanks and one-pieces) and Morfs (a character-driven, vintage-inspired line featuring hand-sewn sock monkey and guitar appliqués) make shoppers feel like they’re getting a one-of-a-kind purchase, according to Graddy.

For some, it’s all about attention to detail via embellish-ments, trims and other small extras. Orange, Calif.-based Tralala designer Anastasia Backstrand noticed retailers—and ultimately, shoppers—have been increasingly drawn to her “special” pieces, especially within the last five years. “They can see there is more work in it,” she said. These garments, which she estimates make up about a fourth of her overall line each

season, differ from the rest of her collection because they have added embellishment (appliqués, ruffles with raw edges, die cutting, etc.), and they cost an average of to percent more. In response to the demand, she’s expanded those offerings.

“I hope our attention to detail continues to be why people will buy us,” said Shannon Latham, designer and owner of Little English, a Lexington, Ky.-based brand that specializes in smocking and crocheting. She hopes customers find value in its predominately hand-done work, which is manufactured in El Salvador and Peru. “Little English has been built on special items that customers feel can be handed down,” Latham added.

Keeping the economic situation in mind, Little English has added a few pieces at lower price points for Fall ’. The items stay true to the brand’s handmade philosophy, but introduce fabrics like soft-wash corduroy that help create a to dif-ference at retail. Many of the pieces still have smocked and cro-cheted details so shoppers can purchase an item that has that special touch, but not feel like they’re breaking the bank.

At The Lolly Garden, shoppers also find value in “wow” items—pieces that make a visual statement. Although they retail for , Belle Ame pettiskirts continue to fly off the shelves. “I can’t keep them in stock,” said Graddy, noting that grandmothers love them for their extravagant ruffles. Jottum is another line that, despite its high price tags (a skirt, for example, retails at The Lolly Garden for ), continues to be a hit with consumers. However, Graddy typically buys the line’s infant pieces knowing they’ll likely be picked up as gifts. “It’s a grandma thing,” she says of the line. “They [grandmothers] get the fun stuff that’s not practical.”

Keeping It PracticalOn the other hand, some retailers noted that practicality spells value more than anything else. A top seller at Brooklyn, N.Y.’s Mon Petit Child is a two-in-one top by IKKS. Owner Sara Sicherman noted parents love the design—which has a detach-able sweater—because of its dual purpose. “Kids can wear the sweater in the morning, and when it’s hot, they can remove the sweater,” she said. Bernstein of Harper Lane noted the impor-tance of being able to layer an item and wear it on multiple occasions because some parents don’t consider a piece very valu-able if it’s functionality is limited. “People don’t really want to buy something their child is only going to wear once,” she said. “If it’s for [a daughter’s] third birthday, they want it to be special but something she will be able to wear again.”

At Synchronicity Boutique in Baltimore, practicality comes in the form of a Grecian-inspired dress by Un Deux Trois.

In these cost-conscious times, manufacturers and retailers acknowledge that sell-throughs hinge

on garments that offer something extra. By Melissa Knific

39e a r n s h a w s . c o m

ER_03_Special_Feature_07.indd 39 2/23/09 1:16:14 PM

Buyer Eileen Rome is planning to reorder the dress, which converts from full sleeves to spaghetti straps, because of its popularity among parents and their bat mitzvah tweens. Rome and store owner Karen Mazer said they’re constantly on the search for multifunctional dresses (the store caters to girls and up, many of whom come to the boutique for bat mitzvah attire). “We’re always look-ing for something that has a jacket or a bolero that goes with it,” Mazer explained, noting the importance of arm coverage during the Jewish ceremony. After the ceremony, however, the girls want a look that’s a bit less conservative. “They want to be the star of the show—they really want to shine,” Mazer noted. “It’s nice to have something that’s really modest and coverts to something fun and playful.” But this wasn’t always the case: Rome said it wasn’t until recently that dual functionality has become a prerequisite among shoppers seeking bat mitzvah gowns. “Normally, they would have come in to buy two dresses and the mom wouldn’t even care,” she added.

Quality TimeSome retailers noted that price isn’t always a factor, especially when quality is superior. Sicherman of Mon Petit Child is also a fan of Jottum, which sells between and in her store. “The quality is amazing,” she noted. “It justifies its price.” Lately, she has noticed an

Tralala

Little English

Belle Ame

ATLANTA 404-688-4780 • CHARLOTTE 704-737-2633 • DALLAS 214-638-5466

• NEW JERSEY 609-471-6189 •

ORLANDO HOME OFFICE 800-354-2485 willbeth@cfl.rr.com

Visit us at the Childrens Club New York Show October 2009

www.willbethinc.com

ER_03_Special_Feature_07.indd 40 2/23/09 10:50:55 AM

True ValueRetailers advise manufacturers on how to

pack more oomph into their lines.

