EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge
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Transcript of EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge
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The new Luxury: Time and Space
Alexandra Cesário
2nd June 2015
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FAST-PACED REALITY
ALWAYS CONNECTED
ALWAYS REACHABLE
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Time is limited
no matter how much money you have
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TIME The ultimate luxury as it is a limited resource
RARE SCARCE UNIQUE
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OFFLINE IS THE NEW LUXURY
ESCAPE REALITY
"It's doing what I want when I want. Luxury is not material”
“Make no mistake, they love swanky cars, rare watches, fine art, haute couture and private vacation retreats. Still, when asked about their definition of luxury, the
answers involved precious quantities like time, and freedom.”
Jean-Marc Jacot CEO Parmigiani Fleurier
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INTANGIBILITY
“(Luxury is) products that are special, that are differentiated, that make me feel taken care of and pampered. To me, luxury is time.“ Steve Sadove, CEO Saks "For me, luxury is a good hamburger and time with my family" Shawn Kravetz, Pr. Esplanade Capital
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Luxury is not, whatever the finery, status-associated.
RARE SCARCE UNIQUE REMOTE ENDANGERED
SPACE
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QUALITY OF LIFE
“TIME TO LIVE AND ENJOY, SEEK AUTHENTICITY AND PERSONALITY IN PLACES, VALUE THE MEMORY OF
THE CITIES”
Tyler Brûlé Monocle
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LUXURY
UNIQUE TIME
SCARCE
SPACE
RARE EXPERIENCE
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THANK YOU OBRIGADA MERCI GRACIAS DANKESCHOEN
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