Each store is unique to its location. The interior signage ... · Client Marni Stores 3 Brief Marni...
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Client Marni Stores 3 Brief Marni didn’t want a cookie-cutter approach to store design. They preferred no branding in the stores, to allow the customer to feel that they had discovered the stores for themselves. Each store is unique to its location. The interior signage in each of the Marni shops was almost insignificant and yet Marni set the precedent with cultural coding, allowing the coherent identity to come through in the design. For the London store, the references are the St George flag, buses, and phone boxes. There’s also complete inspiration from the sculptural diplodocus formerly in the Natural History museum which informed the stainless-steel display. It’s one single sculpture from the ground to first floor without touching the walls, like a giant stainless-steel dinosaur skeleton! In Oyama, we did a take on the Japanese flag. In New York, as we were constantly looking up, seeing the skyscrapers above and the light and shade in the streets below, the city’s verticality was a signifier for the Madison Avenue store’s double- height space. We cut out these slabs and created these uplifting displays of hanging mannequins in the space, so the act of lifting your chin in the store is a nod to New York. When you apply all those cultural references together with your design menu, you find things come together naturally. PHOTOGRAPHY BY RICHARD DAVIES
Transcript of Each store is unique to its location. The interior signage ... · Client Marni Stores 3 Brief Marni...
ClientMarni
Stores3
Brief Marni didn’t want a cookie-cutter approach to store design. They preferred no branding in the stores, to allow the customer to feel that they had discovered the stores for themselves.
Each store is unique to its location. The interior signage in each of the Marni shops was almost insignificant and yet Marni set the precedent with cultural coding, allowing the coherent identity to come through in the design.
For the London store, the references are the St George flag, buses, and phone boxes. There’s also complete inspiration from the sculptural diplodocus formerly in the Natural History museum which informed the stainless-steel display. It’s one single sculpture from the ground to first floor without touching the walls, like a giant stainless-steel dinosaur skeleton!
In Oyama, we did a take on the Japanese flag. In New York, as we were constantly looking up, seeing the skyscrapers above and the light and shade in the streets below, the city’s verticality was a signifier for the Madison Avenue store’s double-height space. We cut out these slabs and created these uplifting displays of hanging mannequins in the space, so the act of lifting your chin in the store is a nod to New York. When you apply all those cultural references together with your design menu, you find things come together naturally.
PHOTOGRAPHY BY RICHARD DAVIES
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