• Be Detail-Oriented. “A bow here, a ruffl e there—just a little bit can add so much to the garment without raising the price,” said Amanda Graddy, manager of The Lolly Garden. She and other retailers noted there’s much to be said about the “extras.” Consumers consider the items special and will often spend more than usual for added detail.• Offer the Whole Shebang. Customers often associate value with sets for two reasons: They don’t have to do the legwork of putting together an outfi t, and they feel like they’re getting more bang for their buck.• Maintain Quality Control. Maintaining quality is key to keep-ing customers, said Mon Petit Child owner Sara Sicherman. She stopped carrying a once high-quality European line after its zippers began to break. Every company is looking to cut costs today, but skimping on quality is not the way to do it—especially when consumers have come to expect it from a brand.• Do Double Duty. If an item has extra functionality—say rever-sibility—parents feel like they’re getting two items for the price of one. And if a vendor offers choices, the value of an item increases. Harper Lane owner Stacy Bernstein likes that Pink Chicken, which designs knit leggings to pair with its shift dress-es and tunics, offers both warm- and cold-weather options.

unfortunate trend among high-end brands: She has found many are skimping on quality as a way to cut costs. Sicherman said this is “ruining” such brands, because people associated value with their craftsmanship. “If they can’t keep the quality, it’s not worth it,” she added. Jottum has stayed true to its quality, Sicherman said, which she believes is a reason it continues to sell through.

Bernstein of Harper Lane said pajama company Esme is a top seller year after year because of its consistent quality. It’s like “butter” to the touch, she said, which is why parents will fork over -plus for a set each season. “People really want to put something on their child that feels good,” she said. The same goes for Splendid and Ella Moss Girl, said Graddy of The Lolly Garden, noting their modal, cotton and Lycra combinations are irresistible because of their hand. But not all high-quality brands are high-priced. Karen Stout, co-owner of Fritz & Gigi, The Children’s Shop in Concord, Mass., gives One Kid thumbs up for its dedication to quality, noting that its garments hold up well after many washes; Graddy praised Baby Nay for sharing the same qualities.

Whatever the definition of value may be, Stout said it’s crucial for vendors to listen to their reps. Oftentimes, manufacturers “do their own thing,” and ignore the outside voices. But Stout says that can be a major disservice, and keeping an open mind and open ears will likely be advantageous. “A lot of times, reps know what sells and what doesn’t,” she concluded. “Listen to your reps or the people who are actually going to [work with] the child.” •

ER_03_Special_Feature_07.indd 41 2/23/09 9:36:40 AM

M a r c h 2 0 0 942 e a r n s h a w s . c o m

ANYWHEREIN THEWORLD

EUROPEAN BRANDS’ FALL ’09 COLLECTIONS TAKE ON A GLOBAL INSPIRATION.

EUROPE’S LEADING FALL/WINTER ’09 THEMES, silhouettes, colors and materials were unveiled in January at the th edition of Pitti Immagine Bimbo in Florence, Italy. A total of children’s wear brands from around the world showcased their new lines to an audience of , buyers who shopped the show’s eight sections. New at this edition was the Apartment luxury lifestyle section, which housed brands including Little Marc by Marc Jacobs and Bonnie Young. Although the number of buyers from Spain and Greece decreased from last year’s edi-tion, show management noted new interest from Brazil, Poland, Czech Republic, New Zealand, Syria and North Africa.

In contrast to the dismal economy, many of Pitti Bimbo’s runway shows captured a lighthearted, extravagant energy with f luffy feathers, luxurious furs, layers of tulle, shiny ciré and sequins. The only telltale sign of troubled economic times came from the neutral color palette that permeated many of the run-way shows. While vibrant hues did appear (berry tones, blues, yellows and rust led the way), many designers played it safe with muted hues. Lu-Ma and Moschino presented head-to-toe black; Elsy’s dominant color story centered on gray and ivory mixed with beige; and Monnalisa showed camouflage in vary-ing shades of browns and grays. Similar to Christian Dior and Chanel’s Spring ’ collections, many children’s brands utilized

classic black-and-white color combinations as seen in Lu-Ma, Miss Blumarine, Miss Grant, Monnalisa and I Pinco Pallino’s winter collections.

“To a certain extent, color becomes more somber during a recession—especially for bigger ticket items,” said Leatrice Eiseman, director of the Pantone Color Institute. “You will see more neutral colors and the use of complex neutrals—hues that bridge color families.” Eiseman cited browns so dark they almost appear black or blacks that could pass for dark gray as examples. Leslie Harrington, executive director of The Color Association, also forecasted the popularity of black and white in the coming months. “This color combination continues to be strong because of the economy,” she noted. “You need classic colors that stand the test of time. These two colors have all the right elements.” Meanwhile, Lilly Berelovich, creative director of Fashion Snoops, predicts Fall ’ will possess a heavy vintage influence as the economy forces people to buy less and “mix and layer the old with the new.”

In addition to a neutral color palette and vintage influence, Pitti Bimbo presented a comprehensive view of how the global landscape has influenced the European children’s market. From Parisian chic to Russian boho, here’s a look at the leading trends for Fall ’ that are sure to pop up Stateside.

ANYWHEREIN THEWORLD

EUROPEAN BRANDS’ FALL

BY NICOLE YEE

’09 COLLECTIONS TAKE ON A GLOBAL INSPIRATION.

ER_03_Eurotrend_09.indd 42 2/20/09 9:43:15 AM

M a r c h 2 0 0 9 43e a r n s h a w s . c o m

Monnalisa

PARISIAN CHICClassic silhouettes mixed with sophisticated embellishments and feminine details demonstrate this theme, which is defined by metropolitan elegance with a bit of extravagance in the form of fur detailing, sequins, tulle, lace and sparkling crystals. Oftentimes, casual silhouettes like oversized cardigans and sweaters get paired with frothy skirts or sequined minis for an updated look. Classic colors are key to this grouping, with somber grays, black and white subtly perked up with pops of powder pink or salmon. “It’s like a fairy tale—very charming and slightly whimsical,” noted Khalym Schell, children’s editor for Stylesight, a trend forecasting firm. “There’s a lot of tulle, but this season it’s mixed with other materi-als like lace, satin or taffeta.”

