{e0094fa2-5d33-44a2-A1e7-Acabf1b180d5} WCS July 18 Webcast IBM FINAL

7/27/2019 {e0094fa2-5d33-44a2-A1e7-Acabf1b180d5} WCS July 18 Webcast IBM FINAL

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IBM Webcast:

Generate Demand Using Your Web Content and IntegratedEmail Marketing Campaigns

July 18, 2013


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Welcome

An Integrated Marketing Platform

Matt Nisonger, Director, Strategy and Strategic Engagements,SharedVue

IBM PartnerWorld Benefits: IBM Web Content Syndication and the NewEmail Marketing Campaign Platform

John Wood, Global Program Manager, IBM

Creating An Email Campaign

Marie Duncan, Key Account Manager, SharedVue

Wrap Up and Questions and Answers

Agenda


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SharedVue Integrated Marketing

Matt NisongerDirector of Strategic Engagement, SharedVue


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Why Integrated Marketing?

92% of B2B buyers use online resources to research products and services

B2B buyer is on average 60% through the sales cycle before engaging with

a salesperson

New tools (apps, RSS, aggregators, UGC, review sites) give them the

power to decide how and where to digest content

Partners Must:

Publish wide and deep

Be personable, Learn about customers, Remember customers

Align message with customers need

Meet them where they spend their time

A Look at Customer Buying Trends


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Website

Email

Campaigns

Event

Management

Social

Lead Generation & Reporting

IBM Content

Automation

Results

WebcastsCopy Whitepapers Video Articles

Integrated Campaign Platform


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Integrated Lead Generation

for Partners

Customer JourneyWebsite

EmailCampaigns

Social

Metrics

Newsletters,

Events, Targeted

CoBranded Assets

Up-to-Date Content

Curated Content

Trust, Awareness

Trends, Aggregated

Exportable


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Integrated Marketing Approach

Content Strategy focused on updated Go-To-Market messaging

Tools to Drive Traffic

Email Campaigns

Social

Events

Lead Generating Features

Automated Newsletters

Cobranded Collateral

Lead Scoring

How we support a lead-generating, performance-based program

Programs leveraging the Integrated Approach

receive 4x the page views and 2x leads


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Social Content Management


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Clients:

Receive / View Content

Respond to offers

BP and IBM Metrics

BP: Executes Tactics using Integrated Platform

Web Email Social

IBM: Provides Client Marketing Content

Web Content Syndication Digital Content MarketingThe Web Content Syndication benefit is being enhanced to provide an an integrated digitalcontent marketing suite / platform for Business Partners . a Market Through vehicle thatenables partners to generate client demand for IBM based solutions

Metric

s

Web Content Campaign Content Social Content

Metric

s

Campaign and

Event emailsIBM Branded

Web Assets

Curated Content

Ready for use

Trends, Aggregated

Exportable

Assets & Offers

Leads and metrics

Coming 3Q


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Current Offering -- Web Content Syndication

IBM creates the marketing content

SharedVue manages the syndication services

Your Web site displays selected IBM content

Prospects never leave your Web site Leads are captured and delivered directly to you

Business Partner Web Site

Syndication

Service

SharedVue

IBM Brand

Content

IBM Prospects

Prospect interaction

with Business Partner

web site


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IBM Content Currently Available via Syndication

IBM Services

Business Continuity andResiliency Services

Cloud Services

Security Services

ServicePacs

Technical Support

Services

IBM Hardware

BladeCenter Express Servers & Storage

FlexSystem

IBM Certified Pre-owned

Equipment

Power Systems

Storage

Systems Network System x

System z

Technical Computing

IBM Software

Business Analytics Commerce Solutions

Enterprise Content

Management

Enterprise Marketing

Management

IBM Collaboration

Solutions IBM Sterling B2B

Integration

IBM Sterling Managed File

Transfer

Information Management

Platform Computing

Rational Security Systems

Smarter City Operations

Tivoli

WebSphere

PureSystems

IBM PureApplication System

IBM PureData System IBM PureFlex System

Cloud Computing

SmartCloud Foundation

SmartCloud Series

SmartCloud Solutions

IBM Global Financing

Hardware Financing

IBM Certified Pre-owned

Equipment

Software and Services

Financing


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Business Partner Value

Increase visibility of partnership with IBM

Leverage IBMs rich content onyourWeb site!

Keep prospects on yourWeb site

Get started in 15 minutes

Content updated automatically

No ongoing maintenance required

Deliver content customized to your Web site

Promote the products and services that

you offer

Available in 12 languages

Reduce your investment in marketing andtechnical resources, and support costs

No cost for PartnerWorld members!


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Campaign Automation CapabilityNow available using Ready to Execute Marketing Campaigns

Launch email campaigns directly fromPartner Console

Built on Ready to Execute

Easily upload, create and managecontact lists

Drive traffic to a customizable landingpage, integrated with existing IBMcontent showcase pages

Track open rates, click rates and more

Easy to execute with no additionalresources

No Cost

Landing

Page

GenerateDemand

Campaign

Automation


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Ready to Execute Campaigns

What is Ready-to- Execute (RTE)?

