Earn More Media Coverage For Your Brand
Transcript of Earn More Media Coverage For Your Brand
Is Your Pitch ReallyNewsworthy?
Content that may not be considered bythe PR team to be "newsworthy" enough
for a pitch to top-tier media may still be ofvital interest to core audiences.
DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOURBRAND
The definition of earned media has changedand now includes mentions on Twitter, blogs,online press as well as the more traditional
newspapers and industry magazines.
Find New Opportunities to Earn MoreMedia and Attention For Your Brand
CHALLENGE:
Most organizations will already own amountain of interesting content that they can
use to earn media and attention for theirbrand.
SNIPPETSOF
INFORMATION
FactsFiguresData pointsTips
DATAGLEANED
63%
Use extractsfrom varioussources
INFOGRAPHICSAND CLEVER
DEMO VIDEOS
Presentinginformation visuallycan encouragesharing on blogs &social
INTERNAL EXPERTS
Use experts toprovide credibleinsightsEstablish yourcompany as athought leaderGive quotes
DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOURBRAND
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