Simonetta’s Aristogirls grouping captures this essence with pleated lampshade organza skirts adorned with grosgrain ribbon, slim-fitting trousers with jewel zippers, jacquard with lurex thread finish and ruching. Touches of gold and silver complete the look. At Elle, head designers Jean-Pierre and Régine Bretaudeau noted the fall collection pays tribute to “a little mischievous Parisian girl” with modernized classic silhouettes—for example, slim-cut waxed denim, puff-sleeve dresses and a varnished trench coat. Leading colors include “city shades” of black and gray enlivened by bold red. Straight out of Paris, Charabia adorns its dresses and skirts with feather trim in addition to layering white fur vests and shrugs over casual knit dresses. Meanwhile, Elsy’s Bon Ton Chic group dresses up wool blend and glossy chenille silhouettes with sequins and Swarovski crystals; silhouettes include belted sequined skirts, fur ponchos and sequined blazers. Miss Blumarine’s latest collec-tion includes a white and silver group that includes angora pull-overs embellished with Swarovski crystals; soft chenille and tulle skirts embroidered with tiny roses; black and white floral prints on silk jersey silhouettes; cropped shrugs; embroidered ivory lace dresses paired with fur shrugs; and peach silk dresses with intricate sequined designs.

GERMAN WORKWEARInspired by the ’s and authentic workwear, this theme is a masculine-inspired story with a vintage feel, explained Jeanine Pesce, trend analyst for Promostyl Americas. “It’s a return to the basics,” said Pesce, who listed sweatshirts, ribbed sweaters, jodhpurs, chunky knits and corduroys as evidence. “It’s a defi-nite unisex look.” Durable fabrications in this category include sheepskin, tweed, gabardine and corduroy. Pesce added that this theme lends itself to an aviator inspiration—a look that Stylesight’s Schell found was prevalent at the European shows, especially in boys’ coats. Berelovich of Fashion Snoops agrees that “heavy industry” will be an important story for boys for fall/winter. “It’s a distressed look—tinted denim, layers, plaids, suspenders and grunge,” Berelovich noted. “Visuals will include images of tools, tractors and other items related to construction or the farm.” She added that the color scheme for this grouping will consist of shades of blue, deep green, brown and purple, a color predicted to be hot for boys this coming fall season. Diesel’s Fall ’ boys’ collection explores this trend with distressed, grungy denim, acid washes, patches, heavy durable fabrics and color treatments that give gar-ments a “dirty” appearance.

ER_03_Eurotrend_09.indd 43 2/20/09 9:43:27 AM

M a r c h 2 0 0 944 e a r n s h a w s . c o m

RUSSIAN BOHOA hippie spirit, a global inf luence and a hint of fur complete this emerging theme. “A hand-knit feel is key,” Pesce said. “It’s all about clashing prints, over-emphasized adornments, ethnic details, patchwork, ikat and old-fashioned embroidery.” Colors to look for include red, turquoise, violet and terra cotta, she added. Schell of Stylesight sees a definite move to the “Russian doll” look. “It’s ethnic folk meets boho meets vintage hippie,” Schell noted. Fashion Snoops’ Berelovich expects to see a jumbling of patterns. She said, “It’s a lot of mixing and matching prints like paisley, ditsy f lorals and patchwork.” Unusual color combinations are also spotted within this trend, a movement inf luenced by Japanese anime. “It’s about using odd colors together and taking different values of the color,” said Eiseman of Pantone Color Institute, who explained that designers will take two complemen-tary colors like green and red and use unusual variations of the two, showing

soft pink paired with an acidic yellow green in their lines.

Miss Grant explores this trend in a bohemian grouping with a renewed ’s mood. Featuring blue and green water shades, the collection showcases full-length gypsy dresses and bell-bottom trousers; fabrics include luxurious silks and velvets. Faux fur, knitted items, fleece and wool are found in Cakewalk’s folkloric collection that uses quilted flowers and wool embroidery to empha-size a nomadic inf luence and dress up classic bodies. There, the colorful palette includes red, pink, apple green, as well as gray and brown. With an oversize Babushka doll as the backdrop to their fashion show, Nolita Pocket’s vibrant collection told the Russian boho story in a line rich with mixed prints, colorful paisleys, crocheted shawls, long f loral skirts, knit dresses with hand embroi-dery, fur hats and oversized flower head-pieces. Meanwhile, Elsy’s “Moscow” grouping presents cream and natural colors on cozy and comfortable ponchos,

sweater dresses, trousers and oversized cardigans. Mohair and chenille fabrica-tions dominate this grouping with fur details adding extra warmth.