Pre-packaged email marketing campaigns

Includes strategy plan, assets and offers

Fully customizable, including a landing page

Consistent IBM messaging

Available at no charge


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Ready to Execute Campaigns

Whats available

26+ different RTE Campaigns (4 components each)

More loaded each month Translated versions (available upon request)

Sample Hardware Campaigns: Power Cloud

System x Cloud

ES Campaign System z Analytics

Storwize Family Campaign


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Social Automation Capability

Available content Scheduled content

IBM Provides ContentBP Selects and Schedules

For their social sites Track Activity & Results

Working to pilot and launch in 3Q

Enables you to execute social tactics using IBM client-facing content Integrated in one console with Web / Campaign / Metrics


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IBM Web Content Syndication

CampaignsMarie Duncan

Key Account Manager, SharedVue


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Choose from pre-made landing

page and email templates.

Web Content Syndication Campaign

Automation

Easily implement integrated-

media promotions.

Customize the templates for

your customers.

Upload/manage lists and sendto prospects, driving them to

the promotions landing page.


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2012 UBM Channel. All rights reserved.

Campaign Automation

Exclusive email promotion marketing and

management tool

Create successful IBM marketing campaigns

Choose from pre-made landing page and email templates

Customize the templates foryourcustomers

Upload/manage lists and send to prospects

Drive traffic and manage your campaigns

All from oneconsole


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Targeted email drives traffic to

special offers and your Showcase pages


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Look for

Campaigns in your

Partner Console

navigation


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Setting up a campaign

Step one:Add your company logo in the File Library

(located in the Campaigns navigation)


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Step two: Choose a promotion campaign from the IBM

created and approved templates (Create New Campaign

in the Campaigns navigation)


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Step three: Customize your promotion...including the title, run dates, campaign contact

person, campaign email, and the promotionlanding page


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Stepfour: Prepare the campaign email to sendOnce the Campaign is customized, you can preview the

e-mail, add your contacts, and prepare to send


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Step five: Select your contacts and sendUpload and manage your contact lists from the

Contacts tab in the Campaigns navigation


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After sending your campaign emailEmail results stored

immediately

Detailed profile for each

prospect

Easily build new Contact listsbased on Clicks and Opens


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Partner Console: Manage Campaigns

Use your Partner Console to:

Manage Campaigns and view

metrics

View email archive and real time

metrics

View leads information


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Contacts

Envelope Field/Subject Line

Pre/Post Send

Do you know what to do?


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Protect you r reputat ion!

Is your email is going to the right contacts?

Opt-ins!

Is your list up-to-date? Remove all unsubscribes

Clean out inactive contacts

Is your list targeted?

Segment contacts based on interest to ensure optimal

performance

Contacts


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Get more opens!

Will contacts recognize the From Name and From Email

address of your envelope fields?

Subject Lines:

35-50 characters long

No special characters or CAPS words

Engaging/sense of urgency

Concise

Envelope Field and Subject Line


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Prior to Sending

Test, test , test!

Send yourself a preview

Check links Proofread

Post-Send

How did you do?

Review your results

Who/when?

What to refine for next time?

Pre/Post Send


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Campaigns > File LibraryUpload your

company logo

Campaigns > ContactsUpload your

Contact List(s)

Campaigns > Create New CampaignSelect desiredCampaign

Quick Start: 3 Easy Steps!

To Get Started: New Users Should Register


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Not registered yet?

To Get Started: New Users Should Register

Go here

websyndication.sharedvue.net
http://websyndication.sharedvue.net/http://websyndication.sharedvue.net/


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Currently Syndicating and Registered

Business Partners: Go to your PartnerConsole and Select Campaigns

https://websyndication.sharedvue.net/partner


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Next Steps Business Partners who want to start

syndicating/register should go here:websyndication.sharedvue.net

Business Partners who haveregistered, but need technicalsupport to begin syndicating orcreating campaigns, should contact

us at: [email protected]

Business Partners and IBMers whowant to learn more about thesyndicating IBM content and thenew campaign automationcapability should go here:

www.ibm.com/partnerworld/syndication

Technical Support

Email us at:

[email protected] In North America call1-877-452-8756(8:00 am 8:00 pm EDT US)

For additional local language

support go to theSyndication Centerwebsyndication.sharedvue.netand click on the Contact tab
http://websyndication.sharedvue.net/mailto:[email protected]://websyndication.sharedvue.net/http://www.ibm.com/partnerworld/syndicationhttp://www.ibm.com/partnerworld/syndicationmailto:[email protected]:[email protected]:[email protected]://websyndication.sharedvue.net/http://websyndication.sharedvue.net/http://websyndication.sharedvue.net/http://websyndication.sharedvue.net/mailto:[email protected]://www.ibm.com/partnerworld/syndicationhttp://www.ibm.com/partnerworld/syndicationhttp://websyndication.sharedvue.net/mailto:[email protected]://websyndication.sharedvue.net/http://websyndication.sharedvue.net/


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Q&ATo ask a question during the live webcast, please type it in the Chat

window at the bottom of your webcast console.

If you are viewing the webcast on replay, please send any questions to

[email protected]

{e0094fa2-5d33-44a2-A1e7-Acabf1b180d5} WCS July 18 Webcast IBM FINAL

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