EA Communication Meeting...More excitement 6 days with well balanced finals everyday Compact evening...
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Berlin 2018 EA Communication Meeting EA Communication Meeting| 15 March | Berlin, Germany 10.04.2018
Transcript of EA Communication Meeting...More excitement 6 days with well balanced finals everyday Compact evening...
Berlin 2018
EA Communication Meeting
EA Communication Meeting| 15 March | Berlin, Germany10.04.2018
The particularities of the European Athletics Championships – relevant
media information
Glasgow
One organisation for six European Championships
12 venues | 152.000 seats for 12 days
Uniform marketing concept
Start of communications in 05/17
Economical risk is on the side of the host city and country
Berlin
One organisation for one European Championship
1 venue | approx. 620.000 seats for 6 days
2 marketing concepts
Start of communications in 08/16
Economical risk is on the side of the DLV / Berlin 2018
Berlin Olympiastadion
Our main asset:
Olympiastadion
First European Athletics Championships in the Berlin Olympiastadion
More excitement
✓ 6 days with well balanced finals everyday
✓ Compact evening sessions (3.5h) with limited or no qualifications
✓ Standard TV prime time window (1830-2200CET)
✓ Day Q (Monday, 6 August) free of charge
✓ Shot Put Men qualification outside stadium
✓ Road events with start & finish outside stadium
Event Presentation Concept
Main Targets of EP✓ Create a timetable that suits the needs of the Stadium audience
✓ at the same time full fill most needs of a TV-program with as many live coverage of finals as possible
✓ Guide and inform the audience, create the feeling not to miss out result overviews and current standings for the ongoing finals
Main Targets of EP
✓ Create a great atmosphere, transport emotions, inspiring the crowd
✓ transport athlete stories from social media into the stadium and vice versa
75 𝑚2
350 𝑚2
150 𝑚2
Perimeter Board
LED Boards
Innovation - Laser Line
Innovation - Best Performance Box✓ Inspired by the „leaders box“ in alpine skiing
✓ Will be activated starting with semi finals …
✓ 200, 400m, 400m hurdles, 800m
✓ Voluntary: 100m, 100m hurdles, 110m hurdles (2:00-2:30h between SF & F)
✓ Improve the way the fastest qualifiers are presented and give them credit fortheir performance.
✓ Easier for spectators and TV who makes it through the final.
✓ Create a space for the athletes before the beginning of TV mixed zone.
European Mile
Accommodation map
OlympicStadium
European Mile
1. Maritim Hotel Berlin2. Hotel Berlin, Berlin3. Scandic Berlin
4. Motel One Ku’Damm5. Motel One Upper West6. Hotel Scandic Kurfürstendamm
More entertainment
✓ No Victory Ceremonies in stadium
✓ All VCs at Breitscheidplatz before & after the evening session
✓ Integrated in the entertainment programme "European Mile"
✓ Spectacular entry (Greenroom, Selfie possibility & audience interaction)
✓ Schedule & Programme TBC
Targets✓ Chance to bring the European Athletics Championships in the city of Berlin
✓ Clear and effective sign for Europa
✓ A meeting point for fans, visitors and tourists
✓ Create a place for spectators and cultural exchange
✓ Addressing and inspiring new target groups
✓ Produce attractive tv pictures and spread it through Europe
Hanns-Braun-Straße 1 | 14053 Berlin10.04.2018
„Beauty Shot“ - EBU
10.04.2018 20
145 days to go!