AMERICANA COUNTRYSIDE The English countryside melds with America’s wide-open plains in this theme that combines polished prep school looks with a more casual, down home, country feel. “It’s very ‘Little House on the Prairie,’” noted Berelovich, who has coined the trend “frontier.” “You will see sweet liberty prints, layered blouses, denim vests, twill and overalls as well as traditional plaids and gingham.” Berelovich added that a “Bonnie and Clyde” story will also be important for fall. “It’s very preppy but with a vin-tage feel,” she said. “It’s more tailored and will consist of vests, cardigans, suspend-ers, wool jackets, collegiate sweatshirts and double-breasted coats with shorter sleeves.” Schell of Stylesight noticed an “American” feel at Pitti Bimbo and Bubble London but believes the European interpretation is a bit more polished. As examples, she cites aca-demic blazers, Scottish plaids, toggle coats, collegiate sweaters, bright denim and cords, and vintage sport hoodies.

Italian brand Baby Graziella explores this theme for boys and girls with several

GERMAN WORKWEAR:

DieselRUSSIAN BOHO:

Nolita Pocket

PARISIANCHIC:

Lu-Ma

ER_03_Eurotrend_09.indd 44 2/20/09 9:43:37 AM

M a r c h 2 0 0 9 45e a r n s h a w s . c o m

Eric Barenton, owner and president, Charabia How are your U.S. sales? Sales have been down the last few years. It’s hard for all of Europe, too. It’s just not what it used to be. But we’re working with our U.S. importer to make prices better.How is the CPSIA affecting your busi-ness? We love children and obviously want products to be safe, but I fear it may affect our creativity. For example, if you have a white dress with an embellishment and need to get rid of it because a child may choke on it, all you have left is a white dress. It also may affect our delivery dates and slow up the process. Eventually, prices may also go up. What would you like to see President Obama accomplish? I want to see him improve the economy. In time, that will help everyone.

Manuel Ramos Moreno, international sales manager, MayoralHow are your U.S. sales? They are not very strong. We have a lot of diffi culty with the payment system in the United States. With our European customers everything is through checks and cash, and in the U.S. credit cards are the main form of payment. We still haven’t quite fi gured out how to work the credit card system, which has delayed our progress in the States. It also takes us a long time to ship our pieces there. Where are sales strong? Italy, Portugal, Greece and Mexico.How is the CPSIA affecting your business? We follow a set of rules es-tablished by the European Union as well as those determined by the U.K. that are even stricter than the E.U.’s. We [don’t worry about] the United States because the U.K. rules are so strict. We haven’t had a problem yet.

Omar Bekhouche, director, BerlingotHow are your U.S. sales? Sales have been fl at in the United States for the past three to four seasons. France is our main business and Spain, Italy and the U.K. are also very strong. We’re look-ing to get into the Middle Eastern and Eastern European markets. We’re also

breaking into China—we’re opening our fi rst shop in Shanghai in April. How is the CPSIA affecting your busi-ness? All our products fi t the new U.S. regulations. In France, there’s an agency similar to the U.S. Consumer Product Safety Commission. We’ve always had to reach a stringent quality level with all our fabrics, colors and so forth.What is your reaction to President Obama? It’s great. We share our happiness with Americans. We’re very hopeful.

Cristina Campanella, export depart-ment manager, Baby GraziellaHow are your U.S. sales? It’s tough. Our U.S. sales are fl at now. Eighty percent of our U.S. business is actually in the New York area and East Coast region. We’re doing well in the U.K., Germany, Switzer-land, Italy and Turkey. The Asian market is very unpredictable and our sales there have been fl uctuating. It’s like no other market we’ve seen. How is the CPSIA affecting your busi-ness? It’s just one more headache in an already diffi cult time for children’s wear. Any lead found in our wovens and yarn is of the most minimal quantity and is too little to even test. We will spend the money to test our apparel and we will lose money, but it has to be done.What is your reaction to President Obama? It won’t be hard to be better than President Bush! Obama will bring something new not only to the United States but to the world.

Giueseppe Carloni, executive sales manager, SimonettaHow are your U.S. sales? Sales have been down the past few years. We’re doing well in Eastern Europe and the Middle East. We’ve been in Korea for about a year now and are doing well. Sales in Japan have been suffering lately.How is the CPSIA affecting your business? I’m not sure of the U.S. regulations. We already have a lot here in Italy regarding things like zippers and so forth.What is your reaction to President Obama? He represents hope. I believe he will renew everyone’s spirit.

Pitti Bimbo exhibitors dish on the economy, the U.S. ConsumerProduct Safety Improvement Act (CPSIA) and President Obama.

groupings that feature blazers, plaid shorts, oxford shirts, collegiate sweaters, patchwork vests and pleated skirts. While known for a preppy aesthetic, Baby Graziella’s Loretta Agostinelli noted the collection plays with a fresh color palette each season—this time it’s gray and green. Simonetta’s “Miss Manor” offers cornflower blue and white checked coats paired with jeans, denim blazers, an earthy brown blazer paired with a tuxedo ruffled shirt, a plaid shirt worn under a green short-sleeve flutter sweater and a denim overall dress with a plaid tiered skirt. Colors are inspired by nature and include chestnut, blackberry, rasp-berry and strawberry. Masculine fabrics like houndstooth checks and Scottish plaid offset airy organza and brocades, which lend a more feminine flair. •

AMERICANA COUNTRYSIDE: Jeckerson

HOT TOPICS

ER_03_Eurotrend_09.indd 45 2/20/09 9:43:50 AM

Leading brands describe their new and renewed fashions designed to give buyers top

turns for the coming season.

