E3 The Challenge.
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Carol Moxam, CSEP First Sergeant Special Event Boot Camp SOCIAL MEDIA The Event Plan for E3 Challenge
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Transcript of E3 The Challenge.
Carol Moxam, CSEPFirst Sergeant
Special Event Boot Camp
SOCIAL MEDIA The Event Plan for E3
Challenge
The E3 Challenge
Goal:
Develop Social Media Marketing Campaign for Special Event Boot Camp
Action:
• Select 3 Social Media Tools
• Each team has Twitter URL
Social Media Strategy
• Where to participate
• Who to target
• What content to create
• Marketing & Business Innovation
Power of The Punch
• Share
• Network
• Lifestream/ Microblog
• Review (Engage)
• User Generated Content/ Participation
• Watch/ Monitor
The Army
• Audio – iTunes, Podcasts• Video – YouTube, iTunes, Podcasts, • Photos – Flickr• Written – Blogs, Facebook, Twitter,
LinkedIn, SMS, Email• Base – Facebook, LinkedIn, Ning,
Bebo, MySpace• Other – Google Juice, Hash Tags, Tags
Listen
LISTEN
E3 Twitter Team URL
• Every team receives a Twitter account
• Use your team name for the Challenge as your URL
Know the lingo!RT
@eventbootcamp
#followfridaytinyurl
DM
Upload a picture
TweetDeck
C O N T R I B U T E !
Follow interesting people
Twitter Conference
#eventprofs
Mondays - 9:00 p.m. to 10:00 p.m.
Thursdays - 12:00 p.m. to 1:00 p.m.
Facebook the Event Tool
• Updated Information & Feeds
• Group Special Event Boot Camp
• Event Groups
Facebook Tools
• Create an Event
• Streamline Updates
• Photo Posting
• Note Sharing
Share You Event Photos
Twitter Tools to Select From
TwtViteTwtPoll
(Consider as one tool for Marketing Plan)
Polls
You Tube
Blogging
• Cocktail of Venues
• Crowd-source Conference Agendas
• Seek the Path of Least Resistance
Posted by Ramesh Sambasivan on March 31, 2009 at 1:35am in Tricks of the Trade
Second Life
3D Virtual World Community
Event Registration/Invitations
Wild Fire
*SEBC to provide prize for this
The Team at Wildfire Promotion Builder
Website: http://www.WildfireApp.com
Follow us: http://www.twitter.com/wildfireapp
Become a Fan: http://www.facebook.com/wildfireinteractive
Be Amazing
Be Amazing
BeAccessible
BeAccessible
BeAuthentic
BeAuthentic
Provide real
value
Provide real
value
Community GuidelinesCommunity Guidelines
Honest and
transparent
Honest and
transparent
Respond and
participate
Respond and
participate
InSocialMedia.com
InSocialMedia.com
Crowdsourcing
• Dell Idea Storm• 10,000 ideas• 80,000 comments since Feb 2007
An example:The Event: Pay it Backwards
www.dailychallenge.org
The Challenge
• FUNdraiser
• World Record
• Unite the Community
The Social Network
The Charity
Invite, Share, Join,Celebrate
#pibto
Video Share
http://www.youtube.com/watch?v=vpkfsyUaxww
Photo Share
@Relay for Life
@relayforlife
My Community
• League of Rock
• Event Peeps
• Phone
• In Person
Share You Event Photos
Measurement
Special Event Boot CampE3 Challenge
• Build It
• Practice It
• Share It
• Challenge It
• Affiliate It
• Be it
• Have fun with Us!
Carol Moxam
Special Event Boot Camp
@eventbootcamp
416-616-6670LET’S PLAY TOGETHER