LOOK BOOK • FALL ’09

Kissy KissyDesigned for babies everywhere,

the hallmarks of Red Bank, N.J.-

based Kissy Kissy brand are tradi-

tional styling, handmade embroidery

and smocking, and cozy materi-

als. The company, which pioneered

the Peruvian Pima cotton market,

is committed to classic themes on

functional baby basics like one-piece

footies, convertible gowns and revers-

ible playsuits. Fall themes include

poodles, florals, trains, airplanes and

coordinating knight and princess conversational prints. Recognizing that

feminine touches are in, the brand tempts buyers with tasteful ruffles on

one-pieces and dresses while keeping baby’s comfort in mind with a new

sweatshirt-like knit fabric. Standout groupings from past collections like

Mini Florals and Big Top make a reappearance with seasonal additions like

warm velours. For special occasion customers, Kissy Kissy expands its Besos

christening collection with items that feature crochet details as well as new

knit dresses designed to retail below $50. Wholesale prices range from $7 for

one-pieces up to $100 for handmade christening gowns. Visit www.kissykis-syonline.com.

BiscottiWith a dash of whimsy and a

dollop of romance, Biscotti has

developed the perfect recipe

for dressing girls both big and

small. “Stores continually give

us feedback that our garments

sell before they can even hang

them on their racks,” sales

director Judy Beall said. “Our

attention to detail and quality

is appreciated and unmatched

at our price points.”

The Oakland, Calif.-based

brand has incorporated prov-

en consumer-pleasers like

red taffeta and bubble skirts

into its Fall ’09 collection. The

brand has also had great suc-

cess with styles that combine

netting and velvet, so it has

developed a signature azure

dress with a chocolate netting

overlay and chocolate velvet

shrug. Other key colors in the

line include deep green and

shimmering ivory with gold.

Wholesale prices range from

$26 to $60. Visit www.biscot-tiinc.com.

Right Bank BabiesCatie Foster, vice president of sales and opera-

tions for Los Angeles-based Right Bank

Babies, is most excited about the possibili-

ties that her Fall ’09 collection affords buy-

ers, consumers and kids. The styling borrows

from the Old Hollywood days of the 1920s

through ’40s. Best sellers from past collec-

tions reappear for fall with updates based on

these bygone eras; the reversible skirt now

features tuck pleats at the hem and the ruffle

dress is offered in taupe, pink and blue/brown

with gunmetal organza trim.

Versatility is also important to the brand—a fact that will come as no

surprise to those familiar with Right Bank Babies’ signature reversible

A-line “f lip-flop frock” dress. Pieces are carefully designed to grow with

children (dresses become tops as a child ages), mix and match throughout

the line, and layer to provide a greater variety of practical applications.

Wholesale prices for reversibles are $22 to $25; classic styles run $25 to

$68. Visit www.rightbankbabies.com.

A D V E R T O R I A L

ER_03_LOOK_BOOK_03.indd 46 2/20/09 3:38:36 PM

Luna Luna CopenhagenDesigner Heidi Maria Schwarck’s affinity for easy yet sophisticated pieces is evident in her

choice of favorite garments from her fall collection: jewel-toned, ruffled velour separates. The

items, which buyers will recognize as updates from past Luna Luna Copenhagen collections,

also epitomize the marriage between Schwarck’s Scandinavian background and her current

California lifestyle.

Schwarck believes her Malibu, Calif.-based brand bridges the tastes of parents, grand-

parents and gift-givers alike through heirloom quality and unique styling. This season, the

former women’s wear designer draws inspiration from the 1960 film “La Dolce Vita,” evident

in Venetian-inspired colors and trims, as well as the trend-launching “Gossip Girl” TV series,

which prompted the inclusion of tartan plaids. Unique, girly and easy is how Schwarck

describes her line, and she noted it’s a look shoppers seek. “Our customers recognize the

value and really identify with our product,” she said. Wholesale prices range from $17 for

tops to $55 for fancy dresses. Visit www.lunalunacopenhagen.com.

Buzz BasicsWith her new collection, Beth Elser, designer of Virginia

Beach, Va.-based Buzz Basics, set out to prove that

basics don’t have to be blah. Elser’s aim is to provide

versatile styles that help girls express their personalities

as they move through their days. As a former retailer

and mother of two daughters, Elser is definitely quali-

fied to provide garments that engage kids and satisfy

their mothers. The line, which spans from toddler to

tween, offers buttoned-up options like fine-wale cordu-

roy Bermudas and crisp graphic tees, as well as carefree

embellished tunics and color-blocked dresses. “One of

the goals of designing a basics line is to help simplify

wardrobe issues for girls’ sizes 2 to 16,” Elser explained.

“All of these items can [satisfy] both the conservative

shopper as well as the trendier one.” The line wholesales

between $13 and $24. Visit www.basicswithabuzz.com.

G-DadTodd Harding’s new company, Fairfax, Va.-based

G-Dad, offers buyers the opportunity to expand

their giftable options while celebrating a key person

in a child’s life: granddads. While grandmothers

are consistently targeted as a primary consumer,

grandfathers are equally proud of each new addi-

tion to their families. With G-Dad, buyers can fill

out their selections of family-inspired items.

One-pieces that proclaim “G-Dad Rocks” give

babies the opportunity to brag on everyone’s favor-

ite family member. “Our collection uses quality

fabrics, vibrant colors and cute sayings for the one

missing person in children’s apparel,” Harding said.

“It’s a perfect addition to the products celebrating

grandmothers, aunts and uncles.” The line com-

prises 100-percent combed cotton infant bodysuits,

toddler T-shirts and hats. Wholesale prices range

from $7 to $12.50. Visit www.g-dad.com.

A D V E R T O R I A L

ER_03_LOOK_BOOK_03.indd 47 2/20/09 3:38:56 PM

BabybloggersE-mail, text messaging,

IMs, blogs, vlogs—It’s a

high-tech world filled

with digital commu-

nications and virtual

relationships. Denver-

based Babybloggers

aims to br idge the

gap between the vir-

tual world and real life

through a humorous,

giftable collection of

baby basics. Inspired by her kids’ love of texting, owner Victoria

Smith launched the company to add some relevant levity to the world.

The brand’s Happy grouping goes back to basics with a black and

white color scheme to capture the simplicity of text messaging. The

line includes organic and regular cotton pieces such as bodysuits,

infant and toddler T-shirts and diaper covers. Inspired by kids’ desire

to act like grown-ups, the boys’ diaper covers are designed to look like

dad’s boxers and include fun quotes like “LMDO” (laughing my diaper

off). Wholesale prices range from $5 to $10. Call (303) 548-6192.

Will’bethOutfitting children is a family affair

for Will’beth—one that extends from

the husband-and-wife team who

founded the company through its

longtime design and sales teams to

include its beloved customer base. For

35 years, the Orlando, Fla., company

has focused on offering an extensive

line of high-quality, 100-percent cot-

ton knits, special occasion wear and

sportswear that ref lects the whole-

someness of childhood. The brand

keeps traditional styling at the fore-

front to produce the heirlooms and

keepsakes consumers have come to

expect. Hand embroidery, delicate

lace and classic smocking signal the

care that goes into each garment. For

fall, the warm color palette comprises

brown, green and burgundy as well

as red plaids. Fabrications include

velvets, silks, knits and poly cottons.

Garments are assembled into tightly

coordinated groups to offer consum-

ers the picture-day attire they rely

on from Will’beth. Visit www.will-bethinc.com.

BabyLegsD e s i g n e d t o s o l v e

practical problems for

moms (easy diaper

changes) and babies

(knee protection for

crawlers), BabyLegs

of Seattle has sparked

a fashion trend. After

prompting a legwarmer

resurgence, the com-

pany is now turning its

attention to socks. The

Fall ’09 collection will

include socks that coordinate with the line’s popular Modish collec-

tion. The grouping, which focuses on timeless color combinations like

brown with pink or blue, is emblematic of the brand’s use of color and

patterns to offer shoppers fun apparel accompaniments. BabyLegs

will also bow the Dynamic group, a legwarmer collection character-

ized by ornate textures and classic colors, including black and pink.

Wholesale prices range from $5 to $20. Visit www.babylegs.com.

A D V E R T O R I A L

LOOK BOOK • FALL ’09

ER_03_LOOK_BOOK_03.indd 48 2/20/09 3:39:08 PM

LimeappleLimeapple, an activewear brand from Calgary, Alberta-based Girl & Co., is all about energy.

The Fall ’09 collection channels the natural liveliness all young girls possess through fun

colors and patterns. Made of high-performance fabrics, the collection of tanks, tees, hood-

ies, skirts, capris and pants are breathable, stretchy and antibacterial. Designer Debbie

Naren’s concept is to provide garments for girls sizes 4 to 14 that they can wear all day—

from school to shopping to dance class. “I wanted the kids to be free. Even jeans sometimes

pinch and are uncomfortable,” she said. “With these clothes, they can be active any time.”

Color-blocking is a big component of the line with vibrant hues like turquoise, lime

and pink providing bright pops when paired with black. Naren thinks the printed hood-

ies will become new favorites thanks to fun patterns like argyle, animal prints and

nature designs. Naren has also packed the line with updates on past top sellers, includ-

ing the Ashtanga tank as well as bubble hoodies in girls’ favorite minky dot material. To

help buyers economize and build an assortment based on sure things, Limeapple has

developed a special pre-pack of its best-selling tops, pants and hoodies at a 20-percent

KalencomNew Orleans-based Kalencom is devoted to keeping

moms and caretakers in style and on the move. Through

its extensive line of environmentally friendly diaper bags

and layette items, the brand incorporates fashionable

and functional details. The latest addition to its bag line,

the Traveler, breaks the mold with an oversize, rounded

shape in rich hues like gold, cream and chocolate as well

as a funky graffiti print. Owner Monica Kalozdi said the

style is so popular in the office that many employees are

already planning to snap up bags for themselves.

In general, color is a leading characteristic of

Kalencom bags, which have recently taken cues from

nature with hues like green, golden yellow and warm

orange. Popular prints like disco dots and paisley

will carry forward as will the company’s best-selling

classic—a coated, single-buckle bag. Kalozdi said the

brand has also bolstered its organic layette offering

through the addition of small details, all while holding

prices steady. Diaper bags wholesale from $25 to $50;

layette pieces are $4 to $16. Visit www.kalencom.com.

A D V E R T O R I A L

ER_03_LOOK_BOOK_03.indd 49 2/20/09 3:39:21 PM

discount compared to à la carte pricing. Visit Limeapple at www.limeapple.ca.

JUNE

10-12FFANY

Hilton New York & FFANY member showrooms

New York, NYwww.ffany.org

12-16LA Fashion Market

California Market Center

Los Angeles, CA (213) 630-3600

www.californiamarketcenter.com

13-16Atlanta Women’s and Children’s

Apparel/Accessories MarketAmericasMartAtlanta, GA

(404) 220-3000www.americasmart.com

24-30Dallas Total Home & Gift Market

Dallas Market CenterDallas, TX

(214) 655-6100www.dallasmarketcenter.com

JULY

7-15Atlanta International Gift

& Home Furnishings MarketAmericasMartAtlanta, GA

(404) 220-3000www.americasmart.com

9-12TransWorld’s Jewelry, Fashion &

Accessories ShowDonald E. Stephens Convention Center

Rosemont, IL (800) 323-5462

www.transworldexhibits.com

14-20CMC Gift & Home Market

California Market CenterLos Angeles, CA(213) 630-3600

www.californiamarketcenter.com

Editor’s Note: Show dates for all listings are subject to change. Please call the phone numbers or check the Web sites for a schedule of events. Show sponsors may e-mail updates to nyeditorial@symph-onypublishing.com.

calendarMarket dates and events

ER_03_Calendar_01.indd 50 2/23/09 9:29:54 AM

FOLKLORIC FANTASY emerges in Fall

’09 girls’ wear with layered looks,

mixed prints and handmade touches.

FUR DETAIL adds a luxurious ele-

ment along with rich color palettes

that span deep berry shades, midnight blues and sophisticated

neutrals. FULL SKIRTS and ruffles add feminine flair. For boys,

an industrial workwear influence reigns with an abundance of

plaids, shearling and durable fabrics. RETRO JACKETS become

key pieces for little men as designers take sartorial cues from

the world of aviation and the lumberyard.

Nolita Pocket

plaid dress; Charabia

vest; Mim-Pi tights.

M a r c h 2 0 0 9 51e a r n s h a w s . c o m

FIRSTLOOK

Phot

ogra

phy

by M

icha

el B

rian

ER_first_look_04.indd 51 2/23/09 9:20:43 AM

Right Bank Babies tunic; turtleneck

by Mila and Bela; vintage hat.

er_03_dogs_02n.indd 52 2/20/09 10:58:37 AM

fur o c i ous!ETHNIC PRINTS AND FOLKLORIC

EMBROIDERIES LEND A WARM AND FUZZY FEEL TO FALL. PHOTOGRAPHY

BY MICHAEL BRIAN

53

er_03_dogs_02n.indd 53 2/20/09 9:54:21 AM

Hair

and

mak

eup

by J

Ster

ling

(ww

w.js

terli

ngbe

auty

.com

). Fa

shio

n Ed

itor:

Nic

ole

Yee

Mademoiselle Charlotte shirt; skirt by Save the Queen; Mim-Pi tights; scarf by CM O’Neal; Woolenstocks

booties. Opposite page: Zaza Couture dress, shrug and tights;

shoes by Minnetonka.

54

er_03_dogs_02n.indd 54 2/20/09 9:54:34 AM

er_03_dogs_02n.indd 55 2/20/09 9:54:52 AM

LAYERS ARE A GIRL’S BEST FRIEND

er_03_dogs_02n.indd 56 2/20/09 9:55:04 AM

Opposite: Vest by Charabia; Imoga hoodie and twofer.

Above: Pink Chicken dress; Peekaboo Beans hooded vest andleggings; booties by Minnetonka.

57

er_03_dogs_02n.indd 57 2/20/09 9:55:23 AM

Save the Queen top, Ragdoll and Rockets dress

(worn as skirt); Trimfit tights; boots by Woolenstocks;

vintage hat.

Opposite: Mila and Bela dress with rosettes; Kit + Lili

striped top; Trimfit tights; scarf (worn as headwrap)

by CM O’Neal. Danica and Dylan dress and shirt;

Mila and Bela leggings; cashmere cape by Poppy and

Ned. Minnetonka booties worn by both.

58

er_03_dogs_02n.indd 58 2/20/09 11:00:40 AM

J u l y 2 0 0 8 59e a r n s h a w s . c o m

BOHEMIAN INFLUENCES LEAVE THEM

PANTING

er_03_dogs_02n.indd 59 2/20/09 11:00:59 AM

er_03_boys_05.indd 60 2/20/09 9:48:16 AM

DKNY shirt and pants. Opposite: Jacket by Appaman;

Bodemi shirt.

NO-NONSENSE, RUGGED DUDS MEAN BOYS CAN BE BOYS. PHOTOGRAPHY BY MICHAEL BRIAN

roughtumble

61

er_03_boys_05.indd 61 2/20/09 9:48:28 AM

Hair

and

mak

eup

by J

Ster

ling

(ww

w.js

terli

ngbe

auty

.com

). Fa

shio

n Ed

itor:

Nic

ole

Yee

62

er_03_boys_05.indd 62 2/20/09 9:48:43 AM

rough 63

Above: Plaid coat by Knuckleheads; Appaman T-shirt and pants; model’s own shoes. Right: Diesel jacket; Rare the Kid sweater; Knuckleheads pants.

Opposite: Eternal Creation toggle coat and pants; Ciao Marco button-down shirt.

er_03_boys_05.indd 63 2/20/09 9:49:00 AM

Earnshaw’s Marketplace

FULL ADS_mar.indd 64 2/17/09 1:31:39 PM

Earnshaw’s Marketplace

FULL ADS_mar.indd 65 2/17/09 1:31:54 PM

Earnshaw’s Marketplace

FULL ADS_mar.indd 66 2/17/09 1:32:06 PM

PamperedDiaper Dude () -Hoohobbers () -Kalencom () -Liv & Co. () -Liz Lange by Timi & Leslie () -OiOi () -Pyknyk () -Reese Li () -Sally Spicer () -Storksak () -Zosephine () -

UnwrappedAurora () -Baby Fish Mouth () -Baby Kaed () -Child to Cherish () -Egg () -Giggly Gear () -Organic Cottontail () -Silly Souls by Babygags () -Smartee Pants () -Th e Baby Bunch () -Urban Tots () -

The GoodsBibi & Mimi () -Carter’s by Goldbug () -Country Kids () -Dittany Baby () -Goldbug () -Huggalugs () -Keds by McCubbin () -Lil Darlings () -LittleMissMatched () -MP () -

Nix () -United Legwear () -

Fur-ociousCharabia () -CM O’Neal () -Danica and Dylan () -Imoga () -Kit + Lili () -Mademoiselle Charlotte () -Mila and Bela () -Mim-Pi --Minnetonka () -Nolita Pocket () -Peekaboo Beans () -Pink Chicken () -Poppy and Ned Ragdoll and Rockets () -Right Bank Babies () -Save the Queen () -Trimfi t () -Woolenstocks () -Zaza Couture () -

Rough & TumbleAppaman () -Bodemi ()--Ciao Marco () -Diesel () -DKNY by Parigi () -Eternal Creation Knuckleheads Clothing () -Rare the Kid () -

I SpyCoco Bonbons () -Cute Baby Shoes () -Goff engel Workshop () -

Hatley () -House of Mongrel () -Jakc Designs () -Me Too () -Mini Rotation () -Sara’s Prints () -Wildkin () -

Alessia ............................................................ 35Angel Dear ................................................... CIVBabe Ease ......................................................64Babybloggers ................................................ 36BabyLegs........................................................ 50Beverly Buscemi Miller ............................... 16Biscotti .............................................................. 5Bows Arts .......................................................64Bubble ............................................................... 6Bummis .......................................................... 66Buzz Basics.................................................... 36Cloud B ........................................................... 21Coccoli ............................................................ 37Dallas Market Center ....................................11Frogs, Frills & Daffodils .............................. 65G-Dad .............................................................. 49Gerber ............................................................... 8Gigi’s ................................................................ 65

Girl & Co. ........................................................ 31Hart Schaffner Marx .................................... 29Hatley .............................................................. 13Huggalugs ...................................................... 65I Play ................................................................ 65Isoki .................................................................64Jack & Lily ........................................................ 9Jammers ........................................................33Jefferies Socks ...............................................41Kalencom .......................................................40Kissy Kissy ......................................................41Krickets .......................................................... 26Luna Luna Copenhagen .............................. 25Mighty Fine ....................................................... 2Mooncakes ..................................................... 66My Nap Pak .................................................... 66My Vintage Baby .............................................. 4No Slippy Hair Clippy .................................... 66

Pearl .................................................................. 3Philips Nizer................................................... 16Pinc Premium ............................................... 15Pink Axle .........................................................64Pippi Tails ....................................................... 66Rebel Ink Baby ............................................... 65

Short ............................................................... 66Skechers .......................................................CIIIStylease .......................................................... 66Teeny Tiny Optics...........................................64Tralala .............................................................64United Legwear ............................................... 1Washington Shoe Co. ...................................CIIWestern Chief .................................................. 7 Will’beth .........................................................40Zutano ............................................................. 17

M a r c h 2 0 0 9 67e a r n s h a w s . c o m

where to buyFind tomorrow’s trends now

ad index

Christine McCarthy

Sales Management/Consultant, NY Trade Show Services

203-870-0980

www.cmsmllc.com

SLASH WAREHOUSE EXPENSESMy Boy Sam Ltd. has been shipping

retailers for 17 years both correctly

and cost effectively.

We do every aspect from

order entry to shipping.

Located in Northwest Connecticut

We can move your expenses to profits

Contact us at: Cottonsafe@skivvydoodles.com

ER_03_Ad_Index_WTB_01.indd 67 2/24/09 11:26:47 AM

Right Bank Babies ........................................ 24Rockin’ Baby Sling ........................................ 65

Kids gravitate to space-age apparel and gifts. BY ANGELA VELASQUEZ

Universal Appeal

PH

OTO

GR

APH

Y B

Y D

EAN

PO

WEL

L

Mini Rotation receiving blanket

House of Mongrel organic

cotton hoodie

Booties by Cute Baby

Shoes

Hatley one-piece

Sara’s Prints

pajamasJakc Designs shirt with felt

appliqué

Coco Bonbons

outfi t

Wildkin backpack

Me Too shirt

Goffengel Workshop pop-up photo album

PH

OTO

GR

APH

Y B

Y D

EAN

PO

WEL

L

TO D AY ’ S T R E N D SI SPY

M a r c h 2 0 0 968 e a r n s h a w s . c o m

ER_03_Ispy_03.indd 68 2/18/09 9:58:25 AM

FULL ADS_mar.indd COV3 2/17/09 1:28:22 PM

FULL ADS_mar.indd COV4 2/17/09 1:28:01 PM